121 Best Sweden Ecommerce Startups to Watch in 2023 | Seedtable

121 Ecommerce Startups in Sweden to Watch in 2023

Sweden's Ecommerce sector is booming. This year’s list of the best 121 Sweden Ecommerce startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

The last update was made on March 09, 2023.

Curated by @gonsanchezs

Sweden 10+ employees Fast-growing


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VOI Technology

VOI Technology owns, operates, and manages electric scooters for urban commuters in Stockholm.

Stockholm   251 to 500   $200 Million  

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Matsmart

Matsmart sells surplus food online. A major part would have been thrown away, due to packaging changes, short expiry dates or other reasons.

Stockholm   101 to 250   $140 Million  

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Fishbrain

Fishbrain is a mobile app, commerce platform, and social network for people who love fishing.

Stockholm   101 to 250   $60 Million  

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Instabox

Instabox is a delivery service available to select online partners where packages are delivered to smart box locations seven days a week.

Stockholm   101 to 250   $340 Million  

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Carla

Carla creates the most convenient, transparent, and simple online platform for purchasing or leasing an electric car.

Stockholm   11 to 50   $31 Million  

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Mathem

MatHem is an e-commerce company that combines a complete grocery store online with recipes and subscriptions for ready-made groceries.

Stockholm   251 to 500   $310 Million  

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Alex Therapeutics

AI digital CBT therapeutic platform - changing habits, changing health

Stockholm   1 to 10   $4.4 Million  

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Juni

Juni is a fintech company that develops a banking app and platform for e-commerce and online marketing entrepreneurs.

Gothenburg   101 to 250   $280 Million  

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Centra

Centra is an e-commerce software that offers complete direct-to-consumer and wholesale services for fashion and lifestyle brands.

Stockholm   51 to 100   $100 Million  

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Yabie

Yabie - One stop shop for in-store transactions and check-out. Fastest growing POS & Payment actor in Northern Europe

Stockholm   101 to 250   $54 Million  

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Babyshop

Babyshop is an online retailer where users can purchase children's clothes.

Stockholm   51 to 100   $65 Million  

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Bokadirekt

Bokadirekt is Sweden’s largest online booking provider and marketplace for primarily the health and beauty sector.

Stockholm   11 to 50   $0  

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xNomad

xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces

Stockholm   1 to 10   $4 Million  

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Lassie

Lassie is a pet insurance company that offers digital pet insurance services to reduce the risk of pet injury.

Stockholm     $15 Million  

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Leeroy

Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile.

Stockholm   11 to 50   $14 Million  

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Barnebys

Barnebys is the world’s leading search service for vintage design, art, antiques and collectibles.

Stockholm   51 to 100   $21 Million  

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Nextory

Nextory is an online collection of e-books in pdf and audio formats.

Stockholm   1 to 10   $49 Million  

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Kavall

Kavall is a grocery startup that focuses on delivering goods.

Stockholm   11 to 50   $24 Million  

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Fyndiq

Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters

Stockholm   51 to 100   $35 Million  

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Tradera

Tradera is an online marketplace, connecting millions of second hand sellers and buyers.

Stockholm   51 to 100   $4.4 Million  

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Hästnet

HästNet is Sweden's largest horse site with c.600 daily ads and more than 2 million visitors per month.

Stockholm   1 to 10   $0  

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Lunch.co

A marketplace platform where colleagues can buy and sell home cooked lunches at work

Stockholm   1 to 10   $690 Thousand  

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Tipser

Tipser helps publishers make money on e-commerce.

Stockholm   101 to 250   $14 Million  

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Sellpy

Sellpy makes it easier than any other service to sell the things you don’t use.

Stockholm   101 to 250   $15 Million  

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Caliroots

Caliroots is a streetwear fashion retail company with both retail stores and an online presence.

Stockholm   101 to 250   $5.9 Million  

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Lifvs

Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store.

Stockholm   11 to 50   $6.4 Million  

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inRiver

InRiver offers a product information management (PIM) solution that helps businesses to drive online sales.

