121 Best Fitness Startups to Watch in 2023

121 Fitness Startups to Watch (and Work for) in 2023

Fitness's tech sector is booming. This year’s list of the best 121 Fitness tech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

Curated by @gonsanchezs

Fitness 10+ employees Fast-growing

The last update was made on March 19, 2023.


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Multiverse

Multiverse is a tech startup that matches talent who have not graduated from college with apprenticeship opportunities.

London   101 to 250   $410 Million   $16 Million  

Lightspeed Venture Partners   Index Ventures   General Catalyst   GV   Latitude  

B2B   B2C   MARKETPLACE  

Unmind

Unmind is a B2B mental health platform providing clinically-backed tools and training.

London   11 to 50   $63 Million   $4 Million  

EQT Ventures   Project A Ventures   Felix Capital  

B2B   SAAS  

Glofox

Glofox is an all in one management system that is powering the future of fitness

Dublin   101 to 250   $23 Million   $10 Million  

Notion Capital   Partech Ventures   Octopus Ventures  

B2B   SAAS  

Peckwater Brands

Peckwater Brands is a provider of delivery franchises to kitchen operators.

London   11 to 50   $22 Million   $4.1 Million  

SoftBank Group   Fuel Ventures   Pembroke VCT  

B2B  

Emergence Therapeutics

Emergence is a biopharmaceutical company working on novel ADC immunotherapies for cancers with a high unmet need.

Duisburg   1 to 10   $98 Million   $99 Million  

High-Tech Gründerfonds   Hadean Ventures  

B2B  

Upstream Health

Upstream Health provides technologies and new service approaches for health and social care teams.

Sheffield   1 to 10   $0   $140 Million  

Coatue  

Lifesum

Lifesum is a Swedish digital health startup that helps clients become healthier by using applied psychology and technology.

Stockholm   11 to 50   $22 Million   $5 Million  

Balderton Capital  

SAAS  

Simundia

Simundia is a provider of digital coaching platform for a personalized development experience.

Paris   11 to 50   $12 Million   $2.3 Million  

Kima Ventures   FJ Labs   AXA Venture Partners   Educapital  

B2B   MARKETPLACE  

HelloSelf

HelloSelf is a health and wellness platform that provides its users with digital access to therapists.

London   1 to 10   $11 Million   $7.6 Million  

Omers Ventures  

B2B   B2C   MARKETPLACE  

Elsa

Elsa is a platform for patient-driven research for better drugs, health, and prevention.

Stockholm   11 to 50   $8 Million   $2.3 Million  

Inventure   Norrsken VC   HealthCap  

MARKETPLACE  

SkillUp

Leading curated marketplace directly connecting companies with the best training providers with over 20 000 trainings and 50 000 reviews.

Paris   11 to 50   $9.2 Million   $8.8 Million  

Global Founders Capital (GFC)  

B2B   B2C   MARKETPLACE  

Quell

Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.

London   11 to 50   $3.1 Million   $130 Thousand  

Heartcore   Khosla Ventures   Y Combinator  

B2C  

Homesearch

Homesearch is a technology company at the forefront of property data that specializes in analytics machine learning.

London   101 to 250   $6.8 Million   $6.8 Million  

Octopus Ventures  

B2B   SAAS  

Terra

Terra makes it easy for apps to connect to wearables

London   11 to 50   $2.8 Million   $130 Thousand  

General Catalyst   Next Ventures   Y Combinator   Samsung NEXT  

B2B   SAAS  

Freeletics

Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength.

Munich   101 to 250   $70 Million   $25 Million  

B2B   SAAS   MARKETPLACE  

Skiller Whale

SaaS for getting the most from a software dev team

London   1 to 10   $3.8 Million   $820 Thousand  

Concept Ventures   Playfair Capital  

B2B   B2C   SAAS   MARKETPLACE  

Sharpist

Sharpist's mission is to drive the growth of organizations and their people through 1:1 digital coaching and personalized learning journeys.

