69 Ecommerce Startups in Sweden to Watch in 2023
Sweden's Ecommerce sector is booming. This year’s list of the best 69 Sweden Ecommerce startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 06, 2023
Featured companies in Company
Featured
Sweden's largest marketplace for health and beauty services.
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Latest Funding
$44 Million
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Employees
11 to 50
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Investors
VNV Global
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Business Model
B2C, MARKETPLACE
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Contact
•••••@bokadirekt.se
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Featured
Ecommerce for children clothes.
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Latest Funding
$10 Million
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Employees
51 to 100
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Investors
Verdane, Verdane
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Business Model
B2C
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Industries
Fashion, Ecommerce, FamilyTech & Parenting
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Locations
Stockholm
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Contact
•••••@babyshop.com
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Featured
Instabox is a delivery service available to select online partners where packages are delivered to smart box locations seven days a ...
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Latest Funding
$9.5 Million
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Employees
101 to 250
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Investors
EQT Ventures, EQT Ventures
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Business Model
B2B
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
Stockholm
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Contact
•••••@instabox.io
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Full list of Ecommerce startups in Sweden
Kavall is a grocery startup that focuses on delivering goods.
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Latest Funding
$2.2 Million · Seed
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Industries
Foodtech, Mobile, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Investors
VNV Global, Bonnier Ventures, Inbox Capital
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Contact
•••••@kavall.co
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Ready-made groceries online platform.
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Latest Funding
$48 Million
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Industries
Foodtech, Ecommerce
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Locations
Stockholm
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Employees
251 to 500
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Business Model
B2C
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Investors
AMF, CNI Nordic, Verdane, Investment AB Kinnevik
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Contact
•••••@mathem.se
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Nextory is an online collection of e-books in pdf and audio formats.
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Latest Funding
$10 Million
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Industries
Edtech, Mobile, Media and Entertainement, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Industrifonden
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Contact
•••••@nextory.se
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E-bike mobility platform.
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Latest Funding
$120 Million · Series D
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Industries
Climate Tech & Green Tech, Mobile, Mobility & Transportation, Ecommerce
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Locations
Stockholm
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Employees
1001 to 5000
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Business Model
B2C
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Investors
Stena Sessan, Balderton Capital, Kreos Capital, Local Globe, VNV Global, Creandum, Inbox Capital, NordicNinja VC, JME Ventures, Project A Ventures
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Contact
•••••@voiscooters.com
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Easy-to-use POS and payments platform for retail owners.
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Latest Funding
$26 Million
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Industries
AI, Mobile, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Creades AB, NFT Ventures, Collector Ventures, Brightly Ventures
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Contact
•••••@yabie.com
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All-in-one financial platform for ecommerce entrepreneurs.
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Latest Funding
$110 Million · Debt Financing
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Industries
Fintech, Ecommerce
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Locations
Gothenburg
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Felix Capital, EQT Ventures, Triple Point Ventures, Cherry Ventures, FJ Labs
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Contact
•••••@juni.co
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Carla creates the most convenient, transparent, and simple online platform for purchasing or leasing an electric car.
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Latest Funding
$20 Million
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Industries
Mobility & Transportation, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
VNV Global, Inbox Capital, Bonnier Ventures, Luminar Ventures
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Contact
•••••@carla.se
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HästNet is Sweden's largest horse site with c.600 daily ads and more than 2 million visitors per month.
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Latest Funding
$14 Million
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Industries
Media and Entertainement, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Otiva
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Contact
•••••@hastnet.se
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Marketplace to sell surplus food online.
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Latest Funding
$38 Million
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Industries
Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Northzone, GP Bullhound, D-Ax, Norrsken VC
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Contact
•••••@matsmart.se
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Online art auctions platform.
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Latest Funding
$9.9 Million
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Industries
Ecommerce, Art
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Locations
Stockholm
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Employees
51 to 100
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Business Model
MARKETPLACE, SAAS
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Investors
Active Venture Partners, Industrifonden, Inbox Capital
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Contact
•••••@barnebys.com
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Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile.