Malmö   101 to 250   $50 Million  

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Beleco

Sharing furniture and bringing like-minded people together (PaaS, Marketplace)

Stockholm   11 to 50   $2.3 Million  

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Apotekamo

Apotekamo is an online pharmacy marketplace, enabling traditional pharmacies an online sales channel with access to Apotekamo's traffic.

Stockholm   11 to 50   $5.8 Million  

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Flowlife

Recovery tech massage products

Stockholm     $1.5 Million  

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Fodi

Fodi is a Sweden-based online grocery shop.

Stockholm   11 to 50   $4 Million  

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Parkamo

Parkamo is an app that offers on-street parking and personal parking spaces in one app.

Stockholm   11 to 50   $2.4 Million  

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Dema.ai

Dema.ai develops a no-code tool delivering actionable insights for e-commerce.

Stockholm   1 to 10   $0  

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Fenix Begravning

Fenix Begravning is a funeral services provider founded to create a better experience of the funeral.

Stockholm   11 to 50   $2.7 Million  

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CDLP

CDLP is a Swedish design firm that creates high-end men's essentials.

Stockholm   11 to 50   $200 Thousand  

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Picsmart

Picsmart operates as a food delivery company.

Stockholm   1 to 10   $860 Thousand  

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Sweef

Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production.

Stockholm   11 to 50   $3.6 Million  

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Lavendla

Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way.

Stockholm   1 to 10   $3.1 Million  

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John Henric

John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, wedding outfits, along with accessories and bags.

Malmö   11 to 50   $7.4 Million  

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Petgood

Insect-based pet food and functional pet supplies

Stockholm   1 to 10   $3 Million  

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Tini Garments

Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand.

Stockholm   1 to 10   $230 Thousand  

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Apohem

Apohem is a health care product designing company.

Stockholm   11 to 50   $2 Million  

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Astrid Wild

Astrid Wild is an outdoor clothing brand designed for women.

Stockholm   1 to 10   $0  

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Zigned

The most convenient e-signing solution for the many businesses.

Stockholm   1 to 10   $370 Thousand  

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Brink Commerce

Headless eCommerce SaaS

Stockholm   11 to 50   $3.4 Million  

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Briqpay

Briqpay provides solutions to enable and make business-to-business sales online more accessible.

Stockholm   1 to 10   $2.4 Million  

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Brizo

Brizo is a logistics company providing same-day delivery services for brands.

Stockholm   1 to 10   $160 Thousand  

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Cevoid

Cevoid is a content platform that empowers collaborative brand-building by uploading create shoppable galleries and showcasing UGC.

Stockholm   1 to 10   $0  

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Dashl

A digital hair and beauty booking platform.

Stockholm   11 to 50   $1.9 Million  

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Yaytrade

A global marketplace for consumers, influencers & businesses, find new and pre-owned lifestyle items and shop with anything that has a value

Stockholm   11 to 50   $3.8 Million  

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Yayloh

SaaS solution to support online retailers deliver a best-in-class post-purchase experience and reduce their returns

Stockholm   1 to 10   $340 Thousand  

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Enkla Kassen

Enkla Kassen is a provider of food and raw ingredients delivery services intended to help healthy food consumption.

Stockholm   1 to 10   $0  

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Goatlane

Goatlaneis a golf brand shoe manufacturer(goat).

Stockholm     $870 Thousand  

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Hyber

Hyber is the leading circular service for children’s products

Stockholm   11 to 50   $4.4 Million  

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It's Re:Leased

It's Re:Leased provides subscription-based fashion rental services.

Stockholm   1 to 10   $33 Thousand  

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Madden Analytics

Madden Analytics provides SaaS Business Intelligence solutions optimized for retail/e-com/wholesale brands and retailers.

Stockholm   1 to 10   $560 Thousand  

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Airinum

The next generation urban breathing mask is now available worldwide. With free shipping.

Stockholm   1 to 10   $1.8 Million  

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Off Script

Off Script is the best way for creators to set up their very own e-commerce, sell products they love, and help their community.

Stockholm   1 to 10   $410 Thousand  

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ami lab

Ami Lab unveils key facial features through machine learning on a database of models.

Stockholm   1 to 10   $110 Thousand  

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Respaces

Respaces a two sided marketplace for flexible workspaces.

