20 Best Fitness Startups in United States to Watch in 2025

The Definitive Seedtable Ranking of Fitness Startups in United States

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 20 start-ups with an aggregate funding of $929.4m. The average funding per company in this subset is $46.5m.

Last update to the database: Feb 18, 2025. See changelog.

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3

Funding Rounds

$95.5m

Money raised

PlayVS is a company providing a platform for e-sports competitions for high school students.

Key people:

3

Funding Rounds

$115.0m

Money raised

Atmosphere is an Austin, Texas-based streaming TV service for businesses, offering audio-optional TV programming with closed-captioning.

Key people:

7

Funding Rounds

$102.9m

Money raised

Xenex Disinfection Services is a company that provides pulsed xenon ultraviolet-C, room disinfection systems to healthcare facilities

Key people:

1

Funding Rounds

No Cow is a food company located in Denver, Colorado, founded by Daniel Katz in 2015, developing and marketing non-GMO, low sugar, dairy-free and high protein energy bars and cookies.

3

Funding Rounds

$15.4m

Money raised

Embody, Inc. is a regenerative medicine company focused on the development and commercialization of implantable medical devices to address unmet needs in soft tissue restoration and regeneration.

5

Funding Rounds

$138.3m

Money raised

Biolinq, Inc. is a Needle-Free Blood Glucose Monitoring founded by Joshua Windmiller.

1

Funding Rounds

$31.3m

Money raised

NutriSense is a metabolic health platform that combines real-time monitoring with personalized dietitian coaching.

Key people:

2

Funding Rounds

$8.1m

Money raised

InteliVideo is a company founded in 2013 by Bradley Brown.

1

Funding Rounds

$30.0m

Money raised

Gametime is a company founded in 1929.

2

Funding Rounds

$41.0m

Money raised

A company headquartered in New York City providing personalized ingredients to improve overall health and fitness.

1

Funding Rounds

$2.0m

Money raised

Kabata is a fitness platform intended to provide workout equipment, gamified progression, and data-driven coaching.

1

Funding Rounds

$14.0m

Money raised

Naked Labs is a company founded in 2015 by Ed Sclater.

2

Funding Rounds

$10.2m

Money raised

Reform RX is a connected fitness and Pilates equipment company.

Key people:

1

Funding Rounds

$47.8m

Money raised

hyperice, inc. is a company founded in 2011.

1

Funding Rounds

$67.0m

Money raised

Green Chef is a company founded in 2014.

1

Funding Rounds

$1.0m

Money raised

Base is a United States-based company founded in 2019.

1

Funding Rounds

Zumba is a dance fitness program founded in 2001.

1

Funding Rounds

$5.0m

Money raised

Sensifree is a company founded in 2014 by Eran Agmon.

Key people:

1

Funding Rounds

$5.0m

Money raised

The Skills is an online sports education platform.

1

Funding Rounds

$200.0m

Money raised

ICON Health & Fitness is a United States-based company.

Industries:

Location:

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