34 Sportstech Startups in London to Watch in 2024
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company | score | funding | investors | employees | industries | biz model | city | contact |
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FitXR is on a mission to create a movement for movement |
$7M | Hiro Capital | 51 to 100 | Health Tech, Gaming, AR / VR, Sportstech, Fitness | B2C, SaaS | London, UK | •••••••••••@fitxr.com | |
Fnatic Team is a professional video gaming team, consisting of players from across the globe who all make a living through competing. |
$19M · Series A | Beringea | 51 to 100 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@fnatic.com | |
Maison Sport is a marketplace connecting ski instructors with people learning to ski |
$3M · Series A | AlpInvest Partners | 1 to 10 | Edtech, Adtech, Sportstech, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@maisonsport.com | |
Fitness game developers. |
$9M · Series A | Khosla Ventures, Heartcore, Tencent | 11 to 50 | Health Tech, Gaming, Sportstech, Fitness, Manufacturing | B2C | London, UK | •••••••••••@playquell.com | |
Eastnine are on a mission to banish the ‘not today’ from daily fitness. |
$2M · Seed | Local Globe, Cherry Ventures | 1 to 10 | Health Tech, Sportstech | B2C, Freemium, SaaS, Marketplace | London, UK | •••••••••••@eastnine.fit | |
Performance sportswear brand. |
$4M · Seed | Felix Capital, BNP Paribas, Silicon Valley Bank | 11 to 50 | Sportstech | B2B, Marketplace | London, UK | •••••••••••@castore.com | |
Building web3 games and experiences for Sports and Entertainment brands. |
$3M | Founders Factory, Play Ventures, Supernode Global | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | London, UK | •••••••••••@eterlast.com | |
Virtex Stadium is a Computer Software Company. |
$3M · Seed | Global Founders Capital (GFC), Sure Valley Ventures | 1 to 10 | Gaming, AR / VR, Sportstech | B2C | London, UK | •••••••••••@virtexstadium.com | |
Personalized running coach. |
$2M · Seed | Eka Ventures | 11 to 50 | Sportstech, Fitness | B2C | London, UK | •••••••••••@runna.com | |
Terra makes it easy for apps to connect to wearables |
$125k · Pre Seed | General Catalyst, Next Ventures, Y Combinator | 11 to 50 | Health Tech, Sportstech, Fitness | B2B, SaaS | London, UK | •••••••••••@tryterra.co | |
Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear. |
$654k · Pre Seed | Blackfinch Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement | B2C, SaaS | London, UK | •••••••••••@auro.fit | |
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion. |
$592k · Pre Seed | ACF Investors | 51 to 100 | Health Tech, Edtech, Sportstech, Video, Ecommerce, Communications | B2C | London, UK | •••••••••••@bloklondon.com | |
MindLabs is the world's first live mental health platform. |
$1M · Pre Seed | Seedcamp, Passion Capital | 1 to 10 | Health Tech, Sportstech, Mobile, Media and Entertainement | B2C, Freemium | London, UK | •••••••••••@wearemindlabs.com | |
Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment. |
$470k · Pre Seed | Octopus Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Media and Entertainement | B2C, SaaS, Marketplace | London, UK | •••••••••••@walkingonearth.com | |
Automated coaching for simulation games. |
$1M · Seed | Ascension Ventures, Concept Ventures, APX | 1 to 10 | Edtech, Gaming, AR / VR, Sportstech, Mobility & Transportation, Metaverse | B2C, SaaS, Marketplace | London, UK | •••••••••••@titanacademy.io | |
SwiftSkill is an esports analytics, strategy, and efficient team collaboration platform that helps you become a monster gamer. |
$204k · Pre Seed | Jenson Funding Partners | 1 to 10 | Gaming, Sportstech, Data and Analytics, Business Intelligence | B2C, SaaS | London, UK | •••••••••••@swiftskill.gg | |
Let’s Do This is an online marketplace that that features endurance events in a global scale. |
$60M · Series B | 101 to 250 | Sportstech | London, UK | •••••••••••@letsdothis.com | |||
exceL eSports is a gaming organisation serving global. |
$23M | 11 to 50 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@excelesports.com | ||
TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS) |
$30M | 11 to 50 | Fintech, Sportstech | B2B, SaaS | London, UK | •••••••••••@tagpay.co | ||
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies. |
$10M · Series B | 51 to 100 | Sportstech | B2B, SaaS | London, UK | •••••••••••@playermaker.com | ||
Digital platform for rugby players NFT cards. |
$2M · Seed | 11 to 50 | Sportstech | B2C | London, UK | •••••••••••@oval3.game | ||
Neurocess offers services as a wearable technology product that increases the training performance and reduces the risk of injury. |
$3M | 1 to 10 | Health Tech, Hardware, Sportstech, Navigation and Mapping, Manufacturing | B2B, B2C | London, UK | •••••••••••@neurocess.co | ||
Midnite is a platform that is building the future of betting. |
$2M | 11 to 50 | Fintech, Gaming, Sportstech | B2C | London, UK | •••••••••••@midnite.com | ||
The Apex bike is the ultimate in-home workout |
$4M | 11 to 50 | Health Tech, Sportstech, Mobile, Manufacturing | B2C, SaaS | London, UK | •••••••••••@apexrides.com | ||
MunchFit is a food production company that provides customised meal plans for home delivery on subscription. |
$1M · Seed | 11 to 50 | Health Tech, Foodtech, Sportstech, Fitness, Food Delivery | B2B, B2C | London, UK | •••••••••••@munchfit.co.uk | ||
RacketPal is a mobile app that helps people find local racket sports partners, coaches, clubs and compete in local leagues. |
$189k · Pre Seed | 11 to 50 | Sportstech, Mobile | B2C, Marketplace | London, UK | •••••••••••@racketpal.co.uk | ||
A world-class sports academy in your pocket. |
$366k · Pre Seed | 11 to 50 | Health Tech, Edtech, Sportstech, Fitness, Mobile | B2C, Freemium, SaaS | London, UK | •••••••••••@traineffective.com | ||
Much Better Adventures helps people organize their skiing, cycling, or road biking holiday directly with specialist independent operators. |
N/A | 1 to 10 | Climate Tech & Green Tech, Sportstech, Travel Tech, Ecommerce, Enterprise Software | B2C | London, UK | •••••••••••@muchbetteradventures.com | ||
Sport Buff is a real-time fan engagement broadcast media for next-generation gamification. |
N/A | 11 to 50 | Gaming, Sportstech, Media and Entertainement | B2B, SaaS | London, UK | •••••••••••@sportbuff.com | ||
Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace. |
N/A | Health Tech, Sportstech, Fitness, Mobile | B2C | London, UK | •••••••••••@anotherround.co.uk | |||
Discover your own gym from 60 minutes solo, with friends or as a personal trainer. |
N/A | 1 to 10 | Health Tech, Sportstech, Proptech & Real Estate, Fitness, Mobile, Media and Entertainement | B2C | London, UK | •••••••••••@solo60.com | ||
Minderful is an application that offers audio-based solutions to monitor mental health where users can get data and treatment answers. |
N/A | 1 to 10 | Health Tech, Sportstech, Music and Audio, Mobile, Media and Entertainement | B2C, SaaS | London, UK | •••••••••••@minderful.com | ||
FITFCK operates as a fitness dating platform. |
N/A | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Dating | B2C, Freemium | London, UK | •••••••••••@fitfck.co.uk | ||
efoldi is a manufacturer of folding, compact mobility scooters. |
N/A | 1 to 10 | Deep Tech, Sportstech | London, UK | •••••••••••@efoldi.co.uk |
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