52 CPG & Consumer Goods Startups in Sweden to Watch in 2024
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Sweden's largest marketplace for health and beauty services. |
$43M | VNV Global | 11 to 50 | Health Tech, CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | Stockholm, Sweden | •••••••••••@bokadirekt.se | |
online furniture marketplace. |
$3M | eEquity | 11 to 50 | CPG & Consumer Goods, Ecommerce, Art | B2C, Marketplace | Stockholm, Sweden | •••••••••••@sweef.se | |
Volumental leverages 3D foot scans, retail purchase data, and AI to automate product recommendations and customized product creation. |
$1M | Forward VC, Walerud Ventures | 101 to 250 | Hardware, CPG & Consumer Goods, Fashion, Manufacturing | B2B, SaaS | Stockholm, Sweden | •••••••••••@volumental.com | |
Ridely gives riders the opportunity to develop their riding and share their passion. |
$550k · Seed | Almi Invest | 1 to 10 | Edtech, Agritech, CPG & Consumer Goods, Sportstech, Cybersecurity, Mobile | SaaS | Stockholm, Sweden | •••••••••••@ridely.com | |
Marketplace to sell surplus food online. |
$400k · Seed | Northzone, Norrsken VC, D-Ax | 101 to 250 | Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Ecommerce | B2B, B2C, Marketplace | Stockholm, Sweden | •••••••••••@matsmart.se | |
Northfork is an online personal assistant for groceries, integrated with retailers. |
$1M | J12 Ventures | 1 to 10 | Foodtech, CPG & Consumer Goods, Ecommerce | B2B, SaaS | Stockholm, Sweden | •••••••••••@northfork.ai | |
Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools. |
$530k · Pre Seed | eEquity | 1 to 10 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@myrqvist.se | |
Bookself is a social book recommendation app that lets to discover books from inspiring people. |
$110k · Pre Seed | Antler | 1 to 10 | Edtech, CPG & Consumer Goods, Mobile, Consumer Social | B2C, Freemium | Stockholm, Sweden | •••••••••••@bookself.app | |
xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces |
$110k · Pre Seed | Antler, Luminar Ventures, Almi Invest | 1 to 10 | CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce | B2B, Marketplace | Stockholm, Sweden | •••••••••••@xnomad.co | |
AI-powered SaaS platform to improve promotion analysis for retailars. |
$450k · Pre Seed | Industrifonden, DHS Venture Partners, J12 Ventures | 11 to 50 | CPG & Consumer Goods, AI, Machine Learning, Data and Analytics, Sales and Marketing, Business Intelligence, CRM | B2B, SaaS | Stockholm, Sweden | •••••••••••@formulate.app | |
A B2B Marketplace for large scale fruit trading. |
$110k · Pre Seed | FJ Labs, Antler, J12 Ventures | 1 to 10 | Agritech, CPG & Consumer Goods, Ecommerce, Investing | B2B, Marketplace | Stockholm, Sweden | •••••••••••@tradebay.co | |
Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand. |
$230k · Pre Seed | Almi Invest | 1 to 10 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@tini.se | |
Hygglo is a peer-to-peer rental service in Sweden to make use of people things. |
N/A | Schibsted Growth | 1 to 10 | CPG & Consumer Goods | B2B, B2C, Marketplace | Stockholm, Sweden | •••••••••••@hygglo.se | |
Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices. |
N/A | Norrsken VC | 101 to 250 | Foodtech, CPG & Consumer Goods, Ecommerce | B2B, B2C | Stockholm, Sweden | •••••••••••@paradiset.com | |
Whywaste provides a store solution where Coop can save money, time and reduce food waste. |
N/A | Otiva | 1 to 10 | Climate Tech & Green Tech, Agritech, Foodtech, CPG & Consumer Goods, Mobile, Ecommerce | SaaS | Stockholm, Sweden | •••••••••••@whywaste.com | |
Scrive is a platform that provides agreement lifecycle automation powered by electronic signature and identification solutions. |
N/A | Cloud Capital | 101 to 250 | CPG & Consumer Goods, Legal Tech, Privacy and Security, Business Intelligence | B2B, SaaS | Stockholm, Sweden | •••••••••••@scrive.com | |
Direct-to-consumer and wholesale ecommerce platform for global brands. |
