47 Sportstech Startups in UK to Watch (and Work for) in 2023
Sportstech is rapidly transforming the way we think about and interact with the world around us. Across Europe, but particulartly in UK, Sportstech startups are pushing boundaries, fixing problems worth solving, and reshaping the contours of their industry.
As we get into the end of 2023, we've curated a list of the top Sportstech startups in UK that are making waves. We update this list monthly by tracking activity in our database of 17,000 technology companies in Europe and sort them dynamically using our Seedtable score, ensuring objectivity.
Changelog
Last update: December 7, 2023. Added companies, investors and rounds. See changelog .
Rankings are calculated using our Seedtable score – a 1 to 100 score that uses quantitative and qualitative data points (examples are money raised or employees over time) to signal the momentum behind a company. A score closer to 100 indicates a company worth watching closely.
Featured companies in Company
64Featured
Fnatic Team is a professional video gaming team, consisting of players from across the globe who all make a living through competing.
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Latest Funding
$17 Million
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Employees
51 to 100
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Investors
Beringea, Beringea
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Business Model
B2B, B2C
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Industries
Gaming, Sportstech
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Locations
London
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Contact
•••••@fnatic.com
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64Featured
Maison Sport is a marketplace connecting ski instructors with people learning to ski
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Latest Funding
$3 Million · Series A
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Employees
1 to 10
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Investors
AlpInvest Partners
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Business Model
B2B, B2C, MARKETPLACE
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Industries
Edtech, Adtech, Sportstech, Ecommerce
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Locations
London
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Contact
•••••@maisonsport.com
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64Featured
Fitness game developers.
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Latest Funding
$9.6 Million · Series A
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Employees
11 to 50
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Investors
Heartcore, Heartcore, Khosla Ventures, Khosla Ventures, Tencent, Y Combinator
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Business Model
B2C
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Industries
Health Tech, Gaming, Sportstech, Fitness, Manufacturing
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Locations
London
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Contact
•••••@playquell.com
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Full list of Sportstech startups in UK
64Performance sportswear brand.
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Latest Funding
$180 Million · Series D
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Industries
Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Investors
Felix Capital, BNP Paribas, The Raine Group, Redrice Ventures, Hanaco Venture Capital, HSBC, Silicon Valley Bank
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Contact
•••••@castore.com
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59FitXR is on a mission to create a movement for movement
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Latest Funding
$7.5 Million
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Industries
Health Tech, Gaming, AR / VR, Sportstech, Fitness
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Locations
London
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Employees
51 to 100
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Business Model
B2C, SAAS
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Investors
Hiro Capital
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Contact
•••••@fitxr.com
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54Building web3 games and experiences for Sports and Entertainment brands.
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Latest Funding
$4.5 Million
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Industries
Crypto & web3, Gaming, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Founders Factory, Play Ventures, Supernode Global
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Contact
•••••@eterlast.com
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54Personalized running coach.
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Latest Funding
$2.4 Million · Seed
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Industries
Sportstech, Fitness
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Eka Ventures
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Contact
•••••@runna.com
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50BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.
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Latest Funding
$4.9 Million · Seed
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Industries
Health Tech, Edtech, Sportstech, Video, Ecommerce, Communications
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Locations
London
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Employees
51 to 100
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Business Model
B2C
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Investors
ACF Investors
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Contact
•••••@bloklondon.com
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50Eastnine are on a mission to banish the ‘not today’ from daily fitness.
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Latest Funding
$2.6 Million · Seed
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Industries
Health Tech, Sportstech
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM, SAAS, MARKETPLACE
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Investors
Local Globe, Cherry Ventures
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Contact
•••••@eastnine.fit
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50Let’s Do This is an online marketplace that that features endurance events in a global scale.
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Latest Funding
$60 Million · Series B
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Industries
Sportstech
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Locations
London
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Employees
101 to 250
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Contact
•••••@letsdothis.com
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50MindLabs is the world's first live mental health platform.
