121 Best CRM Startups to Watch in 2023

121 CRM Startups to Watch (and Work for) in 2023

CRM's tech sector is booming. This year’s list of the best 121 CRM tech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

Curated by @gonsanchezs

CRM 10+ employees Fast-growing

The last update was made on March 14, 2023.


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PolyAI

PolyAI develops a machine learning platform for conversational artificial intelligence.

London   11 to 50   $66 Million   $12 Million  

Khosla Ventures   Entrepreneur First   Point72 Ventures   Amadeus Capital   Passion Capital  

B2B   SAAS  

Messagebird

MessageBird is a cloud communications platform that connects enterprises to their global customers.

Amsterdam   251 to 500   $1.1 Billion   $40 Million  

Accel   Atomico   Y Combinator   Eurazeo   Bonnier Ventures  

B2B   SAAS  

Attio

Attio is a CRM tool to manage teams' workflows and relationships.

London   11 to 50   $7.7 Million   $7.7 Million  

Balderton Capital   Point Nine Capital   Tiny VC   Playfair Capital   Headline   Passion Capital  

B2B   SAAS  

Cognism

Cognism is a B2B sales acceleration software company that provides a marketing and sales acceleration solution.

London   251 to 500   $130 Million   $13 Million  

Verve Ventures   AXA Venture Partners   Swisscom Ventures  

B2B   SAAS  

Holded

Holded develops a business management software designed to simplify task management.

Barcelona   11 to 50   $27 Million   $6.7 Million  

Lakestar   Elaia   Nauta Capital  

B2B   SAAS  

Mavenoid

Mavenoid's AI-powered platform allows hardware & consumer electronics companies to provide seamless support automation and remote service.

Stockholm   51 to 100   $9.9 Million   $8 Million  

Creandum   Point Nine Capital   Mosaic Ventures   NordicNinja VC   Smedvig Capital  

B2B   SAAS  

Dixa

Dixa is a conversational customer engagement software that connects brands with customers through real-time communication.

Copenhagen   101 to 250   $160 Million   $14 Million  

Project A Ventures   Notion Capital   Seed Capital  

B2B   SAAS  

Sendinblue

Sendinblue is a developer of a cloud-based digital marketing platform used to build strong customer relationships.

Paris   251 to 500   $200 Million   $160 Million  

Partech Ventures  

B2B   SAAS  

Ometria

Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.

London   101 to 250   $72 Million   $21 Million  

Octopus Ventures   Samos Investments  

B2B   SAAS  

Limitless

The Limitless GigCX platform enables businesses to connect customers with qualified experts to solve customer service enquiries on-demand.

London   11 to 50   $21 Million   $10 Million  

AlbionVC   Redline Capital   Unilever Ventures  

B2B   SAAS  

Stacker

Stacker is a no-code software creation platform that develops an application to help developers build software.

London   11 to 50   $23 Million   $1.7 Million  

A16Z   Y Combinator  

B2B   SAAS  

Onepilot

Onepilot is a software development company of a customer service system.

Paris   11 to 50   $18 Million   $3 Million  

Kima Ventures   Accel   Global Founders Capital (GFC)   Otium Capital   Cap Horn  

B2B   SAAS  

Surfboard

Surfboard provides scheduling and building workforce management through customer service software.

London   11 to 50   $4.9 Million   $1.6 Million  

Seedcamp   Speedinvest   Fly Ventures  

B2B   SAAS  

Workbounce

Workbounce is the co-pilot for customer-facing team connecting tools like Google Drive, Notion, Slack with intelligent search and analytics.

London   1 to 10   $2.7 Million   $2.7 Million  

Index Ventures  

B2B   SAAS  

Kaizo

AI-powered & gamified Workforce Performance Management (WPM) for the world's largest remote-working population, customer support

Amsterdam   11 to 50   $7 Million   $3 Million  

Partech Ventures   Gradient Ventures  

B2B   SAAS  

Dreamdata

Dreamdata is a B2B revenue automation platform. We help you repeat success and stop wasting money.

