69 Ecommerce Startups in UK to Watch in 2023
UK's Ecommerce sector is booming. This year’s list of the best 69 UK Ecommerce startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 08, 2023
Featured companies in Company
Featured
One-stop shop software provider for ecommerce.
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Latest Funding
$120 Million · Series A
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Employees
101 to 250
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Investors
3VC, Firstminute Capital, NFX, NFX
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Business Model
B2B
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Industries
Ecommerce
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Locations
London
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Contact
•••••@shopcircle.co
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Featured
Credit card for foodies.
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Latest Funding
$15 Million · Series A
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Employees
11 to 50
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Investors
Northzone, Northzone, Northzone, Northzone, Northzone, Local Globe, Local Globe, Local Globe, RTP Global, RTP Global, Cocoa VC, Seedcamp, Seedcamp, Seedcamp, Tiny VC, TrueSight Ventures, Frontline Ventures
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Business Model
B2B, B2C
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Industries
Fintech, Mobile, Ecommerce
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Locations
London
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Contact
•••••@yondercard.com
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Featured
API-based online payment platform.
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Latest Funding
$1 Billion · Series D
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Employees
1001 to 5000
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Investors
Qatar Investment Authority, GIC, GIC, GIC, GIC, Insight Venture Partners, Insight Venture Partners, Ribbit Capital, Insight Venture Partners, Insight Venture Partners, Blossom Capital, Blossom Capital, Blossom Capital, Blossom Capital
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Business Model
B2B
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Industries
Fintech, Payments, Ecommerce
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Locations
London
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Contact
•••••@checkout.com
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Full list of Ecommerce startups in UK
Fashion search platform that allows users to browse through thousands of online fashion stores.
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Latest Funding
$85 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Molten Ventures
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Contact
•••••@lyst.com
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Online and brick and mortar fashion retailer founded by Clare Honrby.
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Latest Funding
$72 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Highland Europe
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Contact
•••••@meandem.com
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Digital commerce platform for travel.
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Latest Funding
$6.3 Million · Series A
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Industries
Travel Tech, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
MARKETPLACE
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Investors
Gresham House Ventures
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Contact
•••••@branchspace.com
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Cazoo is an online used car marketplace designed to transform the way people buy, finance, or rent used cars.
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Latest Funding
$630 Million
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Industries
Mobile, Mobility & Transportation, Ecommerce
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Locations
London
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Employees
1001 to 5000
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Business Model
B2C, MARKETPLACE
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Investors
L Catterton, Latitude, Eight Roads Ventures, Molten Ventures, Partech Ventures, General Catalyst, Octopus Ventures, Target Global, RTP Global, Stride VC, Forward Partners, Cherry Ventures
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Contact
•••••@cazoo.co.uk
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Jude is a healthcare company dedicated to breaking bladder taboos, promoting incontinence awareness.
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Latest Funding
$4.2 Million · Seed
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Industries
Health Tech, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Joyance Partners, Eka Ventures, Samos Investments
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Contact
•••••@wearejude.com
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Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.
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Latest Funding
$40 Million · Series C
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Industries
Data and Analytics, Sales and Marketing, Business Intelligence, Ecommerce, CRM
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Octopus Ventures, Samos Investments
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Contact
•••••@ometria.com
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Oviva digitizes the treatment of type 2 diabetes and obesity through a unique behavior change platform.
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Latest Funding
$80 Million
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
London
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Employees
251 to 500
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Business Model
B2B
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Investors
Eight Roads Ventures, AlbionVC, Partech Ventures, Earlybird Venture Capital
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Contact
•••••@oviva.com
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WeGift provides a digital incentives platform to help brands engage with customers.
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Latest Funding
$29 Million
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Industries
Fintech, Adtech, Media and Entertainement, Payments, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Unilever Ventures, AlbionVC, CommerzVentures, Stride VC, Element Ventures
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Contact
•••••@wegift.io
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Zego is a global insurtech business providing flexible commercial insurance for businesses and professionals.