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Latest Funding
$4.8 Million
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Industries
Adtech, Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce, Developer Tools, Service Industry
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Collector Ventures, Almi Invest
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Contact
•••••@leeroy.se
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Yazen is a digital obesity clinic that offers weight loss through modern pharmaceutical treatment.
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Latest Funding
$3.4 Million · Seed
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Industries
Health Tech, Ecommerce
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Locations
Lund
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Employees
11 to 50
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Business Model
B2C
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Investors
Luminar Ventures
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Contact
•••••@yazen.se
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Fenix Begravning is a funeral services provider founded to create a better experience of the funeral.
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Latest Funding
$3.5 Million
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Industries
CPG & Consumer Goods, Legal Tech, Ecommerce, Death Tech
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Investors
Brightly Ventures
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Contact
•••••@fenixbegravning.se
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Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way.
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Latest Funding
$2 Million
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Industries
CPG & Consumer Goods, Legal Tech, Ecommerce, Death Tech
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Bonnier Ventures, eEquity
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Contact
•••••@lavendla.se
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Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production.
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Latest Funding
$3.6 Million
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Industries
CPG & Consumer Goods, Ecommerce, Art
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@sweef.se
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Dema.ai develops a no-code tool delivering actionable insights for e-commerce.
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Latest Funding
$4.1 Million
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Industries
Data and Analytics, Ecommerce, Developer Tools
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Locations
Stockholm
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Employees
1 to 10
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Investors
J12 Ventures
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Contact
•••••@dema.ai
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AI-powered CBT therapeutic platform.
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Latest Funding
$3.9 Million
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Industries
Health Tech, AI, Pharma, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
Hadean Ventures, Sweet Studio, Scale Capital
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Contact
•••••@alextherapeutics.com
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On-demand furniture rental platform for businesses.
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Latest Funding
$2.2 Million · Seed
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Industries
Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
MARKETPLACE, B2B
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Investors
Alfvén & Didrikson, Almi Invest
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Contact
•••••@beleco.com
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Headless eCommerce SaaS
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Latest Funding
$2.3 Million · Seed
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Industries
Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Innovation Nest, Wellstreet
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Contact
•••••@brinkcommerce.com
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Briqpay provides solutions to enable and make business-to-business sales online more accessible.
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Latest Funding
$2.3 Million · Seed
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Industries
Fintech, Payments, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
eEquity
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Contact
•••••@briqpay.com
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Lassie is a pet insurance company that offers digital pet insurance services to reduce the risk of pet injury.
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Latest Funding
$2.3 Million · Seed
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Industries
Fintech, Insuretech, Mobile, Ecommerce
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Locations
Stockholm
- Employees
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Business Model
B2C
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Investors
Felix Capital, Passion Capital, Inventure
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Contact
•••••@lassie.co
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xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces
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Latest Funding
$3.5 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
Luminar Ventures, Antler, Almi Invest, Proptech Farm
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Contact
•••••@xnomad.co
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Delivery platform.
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Latest Funding
$9.6 Million · Seed
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Industries
Fintech, Food Delivery, Ecommerce, Supply Chain & Logistics
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@ingrid.com
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John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, wedding outfits, along with accessories and bags.
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Latest Funding
$7.4 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce
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Locations
Malmö
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Employees
11 to 50
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@johnhenric.com
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Ami Lab unveils key facial features through machine learning on a database of models.
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Latest Funding
$110 Thousand · Pre Seed
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Industries
AI, Adtech, Machine Learning, Media and Entertainement, Data and Analytics, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Antler
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Contact
•••••@ami-lab.co
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Artportable connects artists, photographers, and creators from all over the world and showcases the works in one platform.
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Latest Funding
$630 Thousand · Pre Seed
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Industries
Sales and Marketing, Ecommerce, Creative Tools, Art
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
Brightly Ventures
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Contact
•••••@artportable.com
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Astrid Wild is an outdoor clothing brand designed for women.
