69 Best CPG & Consumer Goods Startups to Watch in 2024
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Manufacturer of refillable personal care products. |
$22M · Series A | White Star Capital, Lombard Odier, Blue Oceans Partners | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2C, Marketplace | Paris, France | •••••••••••@900.care | |
Consumer tech company that develops electronics like headphones and phones. |
$96M · Series C | GV, Highland Europe, EQT Ventures | 251 to 500 | CPG & Consumer Goods | B2C | London, UK | •••••••••••@nothing.tech | |
Fashion search platform that allows users to browse through thousands of online fashion stores. |
$85M | Molten Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lyst.com | |
Online and brick and mortar fashion retailer founded by Clare Honrby. |
$72M | Highland Europe | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@meandem.com | |
Markeplace for streetwear and limited edition sneakers. |
$25M · Series B | Angelsquare, Singular VC | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | Paris, France | •••••••••••@wethenew.com | |
LoveCrafts is a start-up that builds social marketplaces for the crafts sector. |
$22M | Balderton Capital, Highland Europe | 101 to 250 | CPG & Consumer Goods, Mobile, Consumer Social, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lovecrafts.com | |
Harness the exponential power of your brand fans |
$25M · Series B | Octopus Ventures, Eight Roads Ventures | 101 to 250 | CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@mention-me.com | |
Not So Dark offers a food delivery industry solution that creates exclusively online brands. |
$23M · Series A | Verlinvest | 101 to 250 | Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce | B2C | Paris, France | •••••••••••@notsodark.com | |
Oviva digitizes the treatment of type 2 diabetes and obesity through a unique behavior change platform. |
$21M · Series B | AlbionVC, Earlybird Venture Capital, Partech Ventures | 251 to 500 | Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce | B2B | London, UK | •••••••••••@oviva.com | |
Recommerce platform - E-commerce, SaaS and on-demand buyback of consumer electronics |
$2M · Seed | ACF Investors | 1 to 10 | Hardware, CPG & Consumer Goods, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@reboxed.co | |
Reel empowers all companies to procure renewable electricity that makes a real difference for the climate. |
$5M · Seed | Transition, The Footprint Firm, UVC Partners | 1 to 10 | Climate Tech & Green Tech, CPG & Consumer Goods, Energy & Nuclear, Ecommerce | B2B, B2C, Marketplace | Copenhagen, Denmark | •••••••••••@reel.energy | |
Selency is a community platform specialising in pre-owned furniture and decor items. |
$38M | Accel | 1 to 10 | CPG & Consumer Goods, AI, Ecommerce | B2B, B2C, Marketplace | Paris, France | •••••••••••@selency.fr | |
Platform for businesses to manage social impact initiatives. |
$10M · Series B | Beringea, Mercia Asset Management | 11 to 50 | CPG & Consumer Goods | B2B, SaaS | London, UK | •••••••••••@socialvalueportal.com | |
White label "scan and go" technology for retail. |
$1M · Seed | IW Capital | 11 to 50 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ubamarket.com | |
Ankorstore is a wholesale marketplace that connects independent shop owners and specialist brands with neighborhood retailers. |
$6M · Seed | Index Ventures, Alven Capital, Eurazeo | 251 to 500 | CPG & Consumer Goods, Fashion, Ecommerce, Art | B2B, Marketplace | Paris, France | •••••••••••@ankorstore.com | |
Antavo provides a loyalty cloud platform to manage experience-based, paid, and lifestyle loyalty programs online or in-store. |
$10M | Innovation Nest | 51 to 100 | CPG & Consumer Goods, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@antavo.com | |
Beauty Pie mission is to bring our members the world's best beauty products at totally transparent factory cost prices. |
$16M | Balderton Capital, Index Ventures, General Catalyst | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@beautypie.com | |
Sweden's largest marketplace for health and beauty services. |
