INDUSTRIES → Sales and Marketing → Sales and Marketing Germany

69 Sales and Marketing Startups in Germany to Watch (and Work for) in 2023

Sales and Marketing is rapidly transforming the way we think about and interact with the world around us. Across Europe, but particulartly in Germany, Sales and Marketing startups are pushing boundaries, fixing problems worth solving, and reshaping the contours of their industry.

As we get into the end of 2023, we've curated a list of the top Sales and Marketing startups in Germany that are making waves. We update this list monthly by tracking activity in our database of 17,000 technology companies in Europe and sort them dynamically using our Seedtable score, ensuring objectivity.

Changelog

Last update: December 7, 2023. Added companies, investors and rounds. See changelog .

Rankings are calculated using our Seedtable score – a 1 to 100 score that uses quantitative and qualitative data points (examples are money raised or employees over time) to signal the momentum behind a company. A score closer to 100 indicates a company worth watching closely.

Featured companies in Company

4.screen 4screen.com

Featured

Driver interaction platform.

Latest Funding
$23 Million · Series A
Employees
101 to 250
Investors
Continental
Business Model
B2B, B2C, SAAS, MARKETPLACE
Industries
Adtech, Mobility & Transportation, Sales and Marketing
Locations
Munich
Contact
•••••@4screen.com
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Global Savings Group global-savings-group.com

Featured

Shopping coupons and rewards marketplace.

Latest Funding
$13 Million · Series D
Employees
501 to 1000
Investors
HV Capital, HV Capital, HV Capital, HV Capital, HV Capital, HV Capital, RTP Global, RTP Global, RTP Global, RTP Global, RTP Global, RTP Global
Business Model
B2C, MARKETPLACE
Industries
Publishing, Sales and Marketing, Ecommerce
Locations
Munich
Contact
•••••@global-savings-group.com
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SellerX sellerx.com

Featured

Ecommerce aggregator.

Latest Funding
$64 Million · Series C
Employees
501 to 1000
Investors
83North, 83North, 83North, Felix Capital, Felix Capital, Felix Capital, Felix Capital, Sofina, L Catterton, Sofina, L Catterton, Sofina, BlackRock, BlackRock, Partech Ventures, Victory Park Capital, Abu Dhabi Investment Authority, Cherry Ventures, Cherry Ventures, Cherry Ventures, Cherry Ventures
Business Model
B2B, B2C
Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
Locations
Berlin
Contact
•••••@sellerx.com
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Full list of Sales and Marketing startups in Germany

Choco choco.com

Food ordering platform.

Latest Funding
$26 Million · Series B
Industries
Foodtech, Mobility & Transportation, Sales and Marketing, Service Industry
Locations
Berlin
Employees
251 to 500
Business Model
B2B, SAAS
Investors
Bessemer Venture Partners, Insight Venture Partners, Left Lane Capital, Target Global, Greyhound Capital, Visionaries Club, Atlantic Labs
Contact
•••••@choco.com
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Building Radar buildingradar.com

Building Radar provides detailed information on construction projects and the companies involved.

Industries
AI, Proptech & Real Estate, Data and Analytics, Sales and Marketing, Business Intelligence
Locations
Munich
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Picus Capital, Coparion, PropTech1 Ventures
Contact
•••••@buildingradar.com
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Ryte ryte.com

Ryte is the SaaS-market leader in Website User Experience

Latest Funding
$10 Million · Series A
Industries
Media and Entertainement, Sales and Marketing
Locations
Munich
Employees
101 to 250
Business Model
B2B, SAAS
Investors
octopus investments, Bayern Kapital
Contact
•••••@ryte.com
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Scompler scompler.com

Scompler is a content marketing company that helps create and maintain content strategy.

Latest Funding
$7.6 Million
Industries
Adtech, Media and Entertainement, Sales and Marketing
Locations
Munich
Employees
1 to 10
Business Model
B2B, SAAS
Investors
Bayern Kapital
Contact
•••••@scompler.com
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Usercentrics usercentrics.com

Usercentrics is a munich/Germany based legal technology SaaS provider, redefining the way to secure compliant data via consent management.

Latest Funding
$21 Million · Series B
Industries
Govtech, Legal Tech, Cybersecurity, Privacy and Security, Sales and Marketing, Business Intelligence, Identity Management
Locations
Munich
Employees
101 to 250
Business Model
B2B, SAAS
Investors
Cavalry Ventures Management, ALSTIN Capital
Contact
•••••@usercentrics.com
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Cello cello.so

SaaS referrals platform.

