35 Fitness Startups in UK to Watch in 2023
UK's Fitness sector is booming. This year’s list of the best 35 UK Fitness startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 12, 2023
Featured companies in Company
Featured
Therapy and coaching platform.
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Latest Funding
$20 Million · Series B
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Employees
51 to 100
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Investors
Omers Ventures, Octopus Ventures
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Business Model
B2B, B2C, MARKETPLACE
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Industries
Health Tech, Fitness
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Locations
London
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Contact
•••••@helloself.com
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Featured
Multiverse is a tech startup that matches talent who have not graduated from college with apprenticeship opportunities.
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Latest Funding
$220 Million · Series D
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Employees
101 to 250
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Investors
Latitude, GV, GV, Lightspeed Venture Partners, Index Ventures, Lightspeed Venture Partners, Index Ventures, Index Ventures, Lightspeed Venture Partners, General Catalyst, General Catalyst
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Business Model
B2B, B2C, MARKETPLACE
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Industries
Edtech, Fitness, Hiring and Recruitement
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Locations
London
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Contact
•••••@multiverse.io
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Featured
Fitness game developers.
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Latest Funding
$9.6 Million · Series A
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Employees
11 to 50
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Investors
Tencent, Heartcore, Heartcore, Khosla Ventures, Khosla Ventures, Y Combinator
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Business Model
B2C
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Industries
Health Tech, Gaming, Sportstech, Fitness, Manufacturing
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Locations
London
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Contact
•••••@playquell.com
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Full list of Fitness startups in UK
AI-powered home gym.
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Latest Funding
$2.5 Million · Seed
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Industries
Hardware, Fitness
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
Fasanara Capital, SFC Capital
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Contact
•••••@magic.fit
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OS for hospitals and care facilities.
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Latest Funding
$140 Million · Series B
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Industries
Health Tech, Fitness
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Locations
Leeds
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Dragoneer Investment Group, Coatue
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Contact
•••••@upstream.health
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FitXR is on a mission to create a movement for movement
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Latest Funding
$7.5 Million
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Industries
Health Tech, Gaming, AR / VR, Sportstech, Fitness
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Locations
London
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Employees
51 to 100
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Business Model
B2C, SAAS
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Investors
Hiro Capital
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Contact
•••••@fitxr.com
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Homesearch is a technology company at the forefront of property data that specializes in analytics machine learning.
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Latest Funding
$6.8 Million · Series A
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Industries
Proptech & Real Estate, Machine Learning, Fitness, Data and Analytics, Navigation and Mapping, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Octopus Ventures
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Contact
•••••@homesearch.co.uk
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Peckwater Brands is a provider of delivery franchises to kitchen operators.
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Latest Funding
$18 Million · Series A
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Industries
Foodtech, Fitness, Food Delivery, Manufacturing, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
SoftBank Group, Fuel Ventures, Pembroke VCT
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Contact
•••••@peckwaterbrands.com
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Mental health platform for employees.
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Latest Funding
$47 Million · Series B
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Industries
Health Tech, Fitness, Hiring and Recruitement, Enterprise Software
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Felix Capital, True., Pentland Ventures, Anthemis, EQT Ventures, Project A Ventures
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Contact
•••••@unmind.com
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Personalized running coach.
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Latest Funding
$2.4 Million · Seed
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Industries
Sportstech, Fitness
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Eka Ventures
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Contact
•••••@runna.com
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Online fitness and therapy treatment platform.
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Latest Funding
$5.1 Million · Seed
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Industries
Fitness, Service Industry
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Contact
•••••@until.co.uk
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Rabble is a privately held company that boost your fitness levels, meet people and have fun by joining a Rabble game.
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Latest Funding
$900 Thousand · Pre Seed
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Industries
Health Tech, Adtech, Fitness, Mobile, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Inbox Capital
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Contact
•••••@joinrabble.com
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SaaS for getting the most from a software dev team
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Latest Funding
$3 Million · Seed
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Industries
Edtech, Fitness, Developer Tools
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, SAAS, MARKETPLACE
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Investors
Playfair Capital, Concept Ventures
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Contact
•••••@skillerwhale.com
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Terra makes it easy for apps to connect to wearables
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Latest Funding
$2.8 Million · Seed
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Industries
Health Tech, Sportstech, Fitness
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
General Catalyst, Samsung NEXT, Y Combinator, Next Ventures
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Contact
•••••@tryterra.co
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Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment.
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Latest Funding
$4.2 Million · Seed
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Industries
Health Tech, Sportstech, Fitness, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
Octopus Ventures
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Contact
•••••@walkingonearth.com
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Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear.
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Latest Funding
$650 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Blackfinch Ventures
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Contact
•••••@auro.fit
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Oxford Medical Simulation is delivers virtual reality medical simulation - training healthcare professionals.