Copenhagen   11 to 50   $4.9 Million   $540 Thousand  

Seedcamp   PreSeed Ventures   Signals Venture Capital  

B2B   SAAS  

Folk

Contact management designed for teams and individuals

Paris     $3.3 Million   $3.3 Million  

Accel   Kima Ventures  

B2B   SAAS  

remberg

The remberg XRM helps companies manage things such as machines & equipment in the cloud and digitize associated processes in service.

Munich   11 to 50   $15 Million   $2.2 Million  

Earlybird Venture Capital   Speedinvest   Fly Ventures   another.vc  

B2B   SAAS  

Aventus Platform

Aventus Platform is enables insurance businesses to create a seamless customer experience for any insurance line, through any channel.

London   11 to 50   $3.4 Million   $3.4 Million  

Notion Capital   Haatch   Triple Point Ventures   Outward VC  

B2B   SAAS  

Avnio

Avnio provides AI-powered solutions for RFP Automation and PreSales Operations.

London   51 to 100   $4 Million   $4 Million  

Felicis Ventures  

B2B   SAAS  

Modjo

Modjo is a conversation Intelligence platform that captures and analyzes customer interaction then delivers insights at scale.

Paris   11 to 50   $8.9 Million   $590 Thousand  

Daphni   Aglaé Ventures  

B2B   SAAS  

Lemlist

lemlist is an all-in-one sales automation platform that allows B2B SMBs worldwide to create meaningful relationships with cold prospects.

Paris   11 to 50   $0   $30 Million  

B2B   SAAS  

Planhat

Planhat is a customer platform built to give insights, manage workflow and drive customer experience.

Stockholm   101 to 250   $50 Million   $50 Million  

B2B   SAAS  

Batch

Batch is the leading mobile CRM & push notifications platform

Paris   101 to 250   $23 Million   $23 Million  

B2B   SAAS  

Anyone

An app that turns your phone into a phone.

London   11 to 50   $4.3 Million   $110 Thousand  

Atomico   Cavalry Ventures Management   Supernode Global   Antler  

MARKETPLACE  

Ocean.io

Ocean.io is an account-based data platform that harnesses AI to help sales and marketing teams.

Copenhagen   101 to 250   $6.8 Million   $6.9 Million  

Peak Capital  

B2B   SAAS  

Klaus

Klaus is a conversation review tool that improves customer service quality by making internal feedback easy and systematic.

Tallinn   11 to 50   $7.3 Million   $1.9 Million  

Creandum   Acton Capital Partners   Global Founders Capital (GFC)   Icebreaker  

B2B   SAAS  

Velaris

Customer Success Platform, B2B SaaS

London   1 to 10   $4.7 Million   $4.7 Million  

Octopus Ventures  

B2B   SAAS  

Automation Hero

We help organizations process any type of document faster than ever with the most complete intelligent document processing platform.

San Francisco   51 to 100   $19 Million   $15 Million  

Atomico   Cherry Ventures   Plug and Play Spain   Bonnier Ventures  

B2B   SAAS  

Connex One

Connex One is a cloud based omni-channel engagement platform.

Manchester   51 to 100   $100 Million   $100 Million  

B2B   SAAS  

GetAccept

GetAccept is an all-in-one sales enablement solution that assists B2B sales reps in closing remote deals.

San Francisco   101 to 250   $29 Million   $7 Million  

Bessemer Venture Partners   Y Combinator   Revaia   DN Capital  

B2B   SAAS  

Pisano

Pisano is an all-in-one Experience Management platform that feeds Voice of Customer and Voice of Employee programs back into businesses.

London   51 to 100   $130 Million   $2.5 Million  

B2B   SAAS  

Gorgias

Gorgias is a multi-channel helpdesk integrated for online and e-commerce merchants.

San Francisco   101 to 250   $73 Million   $14 Million  

Alven Capital  

B2B   SAAS  

Axelor

axelor is an IT company that provides ERP, CRM and BPM open source solutions.

Paris   11 to 50   $11 Million   $11 Million  

B2B   SAAS  

Futr

We build chatbots that revolutionise how organisations engage with people.

London   11 to 50   $5.7 Million   $3 Million  

Public   Blackfinch Ventures   Praetura Ventures  

B2B   SAAS  

Xtremepush

Xtremepush is a customer engagement, personalization, and data platform that offers mobile-first multichannel customer experiences.