Latest Funding
$3.5 Million · Seed
Industries
Sales and Marketing
Locations
Munich
Employees
11 to 50
Business Model
B2B, SAAS
Investors
HV Capital
Contact
•••••@cello.so
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Demodesk demodesk.com

Demodesk is a sales tech that assists reps live during the call, provides insights into what’s working & automates all scheduling processes

Industries
Data and Analytics, Video, Sales and Marketing, Developer Tools, Communications, Enterprise Software, Productivity Tools, Future of Work
Locations
Munich
Employees
51 to 100
Business Model
B2B, SAAS
Investors
Balderton Capital, Target Global, Global Founders Capital (GFC), Y Combinator
Contact
•••••@demodesk.com
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Nethansa nethansa.com

nethansa is an AI-driven platform that boosts profits and sales on Amazon.

Latest Funding
$4.5 Million
Industries
CPG & Consumer Goods, Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce
Locations
Munich
Employees
51 to 100
Business Model
B2B, SAAS
Investors
LT Capital, Movens VC
Contact
•••••@nethansa.com
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XO Life xo-life.com

XO Life connects patients and pharma for the better life.

Latest Funding
$2.3 Million · Seed
Industries
Health Tech, Pharma, Sales and Marketing
Locations
Munich
Employees
11 to 50
Business Model
B2B, MARKETPLACE
Investors
Aescuvest
Contact
•••••@xo-life.com
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Alphin alphin.com

Digital platform for local business to manage their customer lifecycles.

Latest Funding
$6.1 Million
Industries
CPG & Consumer Goods, Adtech, Sales and Marketing
Locations
Berlin
Employees
51 to 100
Business Model
B2B, SAAS, MARKETPLACE
Investors
HV Capital, Partech Ventures, Scale Capital
Contact
•••••@alphin.com
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Contentful contentful.com

Headless CMS platform.

Latest Funding
$180 Million · Series F
Industries
Sales and Marketing, Developer Tools
Locations
Berlin
Employees
501 to 1000
Business Model
B2B, SAAS
Investors
Balderton Capital, General Catalyst, Benchmark, Point Nine Capital, Omers Ventures, Sapphire Ventures, Armentum
Contact
•••••@contentful.com
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ContractHero contracthero.de

Digital contract management solution for B2B.

Latest Funding
$2.3 Million · Seed
Industries
Sales and Marketing
Locations
Berlin
Employees
1 to 10
Business Model
B2B
Investors
VR Ventures, Coparion, Swiss Post Ventures, Venista Ventures
Contact
•••••@contracthero.de
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Soba soba.xyz

Soba develops a multiplayer open-world platform to democratize game creation.

Latest Funding
$14 Million · Seed
Industries
Crypto & web3, Gaming, Sales and Marketing
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Lightspeed Venture Partners, Point Nine Capital, Cherry Ventures, TQ Ventures
Contact
•••••@soba.xyz
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AddApptr addapptr.com

Ad monetization platform.

Latest Funding
$60 Million
Industries
Adtech, Sales and Marketing
Locations
Hamburg
Employees
11 to 50
Business Model
B2B, MARKETPLACE
Contact
•••••@addapptr.com
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Atheneum atheneum.ai

Atheneum is a knowledge sharing platform that offers corporations access to up-to-date market insights for better business decisions.

Latest Funding
$150 Million
Industries
Edtech, Machine Learning, Sales and Marketing
Locations
Berlin
Employees
501 to 1000
Business Model
B2B, MARKETPLACE
Contact
•••••@atheneum.ai
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Uberall uberall.com

Uberall powers sales through location data, using the innovative location marketing cloud.

Latest Funding
$120 Million
Industries
Adtech, Media and Entertainement, Sales and Marketing
Locations
Berlin
Employees
251 to 500
Business Model
B2B, SAAS
Contact
•••••@uberall.com
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Paretos paretos.com

Paretos is the leading AI-based decision intelligence platform to make effective, data-driven decisions across entire organizations.

Latest Funding
$9.7 Million
Industries
CPG & Consumer Goods, Insuretech, Data and Analytics, Manufacturing, Sales and Marketing, Business Intelligence, Ecommerce
Locations
Heidelberg
Employees
11 to 50
Business Model
B2B, SAAS
Investors
UVC Partners
Contact
•••••@paretos.com
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Secfix secfix.com

Compliance and security automation platform.

Latest Funding
$3.8 Million · Seed
Industries
Legal Tech, Cybersecurity, Privacy and Security, Manufacturing, Sales and Marketing, Developer Tools
Locations
Berlin
Employees
11 to 50
Business Model
B2B
Investors
Octopus Ventures
Contact
•••••@secfix.com
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Solsten getsolsten.com

Solsten is an AI firm engaged in understanding human behavior in the digital world for powering the future of customer experience.

