44 Pet Tech Startups to Watch (and Work for) in 2023
The Pet Tech tech sector in Europe booming. In 2022, Pet Tech raised $81 Million in capital (after raising $260 Million in 2021). Whether you're an experienced investor, a determined founder, or a resourceful operator this year's list of top 44 tech startups is worth exploring. It includes companies of various sizes, ranging from those experiencing rapid growth to smaller, creative startups.
Last update: September 08, 2023
Featured companies in Pet Tech
Get access to the Seedtable database with +15,000 companies (44 from Pet Tech)Featured
Direct-to-consumer pet wellness company.
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Latest Funding
$350 Million · Series D
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Employees
501 to 1000
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Investors
Five Seasons Ventures, White Star Capital, General Atlantic, HSBC, L Catterton, Passion Capital
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Business Model
B2C
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Industries
Foodtech, Pet Tech
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Locations
London
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Contact
•••••@butternutbox.com
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Featured
Chain of veterinarian clinics.
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Latest Funding
$110 Million · Series C
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Employees
501 to 1000
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Investors
Ardian
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Business Model
B2C
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Industries
Pet Tech
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Locations
Rouen
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Contact
•••••@veterinaire-monveto.com
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Featured
Food and supplements for pets.
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Latest Funding
$7.3 Million · Series A
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Employees
1 to 10
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Investors
Business Growth Fund
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Business Model
B2C
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Industries
Pet Tech
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Locations
London
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Contact
•••••@scrumbles.co.uk
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List of 44 top tech companies in Pet Tech
Get access to the Seedtable database with +15k companies (44 from Pet Tech)Mammaly, a pet health startup that develops a range of snacks specifically targeting and helping reduce the severity of aging dog issues.
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Latest Funding
$15 Million · Series A
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Industries
Climate Tech & Green Tech, Health Tech, Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce, Pet Tech
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Locations
Cologne
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Employees
11 to 50
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Business Model
B2C
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Investors
IRIS
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Contact
•••••@mammaly.de
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All-in-one cloud veterinary software.
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Latest Funding
$11 Million · Series A
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Industries
Health Tech, Pet Tech
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Locations
Copenhagen
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Partech Ventures, Atomico, Gradient Ventures, byFounders
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Contact
•••••@digitail.io
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Ultra Premium Direct exists to make quality nutrition accessible that respects the natural diet of your dogs and cats.
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Latest Funding
$80 Million
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Industries
Foodtech, Manufacturing, Ecommerce, Pet Tech
- Locations
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Employees
11 to 50
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Business Model
B2C
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Investors
Eurazeo
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Contact
•••••@ultrapremiumdirect.com
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Japhy provides dog recipes to your home.
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Latest Funding
$8.2 Million · Series A
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Industries
Foodtech, Manufacturing, Ecommerce, Pet Tech
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Locations
Paris
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Aglaé Ventures, Capagro
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Contact
•••••@japhy.fr
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Younikat is a petfood producer.
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Latest Funding
$3.6 Million
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Industries
Foodtech, Manufacturing, Pet Tech
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Locations
Munich
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Employees
1 to 10
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Investors
Green Generation Fund
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Contact
•••••@vegdog.de
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Pet health insurance provider.
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Latest Funding
$5 Million · Series A
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Industries
Health Tech, AI, Machine Learning, Mobile, Pet Tech
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Locations
La Coruña
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Mundi Ventures, K Fund
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Contact
•••••@barkibu.com
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Food for Joe is a pet food company.
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Latest Funding
$1.5 Million · Seed
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Industries
Foodtech, Manufacturing, Ecommerce, Pet Tech
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Locations
Barcelona
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Abac Nest
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Contact
•••••@foodforjoe.es
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Mascoteros is the first pet marketplace offering products and services by local sellers.
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Latest Funding
$1.1 Million
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Industries
Foodtech, Ecommerce, Pet Tech
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Locations
Barcelona
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Kibo Ventures
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Contact
•••••@mascoteros.com
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Micron AgriTech develops a portable testing kit that enables farmers or vets to detect parasitic infections in cattle instantly.
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Latest Funding
$610 Thousand · Seed
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Industries
Health Tech, Agritech, Hardware, Manufacturing, Pet Tech
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Locations
Dublin
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Employees
1 to 10
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Business Model
B2B
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Investors
The Yield Lab Europe
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Contact
•••••@micronagritech.com
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Real time GPS tracking and physical activity monitoring for dogs.