Berlin   101 to 250   $28 Million   $5 Million  

btov Partners   Founders Future   APX   Vorwerk Ventures   Capnamic Ventures   Endeit Capital  

B2B   SAAS  

Volava

Volava is a fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home.

Barcelona   11 to 50   $5.3 Million   $830 Thousand  

JME Ventures   Inveready  

B2C   MARKETPLACE  

Moonoa

Moonoa is a developer of an online platform to help people sleep better.

Barcelona   11 to 50   $1.9 Million   $370 Thousand  

K Fund   Cabiedes & Partners   4Founders Capital  

B2C  

Sanctus

Sanctus makes it easy for employees to talk to a professional about their mental health.

London   101 to 250   $5.8 Million   $5.8 Million  

B2B   MARKETPLACE  

FitXR

FitXR is on a mission to create a movement for movement

London   51 to 100   $8.8 Million   $7.5 Million  

Hiro Capital  

B2C   SAAS  

FunXtion

FunXtion provides energetic fitness content and smart digital distribution systems that help fitness facilities remain relevant.

Amsterdam     $5.8 Million   $5.8 Million  

B2B   SAAS  

Microphyt

Microphyt researches, develops, produces, and markets natural algae-based products that contribute to weight loss and to brain health.

Montpellier   11 to 50   $0   $16 Million  

Bpifrance   Sofinnova Partners   Supernova Invest  

Comet Meetings

Comet offers new generation meeting venues that stimulate productivity, creativity and well-being.

Paris   51 to 100   $47 Million  

HEC Ventures  

B2B  

Stych

Stych is a driving school that offers people to organize their training online.

Paris   51 to 100   $12 Million   $10 Million  

Ring Capital  

B2C  

Medaviz

Medaviz is an online platform that provides medical advice to bring patients and doctors into immediate contact.

Paris   11 to 50   $7.8 Million   $7.1 Million  

B2B   B2C   MARKETPLACE  

Dreams

Dreams is a Neo-bank that makes saving, spending and lending money easy, engaging, and social.

Stockholm   11 to 50   $28 Million   $9 Million  

Edflex

Edflex est une solution SaaS qui connecte les entreprises avec les meilleurs contenus de formation (MOOC, vidéos, podcasts, articles…).

Paris   11 to 50   $6 Million   $6 Million  

B2B   SAAS   MARKETPLACE  

Sport Alliance

Sport Alliance is a provider of software for gyms and fitness providers.

Hamburg   251 to 500   $70 Million   $70 Million  

B2B   SAAS  

Fit&Beat

Fit&Beat creats a licencing model for personal trainers based on blockchain and utilising XR technology to transform the fitness industry.

Ljubljana   11 to 50   $25 Million   $25 Million  

B2B   B2C  

Vermut

Vermut disrupts senior lifestyle with their own strengths. We are a Marketplace of unique experiences with a vertical social network

Barcelona   11 to 50   $1.6 Million   $180 Thousand  

Bitkraft Ventures   Calm/Storm Ventures  

B2C   MARKETPLACE  

Wooskill

Wooskill is a platform to connect with coaches and mentors, in many areas of expertise.

Paris   11 to 50   $0   $3.8 Million  

B2B   B2C   SAAS   MARKETPLACE  

Dugga

Dugga offers a one-stop solution for all types and levels of knowledge assessment.

Stockholm   11 to 50   $6.6 Million   $5.5 Million  

SAAS  

Treccani Futura

Treccani Futura is a training and education center that offers solutions for schools, young professionals, and workers of all ages.

Rome   1 to 10   $7.7 Million   $7.8 Million  

CDP Venture Capital Sgr  

B2B   SAAS  

I-care Group

I-care offers products, training, and services to its industrial customers.

  251 to 500   $49 Million   $50 Million  

B2B  

Tinto

Tinto is a fitness mobile application that connects women to provide advice throughout pregnancy, parenthood, and perimenopause.

