36 Sportstech Startups in Sweden to Watch in 2023
Sweden's Sportstech sector is booming. This year’s list of the best 36 Sweden Sportstech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 12, 2023
Featured companies in Company
Featured
FIFA-style live football game.
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Latest Funding
$20 Million · Series A
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Employees
11 to 50
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Investors
Seven Seven Six, Northzone, Cherry Ventures, Moonfire Ventures
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Business Model
B2C, FREEMIUM
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Industries
Gaming, Sportstech
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Locations
Stockholm
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Contact
•••••@goals.co
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Featured
AI-powered sports fishing app for anglers.
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Latest Funding
$6 Million · Series B
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Employees
101 to 250
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Investors
SoftBank Group, Northzone, Northzone, Northzone, Lucerne Capital, Industrifonden, Industrifonden, Industrifonden, Industrifonden, Industrifonden, Seedcamp, Seedcamp
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Business Model
B2C, SAAS
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Industries
Sportstech, Mobile
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Locations
Stockholm
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Contact
•••••@fishbrain.com
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Featured
Heja is only app you need to easily handle communication between coaches, managers, parents and players.
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Latest Funding
$4.2 Million · Seed
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Employees
11 to 50
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Investors
Bonnier Ventures, Inbox Capital, Luminar Ventures, Peak Capital
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Business Model
B2B, SAAS
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Industries
Sportstech, Mobile, Communications
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Locations
Stockholm
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Contact
•••••@heja.io
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Full list of Sportstech startups in Sweden
Autonomous Robots
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Latest Funding
$1 Million
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Industries
Deep Tech, Sportstech, Robotics, Manufacturing
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B
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Investors
Almi Invest
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Contact
•••••@reloxrobotics.com
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Strafe is a lifestyle application for a global e-sport audience and fans.
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Latest Funding
$3 Million · Seed
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Industries
Gaming, Sportstech, Esports, Mobile, Media and Entertainement
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Bitkraft Ventures
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Contact
•••••@strafe.com
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We help gamers identify their weaknesses, work on those weaknesses and track their progression.
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Latest Funding
$980 Thousand · Seed
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Industries
Gaming, Sportstech
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Inventure, J12 Ventures, Antler
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Contact
•••••@leetify.com
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Pluck is a tokenization platform that enable gamers to monetize on their digital twin.
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Latest Funding
$360 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Esports, Consumer Social
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Investors
Icebreaker
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Contact
•••••@pluck.gg
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Ridely gives riders the opportunity to develop their riding and share their passion.
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Industries
Edtech, Agritech, CPG & Consumer Goods, Sportstech, Cybersecurity, Mobile
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Investors
Almi Invest
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Contact
•••••@ridely.com
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Swiftr is a digital training platform that offers training services in well-chosen gym and exercise facilities.
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Latest Funding
$910 Thousand · Pre Seed
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Industries
Health Tech, Edtech, Sportstech, Fitness
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Locations
Stockholm
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Employees
1 to 10
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Business Model
MARKETPLACE, SAAS
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Investors
2be.lu
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Contact
•••••@swiftr.se
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Next generation social platform within sports and fitness. Connecting and activating people.
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Latest Funding
$370 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Fitness, Mobile, Consumer Social
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Investors
Curitas Ventures
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Contact
•••••@troopr.app
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360Player is a sports platform for clubs, colleges, and schools.
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Latest Funding
$2.5 Million
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Industries
Sportstech, Communications, Productivity Tools, Future of Work
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@en-us.360player.com
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MOBA Network owns and operates several of the world's largest esport communities.
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Latest Funding
$3.3 Million
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Industries
Gaming, Sportstech, Community & Lifestyle
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@wearemoba.com
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Sportway is an online network that enables young athletes to meet and share experiences.
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Latest Funding
$6.4 Million
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Industries
Sportstech, Media and Entertainement, Video, Community & Lifestyle, Communications, Productivity Tools
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Contact
•••••@sportway.se
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A complete video solution for sports organizations to record, analyze and produce live streams
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Latest Funding
$6.4 Million
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Industries
Sportstech, Media and Entertainement, Video, Business Intelligence, Communications
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Locations
Malmö
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Employees
51 to 100
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Business Model
B2B
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Contact
•••••@spiideo.com
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Recovery tech massage products
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Latest Funding
$1.6 Million
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Industries
Health Tech, Hardware, Sportstech, Fitness, Manufacturing, Ecommerce
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Locations
Stockholm
- Employees
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Business Model
B2C
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Contact
•••••@flowlife.com
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Kinexit is a proven technology to tap into the talent you already have to unlock the performance you want.
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Latest Funding
$24 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Fitness, Mobile
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Contact
•••••@kinexit.com
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Ridesum builds a coach and expert bank to allow riders to easily find you as a coach and expert and get your help.
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Latest Funding
$1.1 Million · Seed
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Industries
Edtech, Sportstech, Mobile
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Locations
Stockholm
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Employees
1 to 10
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Business Model
MARKETPLACE
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Contact
•••••@ridesum.se
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Radinn offers wakeboarders, kiteboarders, and surfers with water sport products.
