36 Best Sportstech Startups in London to Watch in 2024
The Definitive Seedtable Ranking of Sportstech Startups in London
We track 18,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.
The Seedtable database reveals 36 startups in London and in the Sportstech industry, who have collectively secured $964M in funding with the average funding per startup standing at $26.8M. Seedtable has compiled profiles on 13 founders and executives for these startups.
Last update to the database: Sep 10, 2024. See changelog.
Displaying 36 out of 36 Companies
| Company | Score | Funding | Investors | Employees | Industries | Business Model | Location | Likely To Outsource | Contact | |
|---|---|---|---|---|---|---|---|---|---|---|
Castore Performance sportswear brand. | 60 | $251M Series D | 7 | 11 - 51 | Sportstech | London, UK | Cybersecurity, Branding, Management Consulting, Sales, Hi... | w*********e@castore.co.uk | ||
Let’s Do This Marketplace for endurance events worldwide. | 50 | $60.0M Series B | 101 - 251 | Sportstech | London, UK | Hiring, Marketing, Software Engineering, Cybersecurity, B... | s*m@letsdothis.com | |||
Fnatic Professional video gaming team comprising international players who compete for a living. | 48 | $29.0M Unknown | 1 | 51 - 101 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | s*m@fnatic.com | ||
Quell Fitness game developers. | 44 | $12.7M Series A | 4 | 11 - 51 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | c*****n@playquell.com | ||
Excel Esports Gaming organization competing in global esports tournaments. | 43 | $23.8M Unknown | 11 - 51 | Sportstech | London, UK | Marketing, Software Engineering, Marketing, Branding, Man... | t*m@xl.gg | |||
TagPay Platform connecting all stakeholders in the sport industry through Fit Tech and FinTech data. | 43 | $30.6M Unknown | 11 - 51 | Sportstech | London, UK | Marketing, Software Engineering, Marketing, Branding, Man... | ||||
Playermaker Platform offering coaching enhancement solutions for football academies. | 43 | $40.0M Unknown | 51 - 101 | Sportstech | London, UK | Marketing, Software Engineering, Marketing, Branding, Man... | g*y@playermaker.com | |||
MindLabs Platform offering live mental health support. | 41 | $5.3M Unknown | 2 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | a***n@wearemindlabs.com | ||
Walking on Earth Platform determining individual stress levels through tech-based assessments. | 37 | $4.6M Seed | 1 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | r***a@walkingonearth.com | ||
Maison Sport Marketplace connecting ski instructors with people learning to ski. | 37 | $4.8M Series A | 1 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | n**k@maisonsport.com | ||
Terra Platform enabling easy connectivity between apps and wearable devices. | 37 | $2.9M Seed | 4 | 11 - 50 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | r***f@tryterra.co | ||
Hexis Analytics-powered nutrition platform for athletes. | 37 | $2.0M Pre Seed | 1 | 1 - 11 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | |||
Midnite Platform for future-focused betting. | 37 | $18.5M Series A | 11 - 51 | Sportstech | London, UK | Marketing, Software Engineering, Marketing, Branding, Man... | n**k@midnite.com | |||
Eastnine Platform committed to eliminating excuses from daily fitness routines. | 37 | $2.6M Seed | 2 | 1 - 11 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | l***********t@easyarr.se | ||
Eterlast Building web3 games and experiences for Sports and Entertainment brands. | 37 | $3.7M Unknown | 3 | 11 - 51 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | m**********o@eterlast.com | ||
FitXR Platform that offers immersive virtual reality fitness classes to make exercise engaging and accessible. | 37 | $7.5M Unknown | 1 | 51 - 101 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | s******e@fitxr.com | ||
Blok London BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion. | 34 | $5.5M Seed | 1 | 51 - 101 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | *****@bloklondon.com | ||
OVAL3 Digital platform for rugby players NFT cards. | 31 | $2.6M Seed | 11 - 51 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | t***********r@oval3.game | |||
Apex Rides The Apex bike is the ultimate in-home workout | 31 | $4.1M Unknown | 11 - 51 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | s***n@apexrides.com | |||
Virtex Stadium Platform for hosting virtual reality sports events. | 31 | $3.2M Seed | 2 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | t*m@virtexstadium.com | ||
Neurocess Wearable technology product that boosts training performance and reduces injury risk. | 31 | $3.5M Unknown | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Sales, Marketing, Cybersecu... | e***n@neurocess.co | |||
Runna Personalized running coach. | 31 | $2.4M Seed | 1 | 11 - 51 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | b*n@runna.com | ||
Luscid Marketing analytics platform. | 25 | $1.2M Seed | 1 - 11 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | h*******e@luscid.com | |||
Auro Mobile app that provides a personal trainer in your ear. | 25 | $654k Pre Seed | 1 | 1 - 11 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | e***n@auro.fit | ||
efoldi Manufacturer of folding, compact mobility scooters. | 25 | 1 - 11 | Sportstech | London, UK | s*******g@efoldi.com | |||||
FITFCK Fitness-focused dating platform connecting health-conscious individuals. | 25 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | *****@fitfck.co.uk | ||||
Minderful Application for audio-based mental health monitoring and treatment insights. | 25 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | n**k@minderful.com | ||||
Much Better Adventures Platform that connects people with specialist independent operators for organizing skiing, cycling, or road biking holidays. | 25 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | g*y@muchbetteradventures.com | ||||
MunchFit Food production company offering customized meal plans for home delivery through a subscription service. | 25 | $1.7M Seed | 11 - 51 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | ||||
RacketPal Mobile app connecting people with local racket sports partners, coaches, clubs, and leagues. | 25 | $189k Pre Seed | 11 - 51 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | r****t@racketpal.co.uk | |||
Solo60 Discover your own gym from 60 minutes solo, with friends or as a personal trainer. | 25 | $950k Seed | 1 - 11 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | h***o@solo60.com | |||
Sport Buff Platform for real-time fan engagement in sports broadcasts through interactive gamification. | 25 | 11 - 51 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | n***l@sportbuff.com | ||||
SwiftSkill Platform for esports analytics, strategy, and team collaboration to help you become a better gamer. | 25 | $204k Pre Seed | 1 | 1 - 11 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | a****i@swiftskill.gg | ||
Titan Academy Automated coaching for simulation games. | 25 | $1.0M Seed | 3 | 1 - 11 | Sportstech | London, UK | Hiring, Design, Software Engineering, App Development, Ma... | g***n@titanacademy.io | ||
Train Effective A world-class sports academy in your pocket. | 25 | $366k Pre Seed | 11 - 51 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | n**k@traineffective.com | |||
Another Round Platform offering personalized fitness and training programs. | 25 | Sportstech | London, UK | Design, Software Engineering, Marketing, Hiring | m*x@anotherround.co.uk |
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