69 Fashion Startups in UK to Watch in 2023
UK's Fashion sector is booming. This year’s list of the best 69 UK Fashion startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 12, 2023
Featured companies in Company
Featured
Fashion search platform that allows users to browse through thousands of online fashion stores.
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Latest Funding
$85 Million
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Employees
101 to 250
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Investors
Molten Ventures
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Business Model
B2B, B2C, MARKETPLACE
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Contact
•••••@lyst.com
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Featured
Online and brick and mortar fashion retailer founded by Clare Honrby.
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Latest Funding
$72 Million
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Employees
11 to 50
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Investors
Highland Europe
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Business Model
B2C
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Contact
•••••@meandem.com
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Featured
Beauty Pie mission is to bring our members the world's best beauty products at totally transparent factory cost prices.
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Latest Funding
$100 Million · Series B
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Employees
11 to 50
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Investors
Latitude, Balderton Capital, Balderton Capital, Index Ventures, Insight Venture Partners, Index Ventures, General Catalyst, General Catalyst
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Business Model
B2C, MARKETPLACE
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Contact
•••••@beautypie.com
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Full list of Fashion startups in UK
Fresha provides an online platform for booking beauty and wellness appointments with local businesses.
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Latest Funding
$53 Million
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Industries
Health Tech, Fashion, Ecommerce
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Locations
London
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Employees
251 to 500
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Business Model
B2B, B2C, SAAS
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Investors
Partech Ventures, Target Global, FJ Labs
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Contact
•••••@fresha.com
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Full lifecycle customer platform for luxury brands.
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Latest Funding
$5 Million · Seed
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Industries
Fashion, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Blackfinch Ventures, Fuel Ventures, Concept Ventures
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Contact
•••••@odore.com
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Marketplace for premium sneakers.
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Latest Funding
$12 Million · Series A
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Industries
Fashion, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Investors
Talis Capital
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Contact
•••••@laced.com
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Fashion marketplace platform.
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Latest Funding
$62 Million · Series C
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Industries
Fashion, Mobile, Ecommerce
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Locations
London
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Employees
1001 to 5000
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Balderton Capital, Flat Capital, Octopus Ventures, Creandum, HV Capital
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Contact
•••••@depop.com
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Manual provides diagnostic tools and testing to help patients make health-related decisions.
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Latest Funding
$30 Million · Series A
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Industries
Health Tech, Fashion, Pharma, Mobile, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Felix Capital, Cherry Ventures, FJ Labs
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Contact
•••••@manual.co
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Smol is a startup that delivers to people’s homes eco-friendly laundry capsules and dishwasher tablets.
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Latest Funding
$34 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
- Employees
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Business Model
B2C, SAAS
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Investors
Latitude, Eight Roads Ventures, GV, Balderton Capital
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Contact
•••••@smolproducts.com
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Flowerbx is an online, wholesale, flower-delivery service.
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Latest Funding
$5.5 Million · Series A
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Hambro Perks Ltd.
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Contact
•••••@flowerbx.com
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Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.
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Industries
CPG & Consumer Goods, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C, MARKETPLACE
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Investors
Hoxton Ventures
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Contact
•••••@iamfy.co
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HURR is the smart way to rent your wardrobe, on-demand.
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Latest Funding
$5.3 Million · Seed
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Industries
Fashion, Community & Lifestyle, Ecommerce, Productivity Tools, Future of Work
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Octopus Ventures, Ascension Ventures
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Contact
•••••@hurrcollective.com
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Threads Styling is a fashion technology company.
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Latest Funding
$12 Million
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Industries
Fashion, Consumer Social, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Highland Europe
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Contact
•••••@threadsstyling.com
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Unmade provides customizable design through industrial manufacturing.
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Industries
Fashion, Manufacturing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Investors
Felix Capital, MMC Ventures, Octopus Ventures
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Contact
•••••@unmade.com
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Customized jewelry.
