121 Best Sportstech Startups to Watch in 2023

121 Sportstech Startups to Watch (and Work for) in 2023

Sportstech's tech sector is booming. This year’s list of the best 121 Sportstech tech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

Curated by @gonsanchezs

Sportstech 10+ employees Fast-growing

The last update was made on March 14, 2023.


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VanMoof

VanMoof is a developer and designer of urban e-bikes to help commuters get to work without breaking a sweat.

Amsterdam   251 to 500   $61 Million   $14 Million  

Balderton Capital   Felix Capital  

B2C  

Glofox

Glofox is an all in one management system that is powering the future of fitness

Dublin   101 to 250   $23 Million   $10 Million  

Notion Capital   Partech Ventures   Octopus Ventures  

B2B   SAAS  

Sorare

Sorare is the leading platform to collect and play with officially licensed football Crypto-goods.

Paris   1 to 10   $4.6 Million   $620 Thousand  

Seedcamp   Atomico   Accel   Bessemer Venture Partners   Kima Ventures   SoftBank Group   Semantic Ventures   Fabric Ventures   Eurazeo   Partech Ventures   Headline  

B2C  

Laka

Laka is building the leading Green Mobility insurer globally

London   51 to 100   $23 Million   $4.7 Million  

Creandum   Local Globe   Ponooc  

B2C  

Blast Premier

BLAST Premier is an esports entertainment company.

Copenhagen   11 to 50   $16 Million   $14 Million  

Creandum   Heartcore   Maki.vc  

B2B  

Colizey

Colizey is an online marketplace dedicated to sporting goods.

Paris   1 to 10   $14 Million   $2.2 Million  

Kima Ventures   Aglaé Ventures  

B2B   B2C   MARKETPLACE  

Eterlast

Building web3 games and experiences for Sports and Entertainment brands.

London   11 to 50   $4.5 Million   $4.5 Million  

Supernode Global   Play Ventures   Founders Factory  

B2C   MARKETPLACE  

Goals

Goals is a provider of an online football game.

Stockholm   11 to 50   $15 Million   $19 Million  

Northzone   Moonfire Ventures   Cherry Ventures  

B2C   FREEMIUM  

PandaScore

Esports data & odds provider

Paris   11 to 50   $8.8 Million   $5.9 Million  

Alven Capital  

B2B   SAAS  

Veo

Veo is a solution for recording and watching sports without a cameraman.

Copenhagen   101 to 250   $110 Million   $6 Million  

Ventech   Seed Capital  

B2B  

eShot Labs

eShot Labs delivers WEB3 x VIDEO impactful solutions to the world of Media & Entertainment.

Paris   11 to 50   $3.7 Million   $3.4 Million  

Ventech  

B2B   B2C  

MindLabs

MindLabs is the world's first live mental health platform.

London   1 to 10   $1.8 Million   $1.8 Million  

Seedcamp   Passion Capital  

B2C   FREEMIUM  

Let’s Do This

Let’s Do This is an online marketplace that that features endurance events in a global scale.

London   101 to 250   $81 Million   $60 Million  

Eastnine

Eastnine are on a mission to banish the ‘not today’ from daily fitness.

London   1 to 10   $2.6 Million   $2.6 Million  

Local Globe   Cherry Ventures  

B2C   FREEMIUM   SAAS   MARKETPLACE  

Withings

Withings is a developer of digital health and wellness smart devices such as fitness trackers and watches.

Paris   101 to 250   $94 Million   $60 Million  

2050  

B2B  

Heja

Heja is only app you need to easily handle communication between coaches, managers, parents and players.

Stockholm   11 to 50   $6.8 Million   $4.2 Million  

Peak Capital   Luminar Ventures   Bonnier Ventures   Inbox Capital  

B2B   SAAS  

Fnatic

Fnatic Team is a professional video gaming team, consisting of players from across the globe who all make a living through competing.

London   51 to 100   $26 Million   $19 Million  

Beringea  

B2B   B2C  

Fairmat

Recycling Carbon Fiber Composite to produce a strong, light and ecological material with advanced technical grades

Paris   51 to 100   $45 Million   $10 Million  

Singular VC  

B2B  

TagPay

TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS)

London   11 to 50   $0   $31 Million  

B2B   SAAS  

Quell

Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.

London   11 to 50   $3.1 Million   $130 Thousand  

Heartcore   Khosla Ventures   Y Combinator  

B2C  

Team Vitality

Team Vitality is an e-sports platform.

