69 CPG & Consumer Goods Startups in Germany to Watch in 2023
Germany's CPG & Consumer Goods sector is booming. This year’s list of the best 69 Germany CPG & Consumer Goods startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 08, 2023
Featured companies in Company
Featured
Ecommerce aggregator.
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Latest Funding
$64 Million · Series C
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Employees
501 to 1000
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Investors
Sofina, Abu Dhabi Investment Authority, Sofina, Victory Park Capital, Sofina, L Catterton, BlackRock, L Catterton, BlackRock, Felix Capital, Felix Capital, Felix Capital, Felix Capital, 83North, 83North, 83North, Partech Ventures, Cherry Ventures, Cherry Ventures, Cherry Ventures, Cherry Ventures
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Business Model
B2B, B2C
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
Berlin
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Contact
•••••@sellerx.com
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Featured
Manufacturer of sustainable cleaning products.
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Employees
51 to 100
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Investors
Felix Capital, Felix Capital, HV Capital, HV Capital, HV Capital, Vorwerk Ventures, Vorwerk Ventures
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Business Model
B2C
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Munich
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Contact
•••••@everdrop.de
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Featured
Rebike Mobility is the leading digital marketplace for E-Bike subscription and used premium E-Bikes in Europe.
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Latest Funding
$21 Million
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Employees
51 to 100
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Investors
Vorwerk Ventures, Vorwerk Ventures
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Business Model
B2C, SAAS
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Industries
CPG & Consumer Goods, Mobility & Transportation, Ecommerce
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Locations
Munich
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Contact
•••••@rebike.com
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Full list of CPG & Consumer Goods startups in Germany
Mammaly, a pet health startup that develops a range of snacks specifically targeting and helping reduce the severity of aging dog issues.
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Latest Funding
$15 Million · Series A
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Industries
Climate Tech & Green Tech, Health Tech, Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce, Pet Tech
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Locations
Cologne
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Employees
11 to 50
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Business Model
B2C
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Investors
IRIS
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Contact
•••••@mammaly.de
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Spryker is a commerce technology platform that enables global enterprises to build transactional business models.
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Latest Funding
$130 Million · Series C
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Industries
CPG & Consumer Goods, Ecommerce, Enterprise Software
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Locations
Berlin
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Employees
251 to 500
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Business Model
B2B, SAAS, MARKETPLACE
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Investors
Project A Ventures
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Contact
•••••@spryker.com
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The Stryze Group is a D2C brand holding company that develops, buys, and scales D2C brands in order to take them to the next level.
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Latest Funding
$100 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Berlin
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Employees
101 to 250
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Business Model
B2B, B2C
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Investors
ALSTIN Capital
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Contact
•••••@stryze.com
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Cloud-based headless commerce platform that provides APIs to power e-commerce sales.
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Latest Funding
$140 Million · Series C
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Industries
CPG & Consumer Goods, Ecommerce, Developer Tools, Cloud
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Locations
Munich
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Employees
501 to 1000
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Business Model
B2B, SAAS
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Investors
BayBG Venture Capital, Rewe Group, Astutia Ventures, Insight Venture Partners, Accel, Bayern Kapital, High-Tech Gründerfonds
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Contact
•••••@commercetools.com
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Gorillas is a delivery startup that allows customers to order groceries and other household items.
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Berlin
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Employees
1001 to 5000
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Business Model
B2C
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Investors
Food Labs
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Contact
•••••@gorillas.io
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Fast fashion and product delivery.
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Latest Funding
$10 Million · Series A
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Industries
CPG & Consumer Goods, Food Delivery, Mobility & Transportation, Ecommerce
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Locations
Berlin
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Employees
101 to 250
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Business Model
B2B, B2C, SAAS, MARKETPLACE
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Investors
Balderton Capital, Global Founders Capital (GFC), La Famiglia VC, 468 Capital
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Contact
•••••@ariveapp.com
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Grover provides an online subscription platform intended for renting tech products.
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Latest Funding
$110 Million · Series C
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Industries
Hardware, CPG & Consumer Goods, Ecommerce
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Locations
Berlin
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Employees
251 to 500
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Business Model
B2C, SAAS
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Investors
Augmentum Fintech, Energy Impact Partners, Viola Ventures, Samsung NEXT, Seedcamp, Coparion
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Contact
•••••@grover.com
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Logistics-as-a-Service and technology platform for flexible warehousing & fulfillment services across Europe
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Latest Funding
$23 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Munich
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Global Founders Capital (GFC), Acton Capital, Capnamic Ventures
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Contact
•••••@everstox.com
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nethansa is an AI-driven platform that boosts profits and sales on Amazon.