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Latest Funding
$2.8 Million · Seed
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Industries
Health Tech, Hardware, Manufacturing, Internet of Things, Pet Tech
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@kippy.eu
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In Ovo combines animal welfare and efficiency by offering biotechnological solutions to the poultry industry.
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Latest Funding
$39 Million
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Industries
Climate Tech & Green Tech, Health Tech, Agritech, Biotech, Manufacturing, Pet Tech
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Locations
The Hague
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@inovo.nl
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Omlet is a company that offers beautifully designed pet houses.
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Latest Funding
$44 Million
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Industries
Manufacturing, Ecommerce, ElderTech, Pet Tech
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Locations
Genoa
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@omlet.us
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Tractive develops GPS tracking devices designed for dogs and cats.
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Latest Funding
$35 Million · Series A
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Industries
Hardware, Privacy and Security, Navigation and Mapping, Manufacturing, Wearables, Pet Tech
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Locations
Linz
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@tractive.com
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Dogfy Diet provides homemade dog food products in chicken, turkey, salmon, and ox with custom portions and personalized plans services.
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Latest Funding
$3.2 Million
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Industries
Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce, Pet Tech
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Locations
Barcelona
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Employees
101 to 250
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Business Model
B2C, SAAS
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Contact
•••••@dogfydiet.com
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Plant-based dog food.
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Latest Funding
$1 Million · Seed
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Industries
Pet Tech
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@thepackpet.com
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anvajo GmbH is a Dresden-based technology company that develops, manufactures and sells innovative solutions for the analysis of liquids.
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Latest Funding
$18 Million
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Industries
Health Tech, Hardware, Biotech, Deep Tech, Manufacturing, Pet Tech
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Locations
Dresden
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Employees
51 to 100
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Business Model
B2B
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Contact
•••••@anvajo.com
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Digitilize the veterinary consultation
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Latest Funding
$420 Thousand · Pre Seed
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Industries
Health Tech, Sales and Marketing, Pet Tech
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Locations
Paris
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Employees
1 to 10
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Business Model
B2B, SAAS
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Contact
•••••@astuvet.com
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Mental Workout for Dogs
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Industries
Health Tech, Hardware, Deep Tech, Robotics, Manufacturing, Internet of Things, Pet Tech
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Locations
Copenhagen
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Employees
1 to 10
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Business Model
B2C
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Investors
PreSeed Ventures
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Contact
•••••@go-dogo.com
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Fresh healthy pet food
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Latest Funding
$3.7 Million
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Industries
Foodtech, Manufacturing, Ecommerce, Pet Tech
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Locations
Paris
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@pepette.co
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Insect-based pet food and functional pet supplies
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Latest Funding
$2.1 Million · Seed
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Industries
Climate Tech & Green Tech, Foodtech, Manufacturing, Ecommerce, Pet Tech
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@petgood.com
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The world's largest sharing economy marketplace for vacation pet care
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Latest Funding
$10 Million · Series A
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Industries
Travel Tech, Consumer Social, Community & Lifestyle, Ecommerce, Service Industry, Pet Tech
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Locations
Brighton
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Employees
11 to 50
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Business Model
B2C, SAAS, MARKETPLACE
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Contact
•••••@trustedhousesitters.com
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We have developed a 360 degrees telemedicine system, to take care of human and animal beings.
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Latest Funding
$560 Thousand · Seed
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Industries
Health Tech, Hardware, Manufacturing, Ecommerce, Wearables, Pet Tech
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Locations
Barcelona
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@dinbeat.com
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Felmo offers various veterinary services conveniently and stress-free at your home for your pets.
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Latest Funding
$18 Million · Series B
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Industries
Health Tech, ElderTech, Pet Tech
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Locations
Berlin
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
HV Capital, Redalpine, 468 Capital
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Contact
•••••@felmo.de
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Maskokotas is a valencian company specialized in pets.
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Latest Funding
$9.7 Million
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce, Pet Tech
- Locations
-
Employees
11 to 50
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Business Model
B2C
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Contact
•••••@maskokotas.com
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Petch is the European Marketplace entirely dedicated to products and services for pets.
