55 CPG & Consumer Goods Startups in Sweden to Watch in 2023
Sweden's CPG & Consumer Goods sector is booming. This year’s list of the best 55 Sweden CPG & Consumer Goods startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 08, 2023
Featured companies in Company
Featured
Sweden's largest marketplace for health and beauty services.
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Latest Funding
$44 Million
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Employees
11 to 50
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Investors
VNV Global
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Business Model
B2C, MARKETPLACE
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Contact
•••••@bokadirekt.se
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Featured
Marketplace to sell surplus food online.
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Latest Funding
$38 Million
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Employees
101 to 250
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Investors
Northzone, Northzone, GP Bullhound, Northzone, GP Bullhound, Northzone, Northzone, Northzone, GP Bullhound, D-Ax, Northzone, GP Bullhound, Norrsken VC, Norrsken VC, Norrsken VC, Norrsken VC
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Business Model
B2B, B2C, MARKETPLACE
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Industries
Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Contact
•••••@matsmart.se
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Featured
Fenix Begravning is a funeral services provider founded to create a better experience of the funeral.
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Latest Funding
$3.5 Million
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Employees
11 to 50
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Investors
Brightly Ventures, Brightly Ventures
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Business Model
B2C
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Industries
CPG & Consumer Goods, Legal Tech, Ecommerce, Death Tech
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Locations
Stockholm
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Contact
•••••@fenixbegravning.se
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Full list of CPG & Consumer Goods startups in Sweden
Formulate helps retailers transform simple sales data into better merchandising decisions.
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Latest Funding
$4 Million · Seed
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Industries
CPG & Consumer Goods, AI, Machine Learning, Data and Analytics, Sales and Marketing, Business Intelligence, CRM
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Industrifonden, J12 Ventures
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Contact
•••••@formulate.app
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Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way.
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Latest Funding
$2 Million
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Industries
CPG & Consumer Goods, Legal Tech, Ecommerce, Death Tech
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Bonnier Ventures, eEquity
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Contact
•••••@lavendla.se
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Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production.
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Latest Funding
$3.6 Million
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Industries
CPG & Consumer Goods, Ecommerce, Art
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@sweef.se
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Volumental leverages 3D foot scans, retail purchase data, and AI to automate product recommendations and customized product creation.
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Latest Funding
$13 Million
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Industries
Hardware, CPG & Consumer Goods, Fashion, Manufacturing
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Forward VC, Walerud Ventures
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Contact
•••••@volumental.com
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xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces
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Latest Funding
$3.5 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
Luminar Ventures, Antler, Almi Invest, Proptech Farm
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Contact
•••••@xnomad.co
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John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, wedding outfits, along with accessories and bags.
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Latest Funding
$7.4 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce
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Locations
Malmö
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Employees
11 to 50
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@johnhenric.com
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Bookself is a social book recommendation app that lets to discover books from inspiring people.
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Latest Funding
$110 Thousand · Pre Seed
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Industries
Edtech, CPG & Consumer Goods, Mobile, Consumer Social
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Investors
Antler
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Contact
•••••@bookself.app
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Centra is an e-commerce software that offers complete direct-to-consumer and wholesale services for fashion and lifestyle brands.
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@centra.com
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Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools.
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Latest Funding
$530 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@myrqvist.se
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Northfork is an online personal assistant for groceries, integrated with retailers.
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Latest Funding
$1.1 Million
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
J12 Ventures
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Contact
•••••@northfork.ai
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Ridely gives riders the opportunity to develop their riding and share their passion.
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Industries
Edtech, Agritech, CPG & Consumer Goods, Sportstech, Cybersecurity, Mobile
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Investors
Almi Invest
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Contact
•••••@ridely.com
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Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand.
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Latest Funding
$230 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Almi Invest
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Contact
•••••@tini.se
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A B2B Marketplace for large scale fruit trading.
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Latest Funding
$1.1 Million · Seed
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Industries
Agritech, CPG & Consumer Goods, Ecommerce, Investing
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
FJ Labs, J12 Ventures, Antler
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Contact
•••••@tradebay.co
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Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@lifvs.com
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Hygglo is a peer-to-peer rental service in Sweden to make use of people things.
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Latest Funding
$910 Thousand · Pre Seed
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Industries
CPG & Consumer Goods
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Schibsted Growth
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Contact
•••••@hygglo.se
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Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices.
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Latest Funding
$43 Thousand · Pre Seed
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, B2C
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Investors
Norrsken VC
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Contact
•••••@paradiset.com
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Scrive is a platform that provides agreement lifecycle automation powered by electronic signature and identification solutions.
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Industries
CPG & Consumer Goods, Legal Tech, Privacy and Security, Business Intelligence
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Cloud Capital
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Contact
•••••@scrive.com
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Whywaste provides a store solution where Coop can save money, time and reduce food waste.
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Industries
Climate Tech & Green Tech, Agritech, Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Investors
Otiva
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Contact
•••••@whywaste.com
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Caliroots is a streetwear fashion retail company with both retail stores and an online presence.
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Latest Funding
$1.8 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@caliroots.com
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CDLP is a Swedish design firm that creates high-end men's essentials.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@cdlp.com
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Fodi is a Sweden-based online grocery shop.
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Latest Funding
$1.8 Million · Seed
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@fodi.se
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Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters
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Latest Funding
$3.9 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@fyndiq.se
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Picsmart operates as a food delivery company.
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Latest Funding
$4 Million
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@picsmart.se
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Jollyroom is an e-commerce platform for baby products.
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Latest Funding
$18 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce, FamilyTech & Parenting
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Locations
Gothenburg
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Employees
251 to 500
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Business Model
B2C
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Contact
•••••@jollyroom.se
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Bitrefill offers gift cards, mobile phone refills, and lightning network services on a global scale, receiving bitcoin and cryptocurrencies.