$43M | VNV Global | 11 to 50 | Health Tech, CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | Stockholm, Sweden | •••••••••••@bokadirekt.se | |
Bother operates as an online grocery delivery startup. |
$6M · Seed | Hoxton Ventures | 11 to 50 | Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@webother.co.uk | |
Boxy is building a micro retailer by designing a new store format that is fully autonomous and deployed where people work and live. |
$5M | Local Globe, Cap Horn, Serena | 11 to 50 | CPG & Consumer Goods, Business Intelligence | B2B, SaaS | Paris, France | •••••••••••@getboxy.co | |
Brickbro is a P2P marketplace matching anyone looking to buy, sell and rent commercial properties. |
$5M · Series A | Torsa Capital, Telegraph Hill Capital, ENISA | 11 to 50 | Crypto & web3, CPG & Consumer Goods, Proptech & Real Estate, Data and Analytics | B2B, Marketplace | Barcelona, Spain | •••••••••••@brickbro.com | |
Cajoo is the French Q-commerce company that delivers groceries to your door in minutes |
$7M · Seed | Headline, XAnge | 501 to 1000 | Foodtech, CPG & Consumer Goods, AI, Mobile, Ecommerce | B2C | Paris, France | •••••••••••@cajoo.eu | |
EkWateur provides an innovative and truly seamless customer experience in a collaborative environment. |
$11M · Series B | Aster Capital | 11 to 50 | Climate Tech & Green Tech, CPG & Consumer Goods, Energy & Nuclear, Manufacturing, Ecommerce | B2B, B2C, SaaS | Paris, France | •••••••••••@ekwateur.fr | |
Manufacturer of sustainable cleaning products. |
$21M · Series A | Felix Capital, HV Capital, Vorwerk Ventures | 51 to 100 | Climate Tech & Green Tech, CPG & Consumer Goods, Manufacturing, Ecommerce | B2C | Munich, Germany | •••••••••••@everdrop.de | |
Flowerbx is an online, wholesale, flower-delivery service. |
$5M · Series A | Hambro Perks Ltd. | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C | London, UK | •••••••••••@flowerbx.com | |
Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers. |
$6M | Hoxton Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@iamfy.co | |
AI video detection platform to turn CCTV cameras into smart sensors. |
$2M · Seed | Quadri Ventures, Second Century Ventures, Change Ventures | 11 to 50 | CPG & Consumer Goods, AI, Proptech & Real Estate, Machine Learning, Data and Analytics, Video, Internet of Things, Communications | B2B, SaaS | Tallinn, Estonia | •••••••••••@fyma.ai | |
Joone provide eco-friendly and respectful babycare products. |
$11M · Series B | Alven Capital | 11 to 50 | CPG & Consumer Goods, Manufacturing, Ecommerce | B2C | Paris, France | •••••••••••@joone.fr | |
Notpla is a sustainable packaging start-up that develops a material derived from seaweed and plants. |
$5M · Seed | DOEN Participaties, Astanor Ventures | 11 to 50 | Climate Tech & Green Tech, Agritech, CPG & Consumer Goods, Manufacturing, Ecommerce, Supply Chain & Logistics | B2B | London, UK | •••••••••••@notpla.com | |
Measuring Human Response At The Speed & Scale Of AI |
$12M · Series B | Molten Ventures, NordicNinja VC, Karma Venture | 51 to 100 | CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@realeyesit.com | |
Shipup creates a unique post-purchase experience for online retailers. |
$6M · Series A | Elaia | 11 to 50 | CPG & Consumer Goods, Adtech, Mobile, Sales and Marketing, Ecommerce | B2C, Marketplace, SaaS | Paris, France | •••••••••••@shipup.co | |
Smol is a startup that delivers to people’s homes eco-friendly laundry capsules and dishwasher tablets. |
$10M · Series A | Balderton Capital, GV, Latitude | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@smolproducts.com | ||
The Global Inventory for Retail |
$6M · Seed | Daphni, Eurazeo | 1 to 10 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, Marketplace | Paris, France | •••••••••••@stockly.ai | |
Typology is a skincare and cosmetics products company. |
$10M · Seed | Alven Capital, Firstminute Capital | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Paris, France | •••••••••••@typology.com | |
Real-time gesture recognition algorithm to automatically detect shoplifting behaviors. |