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Industries
Ecommerce, Pet Tech
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Locations
Paris
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@petch.fr
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PetTech SaaS B2C and B2B ser ice
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Latest Funding
$360 Thousand · Pre Seed
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Industries
Health Tech, Mobile, Pet Tech
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C, SAAS, MARKETPLACE
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Contact
•••••@vetrik.com
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TiendAnimal is a retail distribution of pet care related products and stores.
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Latest Funding
$2.8 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce, Pet Tech
- Locations
-
Employees
251 to 500
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Business Model
B2C
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Contact
•••••@tiendanimal.es
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Camlist is a mobile app that allows user to buy and sell anything related to pets, pet services, and pet accessories.
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Latest Funding
$1.3 Million · Pre Seed
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Industries
Mobile, Video, Ecommerce, Communications, Pet Tech
- Locations
- Employees
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Business Model
MARKETPLACE
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Investors
Y Combinator
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Contact
•••••@camlist.com
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Dog Chef is an exhibit supplier of homemade and natural food for dogs across the region.
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Latest Funding
$1.2 Million · Seed
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Industries
Foodtech, Food Delivery, Manufacturing, Ecommerce, Pet Tech
- Locations
-
Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Seeder Fund
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Contact
•••••@dogchef.com
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Siccaro develop, produce and sell advanced drying coat for dogs and horses.
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Latest Funding
$170 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce, Pet Tech
- Locations
-
Employees
1 to 10
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Business Model
B2C
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Investors
Blazar Capital
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Contact
•••••@siccaro.eu
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Dr. SAM connects the user with experienced veterinarians for a digital consultation.
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Industries
Health Tech, Ecommerce, Pet Tech
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Locations
Düsseldorf
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Social Starts
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Contact
•••••@drsam.de
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Petaments offers functional dog treats that supports a dog's long-term health
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce, Pet Tech
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Locations
Berlin
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Employees
1 to 10
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Business Model
B2C
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Investors
Food Labs
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Contact
•••••@petaments.com
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PreVet is a privately held company that is developing a digital tool for communication between pet owners and veterinarians.
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Latest Funding
$1.8 Million
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Industries
Health Tech, Hardware, Mobile, Pet Tech
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Locations
Uppsala
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Almi Invest
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Contact
•••••@prevet.se
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Equilab aims to monitor horses’ movements during rides and help riders train their horses effectively.
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Latest Funding
$780 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Mobile, Pet Tech
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Locations
Gothenburg
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Employees
1 to 10
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Contact
•••••@equilab.horse
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Frankie The King makes homemade dog food.
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Latest Funding
$540 Thousand · Pre Seed
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Industries
Foodtech, Manufacturing, Ecommerce, Pet Tech
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Locations
Vigo
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@frankietheking.com
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OneMind Dogs offers scalable high-quality dog training to help all dog owners to have a happy and balanced life.
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Latest Funding
$570 Thousand · Pre Seed
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Industries
Health Tech, Edtech, Fitness, Pet Tech
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Locations
Turku
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Employees
1 to 10
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Business Model
FREEMIUM
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Contact
•••••@oneminddogs.com
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Biotangents develop pen-side diagnostic devices to detect infectious diseases in livestock quickly.
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Latest Funding
$750 Thousand · Pre Seed
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Industries
Health Tech, Agritech, Hardware, Biotech, Manufacturing, Pet Tech
- Locations
-
Employees
1 to 10
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Business Model
B2B
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Contact
•••••@biotangents.co.uk
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Hygge is a pet food company.
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Latest Funding
$320 Thousand · Pre Seed
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Industries
Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce, Pet Tech
- Locations
- Employees
-
Business Model
B2C
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Contact
•••••@hygge-dog.com
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Sniffers Pet Care distributes a wide range of products to around 700 pet care stores.
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Latest Funding
$2 Million
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce, Pet Tech
- Locations
-
Employees
1 to 10
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Business Model
B2B
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Contact
•••••@snifferspetcare.co.uk
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Management Consulting, Petcare startup
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Industries
Travel Tech, Hiring and Recruitement, Community & Lifestyle, Pet Tech
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Locations
Boston
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@wooftogether.com
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Tiegoo - making animal health easier! The animal health card for a happy, carefree & responsible life with animals.
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Industries
Health Tech, Pet Tech
- Locations
-
Employees
1 to 10
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Business Model
B2C, MARKETPLACE
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Contact
•••••@tiegoo.com
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