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Latest Funding
$4.4 Million · Seed
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Industries
Fashion
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Locations
London
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Employees
11 to 50
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Investors
Active Partners
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Contact
•••••@taylorandhart.com
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Luxury Promise is the marketplace for the world’s most exclusive & luxurious accessories powered by Artificial Intelligence
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
- Employees
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Beringea
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Contact
•••••@luxurypromise.com
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PANGAIA is a materials science company that brings innovations and patents into the world through lifestyle products.
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Latest Funding
$51 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Flat Capital, Northstar Ventures
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Contact
•••••@thepangaia.com
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Online dermatology service powered by experts.
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Latest Funding
$12 Million · Series B
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Industries
Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Octopus Ventures
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Contact
•••••@skinandme.com
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Process to transform waste feedstocks into biomaterials for fashion, home goods, automotive and more.
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Latest Funding
$1.4 Million · Pre Seed
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Industries
Climate Tech & Green Tech, Fashion
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Locations
London
- Employees
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Business Model
B2B
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Investors
Clean Growth Fund, Serpentine Ventures, Plug and Play Spain
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Contact
•••••@arda.bio
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Bloobloom is an apparel and fashion firm that specializes in spectacles and sunglasses for men and women.
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Latest Funding
$3.9 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Pembroke VCT
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Contact
•••••@bloobloom.com
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Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products.
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Latest Funding
$2.9 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Döhler Ventures
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Contact
•••••@bowercollective.com
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BUMP is a social peer-to-peer marketplace for authentic streetwear and sneakers.
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Latest Funding
$170 Million
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Industries
Fashion, Mobile, Mobility & Transportation, Manufacturing, Ecommerce, Service Industry
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Locations
London
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Contact
•••••@sobump.com
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Farfetch is an online luxury fashion retail platform.
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Latest Funding
$600 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
1001 to 5000
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Business Model
B2B, B2C
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Contact
•••••@farfetch.com
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Heat is a clothing platform intended to encourage sustainable fashion
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Latest Funding
$5 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Antler
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Contact
•••••@heat.io
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Purple Dot creates best-in-class pre-order experiences for e-Commerce.
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Latest Funding
$4 Million
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Industries
Fintech, CPG & Consumer Goods, Fashion, Payments, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, SAAS
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Investors
Connect Ventures, Tiny VC, AI Seed
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Contact
•••••@getpurpledot.com
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RSTLSS is a digital fashion label enabling brands to access the metaverse in a scalable way.
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Latest Funding
$3.5 Million · Seed
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Industries
Crypto & web3, AR / VR, Fashion, Consumer Social, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Bitkraft Ventures
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Contact
•••••@rstlss.xyz
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Marketplace for discount fashion.
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Latest Funding
$10 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@secretsales.com
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Interactive luxury styling game.
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Latest Funding
$19 Million
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Industries
Gaming, Fashion
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Locations
London
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@drest.com
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Sequential Skin is improving human health with the world's first skin microbiome test for consumers and companies.
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Latest Funding
$1.7 Million · Seed
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Industries
Health Tech, Fashion, Biotech
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Metaplanet Holdings
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Contact
•••••@sequentialskin.com
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Vinterior is the online marketplace to discover, buy and source vintage & antique furniture
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Latest Funding
$11 Million · Series A
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Seedcamp
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Contact
•••••@vinterior.co
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Second-hand luxury resale marketplace.
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Latest Funding
$9.3 Million · Series B
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Industries
Climate Tech & Green Tech, Fintech, CPG & Consumer Goods, Fashion, Ecommerce, Service Industry
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Locations
London
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Contact
•••••@cudoni.com
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Online women’s wear platform.
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Latest Funding
$6.5 Million · Series A
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Industries
Fashion
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Locations
London
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Employees
11 to 50
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Contact
•••••@sosandar.com
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Afrocenchix formulates, manufactures and sells safe, effective products for Afro & curly hair.
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Latest Funding
$1.2 Million · Seed
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
BACKED VC
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Contact
•••••@afrocenchix.com
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Customuse develops a virtual apparel design software designed to bring product ideas to life.