Dublin   51 to 100   $33 Million   $33 Million  

B2B   SAAS  

Outfunnel

Sales and Marketing Workflow Platform

Tallinn   11 to 50   $2.5 Million   $1.3 Million  

Lemonade Stand   byFounders   Paua Ventures  

B2B   SAAS  

Openline

Openline makes it easy for IT teams to monitor and manage their customer communications tools in one place.

London   1 to 10   $0   $500 Thousand  

Y Combinator  

B2B   SAAS  

Fullview

Next-gen customer support platform to monitor, analyze and fix user issues at twice the speed.

Copenhagen   1 to 10   $9.3 Million   $1.8 Million  

Seedcamp   Lightspeed Venture Partners   Cherry Ventures  

B2B   SAAS  

Weld

Weld is the one platform for all your data operations.

Copenhagen   11 to 50   $4.6 Million   $4.8 Million  

Cherry Ventures   Frontline Ventures  

B2B   SAAS  

Spektrix

Spektrix is cloud based ticketing, marketing and fundraising software, created from scratch especially for the arts in 2007.

London   101 to 250   $9.2 Million   $6.5 Million  

B2B   SAAS  

Ad-Lib.io

Powering Creative Effectiveness

London   51 to 100   $12 Million   $6.2 Million  

B2B   SAAS  

24SevenOffice

24SevenOffice is a Norwegian software company developing and marketing SaaS-based products.

Oslo   51 to 100   $340 Million   $10 Million  

B2B   SAAS  

Tactic

Tactic is the crypto accounting platform that's built to save businesses time.

New York   11 to 50   $14 Million   $4.5 Million  

Index Ventures   Visionaries Club  

B2B   SAAS  

Segmentify

Segmentify is an intelligent personalization solution to increase sales, customer engagement, and provide insights into your customers.

London   101 to 250   $5.5 Million   $1 Million  

B2B   SAAS  

Ringover

Ringover offers a voice-video-chat-SMS-call center communication solution for businesses.

Paris   101 to 250   $12 Million   $12 Million  

B2B   SAAS  

Crew

Crew is a communications app that keeps everyone on the same page for everything work-related.

San Francisco   51 to 100   $58 Million   $130 Thousand  

Kima Ventures   Y Combinator   Rebel Fund  

B2B   SAAS  

Provar

Provar test automation designed for Salesforce.

London   11 to 50   $17 Million   $17 Million  

B2B   SAAS  

MoveGenius

MoveGenius is a digital onboarding tool that automates vendor onboarding for estate agents.

London   1 to 10   $390 Thousand   $400 Thousand  

Octopus Ventures  

B2B   SAAS  

Whisbi

Whisbi provides a conversational sales and marketing platform for B2C enterprises.

Barcelona   101 to 250   $21 Million   $5.5 Million  

Active Venture Partners  

B2B   SAAS  

Teamwork

Teamwork provides web-based project and groupware management tools designed to help teams work together online.

Cork   251 to 500   $70 Million   $70 Million  

B2B   SAAS  

Talkdesk

Talkdesk offers an enterprise contact center platform that allows companies to make the customer experience a competitive advantage.

San Francisco   1001 to 5000   $500 Million   $230 Million  

B2B   SAAS  

OfficeRnD

OfficeRnD provides flex and hybrid work management solutions.

London   101 to 250   $14 Million   $3 Million  

Runa Capital  

B2B   SAAS  

Bao Solutions

Europe´s #1 Conversation Intelligence Platform for Sales Teams

Munich   11 to 50   $4.2 Million   $1.1 Million  

Peak Capital  

B2B   SAAS  

Bloobirds

Bloobirds offers an all-in-one outbound management sales platform.

Barcelona   11 to 50   $4.1 Million   $330 Thousand  

K Fund   Extension Fund  

B2B   SAAS  

Surfe

Surfe is a software application that connects CRM to LinkedIn via the browser extension to achieve leads and productivity.

Paris   1 to 10   $4 Million   $4.1 Million  

360 Capital  

B2B   SAAS  

Kaizan

The AI assistant that amplifies your abilities at work - Stop writing notes, updates and reports - Get your AI to do it.