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Latest Funding
$4.5 Million
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Industries
CPG & Consumer Goods, Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce
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Locations
Munich
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
LT Capital, Movens VC
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Contact
•••••@nethansa.com
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Alpakas is a zero waste grocery delivery service.
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Latest Funding
$5.7 Million · Seed
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Industries
Climate Tech & Green Tech, Fintech, Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Mobility & Transportation, Payments, Ecommerce, Supply Chain & Logistics
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Locations
Berlin
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Employees
101 to 250
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Business Model
B2C
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Investors
Vorwerk Ventures, Food Labs
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Contact
•••••@alpakas.app
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Digital platform for local business to manage their customer lifecycles.
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Latest Funding
$6.1 Million
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Industries
CPG & Consumer Goods, Adtech, Sales and Marketing
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Locations
Berlin
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Employees
51 to 100
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Business Model
B2B, SAAS, MARKETPLACE
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Investors
Partech Ventures, HV Capital, Scale Capital
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Contact
•••••@alphin.com
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Her1 is a wellness brand that provides natural supplements with botanical nutrients to nourish your beauty from inside out.
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Latest Funding
$6.5 Million · Series A
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2B, B2C
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Investors
IBB Ventures
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Contact
•••••@her.one
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Livebuy offers the future of shopping.
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Latest Funding
$5.5 Million · Seed
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Industries
CPG & Consumer Goods, Consumer Social, Media and Entertainement, Video, Ecommerce, Communications
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
RTP Global
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Contact
•••••@livebuy.io
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Lumenaza offers a utility-in-box software solution.
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Latest Funding
$7.9 Million · Series B
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Energy & Nuclear
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS, MARKETPLACE
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Investors
Future Energy Ventures, IBB Ventures
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Contact
•••••@lumenaza.de
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Keller Sports is an online retailers for tennis, running, fitness, outdoor & wintersport equipment.
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Latest Funding
$12 Million
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Industries
CPG & Consumer Goods, Sportstech, Ecommerce
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Locations
Munich
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@keller-sports.com
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By combining the latest breakthroughs in Computer Vision and Deep Learning, presize.ai develops the most accurate body scanning software.
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Latest Funding
$2.4 Million · Seed
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Industries
CPG & Consumer Goods, AI, AR / VR, Fashion, Machine Learning, Manufacturing, Ecommerce
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Locations
Munich
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
UVC Partners, Plug and Play Spain, seed + speed Ventures
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Contact
•••••@presize.ai
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aifora offers powerful SaaS solutions for more accurate and targeted pricing, promotions and merchandise flow for brands and retailers.
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Latest Funding
$8.5 Million · Series A
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Industries
CPG & Consumer Goods, Data and Analytics, Business Intelligence, Ecommerce
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Locations
Düsseldorf
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Capnamic Ventures
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Contact
•••••@aifora.com
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Paretos is the leading AI-based decision intelligence platform to make effective, data-driven decisions across entire organizations.
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Latest Funding
$9.7 Million
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Industries
CPG & Consumer Goods, Insuretech, Data and Analytics, Manufacturing, Sales and Marketing, Business Intelligence, Ecommerce
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Locations
Heidelberg
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
UVC Partners
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Contact
•••••@paretos.com
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Emax digital is a powerful analytics hub and API to audit product portfolios
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Industries
CPG & Consumer Goods, Media and Entertainement, Data and Analytics, Business Intelligence, Ecommerce
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Locations
Munich
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Bayern Kapital, High-Tech Gründerfonds
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Contact
•••••@emax-digital.com
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FORMEL Skin is a healthtech start-up with the goal of providing personalised, high-quality medical treatments through the internet.
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Latest Funding
$34 Million · Series A
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Berlin
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Employees
51 to 100
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Business Model
B2C
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Investors
Singular VC, Heartcore, Cherry Ventures, Vorwerk Ventures
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Contact
•••••@formelskin.de
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Root Global is a data-driven software company committed to redefining how F&B companies manage and reduce their environmental footprint.
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Latest Funding
$2.6 Million · Pre Seed
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Industries
Foodtech, CPG & Consumer Goods, Energy & Nuclear, Business Intelligence
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS, MARKETPLACE
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Investors
Project A Ventures, Nucleus Capital
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Contact
•••••@rootglobal.io
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Software that helps retailers track and cut carbon in real-time.
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Latest Funding
$12 Million · Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Energy & Nuclear, Business Intelligence, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Atomico
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Contact
•••••@vaayu.tech
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Crowdfox is an innovative shopping club where merchants sell for free and members can buy every product they desire for the best price.
