55 Best Sweden CPG & Consumer Goods Startups to Watch in 2023 | Seedtable

55 CPG & Consumer Goods Startups in Sweden to Watch in 2023

Sweden's CPG & Consumer Goods sector is booming. This year’s list of the best 55 Sweden CPG & Consumer Goods startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

The last update was made on March 14, 2023.

Curated by @gonsanchezs

Sweden 10+ employees Fast-growing


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Matsmart

Matsmart sells surplus food online. A major part would have been thrown away, due to packaging changes, short expiry dates or other reasons.

Stockholm   101 to 250   $140 Million   $18 Million  

Northzone   Norrsken VC  

B2B   B2C  

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Centra

Centra is an e-commerce software that offers complete direct-to-consumer and wholesale services for fashion and lifestyle brands.

Stockholm   51 to 100   $100 Million   $11 Million  

B2B   SAAS  

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Bokadirekt

Bokadirekt is Sweden’s largest online booking provider and marketplace for primarily the health and beauty sector.

Stockholm   11 to 50   $0   $44 Million  

VNV Global  

B2C   MARKETPLACE  

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xNomad

xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces

Stockholm   1 to 10   $4 Million   $110 Thousand  

Luminar Ventures   Almi Invest   Antler   Proptech Farm  

B2B   MARKETPLACE  

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Fyndiq

Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters

Stockholm   51 to 100   $35 Million   $3.9 Million  

B2C  

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Volumental

Volumental leverages 3D foot scans, retail purchase data, and AI to automate product recommendations and customized product creation.

Stockholm   101 to 250   $17 Million   $1.5 Million  

Forward VC   Walerud Ventures  

B2B   SAAS  

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Lifvs

Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store.

Stockholm   11 to 50   $6.4 Million   $2.3 Million  

B2C  

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Formulate

Formulate helps retailers transform simple sales data into better merchandising decisions.

Stockholm   11 to 50   $6 Million   $4 Million  

Industrifonden   J12 Ventures  

B2B   SAAS  

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Caliroots

Caliroots is a streetwear fashion retail company with both retail stores and an online presence.

Stockholm   101 to 250   $5.9 Million   $2.9 Million  

B2C  

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Fodi

Fodi is a Sweden-based online grocery shop.

Stockholm   11 to 50   $4 Million   $2.2 Million  

B2C  

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Sweef

Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production.

Stockholm   11 to 50   $3.6 Million   $3.6 Million  

eEquity  

B2C  

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Bitrefill

Bitrefill offers gift cards, mobile phone refills, and lightning network services on a global scale, receiving bitcoin and cryptocurrencies.

Stockholm   11 to 50   $9.4 Million   $2 Million  

B2B  

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CDLP

CDLP is a Swedish design firm that creates high-end men's essentials.

Stockholm   11 to 50   $200 Thousand   $4.8 Million  

B2C  

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Lavendla

Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way.

Stockholm   1 to 10   $3.1 Million   $2 Million  

Bonnier Ventures   eEquity  

B2C  

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Picsmart

Picsmart operates as a food delivery company.

Stockholm   1 to 10   $860 Thousand   $860 Thousand  

B2B   B2C  

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Fenix Begravning

Fenix Begravning is a funeral services provider founded to create a better experience of the funeral.

Stockholm   11 to 50   $2.7 Million   $710 Thousand  

Brightly Ventures  

B2C  

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John Henric

John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, wedding outfits, along with accessories and bags.

Malmö   11 to 50   $7.4 Million   $7.4 Million  

eEquity  

B2C  

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Tini Garments

Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand.

Stockholm   1 to 10   $230 Thousand   $230 Thousand  

Almi Invest  

B2C  

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Bookself

Bookself is a social book recommendation app that lets to discover books from inspiring people.

Stockholm   1 to 10   $0   $110 Thousand  

Antler  

B2C   FREEMIUM  

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Cevoid

Cevoid is a content platform that empowers collaborative brand-building by uploading create shoppable galleries and showcasing UGC.

Stockholm   1 to 10   $0   $320 Thousand  

B2B  

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Tradebay

A B2B Marketplace for large scale fruit trading.

Stockholm   1 to 10   $1.2 Million   $110 Thousand  

Antler   FJ Labs   J12 Ventures  

B2B   MARKETPLACE  

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Enkla Kassen

Enkla Kassen is a provider of food and raw ingredients delivery services intended to help healthy food consumption.

Stockholm   1 to 10   $0   $1 Million  

B2C  

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Hyber

Hyber is the leading circular service for children’s products

Stockholm   11 to 50   $4.4 Million   $410 Thousand  

SAAS  

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Ridely

Ridely gives riders the opportunity to develop their riding and share their passion.

Stockholm   1 to 10   $1 Million   $550 Thousand  

Almi Invest  

SAAS  

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Jollyroom

Jollyroom is an e-commerce platform for baby products.

Gothenburg   251 to 500   $0   $18 Million  

B2C  

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Activate

Activate is a blog aggregator that allows for multiple blog viewing from one place.

Stockholm   11 to 50   $19 Million  

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Boom Watches

Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch.

