33 Sportstech Startups in London to Watch in 2023
London's Sportstech sector is booming. This year’s list of the best 33 London Sportstech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 08, 2023
Featured companies in Company
Featured
Fnatic Team is a professional video gaming team, consisting of players from across the globe who all make a living through competing.
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Latest Funding
$17 Million
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Employees
51 to 100
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Investors
Beringea, Beringea
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Business Model
B2B, B2C
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Industries
Gaming, Sportstech
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Locations
London
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Contact
•••••@fnatic.com
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Featured
Fitness game developers.
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Latest Funding
$9.6 Million · Series A
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Employees
11 to 50
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Investors
Tencent, Heartcore, Heartcore, Khosla Ventures, Khosla Ventures, Y Combinator
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Business Model
B2C
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Industries
Health Tech, Gaming, Sportstech, Fitness, Manufacturing
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Locations
London
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Contact
•••••@playquell.com
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Featured
FitXR is on a mission to create a movement for movement
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Latest Funding
$7.5 Million
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Employees
51 to 100
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Investors
Hiro Capital
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Business Model
B2C, SAAS
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Industries
Health Tech, Gaming, AR / VR, Sportstech, Fitness
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Locations
London
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Contact
•••••@fitxr.com
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Full list of Sportstech startups in London
Building web3 games and experiences for Sports and Entertainment brands.
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Latest Funding
$4.5 Million
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Industries
Crypto & web3, Gaming, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Founders Factory, Supernode Global, Play Ventures
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Contact
•••••@eterlast.com
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Laka is building the leading Green Mobility insurer globally
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Latest Funding
$1.5 Million · Series A
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Industries
Fintech, Insuretech, Sportstech
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Locations
London
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Employees
51 to 100
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Business Model
B2C
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Investors
Local Globe, Creandum, Ponooc
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Contact
•••••@laka.co
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Personalized running coach.
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Latest Funding
$2.4 Million · Seed
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Industries
Sportstech, Fitness
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Eka Ventures
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Contact
•••••@runna.com
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BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.
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Latest Funding
$4.9 Million · Seed
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Industries
Health Tech, Edtech, Sportstech, Video, Ecommerce, Communications
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Locations
London
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Employees
51 to 100
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Business Model
B2C
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Investors
ACF Investors
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Contact
•••••@bloklondon.com
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Eastnine are on a mission to banish the ‘not today’ from daily fitness.
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Latest Funding
$2.6 Million · Seed
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Industries
Health Tech, Sportstech
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM, SAAS, MARKETPLACE
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Investors
Local Globe, Cherry Ventures
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Contact
•••••@eastnine.fit
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Let’s Do This is an online marketplace that that features endurance events in a global scale.
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Latest Funding
$60 Million · Series B
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Industries
Sportstech
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Locations
London
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Employees
101 to 250
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Contact
•••••@letsdothis.com
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MindLabs is the world's first live mental health platform.
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Latest Funding
$3.5 Million
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Industries
Health Tech, Sportstech, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Investors
Passion Capital, Seedcamp
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Contact
•••••@wearemindlabs.com
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Virtex Stadium is a Computer Software Company.
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Latest Funding
$3.2 Million · Seed
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Industries
Gaming, AR / VR, Sportstech
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
Global Founders Capital (GFC), Sure Valley Ventures
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Contact
•••••@virtexstadium.com
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exceL eSports is a gaming organisation serving global.
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Latest Funding
$24 Million
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Industries
Gaming, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@excelesports.com
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TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS)
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Latest Funding
$31 Million
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Industries
Fintech, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@tagpay.co
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Terra makes it easy for apps to connect to wearables
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Latest Funding
$2.8 Million · Seed
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Industries
Health Tech, Sportstech, Fitness
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
General Catalyst, Samsung NEXT, Y Combinator, Next Ventures
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Contact
•••••@tryterra.co
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Automated coaching for simulation games.