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Latest Funding
$5.7 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Cologne
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Employees
101 to 250
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Business Model
B2B, SAAS, MARKETPLACE
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Contact
•••••@crowdfox.pro
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A fast growing multichannel jewelry company. We offer international designers a unique platform to market their products.
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce, Art
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@glambou.com
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STADTSALAT offers exquisite bowls and salads.
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Latest Funding
$6 Million
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Hamburg
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@stadtsalat.de
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Innovative growth financing for online companies
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Latest Funding
$4.4 Million · Series A
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Industries
Fintech, CPG & Consumer Goods, Ecommerce
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Locations
Munich
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@fulfin.com
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gitti is a direct-to-consumer beauty company with a focus on conscious beauty innovations
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Latest Funding
$8.8 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C
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Investors
Target Global, XAnge, btov Partners
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Contact
•••••@gitticonsciousbeauty.de
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Kitchenful is an app for personalized recommendations of recipes, which gets users the ingredients delivered from their local supermarket.
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Latest Funding
$1.9 Million · Seed
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Goodwater Capital, Y Combinator
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Contact
•••••@kitchenful.com
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MYMORIA offers an one-stop-online-shop for full configuration and complete commissioning of funerals.
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Latest Funding
$18 Million
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Industries
CPG & Consumer Goods, Legal Tech, Ecommerce, Death Tech
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C
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Investors
btov Partners, DvH Ventures, IBB Ventures
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Contact
•••••@mymoria.de
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Reverse.supply developed a white label platform for re-commerce.
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Latest Funding
$5.5 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Dutch Founders Fund, Capnamic Ventures, PUSH Ventures
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Contact
•••••@reverse.supply
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Utry.me is an online sample market without prices that enables consumers to order products from the FMCG sampling market.
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Latest Funding
$1.1 Million · Seed
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Munich
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@utry.me
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A scalable transport solution for standardized load carriers with a minimum energy footprint
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Industries
Hardware, CPG & Consumer Goods, Deep Tech, Robotics, Manufacturing
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Locations
Munich
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@filics.eu
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The leading community for online shoppers to reduce their return volumes and carbon footprint and thereby receiving great rewards.
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Industries
CPG & Consumer Goods, Fashion, Mobile, Ecommerce
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Locations
Munich
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@keepoala.com
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PLANETICS is the marketplace for sustainable sporting goods including other additional digital solutions.
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Sportstech, Manufacturing, Ecommerce
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Locations
Munich
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@planetics.de
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Wisefood develops new patented recipes and also manufacturing methods to replace disposable plastic tableware with edible variants
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Industries
Climate Tech & Green Tech, Agritech, Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Munich
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@wisefood.eu
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First 45 minutes grocery delivery in Germany from supermarkets in the neighborhood.
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Latest Funding
$5.2 Million · Series A
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Hamburg
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@bringoo.de
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Fairsenden engages in the logistics, supply chain, and green delivery industry.
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Latest Funding
$4.6 Million · Seed
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Industries
CPG & Consumer Goods, Food Delivery, Mobility & Transportation, Ecommerce, Supply Chain & Logistics
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@fairsenden.digital
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kurando is a delivery service.
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Latest Funding
$1.2 Million
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Industries
Health Tech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C
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Investors
Accel
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Contact
•••••@kurando.de
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Mia & Ben is a science led company, focusing on healthy and fresh baby and kids nutrition.
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Latest Funding
$3.2 Million · Series A
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@mia-ben.com
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Urbify offers an integrated delivery operating system for online retailers to provide same-day and next-day deliveries.
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Latest Funding
$2 Million · Seed
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Industries
CPG & Consumer Goods, Mobile, Food Delivery, Mobility & Transportation, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@urbify.de
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21Diamonds is an online jewellery shopping store that offers top quality diamond, gold and silver jewelry and accessories.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Munich
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Employees
101 to 250
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Contact
•••••@21diamonds.de
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Renetti is omni-channel platform for customized furniture, that integrates product designers, suppliers, logistics providers and dealers.
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Industries
CPG & Consumer Goods
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Locations
Munich
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Employees
51 to 100
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Contact
•••••@renetti.de
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AVE + EDAM is a young beauty-tech brand from Berlin. We celebrate individuality in all its facets with personalized skincare.
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2C
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Investors
Social Starts
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Contact
•••••@aveandedam.com
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SaaS, B2B, Fashion, predictive analytics, automation
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Industries
CPG & Consumer Goods, Fashion, Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
APX
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Contact
•••••@beta.fashion
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Bike24 is a provider of automotive hitches and related products.