Paris   51 to 100   $41 Million   $15 Million  

Rewired.GG  

B2C  

Egym

EGYM develops and manufactures the most advanced smart connected strength training equipment using high-tech software designed.

Munich   251 to 500   $180 Million   $34 Million  

Kreos Capital   HPE Growth   Highland Europe   Bayern Kapital  

B2B  

Freeletics

Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength.

Munich   101 to 250   $70 Million   $25 Million  

B2B   SAAS   MARKETPLACE  

Excel Esports

exceL eSports is a gaming organisation serving global.

London   11 to 50   $24 Million   $24 Million  

B2B   B2C  

Gamestry

Gamestry is an online esports training platform.

Barcelona   1 to 10   $8.3 Million   $340 Thousand  

Kibo Ventures   Goodwater Capital   Target Global   Extension Fund  

B2C  

Terra

Terra makes it easy for apps to connect to wearables

London   11 to 50   $2.8 Million   $130 Thousand  

General Catalyst   Next Ventures   Y Combinator   Samsung NEXT  

B2B   SAAS  

Let's Do This

Web based social app

San Francisco   1 to 10   $0   $5 Million  

NFX   Index Ventures   EQT Ventures   Y Combinator   Hummingbird Ventures   FJ Labs   Headline  

B2B   B2C   MARKETPLACE  

BetDEX

BetDEX is the decentralized sports betting protocol.

New York   11 to 50   $21 Million   $20 Million  

Lightspeed Venture Partners  

B2B   SAAS  

Gadsme

Gadsme is an advertising company that offers advertising specifically for video games as well as sports.

Paris   11 to 50   $8 Million   $8 Million  

B2B   SAAS  

Kitman Labs

Kitman Labs is a sports analytics platform that generates insights to help professional athletes perform better.

Dublin   101 to 250   $76 Million   $5.1 Million  

B2B   SAAS  

Playermaker

Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.

London   51 to 100   $40 Million   $10 Million  

B2B   SAAS  

Playtomic

Playtomic operates an online sports court booking platform intended to become a social network for sports players.

Madrid   51 to 100   $75 Million   $6.7 Million  

Optimizer Invest  

MARKETPLACE  

Strafe

Strafe is a lifestyle application for a global e-sport audience and fans.

Stockholm   1 to 10   $6.1 Million   $550 Thousand  

Bitkraft Ventures  

B2C  

Tonsser

#1 platform and performance app for youth footballers

Copenhagen   11 to 50   $11 Million   $400 Thousand  

Alven Capital   PreSeed Ventures   Seed Capital   Wellington Partners  

Titan Academy

Automated coaching for simulation game players

London   1 to 10   $0  

APX   Concept Ventures  

B2C   SAAS   MARKETPLACE  

99math

99math is e-sports in school math! Global online tournaments for kids. They get excited and start achieving in math.

Tallinn   1 to 10   $3.6 Million   $500 Thousand  

Change Ventures   Play Ventures   Flyer One Ventures  

B2C  

DudyFit

All-in-one productivity software for fitness professionals designed to digitize and professionalize your sports consultancy business.

Madrid   1 to 10   $3.6 Million   $190 Thousand  

JME Ventures   Athos Capital   Enzo Ventures  

B2B   SAAS  

Volava

Volava is a fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home.

Barcelona   11 to 50   $5.3 Million   $830 Thousand  

JME Ventures   Inveready  

B2C   MARKETPLACE  

Lenus eHealth

Lenus eHealth is a B2B technology and innovation firm providing cloud-based SaaS to a broad variety of health professionals.

Copenhagen   251 to 500   $61 Million  

EQT Ventures  

B2B   SAAS  

FunXtion

FunXtion provides energetic fitness content and smart digital distribution systems that help fitness facilities remain relevant.

Amsterdam     $5.8 Million   $5.8 Million  

B2B   SAAS  

FitXR

FitXR is on a mission to create a movement for movement

London   51 to 100   $8.8 Million   $7.5 Million  

Hiro Capital  

B2C   SAAS  

Virtex Stadium

Virtex Stadium is a Computer Software Company.

London   1 to 10   $3.2 Million   $3.2 Million  

Global Founders Capital (GFC)   Sure Valley Ventures  

B2C  

SportEasy

SportEasy is an Online platform for managing amateur sports teams

Paris   1 to 10   $8.5 Million   $6 Million  

Seventure Partners  

B2B   SAAS  

Vice Golf

Vice Golf makes golf balls, sells them over the internet, and ships them directly to the consumer.

Munich   11 to 50   $14 Million   $14 Million  

B2C  

Sport Alliance

Sport Alliance is a provider of software for gyms and fitness providers.