$11M | 51 to 100 | CPG & Consumer Goods, Fashion, Community & Lifestyle, Ecommerce | B2B, SaaS | Stockholm, Sweden | •••••••••••@centra.com | ||
John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, wedding outfits, along with accessories and bags. |
$7M | eEquity | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce | B2C | Malmö, Sweden | •••••••••••@johnhenric.com | |
CDLP is a Swedish design firm that creates high-end men's essentials. |
$4M | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@cdlp.com | ||
Fodi is a Sweden-based online grocery shop. |
$2M · Seed | 11 to 50 | Foodtech, CPG & Consumer Goods, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@fodi.se | ||
Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store. |
$2M | 11 to 50 | CPG & Consumer Goods, Sales and Marketing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@lifvs.com | ||
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. |
$2M | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@caliroots.com | ||
Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters |
$3M | 51 to 100 | CPG & Consumer Goods, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@fyndiq.se | ||
ihopa is a sharing economy technology that enables to buy in or sell to a group of shared owners. |
$60k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Consumer Social, Ecommerce | B2B, Marketplace | Stockholm, Sweden | •••••••••••@ihopa.com | ||
Bitrefill offers gift cards, mobile phone refills, and lightning network services on a global scale, receiving bitcoin and cryptocurrencies. |
$2M · Seed | 11 to 50 | Fintech, Crypto & web3, CPG & Consumer Goods, Communications | B2B | Stockholm, Sweden | •••••••••••@bitrefill.com | ||
Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch. |
$257k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@boomwatches.com | ||
Cevoid is a content platform that empowers collaborative brand-building by uploading create shoppable galleries and showcasing UGC. |
$316k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B | Stockholm, Sweden | •••••••••••@cevoid.com | ||
Elly Pistol makes dope designs from inspiration running in our veins. |
$200k · Pre Seed | 1 to 10 | Hardware, CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@ellypistol.com | ||
Enkla Kassen is a provider of food and raw ingredients delivery services intended to help healthy food consumption. |
$1M | 1 to 10 | Health Tech, Foodtech, CPG & Consumer Goods, Consumer Social, Mobility & Transportation, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@enklakassen.se | ||
Hyber is the leading circular service for children’s products |
$405k · Pre Seed | 11 to 50 | Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Ecommerce, Productivity Tools, Future of Work, FamilyTech & Parenting | SaaS | Stockholm, Sweden | •••••••••••@hyber.com | ||
Lalaplants is an online store that offers high-quality plants at fair prices. |
$431k · Pre Seed | 1 to 10 | Agritech, CPG & Consumer Goods, Food Delivery, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@lala-plants.com | ||
Morjas is created with a desire & commitment to change the luxury shoe industry. |
$1M | 11 to 50 | Hardware, CPG & Consumer Goods, Fashion, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@morjas.com | ||
Orderhero is a fast-growing startup founded in Sweden with the goal to help digitalize the retail and restaurant industry. |
$1M | 11 to 50 | Foodtech, CPG & Consumer Goods, Consumer Social, Sales and Marketing, Community & Lifestyle | B2B, SaaS | Stockholm, Sweden | •••••••••••@clicksys.se | ||
Picsmart operates as a food delivery company. |
$860k · Seed | 1 to 10 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2B, B2C | Stockholm, Sweden | •••••••••••@picsmart.se | ||
Lace Laboratory is a swedish company that provides high quality lingerie. |
N/A | 1 to 10 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@lacelaboratory.com | ||