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Industries
CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Ecommerce
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Locations
Dresden
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Global Founders Capital (GFC)
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Contact
•••••@bike24.com
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Duschkraft is developing products based on a dehumidifier for the shower that is designed to prevent mold from forming after a hot shower.
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Latest Funding
$1.2 Million · Seed
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Industries
Hardware, CPG & Consumer Goods, Energy & Nuclear, Manufacturing, Developer Tools
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Locations
Rostock
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Employees
11 to 50
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Business Model
B2B
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Investors
InnoEnergy
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Contact
•••••@duschkraft.de
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Foodcircle is a digital wholesale solution that facilitates and accelerates trade between suppliers and buyers of organic foods.
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
btov Partners, Coparion
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Contact
•••••@foodcircle.com
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Gartenhaus offers garden houses, sheds, carports, terraces, saunas and other, often bulky, garden and home related products.
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Industries
CPG & Consumer Goods, Proptech & Real Estate, Ecommerce
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Locations
Hamburg
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Employees
51 to 100
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Business Model
B2C
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Investors
Project A Ventures
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Contact
•••••@gartenhaus-gmbh.de
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Hashtag You is a brand builder in the field of direct-to-consumer e-commerce.
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Industries
CPG & Consumer Goods, Adtech, Media and Entertainement, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Triple Point Ventures
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Contact
•••••@hashtag-you.com
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Meine Erde is a provider of ecological burial option in Europe.
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Legal Tech, Ecommerce, Death Tech
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2C
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Investors
Project A Ventures
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Contact
•••••@meine-erde.de
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Perfect Drive Sports Group is an e-commerce company that sells golf equipment.
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Industries
CPG & Consumer Goods, Sportstech, Ecommerce
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Locations
Hanover
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Employees
101 to 250
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Business Model
B2C
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Investors
Project A Ventures
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Contact
•••••@perfectdrive.com
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Petaments offers functional dog treats that supports a dog's long-term health
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce, Pet Tech
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2C
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Investors
Food Labs
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Contact
•••••@petaments.com
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Empowering pricing managers to achieve more in less time
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Industries
CPG & Consumer Goods, Data and Analytics, Business Intelligence, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Accel, Project A Ventures
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Contact
•••••@priceloop.ai
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Energy efficient buildings - SaaS
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Entrepreneur First, seed + speed Ventures
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Contact
•••••@thermosphr.com
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Watchmaster.com is a digital marketplace for buying and selling luxury watches.
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Berlin
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Investors
Cherry Ventures, Piton Capital
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Contact
•••••@watchmaster.com
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The the leading Omnichannel RetailTech Startup in Europe.
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Industries
CPG & Consumer Goods, AI, Adtech, Proptech & Real Estate, Ecommerce
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Locations
Cologne
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@blaenk.com
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AMZSCALE is a full service eCommerce platform.
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
Osnabrück
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Employees
101 to 250
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Business Model
B2B, SAAS
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Contact
•••••@amzscale.net
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Benfit primarily engages in the manufacture and supply of high-protein baked goods.
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Industries
Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Düsseldorf
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Employees
11 to 50
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Business Model
B2C, SAAS
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Contact
•••••@getbenfit.com
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Berlin Brands Group is a vertical commerce company that offers sound and light, home and living, and consumer electronic products.
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Industries
Hardware, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Berlin
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Employees
501 to 1000
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Business Model
B2B, B2C
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Contact
•••••@berlin-brands-group.com
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FIRST A is a application that offers instant delivery service for local pharmacies.
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Industries
Health Tech, CPG & Consumer Goods, Pharma, Mobile, Food Delivery, Ecommerce
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@first-a.de
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FrontNow is an online B2B platform that helps retailers with the digitalization of the product discovery and listing process.
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Industries
CPG & Consumer Goods, Proptech & Real Estate, Data and Analytics, Business Intelligence, Ecommerce
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2B, SAAS
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Contact
•••••@frontnow.com
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Haferkater operates a cafe and coffee shop specializing in salads and coffee in the city of Berlin.
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Industries
Foodtech, CPG & Consumer Goods, Consumer Social, Community & Lifestyle
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Locations
Berlin
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@haferkater.de
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Hye manufactures drink which has nutrients and minerals and feels refreshing.
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Industries
Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Augsburg
- Employees
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Business Model
B2B, B2C
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Contact
•••••@hye.de
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Moanah creates sustainable household products.
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Frankfurt
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@moanah.com
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Nevernot aims to develop menstrual products keeping in mind not only women but all people who menstruate
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Industries
Health Tech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@nevernot.de
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OAK25 develops backpacks and bags that make the life of urban nomads easier and safer.
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Hamburg
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@oak25.com
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