Hamburg   251 to 500   $70 Million   $70 Million  

B2B   SAAS  

Fit&Beat

Fit&Beat creats a licencing model for personal trainers based on blockchain and utilising XR technology to transform the fitness industry.

Ljubljana   11 to 50   $25 Million   $25 Million  

B2B   B2C  

Leetify

We help gamers identify their weaknesses, work on those weaknesses and track their progression.

Stockholm   1 to 10   $970 Thousand   $980 Thousand  

Inventure   Antler   J12 Ventures  

B2C   SAAS  

Bruce

Bruce makes on-demand staffing and recruitment easy. We simplify the recruitment process for all business and job seekers.

Paris   11 to 50   $5.9 Million   $2.1 Million  

SAAS  

Apex Rides

The Apex bike is the ultimate in-home workout

London   11 to 50   $6.2 Million   $4.1 Million  

B2C   SAAS  

Midnite

Midnite is a platform that is building the future of betting.

London   11 to 50   $16 Million   $2.5 Million  

B2C  

Virtuagym

An online fitness platform for consumers & professionals in the health industry

Amsterdam   101 to 250   $13 Million   $3.3 Million  

B2C   SAAS  

TicketSwap

TicketSwap is a safe, convenient and fair place to buy and sell e-tickets for concerts, festivals, sports events.

Amsterdam   51 to 100   $9.9 Million   $9.9 Million  

B2B   B2C   MARKETPLACE  

Splink

Splink allows you to connect with your club in an innovative way!

Lisbon   11 to 50   $18 Million   $9 Million  

Keller Sports

Keller Sports is an online retailers for tennis, running, fitness, outdoor & wintersport equipment.

Munich   51 to 100   $17 Million   $12 Million  

B2C  

Beat81

BEAT81 is the most interactive, intelligent and intense group fitness experience on the market.

Berlin   11 to 50   $7 Million   $7.1 Million  

EQT Ventures   Atlantic Labs  

B2B   SAAS  

World Mastery

World Mastery records and distributes e-learning content from celebrities in the Sports and Arts sector targeted to professionals.

Barcelona   11 to 50   $3.3 Million   $3.3 Million  

Nauta Capital  

B2C   MARKETPLACE   SAAS   B2B  

Bcomp

Bcomp is a fribourg based startup that specializes in natural fiber composites.

Fribourg   1 to 10   $38 Million   $35 Million  

BMW i Ventures  

B2B  

Walking on Earth

Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment.

London   1 to 10   $4.1 Million   $470 Thousand  

Octopus Ventures  

B2C   SAAS   MARKETPLACE  

eGoGames

EGoGames develops and provides an esports platform for mobile devices.

Madrid   11 to 50   $9 Million   $3.3 Million  

B2B   B2C  

Motosumo

Motosumo is a health, wellness, and fitness company.

Copenhagen   1 to 10   $6.5 Million   $6 Million  

Seed Capital   Promentum Equity Partners  

FREEMIUM  

Toornament

Toornament provide a solution for organizers to run tournaments, and give players the best experience.

Paris     $0   $3 Million  

TRUST ESPORT  

B2B   SAAS   MARKETPLACE  

RealFevr

Fantasy Football Mobile App & The First Football Video NFTs Marketplace, backed by IP.

Lisbon   11 to 50   $6.5 Million   $2.7 Million  

Semapa Next   Moonrock Capital  

B2C   MARKETPLACE  

Omaken Sports

Omaken Sports is an esports organization based in Norway with world-class players in PUBG.

Oslo   1 to 10   $0   $18 Million  

Urban Sports Club

Urban Sports offers a monthly flat rate for all kinds of sports activities in the city.

Berlin   251 to 500   $95 Million  

HV Capital   RTP Global   Partech Ventures   Inkef Capital  

B2C   SAAS  

Neurocess

Neurocess offers services as a wearable technology product that increases the training performance and reduces the risk of injury.

London   1 to 10   $3.4 Million   $3.5 Million  

B2B   B2C  

360Player

360Player is a sports platform for clubs, colleges, and schools.

Stockholm   11 to 50   $0   $2.5 Million  

B2B   SAAS  

Blok London

BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.

London   51 to 100   $6.7 Million   $590 Thousand  

ACF Investors  

B2C  

Classified Cycling

Classified Cycling is a manufacturing company engaged in making and commercializing drivetrain products for the cycling industry.