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Latest Funding
$110 Thousand · Pre Seed
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Industries
Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Antler
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Contact
•••••@astridwild.com
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Bitlog delivers smart software solutions for warehousing and distribution.
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Latest Funding
$1.2 Million
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Cloud Capital
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Contact
•••••@bitlog.se
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Centra is an e-commerce software that offers complete direct-to-consumer and wholesale services for fashion and lifestyle brands.
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@centra.com
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B2B Marketplace
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Latest Funding
$100 Thousand · Pre Seed
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Industries
Climate Tech & Green Tech, Energy & Nuclear, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
Antler
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Contact
•••••@envar.se
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It's Re:Leased provides subscription-based fashion rental services.
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Latest Funding
$320 Thousand · Pre Seed
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Industries
Fashion, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
MARKETPLACE, SAAS
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Investors
Maki.vc
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Contact
•••••@itsreleased.com
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A marketplace platform where colleagues can buy and sell home cooked lunches at work
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Latest Funding
$590 Thousand · Seed
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Industries
Foodtech, Mobile, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
MARKETPLACE
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Investors
Antler, Rockstart
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Contact
•••••@lunch.co
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Madden Analytics provides SaaS Business Intelligence solutions optimized for retail/e-com/wholesale brands and retailers.
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Latest Funding
$560 Thousand · Seed
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Industries
Data and Analytics, Business Intelligence, Ecommerce, Supply Chain & Logistics
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Almi Invest
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Contact
•••••@maddenanalytics.com
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Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools.
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Latest Funding
$530 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@myrqvist.se
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Northfork is an online personal assistant for groceries, integrated with retailers.
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Latest Funding
$1.1 Million
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
J12 Ventures
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Contact
•••••@northfork.ai
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Off Script is the best way for creators to set up their very own e-commerce, sell products they love, and help their community.
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Latest Funding
$900 Thousand · Pre Seed
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Industries
Fashion, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS, MARKETPLACE
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Investors
Antler
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Contact
•••••@offscript.io
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Respaces a two sided marketplace for flexible workspaces.
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Latest Funding
$110 Thousand · Pre Seed
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Industries
Proptech & Real Estate, Travel Tech, Ecommerce, Future of Work
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
Antler
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Contact
•••••@respaces.co
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Scandinavian MAN is a new platform that helps launch and market Nordic principles, personalities and brands to the world.
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Latest Funding
$430 Thousand · Pre Seed
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Industries
Fashion, Media and Entertainement, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C
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Investors
Wellstreet
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Contact
•••••@scandinavianman.com
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Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand.
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Latest Funding
$230 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Almi Invest
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Contact
•••••@tini.se
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A B2B Marketplace for large scale fruit trading.
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Latest Funding
$1.1 Million · Seed
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Industries
Agritech, CPG & Consumer Goods, Ecommerce, Investing
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
FJ Labs, J12 Ventures, Antler
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Contact
•••••@tradebay.co
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SaaS solution to support online retailers deliver a best-in-class post-purchase experience and reduce their returns
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Latest Funding
$300 Thousand · Pre Seed
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Industries
Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Antler
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Contact
•••••@yayloh.com
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The most convenient e-signing solution for the many businesses.
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Latest Funding
$380 Thousand · Pre Seed
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Industries
Legal Tech, Privacy and Security, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Almi Invest
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Contact
•••••@zigned.com
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E-commerce aggregator operated by Amazon FBA entrepreneurs.
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Latest Funding
$13 Million · Seed
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
Gothenburg
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
eEquity
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Contact
•••••@gonorth.co
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Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@lifvs.com
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Sellpy makes it easier than any other service to sell the things you don’t use.
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Latest Funding
$6.1 Million
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Industries
Ecommerce, Service Industry
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2C, MARKETPLACE
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Contact
•••••@sellpy.se
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Tipser helps publishers make money on e-commerce.
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Latest Funding
$16 Million
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Industries
Publishing, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, SAAS
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Contact
•••••@tipser.com
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Tradera is an online marketplace, connecting millions of second hand sellers and buyers.