$11M · Series A | Founders Future, Aglaé Ventures, Verve Ventures | 11 to 50 | CPG & Consumer Goods, AI, Machine Learning, Privacy and Security, Video, Business Intelligence, Communications | B2B, SaaS | Paris, France | •••••••••••@veesion.io | |
Zapp is a grocery-delivery startup that provides on-demand delivery services 24/7. |
$7M · Series A | Lightspeed Venture Partners, Atomico, Vorwerk Ventures | 501 to 1000 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@tryzapp.com | |
OS for retail and CPGs. |
$2M · Seed | Bpifrance, Kima Ventures | 11 to 50 | CPG & Consumer Goods | Paris, France | •••••••••••@verteego.com | ||
Inventory management platform for businesses. |
$4M · Seed | Motier Ventures, Seedcamp, Speedinvest | 1 to 10 | CPG & Consumer Goods, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@autone.io | |
Sustainable femcare brand. |
$2M · Seed | ROM InWest, Rabobank | 11 to 50 | CPG & Consumer Goods, Manufacturing | B2C | Amsterdam, Netherlands | •••••••••••@yoni.care | |
Ace & Tate is a designer of frames providing quality frames at a fair price, which allows users to continuously update their eyewear. |
$16M | Global Founders Capital (GFC) | 501 to 1000 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | Amsterdam, Netherlands | •••••••••••@aceandtate.com | |
Intelligent air ventilation units. |
$3M · Series A | Nesta | 1 to 10 | Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear, Navigation and Mapping, Developer Tools | B2B | London, UK | •••••••••••@airex.tech | |
Bigblue is a computer software company that provides delivery experience solutions for customer-centric brands. |
$3M · Seed | Samaipata Ventures, Runa Capital | 101 to 250 | CPG & Consumer Goods, Ecommerce | B2B, SaaS | Paris, France | •••••••••••@bigblue.co | |
Bloobloom is an apparel and fashion firm that specializes in spectacles and sunglasses for men and women. |
$3M · Seed | Pembroke VCT | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@bloobloom.com | |
Flower delivery company. |
$3M · Series A | Index Ventures, General Catalyst, Latitude | 101 to 250 | CPG & Consumer Goods, Ecommerce, Creative Tools | B2C | London, UK | •••••••••••@bloomandwild.com | |
Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products. |
$2M · Seed | Döhler Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@bowercollective.com | |
Creoate is on a mission to make wholesale work for independents. |
$5M · Seed | Fuel Ventures | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@creoate.com | |
Cuure is a wellness technology startup that delivers personalized food supplements to everyone's doorsteps |
$2M | Kima Ventures, Newfund | 1 to 10 | Health Tech, Foodtech, Hardware, CPG & Consumer Goods, Mobile, Ecommerce | B2C, SaaS | Paris, France | •••••••••••@cuure.co | |
Direct Market, the marketplace dedicated to local products for traders with an integrated logistics service. |
$2M · Seed | LeadBlock Partners | 1 to 10 | Agritech, Foodtech, CPG & Consumer Goods, Ecommerce | B2B, B2C, Marketplace | Paris, France | •••••••••••@direct-market.fr | |
AI powered Enterprise Net Zero Intelligence Platform - Helping enterprises to digitize and accelerate their net zero journey |
$2M | Sangha Capital | 51 to 100 | Health Tech, Govtech, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear, Manufacturing, Community & Lifestyle, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@faradai.ai | |
Heat is a clothing platform intended to encourage sustainable fashion |
$5M | Antler | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@heat.io | |
Luxury Promise is the marketplace for the world’s most exclusive & luxurious accessories powered by Artificial Intelligence |
$3M · Series A | Beringea | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@luxurypromise.com | ||
Nfinite develops an AI-based 3D visualization software that allows retailers to create and display product visuals through CGI technology. |
$3M · Seed | Insight Venture Partners | 51 to 100 | CPG & Consumer Goods, AI, Video, Ecommerce, Communications | B2B, SaaS | Paris, France | •••••••••••@nfinite.app | |