Antwerp   11 to 50   $31 Million   $2.4 Million  

B2B  

ScorePlay

Sport media management made simple. Automatically centralize, classify and distribute your media content

Lisbon   1 to 10   $1.1 Million  

Kima Ventures   another.vc  

B2B   SAAS  

Relox Robotics

Autonomous Robots

Stockholm   1 to 10   $1.1 Million   $85 Thousand  

Almi Invest  

B2B  

Much Better Adventures

Much Better Adventures helps people organize their skiing, cycling, or road biking holiday directly with specialist independent operators.

London   1 to 10   $5.4 Million  

B2C  

Hardloop

Marcher, courir, grimper, glisser : découvrez chaque jour de nouvelles aventures sportives et le matériel pour les réaliser.

Paris   1 to 10   $6.9 Million  

Seventure Partners  

B2C  

MunchFit

MunchFit is a food production company that provides customised meal plans for home delivery on subscription.

London   11 to 50   $3.3 Million   $1.7 Million  

B2B   B2C  

Crypto Fight Club

Crypto Fight Club (CFC) is a new NFT-enabled game that allows players to battle one another or compete in championships.

Tallinn   11 to 50   $2.8 Million   $2.8 Million  

Shima Capital  

B2C   MARKETPLACE  

The Football Company

The Football Company is an NFT based fantasy football manager.

Munich   11 to 50   $2.7 Million   $2.6 Million  

Dreamcraft Ventures  

B2C  

Sportway

Sportway is an online network that enables young athletes to meet and share experiences.

Stockholm   1 to 10   $0   $1.7 Million  

SAAS  

RacketPal

RacketPal is a mobile app that helps people find local racket sports partners, coaches, clubs and compete in local leagues.

London   11 to 50   $2 Million   $190 Thousand  

B2C   MARKETPLACE  

Flowlife

Recovery tech massage products

Stockholm     $1.5 Million   $1.6 Million  

B2C  

MOBA Network

MOBA Network owns and operates several of the world's largest esport communities.

Stockholm   1 to 10   $3.3 Million   $3.3 Million  

B2B   B2C  

Vitruve

VITRUVE is the VBT device every S&C COACH needs to reach their athlete’s maximum performance.

Madrid   1 to 10   $1 Million   $570 Thousand  

B2C   FREEMIUM  

FITFCK

FITFCK operates as a fitness dating platform.

London   1 to 10   $0  

B2C   FREEMIUM  

Maison Sport

Maison Sport is a marketplace connecting ski instructors with people learning to ski

London   1 to 10   $3.4 Million   $1.8 Million  

B2B   B2C   MARKETPLACE  

Banbotoys

Banbotoys is an online store for toy products.

Barcelona   1 to 10   $0   $390 Thousand  

B2B   SAAS  

Spond

Spond is the best solution to organise your team sport as well as any other type of group activities.

Oslo   11 to 50   $6 Million   $3.7 Million  

FREEMIUM   SAAS  

Troopr

Next generation social platform within sports and fitness. Connecting and activating people.

Stockholm   1 to 10   $360 Thousand   $370 Thousand  

Curitas Ventures  

B2C   FREEMIUM  

Sportening

Social Network for Sports Fans

Amsterdam   11 to 50   $7 Million   $1.1 Million  

B2C  

Train Effective

A world-class sports academy in your pocket.

London   11 to 50   $500 Thousand   $370 Thousand  

B2C   FREEMIUM   SAAS  

Streamloots

Streamloots monetizes the audience of Esports players and Live streamers

San Mateo   11 to 50   $7.4 Million   $900 Thousand  

Bessemer Venture Partners   Samaipata Ventures  

B2C   MARKETPLACE  

Staige

Staige is a media company that offers live sports broadcasting video stream services.

Duisburg   101 to 250   $0   $9.1 Million  

B2B  

efoldi

efoldi is a manufacturer of folding, compact mobility scooters.

London   1 to 10   $5.1 Million  

Hiiker

Hiiker is platform and community for hikers and hiking trails.

Dublin   1 to 10   $680 Thousand   $180 Thousand  

Fuel Ventures  

B2C   FREEMIUM   MARKETPLACE  

Gibus Cycles

Lightweight kids bikes sell online.

Paris   1 to 10   $0   $990 Thousand  

Critical Force

Critical Force is a Finnish video game company

  51 to 100   $21 Million   $10 Million  

B2C  

Genuino

Buy, collect and trade authentic digital sports memorabilia

Milan   1 to 10   $0   $990 Thousand  

B2C  

GamerzClass

GamerzClass is an online platform that focuses on helping gamers all over the world improve at their favorite games. Trusted by +500k users.