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Latest Funding
$4.4 Million
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Industries
Ecommerce
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Locations
Stockholm
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Employees
51 to 100
-
Business Model
B2B, MARKETPLACE
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Contact
•••••@tradera.com
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Brizo is a logistics company providing same-day delivery services for brands.
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Industries
Food Delivery, Ecommerce, Supply Chain & Logistics
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Antler
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Contact
•••••@brizo.se
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NewGlue is a branding marketplace connecting passionate logo designers with ambitious small businesses.
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Industries
Adtech, Sales and Marketing, Ecommerce, Creative Tools
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Locations
Stockholm
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Employees
1 to 10
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Business Model
MARKETPLACE
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Investors
Luminar Ventures
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Contact
•••••@newglue.com
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Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices.
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Latest Funding
$43 Thousand · Pre Seed
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, B2C
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Investors
Norrsken VC
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Contact
•••••@paradiset.com
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Skillbreak is a platform for social local learning experiences.
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Latest Funding
$810 Thousand · Pre Seed
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Industries
Edtech, Travel Tech, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
MARKETPLACE
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Investors
Wellstreet
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Contact
•••••@skillbreak.com
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Whywaste provides a store solution where Coop can save money, time and reduce food waste.
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Industries
Climate Tech & Green Tech, Agritech, Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Investors
Otiva
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Contact
•••••@whywaste.com
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Apotekamo is an online pharmacy marketplace, enabling traditional pharmacies an online sales channel with access to Apotekamo's traffic.
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Latest Funding
$2.6 Million · Series A
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Industries
Pharma, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS, MARKETPLACE
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Contact
•••••@apotekamo.rs
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Caliroots is a streetwear fashion retail company with both retail stores and an online presence.
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Latest Funding
$1.8 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2C
-
Contact
•••••@caliroots.com
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CDLP is a Swedish design firm that creates high-end men's essentials.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@cdlp.com
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Fodi is a Sweden-based online grocery shop.
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Latest Funding
$1.8 Million · Seed
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@fodi.se
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Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters
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Latest Funding
$3.9 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2C
-
Contact
•••••@fyndiq.se
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Parkamo is an app that offers on-street parking and personal parking spaces in one app.
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Latest Funding
$2.4 Million · Series A
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Industries
Mobile, Mobility & Transportation, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@parkamo.com
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Picsmart operates as a food delivery company.
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Latest Funding
$4 Million
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C
-
Contact
•••••@picsmart.se
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Adnavem is a Log Tech company providing seamless automation of international freight through our SaaS enabled logistics platform.
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
Gothenburg
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE, SAAS
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Investors
Runa Capital, Spintop Ventures
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Contact
•••••@adnavem.com
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Apohem is a health care product designing company.
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Latest Funding
$2 Million · Seed
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Industries
Health Tech, Pharma, Ecommerce, Productivity Tools, Future of Work
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@apohem.se
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A digital hair and beauty booking platform.
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Latest Funding
$1.5 Million
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Industries
Health Tech, Fashion, Mobile, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
MARKETPLACE
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Contact
•••••@dashl.se
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Insect-based pet food and functional pet supplies
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Latest Funding
$2.1 Million · Seed
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Industries
Climate Tech & Green Tech, Foodtech, Manufacturing, Ecommerce, Pet Tech
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@petgood.com
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A global marketplace for consumers, influencers & businesses, find new and pre-owned lifestyle items and shop with anything that has a value
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Latest Funding
$1.2 Million · Pre Seed
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Industries
Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
MARKETPLACE
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Contact
•••••@yaytrade.com
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Jollyroom is an e-commerce platform for baby products.
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Latest Funding
$18 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce, FamilyTech & Parenting
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Locations
Gothenburg
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Employees
251 to 500
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Business Model
B2C
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Contact
•••••@jollyroom.se
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The next generation urban breathing mask is now available worldwide. With free shipping.
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Latest Funding
$1 Million
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Industries
Climate Tech & Green Tech, Health Tech, Hardware, Fitness, Ecommerce, Wearables
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@airinum.com
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