Stockholm   1 to 10   $110 Thousand  

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Tradebay

A B2B Marketplace for large scale fruit trading.

Stockholm   1 to 10   $1.2 Million  

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Jollyroom

Jollyroom is an e-commerce platform for baby products.

Gothenburg   251 to 500   $0  

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Lace Laboratory

Lace Laboratory is a swedish company that provides high quality lingerie.

Stockholm   1 to 10   $2.1 Million  

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Lalaplants

Lalaplants is an online store that offers high-quality plants at fair prices.

Stockholm   1 to 10   $0  

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Flowbox

Flowbox helps brands leverage UGC from social media throughout the buyer journey to increase engagement, social proof, and sales.

Stockholm   51 to 100   $8.3 Million  

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Elly Pistol

Elly Pistol makes dope designs from inspiration running in our veins.

Stockholm   1 to 10   $410 Thousand  

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Dropmed

Dropmed is the Nordic medical marketplace, enabling caregivers to purchase from vendors and manufacturers to find distributors

Stockholm   1 to 10   $380 Thousand  

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Wedsly

Wedsly developed a platform for arranging wedding events and selling adjacent services.

Stockholm   1 to 10   $930 Thousand  

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Kaching

Kaching develops a cloud-based mobile retail platform.

Stockholm   11 to 50   $13 Million  

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Northfork

Northfork is an online personal assistant for groceries, integrated with retailers.

Stockholm   1 to 10   $1.1 Million  

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Nudient

Nudient is a luxury brand known for its phone cases and mobile accessories.

Stockholm   11 to 50   $1.5 Million  

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Apprl

Apprl is a SaaS solution for performance-based influencer marketing, made for e-commerce companies.

Stockholm   11 to 50   $4.3 Million  

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Boom Watches

Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch.

Stockholm   1 to 10   $0  

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Panprices

Panprices enables pan-international e-commerce by creating a user experience for shopping from abroad.

Stockholm   1 to 10   $670 Thousand  

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Paradiset

Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices.

Stockholm   101 to 250   $49 Thousand  

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Bitlog

Bitlog delivers smart software solutions for warehousing and distribution.

Stockholm   11 to 50   $1.2 Million  

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Skinfo

SaaS, E-commerce, HealthTech

Stockholm   1 to 10   $0  

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Asket

Direct to consumer company on the path to end fast consumption

Stockholm   11 to 50   $0  

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Prime Penguin

Prime Penguin logistics network consists of reliable and affordable e-commerce fulfillment partners (3PL) in the Nordic.

Stockholm   1 to 10   $0  

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Artportable

Artportable connects artists, photographers, and creators from all over the world and showcases the works in one platform.

Stockholm   11 to 50   $0  

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Sniph

Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.

Stockholm   1 to 10   $1.8 Million  

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Ihopa

ihopa is a sharing economy technology that enables to buy in or sell to a group of shared owners.

Stockholm   1 to 10   $60 Thousand  

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Samtrygg

Safe market place for subletting

Stockholm   1 to 10   $600 Thousand  

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Waytobill

Waytobill is a financial company that provides point-of-sale payment plugins, payments, omnichannel, and telesales.

Stockholm   11 to 50   $0  

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Morjas

Morjas is created with a desire & commitment to change the luxury shoe industry.

Stockholm   11 to 50   $0  

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Challengermode

Accessible esports infrastructure for gamers, organizers and game developers

Stockholm   11 to 50   $18 Million  

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Myrqvist

Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools.

Stockholm   1 to 10   $0  

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Scandinavian Man

Scandinavian MAN is a new platform that helps launch and market Nordic principles, personalities and brands to the world.

Stockholm   1 to 10   $430 Thousand  

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NewGlue

NewGlue is a branding marketplace connecting passionate logo designers with ambitious small businesses.

Stockholm   1 to 10   $330 Thousand  

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Urban Oasis

Building the food production platform of the future

Stockholm   1 to 10   $1.2 Million  

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Go North

Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.

Gothenburg   11 to 50   $15 Million  

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Denjo Dogs

Denjo Dogs is a company managing an e-commerce for pets operation.