London   1 to 10   $0  

Moonfire Ventures  

B2C   FREEMIUM   SAAS  

Foodvisor

Foodvisor app helps you eat smarter and healthier by instantly analyzing the nutrients in your food.

Paris   1 to 10   $5.7 Million   $4.4 Million  

Demeter Partners  

B2C   FREEMIUM  

Beat81

BEAT81 is the most interactive, intelligent and intense group fitness experience on the market.

Berlin   11 to 50   $7 Million   $7.1 Million  

EQT Ventures   Atlantic Labs  

B2B   SAAS  

Beat81

BEAT81 is the most interactive, intelligent and intense group fitness experience on the market.

Berlin   11 to 50   $7 Million   $7.1 Million  

EQT Ventures   Atlantic Labs  

B2B   SAAS  

Walking on Earth

Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment.

London   1 to 10   $4.1 Million   $470 Thousand  

Octopus Ventures  

B2C   SAAS   MARKETPLACE  

Les Miraculeux

Les Miraculeux is specializing in food supplements in the form of vitamin-enriched fruit gummies.

Paris   1 to 10   $6.1 Million   $890 Thousand  

B2C  

Baby Journey

Baby Journey is a universe for the life with kids. Baby Journey is Sweden's most popular app for pregnant woman and toddler parents!

Stockholm   11 to 50   $0   $2.5 Million  

B2C   FREEMIUM  

iconoClass

IconoClass is a school that provides training in business development and covers students’ tuition fees until they are hired.

Paris   11 to 50   $3.7 Million   $3.7 Million  

B2C   MARKETPLACE  

Diet Doctor

Diet Doctor is the world’s largest and most trusted keto and low-carb website for diabetes, weight loss, and other health conditions.

Stockholm   51 to 100   $3.8 Million   $3.9 Million  

B2C   SAAS  

Each One

each One is a human resource company that provides recruitment and training solutions.

Paris   11 to 50   $5.5 Million  

Ring Capital  

B2B   SAAS  

Rabble

Rabble is a privately held company that boost your fitness levels, meet people and have fun by joining a Rabble game.

London   1 to 10   $360 Thousand   $900 Thousand  

Inbox Capital  

B2B  

PSYT

PSYT exists to help individuals live happy, fulfilling and productive lives.

London   1 to 10   $2.9 Million   $2.4 Million  

FREEMIUM  

NaoX Technologies

NaoX Technologies develops wireless headphones that listen to brain vibrations.

Paris   1 to 10   $4.8 Million   $4.9 Million  

B2B  

Motosumo

Motosumo is a health, wellness, and fitness company.

Copenhagen   1 to 10   $6.5 Million   $6 Million  

Seed Capital   Promentum Equity Partners  

FREEMIUM  

Meditopia

With 35M+ users, Meditopia is one of the world’s leading mental health apps and the global #1 App for non-English speaking countries.

Berlin   101 to 250   $18 Million   $2.5 Million  

Creandum   Atlantic Labs   Highland Europe  

B2C  

medino

Medino is the convenient online alternative to your High street Health and Wellness Shop.

London   1 to 10   $7.8 Million   $570 Thousand  

B2C  

Humanoo

Europe's biggest automated corporate wellness solution for productive teams & healthy people

  51 to 100   $28 Million   $12 Million  

Verve Ventures  

B2B   SAAS  

Health Integrator

Health Integrator is a digital marketplace for access to health services.

Stockholm   1 to 10   $3.1 Million   $810 Thousand  

Luminar Ventures   J12 Ventures  

MARKETPLACE  

Train Effective

A world-class sports academy in your pocket.

London   11 to 50   $500 Thousand   $370 Thousand  

B2C   FREEMIUM   SAAS  

Troopr

Next generation social platform within sports and fitness. Connecting and activating people.

Stockholm   1 to 10   $360 Thousand   $370 Thousand  

Curitas Ventures  

B2C   FREEMIUM  

Natural Cycles

Natural Cycles is a contraceptive app that spearheads the development of digital contraception.

