66 Fashion Startups in London to Watch in 2024
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Fashion search platform that allows users to browse through thousands of online fashion stores. |
$85M | Molten Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@lyst.com | |
Online and brick and mortar fashion retailer founded by Clare Honrby. |
$72M | Highland Europe | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@meandem.com | |
Clothing rental platform. |
$9M · Series A | Octopus Ventures, Ascension Ventures, Praetura Ventures | 11 to 50 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@hurrcollective.com | |
Fresha provides an online platform for booking beauty and wellness appointments with local businesses. |
$20M · Series B | Partech Ventures, Target Global, FJ Labs | 251 to 500 | Health Tech, Fashion, Ecommerce | B2B, B2C, SaaS | London, UK | •••••••••••@fresha.com | |
Beauty Pie mission is to bring our members the world's best beauty products at totally transparent factory cost prices. |
$16M | Balderton Capital, General Catalyst, Index Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@beautypie.com | |
Marketplace for premium sneakers. |
$12M · Series A | Talis Capital | 51 to 100 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@laced.com | |
Manual provides diagnostic tools and testing to help patients make health-related decisions. |
$6M · Seed | Felix Capital, Cherry Ventures, FJ Labs | 11 to 50 | Health Tech, Fashion, Pharma, Mobile, Ecommerce | B2C | London, UK | •••••••••••@manual.co | |
White label "scan and go" technology for retail. |
$1M · Seed | IW Capital | 11 to 50 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2B, SaaS | London, UK | •••••••••••@ubamarket.com | |
Smol is a startup that delivers to people’s homes eco-friendly laundry capsules and dishwasher tablets. |
$10M · Series A | Balderton Capital, GV, Latitude | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@smolproducts.com | ||
Fashion marketplace platform. |
$2M · Seed | Balderton Capital, Creandum, HV Capital | 1001 to 5000 | Fashion, Mobile, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@depop.com | |
Full lifecycle customer platform for luxury brands. |
$5M · Seed | Fuel Ventures, Concept Ventures, Blackfinch Ventures | 11 to 50 | Fashion, Sales and Marketing | B2B | London, UK | •••••••••••@odore.com | |
Streetwear marketplace. |
$1M · Seed | Kleiner Perkins, Y Combinator | 1 to 10 | Fashion, Mobile, Ecommerce | Marketplace, B2C | London, UK | •••••••••••@sobump.com | |
Online fashion marketplace. |
$3M · Seed | Inclusive Ventures Lab, WomanKind Ventures, Fuel Ventures | 1 to 10 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@cultmia.com | |
Unmade provides customizable design through industrial manufacturing. |
$5M · Seed | Felix Capital, Octopus Ventures, MMC Ventures | 11 to 50 | Fashion, Manufacturing | B2B, Marketplace | London, UK | •••••••••••@unmade.com | |
Flowerbx is an online, wholesale, flower-delivery service. |
$5M · Series A | Hambro Perks Ltd. | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C | London, UK | •••••••••••@flowerbx.com | |
Threads Styling is a fashion technology company. |
$12M | Highland Europe | 101 to 250 | Fashion, Consumer Social, Ecommerce | B2C | London, UK | •••••••••••@threadsstyling.com | |
Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers. |
$6M | Hoxton Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Mobile, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@iamfy.co | |
PANGAIA is a materials science company that brings innovations and patents into the world through lifestyle products. |
N/A | Flat Capital, Northstar Ventures | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@thepangaia.com | |
Online dermatology service powered by experts. |
$290k · Pre Seed | Octopus Ventures | 11 to 50 | Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@skinandme.com | |
Luxury Promise is the marketplace for the world’s most exclusive & luxurious accessories powered by Artificial Intelligence |
$3M · Series A | Beringea | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@luxurypromise.com | ||
Customized jewelry. |
$4M · Seed | Active Partners | 11 to 50 | Fashion | London, UK | •••••••••••@taylorandhart.com | ||
Bloobloom is an apparel and fashion firm that specializes in spectacles and sunglasses for men and women. |
$3M · Seed | Pembroke VCT | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@bloobloom.com | |
Purple Dot creates best-in-class pre-order experiences for e-Commerce. |