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Latest Funding
$80 Million
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Industries
Fintech, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Latitude, Balderton Capital, General Catalyst, Target Global
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Contact
•••••@zego.com
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Amplience is a dynamic commerce experience platform for B2B and B2C commerce companies.
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Latest Funding
$100 Million · Series D
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Industries
Sales and Marketing, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Octopus Ventures
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Contact
•••••@amplience.com
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Beauty Pie mission is to bring our members the world's best beauty products at totally transparent factory cost prices.
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Latest Funding
$100 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Latitude, Balderton Capital, Index Ventures, Insight Venture Partners, General Catalyst
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Contact
•••••@beautypie.com
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Car financing platform.
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Latest Funding
$10 Million · Series A
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Industries
Fintech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
QED Investors
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Contact
•••••@carmoola.co.uk
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Dija is a startup offering groceries delivered to customers’ doors in under 10 minutes.
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Latest Funding
$26 Million
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Industries
Foodtech, Food Delivery, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Index Ventures, Passion Capital, Creandum, Blossom Capital
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Contact
•••••@dijanow.com
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Fresha provides an online platform for booking beauty and wellness appointments with local businesses.
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Latest Funding
$53 Million
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Industries
Health Tech, Fashion, Ecommerce
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Locations
London
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Employees
251 to 500
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Business Model
B2B, B2C, SAAS
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Investors
Partech Ventures, Target Global, FJ Labs
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Contact
•••••@fresha.com
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E-bike sharing operator.
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Latest Funding
$8.7 Million · Series A
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Industries
Climate Tech & Green Tech, Hardware, Mobility & Transportation, Ecommerce, Electric Vehicles
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
The Venture City
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Contact
•••••@humanforest.co.uk
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Chinese food and grocery delivery platform.
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Latest Funding
$130 Million · Series D
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Industries
Foodtech, Consumer Social, Food Delivery, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Felix Capital, 83North, Investment AB Kinnevik, Kreos Capital, VNV Global, Piton Capital
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Contact
•••••@hungrypanda.co
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LoveCrafts is a start-up that builds social marketplaces for the crafts sector.
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Latest Funding
$22 Million
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Industries
CPG & Consumer Goods, Mobile, Consumer Social, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Highland Europe, Balderton Capital
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Contact
•••••@lovecrafts.com
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MarketFinance is a FinTech company providing finance solutions for businesses to fulfill their needs and growth.
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Latest Funding
$14 Million
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Industries
Fintech, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, MARKETPLACE
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Investors
Northzone, Viola Ventures
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Contact
•••••@marketfinance.com
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Harness the exponential power of your brand fans
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Latest Funding
$25 Million · Series B
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Industries
CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Eight Roads Ventures, Octopus Ventures
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Contact
•••••@mention-me.com
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Motorway is an online used-car marketplace connecting people selling their car with a network of verified car dealers
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Latest Funding
$190 Million · Series C
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Industries
Climate Tech & Green Tech, Hardware, Mobility & Transportation, Ecommerce, Electric Vehicles
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Locations
London
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Employees
101 to 250
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Latitude, Index Ventures, BMW i Ventures, Local Globe
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Contact
•••••@motorway.co.uk
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Papier offers customizable stationery such as wedding cards, notebooks, planners, and notecards.
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Latest Funding
$50 Million · Series C
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Industries
Manufacturing, Ecommerce, Productivity Tools, Future of Work
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Felix Capital, Beringea, Singular VC
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Contact
•••••@papier.com
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Perlego is an online library, providing students with unlimited access to over 650,000 academic titles with built-in learning tools.
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Latest Funding
$50 Million
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Industries
Edtech, Mobile, Media and Entertainement, Publishing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2C, SAAS
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Investors
Evli Growth Partners, Mediahuis Ventures
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Contact
•••••@perlego.com
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Wholesale marketplace for branded products.
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Latest Funding
$87 Million · Series B
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
London
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Employees
51 to 100
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Business Model
B2B, MARKETPLACE
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Investors
Local Globe, Bessemer Venture Partners, Accel
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Contact
•••••@qogita.com
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Smartphone leasing platform.