Stockholm   11 to 50   $38 Million  

SAAS  

Healthy Workers

Healthy Workers makes employee well-being measurable.

Amsterdam   11 to 50   $4 Million   $1.8 Million  

B2B  

Flowlife

Recovery tech massage products

Stockholm     $1.5 Million   $1.6 Million  

B2C  

Cyberjobs

Cyberjobs is a cybersecurity recruitment company.

Paris   1 to 10   $0   $910 Thousand  

B2B   B2C   MARKETPLACE  

MunchFit

MunchFit is a food production company that provides customised meal plans for home delivery on subscription.

London   11 to 50   $3.3 Million   $1.7 Million  

B2B   B2C  

FITFCK

FITFCK operates as a fitness dating platform.

London   1 to 10   $0  

B2C   FREEMIUM  

Puresport

Puresport is a medical cannabis and smart medicine business.

London   1 to 10   $2 Million  

B2C  

Sprout

Sprout is a health engagement platform enabling workplace wellbeing for corporate wellness.

Toronto   11 to 50   $950 Thousand  

Octopus Ventures   Playfair Capital   Amadeus Capital  

B2B   SAAS  

Front-Commerce

Front-Commerce renders UX design, architecture, PWA e-commerce, fast loading, training, project support and system integration services.

Toulouse   1 to 10   $0   $2.3 Million  

Kima Ventures   M Capital Partners  

B2B   SAAS  

2Eyes Vision

Technological and clinical validation of the SimVis technology to treat presbyopia with multifocal contact lenses

Madrid   11 to 50   $970 Thousand   $1.6 Million  

Bullnet Capital  

B2B  

Ada Tech School

Ada Tech School is a coding training school that promotes feminization of tech based on IT culture.

Paris   1 to 10   $0  

B2C  

Airinum

The next generation urban breathing mask is now available worldwide. With free shipping.

Stockholm   1 to 10   $1.8 Million   $1 Million  

B2C  

Another Round

Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.

London     $0  

B2C  

Another Round

Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.

London     $0  

B2C  

Archipel Academy

Archipel Academy is the smart all-in-one learning platform that teaches in-demand business skills for employees and university students.

  101 to 250   $14 Million   $14 Million  

B2B   SAAS  

Auro

Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear.

London   1 to 10   $1.6 Million   $650 Thousand  

Blackfinch Ventures  

B2C   SAAS  

Clementine App

Clementine App is a hypnotherapy app to help women feel calmer and better equipped to cope with everyday life.

London   1 to 10   $1.3 Million   $1.3 Million  

B2C   SAAS  

Edusign

SaaS for digital attendance sheets, signatures and documents

Paris   11 to 50   $1.1 Million   $1.2 Million  

B2B   SAAS  

Fitprime

Fitprime is the online Marketplace for sport centers. The flexible way to live Fitness in hundreds of gyms by choosing from different plans.

Rome   11 to 50   $4.6 Million   $3 Million  

B2C   SAAS   MARKETPLACE  

Hormona

Hormona is on a mission to revolutionize hormonal health through the use of home testing & AI.

London   1 to 10   $1.5 Million   $1.5 Million  

B2C  

Mapatho

Mapatho developed an online medical directory and search platform designed to allow patients to find free medical and pathology experts.

Paris   1 to 10   $1.2 Million   $1.2 Million  

B2B   SAAS  

Myfuture

Myfuture helps young people by providing digital tools to assist them in terms of training and employment.

Paris   11 to 50   $0   $370 Thousand  

B2B   SAAS  

On train

On train is a B2B educational platform providing vocational training courses to companies looking to have their employees expand horizons.

Paris   1 to 10   $1.2 Million   $1.2 Million  

B2B   MARKETPLACE  

Oxford Medical Simulation

Oxford Medical Simulation is delivers virtual reality medical simulation - training healthcare professionals.