Stockholm   1 to 10   $0   $260 Thousand  

B2C  

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Elly Pistol

Elly Pistol makes dope designs from inspiration running in our veins.

Stockholm   1 to 10   $410 Thousand   $200 Thousand  

B2C  

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Ihopa

ihopa is a sharing economy technology that enables to buy in or sell to a group of shared owners.

Stockholm   1 to 10   $60 Thousand   $60 Thousand  

B2B   MARKETPLACE  

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Lace Laboratory

Lace Laboratory is a swedish company that provides high quality lingerie.

Stockholm   1 to 10   $2.1 Million  

B2C  

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Lalaplants

Lalaplants is an online store that offers high-quality plants at fair prices.

Stockholm   1 to 10   $0   $430 Thousand  

B2C  

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Morjas

Morjas is created with a desire & commitment to change the luxury shoe industry.

Stockholm   11 to 50   $0   $1.4 Million  

B2C  

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Myrqvist

Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools.

Stockholm   1 to 10   $0   $530 Thousand  

eEquity  

B2C  

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Northfork

Northfork is an online personal assistant for groceries, integrated with retailers.

Stockholm   1 to 10   $1.1 Million   $1.1 Million  

J12 Ventures  

B2B   SAAS  

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Orderhero

Orderhero is a fast-growing startup founded in Sweden with the goal to help digitalize the retail and restaurant industry.

Stockholm   11 to 50   $0   $1.3 Million  

B2B   SAAS  

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Paradiset

Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices.

Stockholm   101 to 250   $49 Thousand  

Norrsken VC  

B2B   B2C  

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Radinn

Radinn offers wakeboarders, kiteboarders, and surfers with water sport products.

Lund   101 to 250   $5.1 Million   $2.2 Million  

B2C  

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Whywaste

Whywaste provides a store solution where Coop can save money, time and reduce food waste.

Stockholm   1 to 10   $1 Million  

Otiva  

SAAS  

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Altered

Altered is a developer of water faucet aerator technologies that reduce water consumption.

Stockholm   1 to 10   $2 Million  

B2C  

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Crossborderit

Integrated duty and tax calculation software for any retailer webshop platform.

Stockholm   11 to 50   $0  

B2B   SAAS  

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Rebelbirdz

Rebelbirdz is a complete routine solution for your outer and inner beauty.

Stockholm   1 to 10   $0  

SAAS  

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iFoodbag

The ifoodbag develops an innovative bag made from a composite material that can protect chilled and frozen food as a packaging solution.

Stockholm   11 to 50   $1.9 Million  

B2B  

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Scrive

Scrive is a platform that provides agreement lifecycle automation powered by electronic signature and identification solutions.

Stockholm   101 to 250   $2 Million  

Cloud Capital  

B2B   SAAS  

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Hygglo

Hygglo is a peer-to-peer rental service in Sweden to make use of people things.

Stockholm   1 to 10   $1.3 Million  

Schibsted Growth  

B2B   B2C   MARKETPLACE  

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Denjo Dogs

Denjo Dogs is a company managing an e-commerce for pets operation.

Stockholm   1 to 10   $290 Thousand  

B2C  

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Ophena

Ophena is an online seller of safety stirrups, saddle pads, and magnetic insoles.

Gothenburg   1 to 10   $0   $390 Thousand  

B2C  

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Touchtech

Touchtech is a retail technology company.

Gothenburg   1 to 10   $4.4 Million   $4.4 Million  

B2B  

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Veg of Lund

Veg of Lund produces and sells nutritious, filling, allergen-free and great-tasting plant-based drinks.

Malmö   1 to 10   $2.8 Million   $1.2 Million  

B2B   B2C  

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Splitgrid

Splitgrid distribute cash funds automatically, which reduces the capital tied up for the store and risk minimizes for the supplier.

Örebro   1 to 10   $780 Thousand   $780 Thousand  

Almi Invest   Innovestor Ventures   Collector Ventures  

B2B  

Secure a sponsored spot for your company

Lohilo Foods

Lohilo Foods engages in the production of ice cream and other confectionery products.

Växjö   101 to 250   $0   $1 Million  

B2C  

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MyPauze

MyPauze is a signal-blocking mobile case that prevents communication and reduces radiation.

Växjö     $290 Thousand   $290 Thousand  

Almi Invest  

B2C  

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Stepler

Stepler is an online shop that offers electronic massagers, headphones, skincare, and exercise products.

Karlstad   11 to 50   $1.1 Million   $230 Thousand  

Almi Invest  

B2C   FREEMIUM  

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Norrländska Vapenaffären

Norrländska Vapenaffären operating a number of vertical e-commerce operations.

Sundsvall   11 to 50   $1.1 Million   $1.1 Million  

B2C  

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Leafymade

LeafyMade offers a substitute to the conventional disposables – an environmental, friendly and organic ones made out of leaves.

Uppsala   1 to 10   $0  

B2B   B2C  

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Apomera

Apomera is an online store for over-the-counter medicines and self-care products.

Västerås     $0  

B2C  

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