London   1 to 10   $1.2 Million   $1.2 Million  

Entrepreneur First   Charlotte Street Capital  

B2B   SAAS  

Hello Customer

AI-powered CX-platform. We help you collect and convert unstructured open feedback into powerful insights across the business.

Ghent   11 to 50   $9.4 Million   $6.6 Million  

Peak Capital  

B2B   SAAS  

Webio

The Conversational Middleware Company(tm) bringing the promise of conversational interfaces to the enterprise.

Dublin   11 to 50   $5.2 Million   $1.8 Million  

Finch Capital  

B2B   SAAS  

Pagero

Digitalise and streamline your entire purchase-to-pay and order-to-cash processes via a single connection to our cloud-based network

Gothenburg   251 to 500   $85 Million   $36 Million  

SAAS  

Proximity Insight

Enterprise Retail SaaS Tech built on Salesforce.com

London   11 to 50   $9 Million   $1.8 Million  

Gresham House Ventures  

B2B   SAAS  

Kundo

Kundo provides tools for digital customer service.

Stockholm   11 to 50   $6 Million   $2.7 Million  

B2B   SAAS  

Formulate

Formulate helps retailers transform simple sales data into better merchandising decisions.

Stockholm   11 to 50   $6 Million   $4 Million  

Industrifonden   J12 Ventures  

B2B   SAAS  

inRiver

InRiver offers a product information management (PIM) solution that helps businesses to drive online sales.

Malmö   101 to 250   $50 Million   $32 Million  

Industrifonden  

B2B   SAAS  

Sellforte

AI-powered Marketing ROI measurement

Helsinki   11 to 50   $5.4 Million   $340 Thousand  

Icebreaker   Bonnier Ventures  

B2B   SAAS  

Alloxentric

Alloxentric is a communications platform that integrates voice and text to design automated and multi-channel contact strategies.

London   1 to 10   $280 Thousand   $280 Thousand  

Concept Ventures  

B2B   SAAS  

Pipedrive

Pipedrive is the global sales-first CRM and intelligent revenue platform for small businesses

New York   1001 to 5000   $90 Million   $10 Million  

B2B   SAAS  

Lang.ai

Lang.ai is a language understanding platform that automates tagging and repetitive actions for every support conversation.

Madrid   11 to 50   $13 Million   $2 Million  

Mundi Ventures  

B2B   SAAS  

CogNeed

SaaS, VoiceTech, LiveAssistant, ContactCenter, InsideSales, Customer Support

Paris   1 to 10   $440 Thousand   $440 Thousand  

B2B   SAAS  

OxThera

OxThera develops products for the treatment of metabolic disorders resulting from excess levels of oxalate.

Stockholm   11 to 50   $88 Million  

Certainly

Certainly is a Conversational AI Platform made for ecommerce and customer service.

Copenhagen   51 to 100   $5.1 Million   $4.6 Million  

Seed Capital  

B2B   SAAS  

Itineris

Global software and services company focused on customer service and billing solutions for utilities. Microsoft Gold Partner for ERP.

  251 to 500   $50 Million   $18 Million  

B2B   SAAS  

trumpet

Supercharge your full B2B sales cycle using personalised and collaborative Pods. Think microsites for salespeople.

London   1 to 10   $2 Million   $2 Million  

Anamcara Capital   Triple Point Ventures   Haatch  

B2B   SAAS  

Goava

Goava uses Big Data and Machine Learning to help you discover your best-fit customer prospects.

Stockholm   11 to 50   $6.4 Million   $640 Thousand  

B2B   SAAS  

Visma

Visma provides business software and services for accounting and administration.

Oslo   5001 to 10000   $170 Million  

B2B   SAAS  

Guuru

GUURU is an AI powered customer service platform.

Zürich   11 to 50   $8.5 Million   $2.7 Million  

Verve Ventures   EquityPitcher Ventures   Session.vc  

B2B   SAAS  

Humanlinker

The cutting-edge AI guided technology for revenue generation teams

Paris   1 to 10   $3.5 Million   $820 Thousand  

Karista  

B2B   SAAS  

Reecall

Reecall is an IT firm that provides AI-based call management services.

Paris   11 to 50   $3 Million   $1.3 Million  

B2B   SAAS  

Sonar

Sonar develops a customer relationship management software designed to manage changes in the CRM process.