Copenhagen   11 to 50   $4.2 Million   $200 Thousand  

byFounders   TrueSight Ventures   Dreamcraft Ventures  

B2C   MARKETPLACE  

Ridely

Ridely gives riders the opportunity to develop their riding and share their passion.

Stockholm   1 to 10   $1 Million   $550 Thousand  

Almi Invest  

SAAS  

SwiftSkill

SwiftSkill is an esports analytics, strategy, and efficient team collaboration platform that helps you become a monster gamer.

London   1 to 10   $200 Thousand   $200 Thousand  

Jenson Funding Partners  

B2C   SAAS  

Joymo

Joymo is a sports-based media and entertainment company.

Oslo   11 to 50   $0   $1.4 Million  

Investinor  

B2C   SAAS  

Sport Buff

Sport Buff is a real-time fan engagement broadcast media for next-generation gamification.

London   11 to 50   $2.5 Million  

B2B   SAAS  

Jogo

Predict the future faces of football

Amsterdam   11 to 50   $2.2 Million   $330 Thousand  

B2B   B2C  

Fitprime

Fitprime is the online Marketplace for sport centers. The flexible way to live Fitness in hundreds of gyms by choosing from different plans.

Rome   11 to 50   $4.6 Million   $3 Million  

B2C   SAAS   MARKETPLACE  

Circle Sportswear

Circle Sportswear is a circular and sustainable premium sportswear DNVB.

Paris   1 to 10   $4 Million  

B2C  

Choicely

No-code app development platform

Helsinki   11 to 50   $3.3 Million   $2.4 Million  

B2B   B2C   SAAS  

Pluck

Pluck is a tokenization platform that enable gamers to monetize on their digital twin.

Stockholm   11 to 50   $360 Thousand   $360 Thousand  

Icebreaker  

B2C  

Another Round

Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.

London     $0  

B2C  

Auro

Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear.

London   1 to 10   $1.6 Million   $650 Thousand  

Blackfinch Ventures  

B2C   SAAS  

Oliver

Football insights for amateur players to play like pros.

Barcelona   11 to 50   $2.2 Million   $450 Thousand  

B2B   B2C  

Nordavind

Nordavind operates as an esports and gaming media organization.

Oslo   11 to 50   $0   $1.7 Million  

B2C  

Legendary Play

Legendary Play is creating games for Esports fans.

Berlin   11 to 50   $6 Million   $2 Million  

Bitkraft Ventures  

B2C  

Dubit

Dubit is a game studio that specializes in games for the metaverse.

Leeds   101 to 250   $8.1 Million   $8 Million  

B2B   B2C  

Sportside

SPORTSIDE is the Global Local Sports Club – connecting you in your community to local sports people looking for a game, sports coaches.

Oxford   1 to 10   $3.1 Million   $19 Million  

FREEMIUM   MARKETPLACE  

In&motion

In&Motion creates wearable smart protection systems that reduces risks of serious injuries due to falls.

Annecy   11 to 50   $14 Million   $12 Million  

360 Capital  

B2B   B2C  

Wingfield

Wingfield develops a system for transforming smart court for tennis.

Hanover   11 to 50   $5.7 Million   $4.3 Million  

bmp Ventures  

B2B  

Prevayl

Prevayl is a luxe 'smart' sportswear company.

Manchester   11 to 50   $11 Million   $11 Million  

B2B   B2C  

Abler

We help clubs, coaches, parents, and ultimately the players to better harness the life developing in sports.

Reykjavík   11 to 50   $4.6 Million   $3.6 Million  

Frumtak Ventures  

B2B   SAAS  

Recast

Recast is a sports and entertainment streaming platform.

Edinburgh   51 to 100   $20 Million   $8.2 Million  

B2B   B2C  

Spiideo

A complete video solution for sports organizations to record, analyze and produce live streams

Malmö   51 to 100   $0   $6.4 Million  

B2B  

Guesser

Guesser is a provider of political data for political markets.

Madrid   1 to 10   $1.1 Million   $1.1 Million  

B2C  

Planetics

PLANETICS is the marketplace for sustainable sporting goods including other additional digital solutions.

Munich   1 to 10   $0  

B2C  

Swiftr

Swiftr is a digital training platform that offers training services in well-chosen gym and exercise facilities.

Stockholm   1 to 10   $910 Thousand   $910 Thousand  

2be.lu  

MARKETPLACE   SAAS  

Kinexit

Kinexit is a proven technology to tap into the talent you already have to unlock the performance you want.

Stockholm   1 to 10   $300 Thousand   $24 Thousand  

SAAS  

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