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Latest Funding
$3.5 Million
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Industries
Health Tech, Sportstech, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Investors
Seedcamp, Passion Capital
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Contact
•••••@wearemindlabs.com
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50Virtex Stadium is a Computer Software Company.
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Latest Funding
$3.2 Million · Seed
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Industries
Gaming, AR / VR, Sportstech
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
Global Founders Capital (GFC), Sure Valley Ventures
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Contact
•••••@virtexstadium.com
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43exceL eSports is a gaming organisation serving global.
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Latest Funding
$24 Million
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Industries
Gaming, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@excelesports.com
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43TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS)
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Latest Funding
$31 Million
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Industries
Fintech, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
-
Contact
•••••@tagpay.co
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43Terra makes it easy for apps to connect to wearables
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Latest Funding
$2.8 Million · Seed
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Industries
Health Tech, Sportstech, Fitness
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
General Catalyst, Samsung NEXT, Y Combinator, Next Ventures
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Contact
•••••@tryterra.co
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43Automated coaching for simulation games.
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Latest Funding
$1 Million · Seed
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Industries
Edtech, Gaming, AR / VR, Sportstech, Mobility & Transportation, Metaverse
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
Ascension Ventures, Concept Ventures, APX
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Contact
•••••@titanacademy.io
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43Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment.
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Latest Funding
$4.2 Million · Seed
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Industries
Health Tech, Sportstech, Fitness, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
Octopus Ventures
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Contact
•••••@walkingonearth.com
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40Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.
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Latest Funding
$30 Million
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Industries
Sportstech
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
-
Contact
•••••@playermaker.com
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40Digital platform for rugby players NFT cards.
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Latest Funding
$2.6 Million · Seed
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Industries
Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@oval3.game
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39Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear.
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Latest Funding
$650 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Blackfinch Ventures
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Contact
•••••@auro.fit
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39SwiftSkill is an esports analytics, strategy, and efficient team collaboration platform that helps you become a monster gamer.
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Latest Funding
$200 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Data and Analytics, Business Intelligence
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Jenson Funding Partners
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Contact
•••••@swiftskill.gg
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34Midnite is a platform that is building the future of betting.
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Latest Funding
$16 Million · Series A
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Industries
Fintech, Gaming, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@midnite.com
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31The Apex bike is the ultimate in-home workout
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Latest Funding
$4.1 Million
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Industries
Health Tech, Sportstech, Mobile, Manufacturing
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Contact
•••••@apexrides.com
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31Neurocess offers services as a wearable technology product that increases the training performance and reduces the risk of injury.
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Latest Funding
$3.5 Million
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Industries
Health Tech, Hardware, Sportstech, Navigation and Mapping, Manufacturing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@neurocess.co
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25MunchFit is a food production company that provides customised meal plans for home delivery on subscription.
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Latest Funding
$1.7 Million · Seed
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Industries
Health Tech, Foodtech, Sportstech, Fitness, Food Delivery
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@munchfit.co.uk
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25RacketPal is a mobile app that helps people find local racket sports partners, coaches, clubs and compete in local leagues.
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Latest Funding
$190 Thousand · Pre Seed
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Industries
Sportstech, Mobile
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@racketpal.co.uk
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25Sport Buff is a real-time fan engagement broadcast media for next-generation gamification.
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Latest Funding
$2.5 Million
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Industries
Gaming, Sportstech, Media and Entertainement
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@sportbuff.com
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25A world-class sports academy in your pocket.
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Latest Funding
$370 Thousand · Pre Seed
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Industries
Health Tech, Edtech, Sportstech, Fitness, Mobile
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Locations
London
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Employees
11 to 50
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Business Model
B2C, FREEMIUM, SAAS
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Contact
•••••@traineffective.com
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23Dubit is a game studio that specializes in games for the metaverse.
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Latest Funding
$8 Million
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Industries
Gaming, Sportstech
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Locations
Leeds
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Employees
101 to 250
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Business Model
B2B, B2C
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Contact
•••••@dubitlimited.com
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23Prevayl is a luxe 'smart' sportswear company.