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Latest Funding
$2.4 Million · Pre Seed
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Industries
Health Tech, Edtech, AR / VR, Fitness
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
ACF Investors, QVentures
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Contact
•••••@oxfordmedicalsimulation.com
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Antser provides business support services, technology solutions, training and development to the care sector.
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Latest Funding
$12 Million
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Industries
Fitness, Sales and Marketing
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Locations
Birmingham
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Employees
1 to 10
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Business Model
B2B
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Investors
Business Growth Fund
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Contact
•••••@antser.com
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Sanctus makes it easy for employees to talk to a professional about their mental health.
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Latest Funding
$5.8 Million · Seed
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Industries
Health Tech, Fitness
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Locations
London
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Employees
101 to 250
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Business Model
B2B, MARKETPLACE
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Contact
•••••@sanctus.io
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Tinto is a fitness mobile application that connects women to provide advice throughout pregnancy, parenthood, and perimenopause.
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Industries
Health Tech, Fitness, Mobile, Consumer Social
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM, SAAS
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Investors
Moonfire Ventures
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Contact
•••••@tintoapp.com
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Medino is the convenient online alternative to your High street Health and Wellness Shop.
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Latest Funding
$7.2 Million · Series A
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Industries
Health Tech, CPG & Consumer Goods, Pharma, Fitness, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@medino.com
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PSYT exists to help individuals live happy, fulfilling and productive lives.
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Latest Funding
$2.4 Million · Seed
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Industries
Health Tech, AR / VR, Fitness, Mobile, Media and Entertainement, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
FREEMIUM
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Contact
•••••@psyt.co.uk
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Social fitness app.
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Latest Funding
$1.5 Million · Seed
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Industries
Fitness, Mobile, Consumer Social
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@gojoe.com
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Clementine App is a hypnotherapy app to help women feel calmer and better equipped to cope with everyday life.
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Latest Funding
$1.3 Million · Seed
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Industries
Health Tech, Edtech, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Contact
•••••@clementineapp.com
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Hormona is on a mission to revolutionize hormonal health through the use of home testing & AI.
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Latest Funding
$1.5 Million · Seed
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Industries
Health Tech, Fitness, Mobile
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@hormona.io
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MunchFit is a food production company that provides customised meal plans for home delivery on subscription.
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Latest Funding
$1.7 Million · Seed
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Industries
Health Tech, Foodtech, Sportstech, Fitness, Food Delivery
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@munchfit.co.uk
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Multi-platform app helping conscious adults gain freedom from modern digital addictions such as porn, gambling, gaming and social media
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Latest Funding
$2.2 Million
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Industries
Health Tech, Hardware, Fitness, Mobile, Media and Entertainement, Ecommerce, Wearables
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Locations
London
- Employees
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Business Model
B2C, SAAS
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Contact
•••••@remojo.com
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A world-class sports academy in your pocket.
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Latest Funding
$370 Thousand · Pre Seed
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Industries
Health Tech, Edtech, Sportstech, Fitness, Mobile
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Locations
London
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Employees
11 to 50
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Business Model
B2C, FREEMIUM, SAAS
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Contact
•••••@traineffective.com
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Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.
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Industries
Health Tech, Sportstech, Fitness, Mobile
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Locations
London
- Employees
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Business Model
B2C
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Contact
•••••@anotherround.co.uk
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FITFCK operates as a fitness dating platform.
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Industries
Health Tech, Sportstech, Fitness, Mobile, Dating
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Contact
•••••@fitfck.co.uk
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Puresport is a medical cannabis and smart medicine business.
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Industries
Health Tech, Agritech, CPG & Consumer Goods, Fitness, Service Industry
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@puresport.co
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Discover your own gym from 60 minutes solo, with friends or as a personal trainer.
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Latest Funding
$800 Thousand · Seed
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Industries
Health Tech, Sportstech, Proptech & Real Estate, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@solo60.com
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Online fitness and therapy treatment platform.
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Industries
Fitness, Service Industry
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Locations
London
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Employees
11 to 50
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Contact
•••••@.uk
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BioStress Lab is revolutionizing the understanding and management of workplace stress.
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Latest Funding
$200 Thousand · Pre Seed
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Industries
Health Tech, Hardware, Fitness, Manufacturing, Wearables
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Locations
Leeds
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Employees
1 to 10
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Business Model
B2B
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Investors
NorthInvest
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Contact
•••••@biostresslab.com
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Transformative fitness, wherever you are
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Industries
Health Tech, Foodtech, Hardware, Sportstech, Fitness, Mobile, Ecommerce
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Locations
Manchester
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Employees
1 to 10
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Business Model
B2C
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Investors
468 Capital
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Contact
•••••@trainwithcorner.com
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