$1M · Seed | Connect Ventures, Tiny VC, AI Seed | 1 to 10 | Fintech, CPG & Consumer Goods, Fashion, Payments, Ecommerce | B2B, B2C, SaaS | London, UK | •••••••••••@getpurpledot.com | |
Door-to-door clothes repairing platform. |
$2M · Pre Seed | CapitalT, MSM, Ascension Ventures | 11 to 50 | Fashion, Service Industry | B2C, SaaS | London, UK | •••••••••••@sojo.uk | |
Farfetch is an online luxury fashion retail platform. |
$600M | 1001 to 5000 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C | London, UK | •••••••••••@farfetch.com | ||
Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products. |
$2M · Seed | Döhler Ventures | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@bowercollective.com | |
RSTLSS is a digital fashion label enabling brands to access the metaverse in a scalable way. |
$3M · Seed | Bitkraft Ventures | 11 to 50 | Crypto & web3, AR / VR, Fashion, Consumer Social, Sales and Marketing, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@rstlss.xyz | |
Process to transform waste feedstocks into biomaterials for fashion, home goods, automotive and more. |
$1M · Pre Seed | Clean Growth Fund, Plug and Play Spain, Serpentine Ventures | Climate Tech & Green Tech, Fashion | B2B | London, UK | •••••••••••@arda.bio | ||
Heat is a clothing platform intended to encourage sustainable fashion |
$5M | Antler | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, SaaS | London, UK | •••••••••••@heat.io | |
Sustainable, second-hand fashion marketplace. |
$1M · Seed | Tilia Impact Ventures, Sofia Angels Ventures, Czech Founders VC | 11 to 50 | Fashion | B2C, Marketplace | London, UK | •••••••••••@nold.app | |
Vinterior is the online marketplace to discover, buy and source vintage & antique furniture |
N/A | Seedcamp | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@vinterior.co | |
Marketplace for discount fashion. |
$10M · Series B | 11 to 50 | CPG & Consumer Goods, Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@secretsales.com | ||
Sequential Skin is improving human health with the world's first skin microbiome test for consumers and companies. |
$500k · Pre Seed | Metaplanet Holdings | 11 to 50 | Health Tech, Fashion, Biotech | B2B | London, UK | •••••••••••@sequentialskin.com | |
Interactive luxury styling game. |
$19M | 51 to 100 | Gaming, Fashion | B2C | London, UK | •••••••••••@drest.com | ||
FINDS is a unique, video & live streaming marketplace app for the next generation to buy and sell fashion. |
$820k · Pre Seed | Atomico, Ada Ventures | 1 to 10 | Climate Tech & Green Tech, Fashion, Mobile, Video, Ecommerce, Communications, Productivity Tools | B2B, B2C, Marketplace | London, UK | •••••••••••@finds.world | |
Customuse develops a virtual apparel design software designed to bring product ideas to life. |
$1M · Pre Seed | Connect Ventures | 1 to 10 | Fashion, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@customuse.com | |
Yuty is an AI-driven beauty marketplace. |
$689k · Pre Seed | Ada Ventures | 1 to 10 | Health Tech, AI, Fashion, Mobile, Manufacturing, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@yuty.me | |
The social fit & personalization platform for Fashion |
$329k · Pre Seed | Jenson Funding Partners | 1 to 10 | CPG & Consumer Goods, AI, Fashion, Mobile, Ecommerce | B2C, SaaS | London, UK | •••••••••••@vestico.co | |
Our premium products provide solutions for sensitive skin in all its forms - whether it be dry or oily, youthful or mature. |
$8M · Series B | 11 to 50 | Health Tech, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@paiskincare.com | ||
Facetheory is a beauty and skin care product design company. |
$13M | 11 to 50 | Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@facetheory.com | ||
7879 is a modern-day jewellery house. |
$6M | Fashion, Ecommerce | B2C | London, UK | •••••••••••@7879.co | |||
We use science and technology to make the future of clothing happen faster. |
$10M | 11 to 50 | CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@vollebak.com | ||
Mercaux offers a checkout platform to provide customers with a frictionless shopping experience. |
$14M | 51 to 100 | CPG & Consumer Goods, Fashion, Enterprise Software | London, UK | •••••••••••@mercaux.com | |||
Online women’s wear platform. |
$6M · Series A | 11 to 50 | Fashion | London, UK | •••••••••••@sosandar.com | |||
Second-hand luxury resale marketplace. |
$9M · Series B | 51 to 100 | Climate Tech & Green Tech, Fintech, CPG & Consumer Goods, Fashion, Ecommerce, Service Industry | B2C, Marketplace | London, UK | •••••••••••@cudoni.com | ||