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Latest Funding
$11 Million
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Industries
Hardware, Fashion, Sportstech, Manufacturing
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Locations
Manchester
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@prevayl.com
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23SPORTSIDE is the Global Local Sports Club – connecting you in your community to local sports people looking for a game, sports coaches.
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Latest Funding
$19 Million
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Industries
Sportstech, Mobile, Consumer Social
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Locations
Oxford
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Employees
1 to 10
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Business Model
FREEMIUM, MARKETPLACE
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Contact
•••••@sportside.com
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21Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.
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Industries
Health Tech, Sportstech, Fitness, Mobile
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Locations
London
- Employees
-
Business Model
B2C
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Contact
•••••@anotherround.co.uk
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21FITFCK operates as a fitness dating platform.
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Industries
Health Tech, Sportstech, Fitness, Mobile, Dating
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Contact
•••••@fitfck.co.uk
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21Minderful is an application that offers audio-based solutions to monitor mental health where users can get data and treatment answers.
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Industries
Health Tech, Sportstech, Music and Audio, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Contact
•••••@minderful.com
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21Much Better Adventures helps people organize their skiing, cycling, or road biking holiday directly with specialist independent operators.
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Industries
Climate Tech & Green Tech, Sportstech, Travel Tech, Ecommerce, Enterprise Software
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@muchbetteradventures.com
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21Discover your own gym from 60 minutes solo, with friends or as a personal trainer.
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Latest Funding
$800 Thousand · Seed
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Industries
Health Tech, Sportstech, Proptech & Real Estate, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@solo60.com
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18efoldi is a manufacturer of folding, compact mobility scooters.
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Industries
Deep Tech, Sportstech
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Locations
London
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Employees
1 to 10
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Contact
•••••@efoldi.co.uk
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17Soccer Manager, a Preston, UK-based developer of an online football game. Soccer Manager allows players to manage their favourite team.
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Latest Funding
$4.2 Million
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Industries
Gaming, Sportstech, Mobile, Developer Tools
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Locations
Preston
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@soccermanager.com
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14Golf course management vertical SaaS.
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Latest Funding
$1.5 Million · Seed
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Industries
Sportstech
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Locations
Belfast
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Employees
1 to 10
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Contact
•••••@obbi.golf
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12Transformative fitness, wherever you are
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Industries
Health Tech, Foodtech, Hardware, Sportstech, Fitness, Mobile, Ecommerce
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Locations
Manchester
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Employees
1 to 10
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Business Model
B2C
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Investors
468 Capital
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Contact
•••••@trainwithcorner.com
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10Hitmarker is the home of gaming and esports jobs.
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Latest Funding
$700 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Esports, Hiring and Recruitement
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Locations
Newcastle
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@hitmarker.net
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10Smart device interactivity platform
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Latest Funding
$2 Million
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Industries
Hardware, Adtech, Sportstech, Music and Audio, Mobile, Media and Entertainement, Sales and Marketing
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Locations
Newcastle
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@screach.com
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4Attraction World is a theme park and attraction ticket specialist based in the United Kingdom.
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Industries
Sportstech, Travel Tech
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Locations
Birmingham
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Employees
51 to 100
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Contact
•••••@attractionworld.com
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4Clubhouse Golf is a retailer of golf equipment, clothing and accesories.
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Industries
Sportstech
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Locations
Manchester
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Employees
11 to 50
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Contact
•••••@clubhousegolf.co.uk
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4Intelligent Health makes physical activity a way of life through expertly delivered
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Industries
Sportstech
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Locations
Reading
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Employees
11 to 50
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Contact
•••••@intelligenthealth.co.uk
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4KYMIRA Sport is developing a range of performance and recovery enhancing sportswear.
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Industries
Sportstech
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Locations
Reading
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Employees
1 to 10
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Contact
•••••@kymirasport.com
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4Millo is The World\'s Smartest Smoothie Maker
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Industries
Sportstech
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Locations
Cambridge
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Employees
1 to 10
-
Contact
•••••@getmillo.com
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