Latest Funding
$22 Million · Series B
Industries
Gaming, AI, Adtech, Sales and Marketing, Business Intelligence
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Inventure, Supernode Global, Sisu Game Ventures
Contact
•••••@getsolsten.com
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Notch notch.so

Digital workspace for buyer-seller collaboration.

Latest Funding
$1.2 Million · Pre Seed
Industries
Sales and Marketing
Locations
Hamburg
Employees
11 to 50
Business Model
B2B, SAAS
Investors
High-Tech Gründerfonds, APX, WestTech Ventures
Contact
•••••@notch.so
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Charles hello-charles.com

Whatsapp marketing automation platform.

Latest Funding
$20 Million · Series A
Industries
Sales and Marketing, CRM
Locations
Berlin
Employees
51 to 100
Business Model
B2B, SAAS
Investors
Accel, HV Capital, Salesforce Ventures, Venista Ventures
Contact
•••••@hello-charles.com
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Samdock samdock.com

Samdock is a SaaS vendor for Sales Automation, Lead Management and CRM focused on the SMB market

Industries
Mobile, Sales and Marketing, CRM
Locations
Munich
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Bayern Kapital
Contact
•••••@samdock.com
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AdTriba adtriba.com

Adtriba is a simple, cross-channel digital marketing management platform based on data-driven attribution modelling.

Latest Funding
$4.8 Million
Industries
Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce
Locations
Hamburg
Employees
1 to 10
Business Model
B2B, SAAS
Investors
High-Tech Gründerfonds, seed + speed Ventures
Contact
•••••@adtriba.com
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CrossEngage crossengage.io

CrossEngage is a customer data & engagement platform that combines a CDP with cross-channel campaign management capabilities.

Latest Funding
$7.6 Million
Industries
Sales and Marketing, Developer Tools, CRM, Cloud
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Earlybird Venture Capital, Cavalry Ventures Management, Project A Ventures, Vorwerk Ventures, IBB Ventures
Contact
•••••@crossengage.io
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emlen emlen.io

The first Buyer Enablement platform to help you close more deals faster, by selling the way your future customers love.

Latest Funding
$4.2 Million · Seed
Industries
Video, Sales and Marketing, Ecommerce, Communications, CRM
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Coparion
Contact
•••••@emlen.io
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Filestage filestage.io

Filestage is a software that helps creative teams to manage reviews and approvals of videos, audio files, designs and documents

Latest Funding
$3.4 Million · Series A
Industries
Adtech, Media and Entertainement, Sales and Marketing
Locations
Stuttgart
Employees
11 to 50
Business Model
B2B, SAAS
Investors
High-Tech Gründerfonds, seed + speed Ventures
Contact
•••••@filestage.io
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Ninetailed ninetailed.io

Ninetailed primarily offers personalization for headless CMS and modern jamstack frameworks.

Latest Funding
$5 Million · Seed
Industries
Sales and Marketing
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Mosaic Ventures, Cherry Ventures, First Momentum Ventures
Contact
•••••@ninetailed.io
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Passionfroot passionfroot.xyz

Passionfroot is a tool that helps creators keep track of their clients, cashflow and projects.

Latest Funding
$3.4 Million · Pre Seed
Industries
Sales and Marketing, Ecommerce, Web Browsers
Locations
Berlin
Employees
1 to 10
Business Model
B2B, SAAS
Investors
Creandum
Contact
•••••@passionfroot.xyz
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Spectrm spectrm.io

Conversational AI platform.

Latest Funding
$6.5 Million · Series B
Industries
AI, Messaging, Data and Analytics, Sales and Marketing, Business Intelligence, Enterprise Software
Locations
Berlin
Employees
51 to 100
Business Model
B2B, SAAS
Investors
Runa Capital, BDMI, Next Media Accelerator, North Base Media
Contact
•••••@spectrm.io
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Weflow getweflow.com

Revenue teams use Weflow to boost productivity, pipeline visibility, forecast accuracy, and Salesforce data hygiene.

Latest Funding
$2.7 Million · Pre Seed
Industries
Sales and Marketing, Business Intelligence, CRM
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Cherry Ventures
Contact
•••••@getweflow.com
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Sablono sablono.com

Sablono is a Berlin-based startup developing software solutions for the digital planning and controlling of complex construction projects.