Integrated duty and tax calculation software for any retailer webshop platform. |
N/A | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2B, SaaS | Stockholm, Sweden | •••••••••••@crossborderit.com | ||
Denjo Dogs is a company managing an e-commerce for pets operation. |
N/A | 1 to 10 | CPG & Consumer Goods, Ecommerce | B2C | Stockholm, Sweden | •••••••••••@denjodogs.com | ||
The ifoodbag develops an innovative bag made from a composite material that can protect chilled and frozen food as a packaging solution. |
N/A | 11 to 50 | Foodtech, Hardware, CPG & Consumer Goods, Manufacturing, Supply Chain & Logistics | B2B | Stockholm, Sweden | •••••••••••@ifoodbag.se | ||
Altered is a developer of water faucet aerator technologies that reduce water consumption. |
N/A | 1 to 10 | Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Energy & Nuclear, Productivity Tools, Future of Work | B2C | Stockholm, Sweden | •••••••••••@alteredcompany.com | ||
Rebelbirdz is a complete routine solution for your outer and inner beauty. |
N/A | 1 to 10 | CPG & Consumer Goods, Fashion | SaaS | Stockholm, Sweden | •••••••••••@rebelbirdz.com | ||
MyPauze is a signal-blocking mobile case that prevents communication and reduces radiation. |
$291k · Pre Seed | Almi Invest | CPG & Consumer Goods, Manufacturing, Ecommerce, Communications | B2C | Växjö, Sweden | •••••••••••@mypauze.com | ||
Splitgrid distribute cash funds automatically, which reduces the capital tied up for the store and risk minimizes for the supplier. |
$780k · Pre Seed | Collector Ventures, Almi Invest, Innovestor Ventures | 1 to 10 | Fintech, CPG & Consumer Goods | B2B | Örebro, Sweden | •••••••••••@splitgrid.com | |
Stepler is an online shop that offers electronic massagers, headphones, skincare, and exercise products. |
$230k · Pre Seed | Almi Invest | 11 to 50 | Hardware, CPG & Consumer Goods, Sportstech, Mobile, Ecommerce | B2C, Freemium | Karlstad, Sweden | •••••••••••@steplershop.com | |
Jollyroom is an e-commerce platform for baby products. |
$17M | 251 to 500 | CPG & Consumer Goods, Fashion, Ecommerce, FamilyTech & Parenting | B2C | Gothenburg, Sweden | •••••••••••@jollyroom.se | ||
Touchtech is a retail technology company. |
$4M | 1 to 10 | Hardware, CPG & Consumer Goods, Manufacturing, Ecommerce, Wearables, Service Industry | B2B | Gothenburg, Sweden | •••••••••••@touchtech.com | ||
Radinn offers wakeboarders, kiteboarders, and surfers with water sport products. |
$2M · Series B | 101 to 250 | Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Electric Vehicles | B2C | Lund, Sweden | •••••••••••@radinn.com | ||
Norrländska Vapenaffären operating a number of vertical e-commerce operations. |
$1M | 11 to 50 | CPG & Consumer Goods, Sportstech, Ecommerce | B2C | Sundsvall, Sweden | •••••••••••@jakt.se | ||
Lohilo Foods engages in the production of ice cream and other confectionery products. |
$1M | 101 to 250 | Foodtech, CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce | B2C | Växjö, Sweden | •••••••••••@lohilofoods.com | ||
Ophena is an online seller of safety stirrups, saddle pads, and magnetic insoles. |
$390k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce | B2C | Gothenburg, Sweden | •••••••••••@ophena.com | ||
Veg of Lund produces and sells nutritious, filling, allergen-free and great-tasting plant-based drinks. |
$1M | 1 to 10 | Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce | B2B, B2C | Malmö, Sweden | •••••••••••@vegoflund.se | ||
Apomera is an online store for over-the-counter medicines and self-care products. |
N/A | CPG & Consumer Goods, Ecommerce | B2C | Västerås, Sweden | •••••••••••@apomera.com | |||
LeafyMade offers a substitute to the conventional disposables – an environmental, friendly and organic ones made out of leaves. |
N/A | 1 to 10 | Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Energy & Nuclear, Manufacturing | B2B, B2C | Uppsala, Sweden | •••••••••••@leafymade.com |
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