London   1 to 10   $2.4 Million  

ACF Investors   QVentures  

B2B   SAAS  

Remojo

Multi-platform app helping conscious adults gain freedom from modern digital addictions such as porn, gambling, gaming and social media

London     $0  

B2C   SAAS  

Retorio

Retorio developed a software solution that optimizes the entire application process for hiring people.

Munich   1 to 10   $0  

Basinghall Partners  

B2B  

Wiloki

Wiloki is an innovative and motivating platform for children and teenagers aged 7 to 14.

Paris   1 to 10   $1.2 Million   $1.2 Million  

B2B   SAAS  

Winc Academy

Winc Academy is an international education platform offering online courses for anyone to learn in-demand digital skills.

Amsterdam   11 to 50   $3.3 Million   $280 Thousand  

Dutch Founders Fund   Vivid Ventures  

B2B   B2C   MARKETPLACE  

YorkTest

YorkTest is a provider of food intolerance programs and diagnostic testing services.

  11 to 50   $12 Million   $12 Million  

B2B  

Loft Dynamics

Loft Dynamics provides professional virtual reality flight simulation training.

Zürich   11 to 50   $0   $20 Million  

Medea

Medea provides innovation management, strategic planning, and fundraising services.

Florence   1 to 10   $0   $2.6 Million  

Oltre Venture  

B2C  

Antser

Antser provides business support services, technology solutions, training and development to the care sector.

Birmingham   1 to 10   $12 Million   $12 Million  

Business Growth Fund  

B2B  

Gaming Campus

Gaming Campus is an unique place to reveal talent and develop skills with 3 higher education schools specialized in the video game sector.

Lyon   1 to 10   $0   $7.1 Million  

B2B  

NeuroNation

NeuroNation is a cognitive training website and app.

Berlin   11 to 50   $7.2 Million   $7.3 Million  

B2B   B2C   FREEMIUM  

Kinexit

Kinexit is a proven technology to tap into the talent you already have to unlock the performance you want.

Stockholm   1 to 10   $300 Thousand   $24 Thousand  

SAAS  

BlueCall

BlueCall empowers leaders and managers with mental wellbeing tools to make their employees happy.

Stockholm   1 to 10   $1.5 Million   $840 Thousand  

B2C   SAAS   B2B  

Practio

Practio build digital health solutions that give consumers better access to quality healthcare services.

Copenhagen   11 to 50   $9.6 Million  

Spintop Ventures  

B2C  

Pleaz

Pleaz is a wellness center that provides physical, mental, and social well-being services.

Copenhagen   11 to 50   $0  

Scale Capital  

B2B   B2C  

Kinexit

Kinexit is a proven technology to tap into the talent you already have to unlock the performance you want.

Stockholm   1 to 10   $300 Thousand   $24 Thousand  

SAAS  

Swiftr

Swiftr is a digital training platform that offers training services in well-chosen gym and exercise facilities.

Stockholm   1 to 10   $910 Thousand   $910 Thousand  

2be.lu  

MARKETPLACE   SAAS  

Framework

Framework is a platform for coaches, educators, and creators building goals-based membership communities.

New York   11 to 50   $3 Million   $2 Million  

Atomico   Ada Ventures  

B2C  

BlackBear

blackbear is the digital marketplace where companies post challenges and Solvers deliver solutions already from 14 days.

Amsterdam   11 to 50   $0  

No Such Ventures  

B2B   MARKETPLACE  

Solo60

Discover your own gym from 60 minutes solo, with friends or as a personal trainer.

London   1 to 10   $1.1 Million  

B2C  

RangeForce

RangeForce is a SaaS-based human cyber defense readiness platform that continuously develops defensive skills against the latest threats.

  51 to 100   $18 Million   $16 Million  

Energy Impact Partners  

B2B   SAAS  

Swiftr

Swiftr is a digital training platform that offers training services in well-chosen gym and exercise facilities.

Stockholm   1 to 10   $910 Thousand   $910 Thousand  

2be.lu  

MARKETPLACE   SAAS  

GymBeam

GymBeam is a manufacturer of products consisting of sport nutrition and functional food.