A London, UK-based interiors brand. |
$9M · Series B | 11 to 50 | CPG & Consumer Goods, Fashion, Proptech & Real Estate, Music and Audio, Manufacturing, Sales and Marketing, Ecommerce | B2C | London, UK | •••••••••••@busterandpunch.com | ||
Digital Mental Health Games |
N/A | Plug and Play Spain | 1 to 10 | Health Tech, Gaming, Fashion, Mobile | B2B, B2C, Freemium | London, UK | •••••••••••@equoogame.com | |
Digital closet and styling platform. |
N/A | Atomico | 11 to 50 | CPG & Consumer Goods, Fashion, Mobile, Consumer Social, Business Intelligence, Ecommerce | B2C, SaaS | London, UK | •••••••••••@whering.co.uk | |
Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts. |
$3M | 101 to 250 | CPG & Consumer Goods, Fashion, Ecommerce | B2C | London, UK | •••••••••••@kickgame.co.uk | ||
Luxury beauty treatments...any time and any place. |
N/A | Ascension Ventures, QVentures | 11 to 50 | Health Tech, Fashion, Mobile, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@secretspa.co.uk | |
FashionTech startup using AI to make Fashion more digital and sustainable |
$3M · Seed | 11 to 50 | Climate Tech & Green Tech, Fashion, Mobile, Ecommerce | B2C | London, UK | •••••••••••@saveyourwardrobe.com | ||
Modern Synthesis is a biomaterial firm that links the dots between biology, material science, and design. |
$4M · Seed | 11 to 50 | Fashion, Biotech, Manufacturing | B2B | London, UK | •••••••••••@modern-synthesis.com | ||
Roam is a sex care company that offers condoms, lubricants, and intimate products. |
$2M | 11 to 50 | Health Tech, CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce | London, UK | •••••••••••@exploreroam.com | |||
Sungod is a company that takes pioneer approach to make better and more sustainable eye wear product. |
$3M | 11 to 50 | CPG & Consumer Goods, Fashion | London, UK | •••••••••••@sungod.co | |||
Online marketplace for limited sneakers and streetwear. |
$4M · Seed | 11 to 50 | Fashion, Ecommerce | London, UK | •••••••••••@theeditldn.com | |||
Creatives platform. |
$1M · Seed | 11 to 50 | Fashion, Adtech, Media and Entertainement, Sales and Marketing | B2B, Marketplace | London, UK | •••••••••••@contact.xyz | ||
The World's First Social Fashion Rental App. |
$3M · Seed | 1 to 10 | Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Consumer Social, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@byrotation.com | ||
Sknups allows gamers, crypto enthusiasts, and fashionistas to level up their skins in the digital worlds of web2 and web3. |
$3M · Pre Seed | 11 to 50 | Gaming, CPG & Consumer Goods, Fashion, Consumer Social, Sales and Marketing, Ecommerce | B2C | London, UK | •••••••••••@sknups.com | ||
A global marketplace enabling creators to monetise their brand. No risk. No waste. |
N/A | 11 to 50 | Fintech, CPG & Consumer Goods, Fashion, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, Marketplace | London, UK | •••••••••••@everpress.com | ||
Glambook is a global beauty tech company that provides a SaaS platform for self-employed beauty professionals and their clients. |
$604k · Pre Seed | 1 to 10 | Health Tech, Fashion | B2B, SaaS, Marketplace | London, UK | •••••••••••@glambook.co.uk | ||
Luxury fragrances online shop. |
$2M · Seed | 1 to 10 | Fashion, Ecommerce | B2C, Marketplace | London, UK | •••••••••••@sanajardin.com | ||
allergen neutral skincare - next generation clean beauty |
$530k · Pre Seed | Health Tech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@oodee.com | |||
Hypetex manufactures coloured carbon fibre using sustainable colourisation materials. |
$1M | 11 to 50 | Fashion, Energy & Nuclear, Manufacturing, Service Industry | B2B | London, UK | •••••••••••@hypetex.com | ||
Fussy is a sustainable personal care brand that creates plastic-free, compostable deodorants. |
$614k · Pre Seed | 11 to 50 | Climate Tech & Green Tech, Fashion, Manufacturing, Ecommerce | B2C | London, UK | •••••••••••@getfussy.com | ||
Little Black Door is an app that enables its users to upload, see, style and share their wardrobes with friends and their fashion community |
$617k · Pre Seed | 1 to 10 | CPG & Consumer Goods, Fashion, Mobile, Consumer Social, Ecommerce | B2C | London, UK | •••••••••••@littleblackdoor.io | ||
All-in-one workspace for remote teams - B2B SaaS |
N/A | 1 to 10 | Fashion, Proptech & Real Estate, Manufacturing, Productivity Tools, Future of Work | B2B, SaaS | London, UK | •••••••••••@trymoot.com |
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