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Latest Funding
$6.5 Million · Series A
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Industries
Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2C
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Investors
Quilam Capital, Avellinia Capital, Channel 4 Ventures, Macquarie Capital, Octopus Ventures, Techstart Ventures
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Contact
•••••@raylo.com
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Sharegain is a capital markets fintech democratising the $3tn securities lending industry.
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Latest Funding
$64 Million · Series B
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Industries
Fintech, Business Intelligence, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Maverick Ventures Israel, Rhodium
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Contact
•••••@sharegain.com
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Zapp is a grocery-delivery startup that provides on-demand delivery services 24/7.
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Latest Funding
$200 Million · Series B
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
London
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Employees
501 to 1000
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Business Model
B2C
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Investors
Lightspeed Venture Partners, Atomico, Vorwerk Ventures, 468 Capital
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Contact
•••••@tryzapp.com
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Huel provides nutritionally-complete food products.
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Latest Funding
$24 Million
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Industries
Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
London
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Employees
101 to 250
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Investors
Highland Europe
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Contact
•••••@huel.com
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Marketplace for premium sneakers.
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Latest Funding
$12 Million · Series A
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Industries
Fashion, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Investors
Talis Capital
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Contact
•••••@laced.com
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Antavo provides a loyalty cloud platform to manage experience-based, paid, and lifestyle loyalty programs online or in-store.
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Latest Funding
$10 Million · Series A
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Innovation Nest
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Contact
•••••@antavo.com
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We make remote working less remote. Welcome to the Frontline of the Future.
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Industries
Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Partech Ventures, Y Combinator
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Contact
•••••@joinblink.com
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Flower delivery company.
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Latest Funding
$38 Million · Series D
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Industries
CPG & Consumer Goods, Ecommerce, Creative Tools
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Catamaran, Latitude, Piper Private Equity, Index Ventures, MMC Ventures, General Catalyst, Burda Principal Investments, Samos Investments
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Contact
•••••@bloomandwild.com
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Fashion marketplace platform.
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Latest Funding
$62 Million · Series C
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Industries
Fashion, Mobile, Ecommerce
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Locations
London
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Employees
1001 to 5000
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Balderton Capital, Flat Capital, Octopus Ventures, Creandum, HV Capital
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Contact
•••••@depop.com
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Generation Home is a new mortgage lender dedicated to making homeownership work better for everyone.
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Latest Funding
$30 Million · Series A
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Industries
Fintech, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, B2C
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Investors
Firstminute Capital, Entrée Capital, La Famiglia VC
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Contact
•••••@generationhome.com
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Manual provides diagnostic tools and testing to help patients make health-related decisions.
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Latest Funding
$30 Million · Series A
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Industries
Health Tech, Fashion, Pharma, Mobile, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Felix Capital, Cherry Ventures, FJ Labs
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Contact
•••••@manual.co
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Napo is an Insurtech start-up committed to bringing innovative, customer-centric and transparent products to the market.
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Latest Funding
$18 Million
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Industries
Edtech, Fintech, Insuretech, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Helvetia Venture Fund, Sarona Ventures, DN Capital, FJ Labs, Picus Capital
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Contact
•••••@napo.pet
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Previse utilizes artificial intelligence to predict invoice payment decisions.
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Latest Funding
$13 Million · Series B
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Industries
Fintech, AI, Payments, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Augmentum Fintech, Bessemer Venture Partners, Hambro Perks Ltd.
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Contact
•••••@previ.se
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Smol is a startup that delivers to people’s homes eco-friendly laundry capsules and dishwasher tablets.
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Latest Funding
$34 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
- Employees
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Business Model
B2C, SAAS
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Investors
Latitude, Eight Roads Ventures, GV, Balderton Capital
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Contact
•••••@smolproducts.com
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Taster is a food delivery company that operates dozens of restaurants that only exist on food delivery platforms.