Atlanta   51 to 100   $14 Million   $6.3 Million  

B2B   SAAS  

CloudTalk

Remote ready call center software for sales and customer service teams.

Bratislava   101 to 250   $8.7 Million   $1.6 Million  

Point Nine Capital   Presto Ventures  

B2B   SAAS  

Commune

Commune is a customer success community software that brings companies and users together

San Mateo   51 to 100   $21 Million   $1.5 Million  

B2C   SAAS  

Rombit

Rombit connects humans and machines to ensure real-time risk management and make our customers' operations more safe and efficient.

Antwerp   51 to 100   $48 Million   $12 Million  

B2B   SAAS  

CrossEngage

CrossEngage is a customer data & engagement platform that combines a CDP with cross-channel campaign management capabilities.

Berlin   11 to 50   $15 Million   $1.1 Million  

Earlybird Venture Capital   Cavalry Ventures Management   Project A Ventures   Vorwerk Ventures   IBB Ventures  

B2B   SAAS  

Zowie

Customer interactions with speed and empathy. Automate questions, build relationships and turn support into sales.

Dover   11 to 50   $20 Million   $630 Thousand  

Gradient Ventures   10x Founders   Inovo Venture Partners  

B2B   SAAS  

Valid8me

Valid8me aims to further boost its SaaS platform.

Cork   1 to 10   $13 Million   $13 Million  

B2B   SAAS  

TeamBrain

TeamBrain is develops an artificial intelligence based knowledge platform.

Paris   11 to 50   $1.7 Million   $1.8 Million  

B2B   SAAS  

askR.ai

askR.ai the first AI-based data assistant which instantly answers your business questions by processing your data, with no skills needed.

Paris   1 to 10   $1.7 Million   $1.7 Million  

B2B   SAAS  

Avis-Locataire

Avis-locataire is a web based platform.

Paris     $0   $680 Thousand  

B2B   SAAS  

Embargo

Beacon powered loyalty app and SaaS/CRM system for hospitality businesses and customers

London   11 to 50   $1.1 Million   $1.1 Million  

B2B   SAAS  

Front AI

Front AI is an Conversational AI and 2nd Generation Services Bot company

Helsinki   11 to 50   $2.2 Million   $570 Thousand  

Lifeline Ventures  

B2B   SAAS  

Humley

Humley uses AI and Natural Language Processing to power enterprise conversational assistants, delivering significant efficiencies.

London   11 to 50   $900 Thousand   $910 Thousand  

B2B   SAAS  

Kasookoo

Kasookoo offers a cloud-based omnichannel contact center solution.

London   11 to 50   $500 Thousand   $500 Thousand  

B2B   SAAS  

Knowron

Knowron empowers service technicians with their tasks through AI.

Munich   11 to 50   $1.8 Million  

B2B   SAAS  

LoneScale

LoneScale is an innovative B2B data solution.

Paris   11 to 50   $1.1 Million   $1.1 Million  

OneRagtime  

B2B   SAAS  

Qollabi

SaaS, Business Relationship Management Software (BRM) for professionals managing indirect sales channels (eg agents, partners, resellers)

Brussels   11 to 50   $5.8 Million   $1.5 Million  

PMV  

B2B   SAAS  

SalesScreen

SalesScreen is the most comprehensive and effective gamification platform. Custom built for global, work from anywhere sales teams.

Oslo   11 to 50   $4 Million   $2.9 Million  

B2B   SAAS  

Stonly

Stonly is a software company that helps improve user satisfaction, activation, and retention while reducing support costs.

  11 to 50   $26 Million  

Northzone   Accel  

B2B   SAAS  

Usertribe

UserTribe enables companies to validate ideas, hypotheses, prototypes, products and services with their customers.

Copenhagen   51 to 100   $0   $5 Million  

B2B   SAAS  

Demoboost

Demo experience that sells. Easily create, share and track your product demos.

Warsaw   11 to 50   $1.7 Million   $1.7 Million  

btov Partners   Movens VC  

B2B   SAAS  

SweepBright

SweepBright transforms the real estate sales flow into a fully digital journey.

Antwerp   11 to 50   $7.8 Million   $2.5 Million  

Cap Horn   Volta Ventures  

B2B   SAAS  

Apparound

Apparound is an all-in-one digital solution that improves sales productivity.