Stockholm   1 to 10   $290 Thousand  

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Skillbreak

Skillbreak is a platform for social local learning experiences.

Stockholm   1 to 10   $39 Thousand  

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Hubso

HUBSO is a one-stop hub for Swedish influencers who want to create their own brand.

Stockholm   1 to 10   $0  

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Crossborderit

Integrated duty and tax calculation software for any retailer webshop platform.

Stockholm   11 to 50   $0  

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Coffydoor

startup building an on-demand coffee delivery service

Stockholm   1 to 10   $0  

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Loop54

Loop54 offers a search engine that finds results according to relevance, popularity, and the user’s personal preferences.

Stockholm   11 to 50   $600 Thousand  

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UbiGo

UbiGo deals, packs and delivers attractive, everyday travel to major cities, organizations and businesses in a single, flexible.

Stockholm   1 to 10   $0  

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Dockstr

Dockstr is an online marketplace and a digital tool to buy, sell and rent equipment/material & inventory.

Stockholm   1 to 10   $580 Thousand  

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Whywaste

Whywaste provides a store solution where Coop can save money, time and reduce food waste.

Stockholm   1 to 10   $1 Million  

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Ingrid

Ingrid Delivery Platform connects merchants, carriers, and consumers to create a better shopping experience for everyone.

Stockholm   51 to 100   $1.5 Million  

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Buddy Pet Foods

Buddy Pet Foods is a Swedish pet food company that offers subscription-based personalized pet food.

Stockholm   1 to 10   $2.3 Million  

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Shewy

Shewy is a producer of vitamin-enriched chewing gums sold in retail, online and against a subscription.

Stockholm   1 to 10   $350 Thousand  

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Adnavem

Adnavem is a Log Tech company providing seamless automation of international freight through our SaaS enabled logistics platform.

Gothenburg   11 to 50   $4 Million  

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NA-KD.com

NA-KD.com is a Swedish fashion e-commerce company.

Gothenburg   101 to 250   $89 Million  

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Ophena

Ophena is an online seller of safety stirrups, saddle pads, and magnetic insoles.

Gothenburg   1 to 10   $0  

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Printler

Printler is a digital marketplace for photo art.

Skellefteå   1 to 10   $230 Thousand  

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Touchtech

Touchtech is a retail technology company.

Gothenburg   1 to 10   $4.4 Million  

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Yazen

Yazen is a digital obesity clinic that offers weight loss through modern pharmaceutical treatment.

Lund   11 to 50   $350 Thousand  

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reve

Reve is a lifestyle marketplace that brings together content, community, and commerce.

Stockholm   1 to 10   $1.5 Million  

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Storesprint

StoreSprint is a digital platform for easy management of daily operations in physical stores.

Uppsala   1 to 10   $630 Thousand  

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Spotin

Operator of a content commerce platform intended to connect selling parties to content creators.

Luleå   11 to 50   $2.1 Million  

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Qiwio

Qiwio specializes in online marketing, video marketing, video analytics, social media marketing, video hosting & video management services.

Halmstad   1 to 10   $0  

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Veg of Lund

Veg of Lund produces and sells nutritious, filling, allergen-free and great-tasting plant-based drinks.

Malmö   1 to 10   $2.8 Million  

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Lohilo Foods

Lohilo Foods engages in the production of ice cream and other confectionery products.

Växjö   101 to 250   $0  

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Happie Camp

Happie Camp is a well-designed online booking system that allows customers to easily book accommodation in the forest.

Karlstad   1 to 10   $590 Thousand  

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Stepler

Stepler is an online shop that offers electronic massagers, headphones, skincare, and exercise products.

Karlstad   11 to 50   $1.1 Million  

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E-go

E-Go offers simple, cheap, and environmentally friendly transport solutions at tourist resorts by renting out electric cars.

Visby   1 to 10   $240 Thousand  

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MyPauze

MyPauze is a signal-blocking mobile case that prevents communication and reduces radiation.

Växjö     $290 Thousand  

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boka.se

Boka.se is Sweden's largest booking system for associations, companies, and individuals.

Örebro   11 to 50   $1.2 Million  

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