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Latest Funding
$3.4 Million
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Industries
Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Electric Vehicles
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Locations
Lund
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@radinn.com
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Fotboll Sthlm is a sports media business.
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Industries
Sportstech, Media and Entertainement
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Locations
Stockholm
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Employees
1 to 10
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Contact
•••••@fotbollsthlm.se
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FSport is a Premium B2B Daily Sports Entertainment Provider. We are a perfect match for online platform and gaming operators.
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Latest Funding
$2.1 Million
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Industries
Gaming, Sportstech, Mobile, Sales and Marketing, Business Intelligence
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Locations
Malmö
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@app.fsport.net
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Stepler is an online shop that offers electronic massagers, headphones, skincare, and exercise products.
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Latest Funding
$1.2 Million
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Industries
Hardware, CPG & Consumer Goods, Sportstech, Mobile, Ecommerce
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Locations
Karlstad
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Employees
11 to 50
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Business Model
B2C, FREEMIUM
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Investors
Almi Invest
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Contact
•••••@steplershop.com
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Wehype is a leading platform and solution for gaming influencer marketing — helping brands, game publishers, and creators.
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Latest Funding
$1.3 Million · Seed
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Industries
Gaming, Adtech, Sportstech, Media and Entertainement, Sales and Marketing
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Locations
Uppsala
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Investors
Inbox Capital, Brightly Ventures
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Contact
•••••@wehype.com
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Lohilo Foods engages in the production of ice cream and other confectionery products.
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Latest Funding
$3.3 Million
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Industries
Foodtech, CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce
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Locations
Växjö
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@lohilofoods.com
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MATCHi provides the best connections between racket sports facilities and players. We let you know where, when and with whom you can play
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Latest Funding
$6.9 Million
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Industries
Sportstech
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Locations
Gothenburg
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@matchi.se
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Photon Sports is a producer of an analytics setup for tracking sports activity.
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Latest Funding
$1 Million
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Industries
Hardware, Sportstech, Data and Analytics, Navigation and Mapping, Manufacturing, Business Intelligence
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Locations
Skellefteå
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Employees
1 to 10
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Business Model
B2B, SAAS
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Contact
•••••@photonsports.se
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Equilab aims to monitor horses’ movements during rides and help riders train their horses effectively.
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Latest Funding
$780 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Mobile, Pet Tech
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Locations
Gothenburg
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Employees
1 to 10
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Contact
•••••@equilab.horse
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Forza Football mission is to make the world of football a better place and available for everyone
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Latest Funding
$690 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Mobile, Media and Entertainement
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Locations
Gothenburg
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@forzafootball.com
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A Nordic eSports powerhouse with prominent teams in CS:GO, Dota 2, League of Legends, Rainbow Six:Sienge and Hearthstone.
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Latest Funding
$690 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Esports
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Locations
Malmö
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@godsent.gg
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Kvix is a streaming platform for online live training offering everything from yoga to strength, mindfulness, and dance.
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Latest Funding
$1.3 Million
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Industries
Health Tech, Edtech, Sportstech, Fitness, Video, Business Intelligence, Communications, Productivity Tools
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Locations
Umeå
- Employees
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Business Model
B2C, FREEMIUM, MARKETPLACE
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Contact
•••••@kvix.tv
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Marsblade will make you a better hockey player. We develop on-ice and off-ice products for hockey players.
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Latest Funding
$3.4 Million
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Industries
Deep Tech, Sportstech, Robotics, Manufacturing, Ecommerce
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Locations
Östersund
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@marsblade.com
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Mymowo provides fitness training and services that allows its clients to exercise and be fit wherever they are.
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Latest Funding
$630 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Fitness, Mobile
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Locations
Östersund
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Employees
1 to 10
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Business Model
SAAS
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Contact
•••••@mymowo.com
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Norrländska Vapenaffären operating a number of vertical e-commerce operations.
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Latest Funding
$1.1 Million
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Industries
CPG & Consumer Goods, Sportstech, Ecommerce
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Locations
Sundsvall
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@jakt.se
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Ophena is an online seller of safety stirrups, saddle pads, and magnetic insoles.
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Latest Funding
$390 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Sportstech, Manufacturing, Ecommerce
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Locations
Gothenburg
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@ophena.com
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Sideline Labs builds sports betting for the mobile.
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Latest Funding
$440 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Mobile
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Locations
Sundsvall
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@sidelinelabs.com
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Twiik digitizes company health promotion and connects individuals.
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Latest Funding
$310 Thousand · Pre Seed
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Industries
Health Tech, Foodtech, Fashion, Sportstech, Mobile
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Locations
Malmö
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Employees
1 to 10
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Business Model
MARKETPLACE
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Contact
•••••@twiik.me
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Signality.com — superpowers for video.
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Industries
Sportstech, Video, Business Intelligence, Communications, Productivity Tools
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Locations
Linköping
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@signality.com
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