Latest Funding
$6.4 Million
Industries
Proptech & Real Estate, Sales and Marketing
Locations
Berlin
Employees
1 to 10
Business Model
B2B, SAAS
Contact
•••••@sablono.com
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bookingkit bookingkit.net

bookingkit offers booking software for tours, activities, and attractions.

Latest Funding
$5.9 Million · Series D
Industries
Travel Tech, Sales and Marketing, Community & Lifestyle
Locations
Berlin
Employees
51 to 100
Business Model
B2B, SAAS
Investors
High-Tech Gründerfonds
Contact
•••••@bookingkit.net
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Dental21 dental21.de

Dental21 is a business development agency specializing in dentists.

Latest Funding
$14 Million
Industries
Health Tech, Sales and Marketing
Locations
Berlin
Employees
1 to 10
Business Model
B2B
Investors
Target Global, Eight Roads Ventures, Piton Capital
Contact
•••••@dental21.de
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Heyflow heyflow.app

The no-code software to build, design and integrate clickflows.

Latest Funding
$6 Million · Seed
Industries
Sales and Marketing
Locations
Hamburg
Employees
1 to 10
Business Model
B2B, SAAS
Investors
Project A Ventures, Atlantic Labs
Contact
•••••@heyflow.app
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Valuecase valuecase.de

End-to-end customer engagement platform for B2B growth teams.

Latest Funding
$3 Million · Pre Seed
Industries
Sales and Marketing, Ecommerce, CRM
Locations
Hamburg
Employees
11 to 50
Business Model
B2B, SAAS
Investors
10x Founders, XAnge, Picus Capital
Contact
•••••@valuecase.de
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Finto finto.app

Quote-to-cash (QTC) for sales-led B2B SaaS companies.

Latest Funding
$500 Thousand · Pre Seed
Industries
Sales and Marketing
Locations
Berlin
Employees
1 to 10
Investors
Y Combinator
Contact
•••••@finto.app
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Productsup productsup.com

Productsup opens the gateway to sustainable commerce success.

Latest Funding
$70 Million · Series B
Industries
AI, Sales and Marketing, Ecommerce
Locations
Berlin
Employees
251 to 500
Business Model
B2B, SAAS
Contact
•••••@productsup.com
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Collego collego-app.com

Collego is a social networking platform that promotes interactions among colleagues at workplaces.

Industries
Consumer Social, Sales and Marketing
Locations
Munich
Employees
11 to 50
Business Model
B2B
Contact
•••••@collego-app.com
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Lodgea lodgea.com

Websitebuilder & Direct Booking & Marketing Engine for Hotels and Vacation Rentals

Industries
Travel Tech, Sales and Marketing, Ecommerce, Developer Tools, Cloud
Locations
Munich
Employees
1 to 10
Business Model
B2B, SAAS
Contact
•••••@lodgea.com
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charly charly.education

Wir schaffen ein Umfeld, in dem alle Freude am Lernen finden & Zugang zu relevantem Wissen haben.

Industries
Edtech, Sales and Marketing, Ecommerce
Locations
Berlin
Employees
51 to 100
Business Model
B2C
Contact
•••••@charly.education
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Collato collato.com

Collato is a saas company that helps leaders to increase focus on strategic priorities by connecting everyone's daily work to company goals.

Latest Funding
$4.8 Million · Seed
Industries
Adtech, Media and Entertainement, Sales and Marketing
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Mangrove Capital Partners, Redalpine
Contact
•••••@collato.com
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Fuel onfuel.io

FUEL platform enable creators to launch, manage, and grow their NFT collection using a broad range of tools.

Latest Funding
$1.7 Million · Pre Seed
Industries
Crypto & web3, Sales and Marketing, Art
Locations
Berlin
Employees
11 to 50
Business Model
B2C, MARKETPLACE
Investors
Seedcamp, Notion Capital
Contact
•••••@onfuel.io
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Givetastic givetastic.org

SaaS, Mobile Apps, Giving and Social Engagement Platform for Employees

Latest Funding
$59 Thousand · Pre Seed
Industries
Mobile, Energy & Nuclear, Sales and Marketing
Locations
Hanover
Employees
1 to 10
Business Model
B2B, SAAS, MARKETPLACE
Investors
APX
Contact
•••••@givetastic.org
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Inreal Technologies inreal-tech.com

Inreal Technologies is a VR company in the field of Real Estate based in Karlsruhe, Germany.