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Latest Funding
$1.5 Million · Pre Seed
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Industries
Fashion, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Connect Ventures
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Contact
•••••@customuse.com
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FINDS is a unique, video & live streaming marketplace app for the next generation to buy and sell fashion.
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Latest Funding
$820 Thousand · Pre Seed
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Industries
Climate Tech & Green Tech, Fashion, Mobile, Video, Ecommerce, Communications, Productivity Tools
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Atomico, Ada Ventures
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Contact
•••••@finds.world
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The social fit & personalization platform for Fashion
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Latest Funding
$330 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, AI, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Jenson Funding Partners
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Contact
•••••@vestico.co
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Yuty is an AI-driven beauty marketplace.
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Latest Funding
$690 Thousand · Pre Seed
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Industries
Health Tech, AI, Fashion, Mobile, Manufacturing, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, MARKETPLACE
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Investors
Ada Ventures
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Contact
•••••@yuty.me
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7879 is a modern-day jewellery house.
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Latest Funding
$6.6 Million
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Industries
Fashion, Ecommerce
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Locations
London
- Employees
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Business Model
B2C
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Contact
•••••@7879.co
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A London, UK-based interiors brand.
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Latest Funding
$9.3 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Proptech & Real Estate, Music and Audio, Manufacturing, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@busterandpunch.com
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Facetheory is a beauty and skin care product design company.
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Latest Funding
$13 Million
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Industries
Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@facetheory.com
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Our premium products provide solutions for sensitive skin in all its forms - whether it be dry or oily, youthful or mature.
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Latest Funding
$8.8 Million · Series B
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Industries
Health Tech, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@paiskincare.com
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Responsible has developed a re-commerce finance platform for retailers to extend the lifespan of their products.
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Latest Funding
$6.6 Million · Seed
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Industries
Fintech, Fashion, Ecommerce
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Locations
Belfast
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Techstart Ventures
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Contact
•••••@responsible.us
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We use science and technology to make the future of clothing happen faster.
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Latest Funding
$10 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@vollebak.com
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Mercaux offers a checkout platform to provide customers with a frictionless shopping experience.
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Latest Funding
$14 Million
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Industries
CPG & Consumer Goods, Fashion, Enterprise Software
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Locations
London
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Employees
51 to 100
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Contact
•••••@mercaux.com
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Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
-
Contact
•••••@kickgame.co.uk
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Digital Mental Health Games
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Latest Funding
$1.7 Million · Seed
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Industries
Health Tech, Gaming, Fashion, Mobile
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, FREEMIUM
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Investors
Plug and Play Spain
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Contact
•••••@equoogame.com
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Luxury beauty treatments...any time and any place.
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Industries
Health Tech, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Ascension Ventures, QVentures
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Contact
•••••@secretspa.co.uk
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The Whering app allows you to digitise your wardrobe, receive styling suggestions and sustainable product recommendations.
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Industries
CPG & Consumer Goods, Fashion, Mobile, Consumer Social, Business Intelligence, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Atomico
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Contact
•••••@whering.co.uk
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Online marketplace for limited sneakers and streetwear.
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Latest Funding
$4.8 Million · Seed
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Industries
Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
-
Contact
•••••@theeditldn.com
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Luxury fragrances online shop.
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Latest Funding
$2 Million · Seed
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Industries
Fashion, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, MARKETPLACE
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Contact
•••••@sanajardin.com
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The World's First Social Fashion Rental App.
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Latest Funding
$3.4 Million · Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Consumer Social, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, MARKETPLACE
-
Contact
•••••@byrotation.com
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Contact is the place where creatives manage their career and get paid.
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Latest Funding
$1.9 Million · Seed
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Industries
Fashion, Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
-
Contact
•••••@contact.xyz
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Modern Synthesis is a biomaterial firm that links the dots between biology, material science, and design.