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Latest Funding
$37 Million · Series B
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Industries
Foodtech, Consumer Social, Food Delivery, Manufacturing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2C
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Investors
Balderton Capital, Local Globe, Octopus Ventures, Heartcore, Founders Future, Global Founders Capital (GFC)
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Contact
•••••@taster.com
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Virtual e-commerce experiences.
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Latest Funding
$10 Million · Series A
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Industries
AR / VR, Ecommerce
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Locations
London
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Employees
11 to 50
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Investors
Daphni
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Contact
•••••@emperiavr.com
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Electric vehicle subscription.
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Latest Funding
$120 Million · Debt Financing
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Industries
Climate Tech & Green Tech, Hardware, Mobility & Transportation, Ecommerce, Electric Vehicles
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Locations
Birmingham
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Employees
101 to 250
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Business Model
B2B, B2C
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Investors
TotalEnergies Ventures, Alfvén & Didrikson
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Contact
•••••@on.to
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Bother operates as an online grocery delivery startup.
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Latest Funding
$6 Million · Seed
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Hoxton Ventures
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Contact
•••••@webother.co.uk
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BotsAndUs captures real-time insights of warehouse operations using fully autonomous robots and Artificial Intelligence.
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Latest Funding
$13 Million · Seed
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Industries
AI, Deep Tech, Data and Analytics, Robotics, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Kindred Capital, Lakestar, Capnamic Ventures
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Contact
•••••@botsandus.com
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Carwow is a company that helps efficiently connect car buyers to car dealers.
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Latest Funding
$6.2 Million
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Industries
Fintech, Mobility & Transportation, Ecommerce
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Locations
London
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Employees
251 to 500
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Business Model
B2C, MARKETPLACE
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Investors
Balderton Capital, Episode 1, Accel
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Contact
•••••@carwow.co.uk
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Conjura is a company that draws on expertise in consultancy, software engineering, data science and analytics.
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Latest Funding
$16 Million · Series A
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Industries
Data and Analytics, Business Intelligence, Ecommerce, Developer Tools
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Middlegame Ventures, Act Venture Capital
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Contact
•••••@conjura.com
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Daye is a gynecological health company that creates products and services for vaginal treatment.
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Latest Funding
$12 Million · Series A
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Industries
Health Tech, Biotech, Manufacturing, Ecommerce, Cannabis
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Index Ventures, Kindred Capital, Hambro Perks Ltd., Khosla Ventures
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Contact
•••••@yourdaye.com
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The all-in-one platform to manage your experience business, on your terms.
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Latest Funding
$25 Million · Series A
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Industries
Travel Tech, Community & Lifestyle, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C
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Investors
Notion Capital, Y Combinator
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Contact
•••••@easol.com
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Flowerbx is an online, wholesale, flower-delivery service.
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Latest Funding
$5.5 Million · Series A
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Hambro Perks Ltd.
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Contact
•••••@flowerbx.com
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Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.
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Industries
CPG & Consumer Goods, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C, MARKETPLACE
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Investors
Hoxton Ventures
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Contact
•••••@iamfy.co
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Meal-kit delivery service.
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Latest Funding
$22 Million · Debt Financing
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Industries
Foodtech, Ecommerce
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Locations
London
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Employees
501 to 1000
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Business Model
B2B, B2C
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Investors
HSBC, Unilever Ventures, Perwyn, SoftBank Group, MMC Ventures, Business Growth Fund, ACF Investors
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Contact
•••••@gousto.co.uk
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Product discovery for eCommerce retailers
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Latest Funding
$8.2 Million · Series A
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Industries
Business Intelligence, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Passion Capital, Nauta Capital
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Contact
•••••@hullabalook.com
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HURR is the smart way to rent your wardrobe, on-demand.
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Latest Funding
$5.3 Million · Seed
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Industries
Fashion, Community & Lifestyle, Ecommerce, Productivity Tools, Future of Work
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Octopus Ventures, Ascension Ventures
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Contact
•••••@hurrcollective.com
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Julienne Bruno made with naturally plant-based ingredients like fermented legumes & slow roasted vegetables.