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Latest Funding
$2 Million · Seed
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Industries
Fintech, Crypto & web3, CPG & Consumer Goods, Communications
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@bitrefill.com
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Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch.
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Latest Funding
$260 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@boomwatches.com
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Cevoid is a content platform that empowers collaborative brand-building by uploading create shoppable galleries and showcasing UGC.
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Latest Funding
$320 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@cevoid.com
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Elly Pistol makes dope designs from inspiration running in our veins.
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Industries
Hardware, CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@ellypistol.com
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Enkla Kassen is a provider of food and raw ingredients delivery services intended to help healthy food consumption.
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Latest Funding
$1 Million
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Consumer Social, Mobility & Transportation, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@enklakassen.se
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Hyber is the leading circular service for children’s products
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Latest Funding
$410 Thousand · Pre Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Ecommerce, Productivity Tools, Future of Work, FamilyTech & Parenting
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Locations
Stockholm
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Employees
11 to 50
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Business Model
SAAS
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Contact
•••••@hyber.com
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ihopa is a sharing economy technology that enables to buy in or sell to a group of shared owners.
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Latest Funding
$480 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Consumer Social, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Contact
•••••@ihopa.com
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Lace Laboratory is a swedish company that provides high quality lingerie.
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Latest Funding
$2.1 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@lacelaboratory.com
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Lalaplants is an online store that offers high-quality plants at fair prices.
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Industries
Agritech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@lala-plants.com
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Morjas is created with a desire & commitment to change the luxury shoe industry.
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Latest Funding
$1.4 Million
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Industries
Hardware, CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@morjas.com
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Orderhero is a fast-growing startup founded in Sweden with the goal to help digitalize the retail and restaurant industry.
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Latest Funding
$1.3 Million
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Industries
Foodtech, CPG & Consumer Goods, Consumer Social, Sales and Marketing, Community & Lifestyle
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@clicksys.se
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Radinn offers wakeboarders, kiteboarders, and surfers with water sport products.
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Latest Funding
$3.4 Million
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Industries
Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Electric Vehicles
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Locations
Lund
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@radinn.com
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Altered is a developer of water faucet aerator technologies that reduce water consumption.
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Industries
Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Energy & Nuclear, Productivity Tools, Future of Work
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@alteredcompany.com
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Integrated duty and tax calculation software for any retailer webshop platform.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@crossborderit.com
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Denjo Dogs is a company managing an e-commerce for pets operation.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@denjodogs.com
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The ifoodbag develops an innovative bag made from a composite material that can protect chilled and frozen food as a packaging solution.
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Industries
Foodtech, Hardware, CPG & Consumer Goods, Manufacturing, Supply Chain & Logistics
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@ifoodbag.se
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Rebelbirdz is a complete routine solution for your outer and inner beauty.
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Industries
CPG & Consumer Goods, Fashion
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Contact
•••••@rebelbirdz.com
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MyPauze is a signal-blocking mobile case that prevents communication and reduces radiation.
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Latest Funding
$290 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Manufacturing, Ecommerce, Communications
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Locations
Växjö
- Employees
-
Business Model
B2C
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Investors
Almi Invest
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Contact
•••••@mypauze.com
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Splitgrid distribute cash funds automatically, which reduces the capital tied up for the store and risk minimizes for the supplier.
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Latest Funding
$780 Thousand · Pre Seed
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Industries
Fintech, CPG & Consumer Goods
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Locations
Örebro
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Employees
1 to 10
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Business Model
B2B
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Investors
Collector Ventures, Almi Invest, Innovestor Ventures
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Contact
•••••@splitgrid.com
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Stepler is an online shop that offers electronic massagers, headphones, skincare, and exercise products.
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Latest Funding
$1.2 Million
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Industries
Hardware, CPG & Consumer Goods, Sportstech, Mobile, Ecommerce
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Locations
Karlstad
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Employees
11 to 50
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Business Model
B2C, FREEMIUM
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Investors
Almi Invest
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Contact
•••••@steplershop.com
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Touchtech is a retail technology company.
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Latest Funding
$4.4 Million
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Industries
Hardware, CPG & Consumer Goods, Manufacturing, Ecommerce, Wearables, Service Industry
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Locations
Gothenburg
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@touchtech.com
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Activate is a blog aggregator that allows for multiple blog viewing from one place.
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Industries
CPG & Consumer Goods, Community & Lifestyle
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Locations
Stockholm
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Employees
11 to 50
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Contact
•••••@try.activate.social
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Lohilo Foods engages in the production of ice cream and other confectionery products.
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Latest Funding
$3.3 Million
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Industries
Foodtech, CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce
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Locations
Växjö
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@lohilofoods.com
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Norrländska Vapenaffären operating a number of vertical e-commerce operations.
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Latest Funding
$1.1 Million
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Industries
CPG & Consumer Goods, Sportstech, Ecommerce
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Locations
Sundsvall
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@jakt.se
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Ophena is an online seller of safety stirrups, saddle pads, and magnetic insoles.
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Latest Funding
$390 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce
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Locations
Gothenburg
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@ophena.com
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Veg of Lund produces and sells nutritious, filling, allergen-free and great-tasting plant-based drinks.
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Latest Funding
$1.2 Million
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Industries
Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Malmö
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@vegoflund.se
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Apomera is an online store for over-the-counter medicines and self-care products.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Västerås
- Employees
-
Business Model
B2C
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Contact
•••••@apomera.com
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LeafyMade offers a substitute to the conventional disposables – an environmental, friendly and organic ones made out of leaves.
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Industries
Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Energy & Nuclear, Manufacturing
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Locations
Uppsala
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@leafymade.com
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