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Latest Funding
$4.1 Million · Seed
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Industries
Fashion, Biotech, Manufacturing
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Locations
London
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Employees
11 to 50
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Business Model
B2B
-
Contact
•••••@modern-synthesis.com
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FashionTech startup using AI to make Fashion more digital and sustainable
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Latest Funding
$3 Million · Seed
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Industries
Climate Tech & Green Tech, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@saveyourwardrobe.com
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Sknups allows gamers, crypto enthusiasts, and fashionistas to level up their skins in the digital worlds of web2 and web3.
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Latest Funding
$3.5 Million · Pre Seed
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Industries
Gaming, CPG & Consumer Goods, Fashion, Consumer Social, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
-
Business Model
B2C
-
Contact
•••••@sknups.com
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White label "scan and go" technology for retail.
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Latest Funding
$980 Thousand · Seed
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Industries
CPG & Consumer Goods, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
11 to 50
-
Business Model
B2B, SAAS
-
Contact
•••••@ubamarket.com
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Roam is a sex care company that offers condoms, lubricants, and intimate products.
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Latest Funding
$2.1 Million
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce
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Locations
London
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Employees
11 to 50
-
Contact
•••••@exploreroam.com
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Sungod is a company that takes pioneer approach to make better and more sustainable eye wear product.
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Latest Funding
$3.5 Million
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Industries
CPG & Consumer Goods, Fashion
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Locations
London
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Employees
11 to 50
-
Contact
•••••@sungod.co
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A global marketplace enabling creators to monetise their brand. No risk. No waste.
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Latest Funding
$5.4 Million
-
Industries
Fintech, CPG & Consumer Goods, Fashion, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Contact
•••••@everpress.com
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Glambook is a global beauty tech company that provides a SaaS platform for self-employed beauty professionals and their clients.
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Latest Funding
$2.5 Million · Seed
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Industries
Health Tech, Fashion
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS, MARKETPLACE
-
Contact
•••••@glambook.co.uk
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Colorifix is the first company to use a biological process to produce, deposit and fix pigments onto textiles.
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Latest Funding
$6 Million · Series A
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Industries
Fashion, Biotech, Manufacturing
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Locations
Norwich
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Employees
11 to 50
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Business Model
B2B
-
Contact
•••••@colorifix.com
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Fussy is a sustainable personal care brand that creates plastic-free, compostable deodorants.
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Industries
Climate Tech & Green Tech, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
-
Contact
•••••@getfussy.com
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Hypetex manufactures coloured carbon fibre using sustainable colourisation materials.
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Latest Funding
$1.5 Million
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Industries
Fashion, Energy & Nuclear, Manufacturing, Service Industry
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Locations
London
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Employees
11 to 50
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Business Model
B2B
-
Contact
•••••@hypetex.com
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Little Black Door is an app that enables its users to upload, see, style and share their wardrobes with friends and their fashion community
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Latest Funding
$620 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Mobile, Consumer Social, Ecommerce
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Locations
London
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Employees
1 to 10
-
Business Model
B2C
-
Contact
•••••@littleblackdoor.io
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allergen neutral skincare - next generation clean beauty
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Latest Funding
$950 Thousand · Pre Seed
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
- Employees
-
Business Model
B2C
-
Contact
•••••@oodee.com
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Prevayl is a luxe 'smart' sportswear company.
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Latest Funding
$11 Million
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Industries
Hardware, Fashion, Sportstech, Manufacturing
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Locations
Manchester
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Employees
11 to 50
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Business Model
B2B, B2C
-
Contact
•••••@prevayl.com
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All-in-one workspace for remote teams - B2B SaaS
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Industries
Fashion, Proptech & Real Estate, Manufacturing, Productivity Tools, Future of Work
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Locations
London
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Employees
1 to 10
-
Business Model
B2B, SAAS
-
Contact
•••••@trymoot.com
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Luxury bedding. Ethically made and honestly priced.
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Latest Funding
$1.4 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Cheltenham
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@bedfolk.com
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Gentronix provides services for the development of drugs and other chemicals in the cosmetics and personal care sectors.
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Latest Funding
$940 Thousand
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Industries
Fashion, Biotech, Manufacturing
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Locations
Manchester
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@gentronix.co.uk
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