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Latest Funding
$1 Million · Seed
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Industries
Edtech, Gaming, AR / VR, Sportstech, Mobility & Transportation, Metaverse
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
Concept Ventures, Ascension Ventures, APX
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Contact
•••••@titanacademy.io
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Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment.
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Latest Funding
$4.2 Million · Seed
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Industries
Health Tech, Sportstech, Fitness, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS, MARKETPLACE
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Investors
Octopus Ventures
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Contact
•••••@walkingonearth.com
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Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.
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Latest Funding
$30 Million
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Industries
Sportstech
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@playermaker.com
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Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear.
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Latest Funding
$650 Thousand · Pre Seed
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Industries
Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Blackfinch Ventures
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Contact
•••••@auro.fit
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SwiftSkill is an esports analytics, strategy, and efficient team collaboration platform that helps you become a monster gamer.
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Latest Funding
$200 Thousand · Pre Seed
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Industries
Gaming, Sportstech, Data and Analytics, Business Intelligence
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Jenson Funding Partners
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Contact
•••••@swiftskill.gg
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Midnite is a platform that is building the future of betting.
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Latest Funding
$16 Million · Series A
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Industries
Fintech, Gaming, Sportstech
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@midnite.com
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The Apex bike is the ultimate in-home workout
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Latest Funding
$4.1 Million
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Industries
Health Tech, Sportstech, Mobile, Manufacturing
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Contact
•••••@apexrides.com
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Neurocess offers services as a wearable technology product that increases the training performance and reduces the risk of injury.
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Latest Funding
$3.5 Million
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Industries
Health Tech, Hardware, Sportstech, Navigation and Mapping, Manufacturing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@neurocess.co
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Maison Sport is a marketplace connecting ski instructors with people learning to ski
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Latest Funding
$1.8 Million
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Industries
Edtech, Adtech, Sportstech, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@maisonsport.com
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MunchFit is a food production company that provides customised meal plans for home delivery on subscription.
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Latest Funding
$1.7 Million · Seed
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Industries
Health Tech, Foodtech, Sportstech, Fitness, Food Delivery
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@munchfit.co.uk
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RacketPal is a mobile app that helps people find local racket sports partners, coaches, clubs and compete in local leagues.
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Latest Funding
$190 Thousand · Pre Seed
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Industries
Sportstech, Mobile
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@racketpal.co.uk
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Sport Buff is a real-time fan engagement broadcast media for next-generation gamification.
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Latest Funding
$2.5 Million
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Industries
Gaming, Sportstech, Media and Entertainement
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@sportbuff.com
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A world-class sports academy in your pocket.
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Latest Funding
$370 Thousand · Pre Seed
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Industries
Health Tech, Edtech, Sportstech, Fitness, Mobile
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Locations
London
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Employees
11 to 50
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Business Model
B2C, FREEMIUM, SAAS
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Contact
•••••@traineffective.com
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Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.
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Industries
Health Tech, Sportstech, Fitness, Mobile
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Locations
London
- Employees
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Business Model
B2C
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Contact
•••••@anotherround.co.uk
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FITFCK operates as a fitness dating platform.
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Industries
Health Tech, Sportstech, Fitness, Mobile, Dating
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Contact
•••••@fitfck.co.uk
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Minderful is an application that offers audio-based solutions to monitor mental health where users can get data and treatment answers.
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Industries
Health Tech, Sportstech, Music and Audio, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Contact
•••••@minderful.com
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Much Better Adventures helps people organize their skiing, cycling, or road biking holiday directly with specialist independent operators.
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Industries
Climate Tech & Green Tech, Sportstech, Travel Tech, Ecommerce, Enterprise Software
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@muchbetteradventures.com
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Discover your own gym from 60 minutes solo, with friends or as a personal trainer.
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Latest Funding
$800 Thousand · Seed
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Industries
Health Tech, Sportstech, Proptech & Real Estate, Fitness, Mobile, Media and Entertainement
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@solo60.com
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efoldi is a manufacturer of folding, compact mobility scooters.
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Industries
Deep Tech, Sportstech
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Locations
London
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Employees
1 to 10
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Contact
•••••@efoldi.co.uk
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