Latest Funding
$3 Million
Industries
AR / VR, Proptech & Real Estate, Sales and Marketing
Locations
Karlsruhe
Employees
11 to 50
Business Model
B2B, SAAS
Contact
•••••@inreal-tech.com
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Meetsales meetsales.io

Meetsales - the only headless video-based web app your B2B sales team needs

Latest Funding
$970 Thousand · Pre Seed
Industries
Data and Analytics, Sales and Marketing, Ecommerce, CRM, Productivity Tools, Future of Work
Locations
Berlin
Employees
1 to 10
Business Model
B2B, SAAS
Investors
Atlantic Labs
Contact
•••••@meetsales.io
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Ordio ordio.com

Deskless Workforce Management

Latest Funding
$1 Million · Pre Seed
Industries
Foodtech, Mobile, Consumer Social, Sales and Marketing, Supply Chain & Logistics
Locations
Cologne
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Tiny VC
Contact
•••••@ordio.com
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Plan3t plan3t.one

PLAN3T is an app that helps consumers to understand, reduce and offset their personal CO2 footprint.

Latest Funding
$850 Thousand · Pre Seed
Industries
Fintech, Mobile, Sales and Marketing
Locations
Hamburg
Employees
1 to 10
Business Model
B2B, FREEMIUM, SAAS
Investors
APX
Contact
•••••@plan3t.one
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In Mind Cloud inmindcloud.com

In Mind Cloud (www.inmindcloud.com) is an independent provider of a digital sales platform for manufacturers

Industries
Manufacturing, Sales and Marketing
Locations
Munich
Employees
51 to 100
Contact
•••••@inmindcloud.com
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Shore shore.com

Shore is a software company that provides digital solutions for local service providers.

Industries
Sales and Marketing
Locations
Munich
Employees
251 to 500
Contact
•••••@shore.com
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Veact veact.net

VEACT is developing applications, processes and products to improve sales success in the car trade market using data-based marketing.

Industries
Sales and Marketing, Creative Tools
Locations
Munich
Employees
11 to 50
Contact
•••••@veact.net
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wywy wywy.com

Wywy is an online platform that allows TV advertisers to analyze the impact of their advertisements on their website.

Industries
Sales and Marketing
Locations
Munich
Employees
11 to 50
Contact
•••••@wywy.com
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Audry audry.io

Podcast Creator Community

Industries
Adtech, Music and Audio, Media and Entertainement, Sales and Marketing, Community & Lifestyle, Podcast
Locations
Berlin
Employees
1 to 10
Business Model
FREEMIUM
Investors
Atlantic Labs
Contact
•••••@audry.io
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Betafashion beta.fashion

SaaS, B2B, Fashion, predictive analytics, automation

Industries
CPG & Consumer Goods, Fashion, Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce
Locations
Berlin
Employees
1 to 10
Business Model
B2B, SAAS
Investors
APX
Contact
•••••@beta.fashion
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Future Demand future-demand.com

Future Demand develops a SaaS platform for the entertainment, event and sports industry to maximize their sales and marketing.

Industries
Adtech, Sportstech, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
IBB Ventures
Contact
•••••@future-demand.com
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Laserhub laserhub.com

Industrial procurement platform for custom made metal parts

Industries
Manufacturing, Sales and Marketing
Locations
Stuttgart
Employees
101 to 250
Business Model
B2B, MARKETPLACE
Investors
Point Nine Capital, Project A Ventures, Evli Growth Partners, Acton Capital, FJ Labs
Contact
•••••@laserhub.com
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Oculid oculid.com

Oculid offers a smartphone eye tracking solution that allows companies to gain insights into people's attention, opinion and behavior.

Industries
Adtech, Privacy and Security, Sales and Marketing, Business Intelligence, Future of Work, Creative Tools
Locations
Berlin
Employees
11 to 50
Business Model
B2B, SAAS
Investors
IBB Ventures
Contact
•••••@oculid.com
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spacegoats spacegoats.io

E-Commerce Platform

Industries
Sales and Marketing, Ecommerce
Locations
Stuttgart
Employees
11 to 50
Business Model
B2B, SAAS
Investors
High-Tech Gründerfonds
Contact
•••••@spacegoats.io
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up.lftd uplftd.com

SaaS for feedback, performance management and people development

Industries
Adtech, Hiring and Recruitement, Media and Entertainement, Sales and Marketing
Locations
Berlin
Employees
1 to 10
Business Model
B2B, SAAS
Investors
IBB Ventures
Contact
•••••@uplftd.com
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YieldKit yieldkit.com

YieldKit provides Smart Monetization Solutions for Publishers

Industries
Adtech, Media and Entertainement, Mobility & Transportation, Sales and Marketing
Locations
Hamburg
Employees
11 to 50
Business Model
B2B, SAAS
Investors
Eurazeo
Contact
•••••@yieldkit.com
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