  251 to 500   $6.6 Million   $6.8 Million  

B2B   B2C  

StethoMe

AI-powered healthcare. Automatic and remote lung and heart screening

Poznan   11 to 50   $7.9 Million   $2.5 Million  

Movens VC   TDJ Pitango Ventures  

B2B  

Yas.life

YAS.life provides digital health bonus systems for health insurers.

Berlin   11 to 50   $7.4 Million   $3.4 Million  

IBB Ventures  

B2B   SAAS  

TokTokDoc

TokTokDoc offers a telemedicine service adapted to medico-social, health and ambulatory services in the city.

Strasbourg   11 to 50   $8.3 Million   $2.2 Million  

B2B   SAAS  

Digitazon

Digitazon is an online Tech School. At Digitazon, we train and upskill the next generations of professionals in the Tech field.

Milan   1 to 10   $850 Thousand   $510 Thousand  

CDP Venture Capital Sgr  

B2B   MARKETPLACE  

Starting Finance

Starting Finance is a platform that provides financial information and education.

Rome   11 to 50   $0   $740 Thousand  

B2B   B2C  

Space Nation

Space Nation is a Finnish space media company offering concrete ways for everyone to participate in the new space era.

Helsinki   11 to 50   $3.4 Million  

B2B   B2C  

Createch360

Createch360 specializes in control solutions and provides intelligent monitoring, wastewater services, training, and technical support.

  11 to 50   $3.6 Million   $3.6 Million  

Inveready  

B2B  

Injurymap

Injurymap is an interactive app for exercise-based treatment of muscle and joint pains.

Copenhagen   1 to 10   $150 Thousand   $300 Thousand  

B2B   MARKETPLACE  

MindApps

MindApps is a blend of technology and spiritual knowledge

Stockholm   11 to 50   $0  

Schibsted Growth  

B2B   FREEMIUM  

Gymshark

Gymshark is an online retailer and technology company of fitness apparel and accessories brands.

  501 to 1000   $250 Million  

B2C  

Myskillcamp

Myskillcamp is a learning experience platform designed for organizations to create online courses and training modules for employees.

  51 to 100   $15 Million   $2.5 Million  

Mediahuis Ventures   LeanSquare  

B2B   SAAS  

TrueKinetix

TrueKinetix strives to be the company that has developed the first robotized bike for indoor cycling training.

  1 to 10   $2.7 Million   $2.8 Million  

B2C  

Naardic

Tech & Fitness company focusing on the next level of digital fitness by using a custom built in-house video conference system.

Oslo   11 to 50   $0   $450 Thousand  

Link Venture Capital  

B2C   MARKETPLACE  

OneBonsai

OneBonsai provides VR/AR solutions for organizations' training and learning procedures.

Brussels   501 to 1000   $0   $350 Thousand  

B2B   SAAS  

Trainect

Corporate Wellness Platform 360°

Rome   1 to 10   $640 Thousand   $210 Thousand  

B2B  

Qida

Qida is a trusted company in the health and social sector that selects the best caregivers for the elderly and / or dependent.

  51 to 100   $5.5 Million   $4 Million  

Ship2B  

B2B   B2C  

Saturo

Saturo is Europe’s first meal replacement product in a bottle, offering balanced and healthy nutrition.

Vienna   11 to 50   $0  

B2C  

clare&me

Clare&me is an automated AI-driven audio bot to counter mental illnesses such as anxiety and mild depression.

Berlin   1 to 10   $1.1 Million   $1.1 Million  

Atomico   Antler  

B2B   SAAS  

Regimen

Regimen is the first effective digital therapeutic for men's most intimate health issues – starting with erections.

San Jose   1 to 10   $2.3 Million   $2.3 Million  

B2C   SAAS  

Gavi, the Vaccine Alliance

Gavi is an international organisation - a global Vaccine Alliance.

Geneva   51 to 100   $1 Billion  

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