Pisa   51 to 100   $12 Million   $10 Million  

B2B   SAAS  

DESelect

Marketing enablement solutions for Salesforce Marketing Cloud. Ready to plugin and fully integrated

Antwerp   11 to 50   $5.5 Million   $5.5 Million  

B2B   SAAS  

Weflow

Revenue teams use Weflow to boost productivity, pipeline visibility, forecast accuracy, and Salesforce data hygiene.

Berlin   11 to 50   $2.7 Million   $2.7 Million  

Cherry Ventures  

B2B   SAAS  

Frame

Frame is a platform that lets developers and businesses deliver secure Windows and Linux workspaces from the cloud.

San Mateo   101 to 250   $29 Million   $840 Thousand  

Katapult Accelerator  

B2B   SAAS  

EqualTo

Software to manage sales commissions

Freiburg   1 to 10   $560 Thousand   $560 Thousand  

Cavalry Ventures Management   First Momentum Ventures  

B2B   SAAS  

Superchat

Superchat helps your business connect with your customers, acquire new customers and retain existing ones.

Berlin   11 to 50   $19 Million   $590 Thousand  

Blossom Capital   468 Capital  

B2B   SAAS  

Superside

Superside is an always-on design company that delivers great design at scale to Enterprise teams.

Palo Alto   101 to 250   $35 Million   $3.5 Million  

MARKETPLACE   SAAS  

Reveall

B2B SaaS platform for managing customer insights from customer research and feedback.

Amsterdam   1 to 10   $1.7 Million   $1.7 Million  

Dutch Founders Fund  

B2B   SAAS   MARKETPLACE  

Schaman

Schaman is a developer of software for the telco industry.

Madrid   51 to 100   $1.1 Million   $1.1 Million  

Inveready  

B2B   SAAS  

Pigello

Pigello is a comprehensive property management platform with a focus on a user-friendly interface and automated processes.

Stockholm   1 to 10   $470 Thousand   $45 Thousand  

Proptech Farm  

B2B   SAAS  

Outshifter

Outshifter is a Developer of embedded e-commerce software designed to scale online distribution by selling products or services .

Oslo   1 to 10   $1.6 Million   $330 Thousand  

Maki.vc   Skyfall Ventures  

B2B   SAAS  

Valuecase

End-to-end customer engagement platform for B2B growth teams.

Hamburg   11 to 50   $3.6 Million   $590 Thousand  

10x Founders   Picus Capital   XAnge  

B2B   SAAS  

Pricing Pact

Our mission is to help companies to increase their revenue or profit with a better pricing.

Brussels   1 to 10   $2.1 Million   $690 Thousand  

B2B   SAAS  

Maskott

Maskott provides efficient and universal digital pedagogical solutions.

  11 to 50   $0   $5.3 Million  

B2B  

Twain

AI communication assistant for outreach.

Berlin   11 to 50   $4.5 Million   $520 Thousand  

Calm/Storm Ventures   Tiny VC  

B2B   SAAS  

MyPRM

myprm provides marketing, partner relationship management, channel marketing, and CRM services.

Paris   11 to 50   $0  

B2B   SAAS  

Neyra

AI Sales & Marketing Analytic Tool

Helsinki   1 to 10   $110 Thousand   $110 Thousand  

Icebreaker  

B2B   SAAS  

Dintero

Dintero is a Norwegian startup delivering payment, checkout, crm & loyalty solutions.

Oslo   1 to 10   $2.5 Million   $950 Thousand  

Schibsted Growth  

B2B   SAAS  

Voxo

Voxo enables efficiency, compliance and client insight in financial advisory through voice conversation parsing and analytics.

Stockholm   1 to 10   $0   $1.1 Million  

NFT Ventures  

B2B  

Classlife Education

Classlife reimagines the online campus experience with an all-in-one education management platform for schools and corporate learning.

Barcelona   11 to 50   $1.1 Million   $970 Thousand  

Faraday Venture Partners  

B2B   SAAS  

Digipharm

DIGIPHARM Bringing value-based healthcare to life using blockchain technology.

London   11 to 50   $0  

B2B   SAAS  

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