41 Best Pet Tech Startups to Watch in 2023

41 Pet Tech Startups to Watch (and Work for) in 2023

Pet Tech's tech sector is booming. This year’s list of the best 41 Pet Tech tech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

Curated by @gonsanchezs

Pet Tech 10+ employees Fast-growing

The last update was made on March 15, 2023.


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Butternut Box

Butternut Box is a direct-to-consumer pet wellness company.

London   11 to 50   $110 Million   $55 Million  

L Catterton   Passion Capital  

B2C  

Ultra Premium Direct

Ultra Premium Direct exists to make quality nutrition accessible that respects the natural diet of your dogs and cats.

  11 to 50   $8.4 Million   $80 Million  

Eurazeo  

B2C  

Mascoteros

Mascoteros is the first pet marketplace offering products and services by local sellers.

Barcelona   11 to 50   $2.1 Million   $1.1 Million  

Kibo Ventures  

B2C   MARKETPLACE  

Japhy

Japhy provides dog recipes to your home.

Paris   11 to 50   $9.4 Million   $1.1 Million  

Aglaé Ventures   Capagro  

B2C   SAAS  

Dogfy Diet

Dogfy Diet provides homemade dog food products in chicken, turkey, salmon, and ox with custom portions and personalized plans services.

Barcelona   101 to 250   $3.4 Million   $3.2 Million  

B2C   SAAS  

Younikat

Younikat is a petfood producer.

Munich   1 to 10   $0   $3.6 Million  

Green Generation Fund  

In Ovo

In Ovo combines animal welfare and efficiency by offering biotechnological solutions to the poultry industry.

The Hague   1 to 10   $38 Million   $39 Million  

B2B  

Tractive

Tractive develops GPS tracking devices designed for dogs and cats.

Linz   101 to 250   $38 Million   $35 Million  

B2C  

Omlet

Omlet is a company that offers beautifully designed pet houses.

Genoa   1 to 10   $44 Million   $44 Million  

B2B   B2C  

anvajo

anvajo GmbH is a Dresden-based technology company that develops, manufactures and sells innovative solutions for the analysis of liquids.

Dresden   51 to 100   $17 Million   $18 Million  

B2B  

Pepette

Fresh healthy pet food

Paris   1 to 10   $7.2 Million  

B2C  

Petgood

Insect-based pet food and functional pet supplies

Stockholm   1 to 10   $3 Million   $880 Thousand  

B2C  

ASTUCORP

Digitilize the veterinary consultation

Paris   1 to 10   $1.6 Million   $110 Thousand  

B2B   SAAS  

Dinbeat

We have developed a 360 degrees telemedicine system, to take care of human and animal beings.

Barcelona   11 to 50   $3.3 Million   $560 Thousand  

B2C  

Food for Joe

Food for Joe is a pet food company.

Barcelona   11 to 50   $1.5 Million   $1.5 Million  

Abac Nest  

B2C   SAAS  

Kippy

Kippy is the first IoT device that combines real time GPS tracking and physical activity monitoring of your four-legged friend.

Milan   11 to 50   $7.2 Million   $1.3 Million  

B2B   B2C  

TrustedHousesitters

The world's largest sharing economy marketplace for vacation pet care

Brighton   11 to 50   $10 Million   $10 Million  

B2C   SAAS   MARKETPLACE  

felmo

Felmo offers various veterinary services conveniently and stress-free at your home for your pets.

Berlin   11 to 50   $18 Million  

HV Capital   468 Capital   Redalpine  

B2B   B2C   MARKETPLACE  

Vetrik

PetTech SaaS B2C and B2B ser ice

Stockholm   1 to 10   $950 Thousand   $360 Thousand  

B2B   B2C   SAAS   MARKETPLACE  

Petch

Petch is the European Marketplace entirely dedicated to products and services for pets.

Paris   11 to 50   $0  

B2C   MARKETPLACE  

Digitail

Digitail is redesigning how pet care is delivered in today's world.

Palo Alto   1 to 10   $3.7 Million   $250 Thousand  

Partech Ventures   Gradient Ventures   byFounders  

B2B   SAAS  

Maskokotas

Maskokotas is a valencian company specialized in pets.

  11 to 50   $11 Million   $9.7 Million  

B2C  

Micron Agritech

Micron AgriTech develops a portable testing kit that enables farmers or vets to detect parasitic infections in cattle instantly.

Dublin   1 to 10   $610 Thousand   $610 Thousand  

The Yield Lab Europe  

B2B  

TiendAnimal

TiendAnimal is a retail distribution of pet care related products and stores.

  251 to 500   $14 Million   $2.8 Million  

B2C  

Go Dogo

Mental Workout for Dogs

Copenhagen   1 to 10   $0  

PreSeed Ventures  

B2C  

Biotangents

Biotangents develop pen-side diagnostic devices to detect infectious diseases in livestock quickly.

  1 to 10   $7 Million   $750 Thousand  

B2B  

Sniffers Pet Care

Sniffers Pet Care distributes a wide range of products to around 700 pet care stores.

  1 to 10   $1.9 Million   $2 Million  

B2B  

Dog Chef

Dog Chef is an exhibit supplier of homemade and natural food for dogs across the region.

  11 to 50   $16 Million   $1.2 Million  

Seeder Fund  

B2C   SAAS  

Barkibu

Barkibu offers an AI platform for preventing pet illnesses and predicting consumer behavior in retail.

La Coruña   11 to 50   $7.6 Million  

Mundi Ventures  

B2C   MARKETPLACE  

Camlist

Camlist is a mobile app that allows user to buy and sell anything related to pets, pet services, and pet accessories.

    $1.3 Million   $130 Thousand  

Y Combinator  

MARKETPLACE  

preVet

PreVet is a privately held company that is developing a digital tool for communication between pet owners and veterinarians.

Uppsala   11 to 50   $2 Million  

Almi Invest  

B2C   MARKETPLACE  

mammaly

Mammaly, a pet health startup that develops a range of snacks specifically targeting and helping reduce the severity of aging dog issues.

Cologne   11 to 50   $3.4 Million  

B2C  

Equilab

Equilab aims to monitor horses’ movements during rides and help riders train their horses effectively.

Gothenburg   1 to 10   $1.6 Million   $780 Thousand  

Frankie the King

Frankie The King makes homemade dog food.

Vigo   1 to 10   $530 Thousand   $540 Thousand  

B2C  

OneMind Dogs

OneMind Dogs offers scalable high-quality dog training to help all dog owners to have a happy and balanced life.

Turku   1 to 10   $1 Million   $570 Thousand  

FREEMIUM  

Siccaro

Siccaro develop, produce and sell advanced drying coat for dogs and horses.

  1 to 10   $170 Thousand   $170 Thousand  

Blazar Capital  

B2C  

Hygge

Hygge is a pet food company.

    $320 Thousand   $320 Thousand  

B2C  

Petaments

Petaments offers functional dog treats that supports a dog's long-term health

Berlin   1 to 10   $0  

Food Labs  

B2C  

Woof Together

Management Consulting, Petcare startup

Boston   1 to 10   $0  

B2B  

Dr. Sam

Dr. SAM connects the user with experienced veterinarians for a digital consultation.

Düsseldorf   11 to 50   $0  

Social Starts  

B2C   MARKETPLACE  

Tiegoo

Tiegoo - making animal health easier! The animal health card for a happy, carefree & responsible life with animals.

  1 to 10   $0  

B2C   MARKETPLACE  

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