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Latest Funding
$5.9 Million
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Industries
Foodtech, Food Delivery, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Outsized Ventures, Seedcamp, Cherry Ventures
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Contact
•••••@juliennebruno.com
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Notpla is a sustainable packaging start-up that develops a material derived from seaweed and plants.
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Latest Funding
$13 Million · Series A
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Industries
Climate Tech & Green Tech, Agritech, CPG & Consumer Goods, Manufacturing, Ecommerce, Supply Chain & Logistics
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Astanor Ventures, DOEN Participaties
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Contact
•••••@notpla.com
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Nous is a software company that deals with household utilities.
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Latest Funding
$9 Million · Seed
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Industries
Fintech, Energy & Nuclear, Payments, Business Intelligence, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, SAAS, MARKETPLACE
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Investors
Mosaic Ventures
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Contact
•••••@nous.co
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Measuring Human Response At The Speed & Scale Of AI
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Industries
CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Molten Ventures, NordicNinja VC, Karma Venture
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Contact
•••••@realeyesit.com
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Using data-driven technology to meet demand, engage teams, and drive efficiency.
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Latest Funding
$3.7 Million
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Industries
Data and Analytics, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
-
Investors
Gresham House Ventures, Calculus Capital
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Contact
•••••@rotageek.com
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Sproutl is a marketplace for gardeners living in the U.K.
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Latest Funding
$9 Million · Seed
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Industries
Agritech, Proptech & Real Estate, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Index Ventures, Ada Ventures
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Contact
•••••@sproutl.com
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Threads Styling is a fashion technology company.
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Latest Funding
$12 Million
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Industries
Fashion, Consumer Social, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Highland Europe
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Contact
•••••@threadsstyling.com
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Thriva offers a personalized at-home finger-prick blood test which enables individuals to easily track and improve health.
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Latest Funding
$4.9 Million · Series A
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Industries
Health Tech, Consumer Social, Media and Entertainement, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Target Global, Pembroke VCT
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Contact
•••••@thriva.co
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Send money abroad – always at the live exchange rate for just a flat £3 fee. All the way up to £1 million.
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Latest Funding
$3 Million · Seed
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Industries
Fintech, Mobile, Payments, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Index Ventures, Ribbit Capital, Nordstar
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Contact
•••••@atlantic.money
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CleanCo produces low and no alcohol spirits.
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Latest Funding
$9.5 Million
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Industries
Foodtech, Manufacturing, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
Lightspeed Venture Partners
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Contact
•••••@clean.co
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Five Lives specializes in building the most accessible, affordable and clinically-validated brain health platform.
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Latest Funding
$3.8 Million
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Industries
Health Tech, Hardware, Mobile, Media and Entertainement, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, FREEMIUM, SAAS
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Investors
Headline, Kima Ventures, Tiny VC, Speedinvest
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Contact
•••••@fivelives.health
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Luxury Promise is the marketplace for the world’s most exclusive & luxurious accessories powered by Artificial Intelligence
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
- Employees
-
Business Model
B2B, B2C, MARKETPLACE
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Investors
Beringea
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Contact
•••••@luxurypromise.com
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Moteefe is an e commerce platform that allows anyone to sell customized merchandise through social media.
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Latest Funding
$11 Million · Series A
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Industries
Consumer Social, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B
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Investors
Gresham House Ventures, Force Over Mass Capital, Business Growth Fund
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Contact
•••••@moteefe.com
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PANGAIA is a materials science company that brings innovations and patents into the world through lifestyle products.
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Latest Funding
$51 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Flat Capital, Northstar Ventures
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Contact
•••••@thepangaia.com
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Patch is the direct-to-consumer brand for the people who need plants most – those who live and work in the city
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Latest Funding
$3.7 Million · Seed
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Industries
Agritech, CPG & Consumer Goods, Proptech & Real Estate, Food Delivery, Ecommerce, Art
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Locations
London
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Employees
51 to 100
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Business Model
B2B, B2C
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Investors
JamJar Investments, Active Partners
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Contact
•••••@patchplants.com
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