Oja is an online supermarket for cultural groceries and world foods. Our mission is to revolutionise access to cultural and ethnic produce. |
$3M · Pre Seed | Local Globe, Tiny VC | 1 to 10 | Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce | B2C | London, UK | •••••••••••@oja.app | |
OpenSensors is an internet of things company that builds a connected world that puts people first. |
$4M · Seed | Crane Venture Partners | 11 to 50 | CPG & Consumer Goods, AI, Proptech & Real Estate, Data and Analytics, Mobility & Transportation, Energy & Nuclear, Business Intelligence, Internet of Things | B2B, SaaS | London, UK | •••••••••••@opensensors.com | |
The ultimate turnkey ordering solution for wholesalers |
$3M | Hoxton Ventures, Kima Ventures, Start Capital | 1 to 10 | CPG & Consumer Goods, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ordercast.io | |
Patch is the direct-to-consumer brand for the people who need plants most – those who live and work in the city |
$3M · Seed | JamJar Investments, Active Partners | 51 to 100 | Agritech, CPG & Consumer Goods, Proptech & Real Estate, Food Delivery, Ecommerce, Art | B2B, B2C | London, UK | •••••••••••@patchplants.com | |
Pimster is a data-driven growth app that connects brands with their customers via digital user manuals. |
$2M | Kima Ventures | 1 to 10 | CPG & Consumer Goods, Mobile, Sales and Marketing, Business Intelligence, Ecommerce | B2B, SaaS | Paris, France | •••••••••••@pimster.app | |
Plank Hardware is a direct-to-consumer home décor brand whose stylish hardware products. |
$2M · Series A | Beringea | Hardware, CPG & Consumer Goods, Proptech & Real Estate, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@plankhardware.com | ||
Rebike Mobility is the leading digital marketplace for E-Bike subscription and used premium E-Bikes in Europe. |
$11M · Series B | Vorwerk Ventures | 51 to 100 | CPG & Consumer Goods, Mobility & Transportation, Ecommerce | B2C, SaaS | Munich, Germany | •••••••••••@rebike.com | |
SPRiNG is a consumer goods company that offers clean and efficient laundry and cleaning products. |
$2M · Seed | Ventech, Aglaé Ventures | 1 to 10 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | Paris, France | •••••••••••@wespring.com | |
Waysia develops an application for ordering and delivering food. |
$4M · Seed | Goodwater Capital | 11 to 50 | Foodtech, CPG & Consumer Goods, Mobile, Ecommerce | B2C, Marketplace | Paris, France | •••••••••••@alorsfaim.com | |
Wevat is the best way to get your tax back on shopping in the UK. |
$2M · Seed | Firstminute Capital, Portfolio Ventures, Entrée Capital | 11 to 50 | Fintech, CPG & Consumer Goods, Travel Tech, Mobile | B2B, B2C | London, UK | •••••••••••@wevat.com | |
Automated retail store. |
$12M | Slingshot Ventures | 11 to 50 | Foodtech, CPG & Consumer Goods, Community & Lifestyle | B2B, SaaS | Amsterdam, Netherlands | •••••••••••@wundermart.com | |
Amazon FBA brands acquiring platform. |
$16M · Series A | JME Ventures, Bonsai Partners, Aldea VC | 11 to 50 | CPG & Consumer Goods, Ecommerce | B2B, B2C | Barcelona, Spain | •••••••••••@goyaba.co | |
YZR is an augmented data preparation tool |
$2M · Seed | Nauta Capital | 11 to 50 | CPG & Consumer Goods, Data and Analytics, Business Intelligence, Developer Tools, Cloud | B2B, SaaS | Paris, France | •••••••••••@yzr.ai | |
Ecommerce aggregator. |
$64M · Series C | 83North, Felix Capital, Sofina | 501 to 1000 | CPG & Consumer Goods, Sales and Marketing, Ecommerce | B2B, B2C | Berlin, Germany | •••••••••••@sellerx.com | |
Skincare products manufacturer. |
$23M · Series B | Future Business Partnership | 11 to 50 | CPG & Consumer Goods, Manufacturing | B2C | The Hague, Netherlands | •••••••••••@naifcare.com | |
Haircare products manufacturer. |
$650k · Pre Seed | BACKED VC, Community Growth Ventures | 11 to 50 | CPG & Consumer Goods, Manufacturing | B2C | London, UK | •••••••••••@afrocenchix.com | |
B2B SaaS pricing automation solutions. |
$910k · Seed | Nauta Capital, ACF Investors | 11 to 50 | CPG & Consumer Goods, Business Intelligence, Ecommerce, Enterprise Software | B2B, SaaS | London, UK | •••••••••••@blackcurve.com |
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