100 Best Stockholm Ecommerce Startups to Watch in 2023 | Seedtable

100 Ecommerce Startups in Stockholm to Watch in 2023

Stockholm's Ecommerce sector is booming. This year’s list of the best 100 Stockholm Ecommerce startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.

The last update was made on March 15, 2023.

Curated by @gonsanchezs

Stockholm 10+ employees Fast-growing


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VOI Technology

VOI Technology owns, operates, and manages electric scooters for urban commuters in Stockholm.

Stockholm   251 to 500   $200 Million   $85 Million  

Balderton Capital   Creandum   Local Globe   JME Ventures   Project A Ventures   NordicNinja VC   Inbox Capital   Kreos Capital   VNV Global   Stena Sessan  

B2C  

Secure a sponsored spot for your company

Matsmart

Matsmart sells surplus food online. A major part would have been thrown away, due to packaging changes, short expiry dates or other reasons.

Stockholm   101 to 250   $140 Million   $18 Million  

Northzone   Norrsken VC  

B2B   B2C  

Secure a sponsored spot for your company

Fishbrain

Fishbrain is a mobile app, commerce platform, and social network for people who love fishing.

Stockholm   101 to 250   $60 Million   $4.5 Million  

Northzone   SoftBank Group   Industrifonden  

B2C   FREEMIUM   MARKETPLACE  

Secure a sponsored spot for your company

Instabox

Instabox is a delivery service available to select online partners where packages are delivered to smart box locations seven days a week.

Stockholm   101 to 250   $340 Million   $5 Million  

EQT Ventures  

B2B  

Secure a sponsored spot for your company

Carla

Carla creates the most convenient, transparent, and simple online platform for purchasing or leasing an electric car.

Stockholm   11 to 50   $31 Million   $3.1 Million  

Luminar Ventures   Inbox Capital   VNV Global   Bonnier Ventures  

B2C   MARKETPLACE  

Secure a sponsored spot for your company

Mathem

MatHem is an e-commerce company that combines a complete grocery store online with recipes and subscriptions for ready-made groceries.

Stockholm   251 to 500   $310 Million   $43 Million  

Investment AB Kinnevik  

B2C  

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Alex Therapeutics

AI digital CBT therapeutic platform - changing habits, changing health

Stockholm   1 to 10   $4.4 Million   $3.9 Million  

Scale Capital   Hadean Ventures  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Centra

Centra is an e-commerce software that offers complete direct-to-consumer and wholesale services for fashion and lifestyle brands.

Stockholm   51 to 100   $100 Million   $11 Million  

B2B   SAAS  

Secure a sponsored spot for your company

Babyshop

Babyshop is an online retailer where users can purchase children's clothes.

Stockholm   51 to 100   $65 Million   $16 Million  

B2C  

Secure a sponsored spot for your company

Bokadirekt

Bokadirekt is Sweden’s largest online booking provider and marketplace for primarily the health and beauty sector.

Stockholm   11 to 50   $0   $44 Million  

VNV Global  

B2C   MARKETPLACE  

Secure a sponsored spot for your company

Yabie

Yabie - One stop shop for in-store transactions and check-out. Fastest growing POS & Payment actor in Northern Europe

Stockholm   101 to 250   $54 Million   $5 Million  

NFT Ventures   Brightly Ventures  

B2B   SAAS  

Secure a sponsored spot for your company

Lassie

Lassie is a pet insurance company that offers digital pet insurance services to reduce the risk of pet injury.

Stockholm     $15 Million  

Inventure   Felix Capital   Passion Capital  

B2C  

Secure a sponsored spot for your company

xNomad

xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces

Stockholm   1 to 10   $4 Million   $110 Thousand  

Luminar Ventures   Almi Invest   Antler   Proptech Farm  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Nextory

Nextory is an online collection of e-books in pdf and audio formats.

Stockholm   1 to 10   $49 Million   $5.9 Million  

Industrifonden  

B2C   SAAS  

Secure a sponsored spot for your company

Leeroy

Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile.

Stockholm   11 to 50   $14 Million   $4.7 Million  

Almi Invest   Collector Ventures  

B2B   SAAS  

Secure a sponsored spot for your company

Barnebys

Barnebys is the world’s leading search service for vintage design, art, antiques and collectibles.

Stockholm   51 to 100   $21 Million   $6.9 Million  

Industrifonden   Inbox Capital  

MARKETPLACE   SAAS  

Secure a sponsored spot for your company

Kavall

Kavall is a grocery startup that focuses on delivering goods.

Stockholm   11 to 50   $24 Million   $5.8 Million  

Bonnier Ventures   VNV Global   Inbox Capital  

B2C  

Secure a sponsored spot for your company

Lunch.co

A marketplace platform where colleagues can buy and sell home cooked lunches at work

Stockholm   1 to 10   $690 Thousand   $110 Thousand  

Antler   Rockstart  

MARKETPLACE  

Secure a sponsored spot for your company

Tradera

Tradera is an online marketplace, connecting millions of second hand sellers and buyers.

Stockholm   51 to 100   $4.4 Million   $4.4 Million  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Fyndiq

Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters

Stockholm   51 to 100   $35 Million   $3.9 Million  

B2C  

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Hästnet

HästNet is Sweden's largest horse site with c.600 daily ads and more than 2 million visitors per month.

Stockholm   1 to 10   $0   $14 Million  

Otiva  

B2B   B2C   MARKETPLACE  

Secure a sponsored spot for your company

Caliroots

Caliroots is a streetwear fashion retail company with both retail stores and an online presence.

Stockholm   101 to 250   $5.9 Million   $2.9 Million  

B2C  

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Lifvs

Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store.

Stockholm   11 to 50   $6.4 Million   $2.3 Million  

B2C  

Secure a sponsored spot for your company

Tipser

Tipser helps publishers make money on e-commerce.

Stockholm   101 to 250   $14 Million   $1.3 Million  

B2B   SAAS  

Secure a sponsored spot for your company

Sellpy

Sellpy makes it easier than any other service to sell the things you don’t use.

Stockholm   101 to 250   $15 Million   $4.1 Million  

B2C   MARKETPLACE  

Secure a sponsored spot for your company

Beleco

Sharing furniture and bringing like-minded people together (PaaS, Marketplace)

Stockholm   11 to 50   $2.3 Million   $1.9 Million  

Almi Invest   Alfvén & Didrikson  

B2C   MARKETPLACE  

Secure a sponsored spot for your company

Fodi

Fodi is a Sweden-based online grocery shop.

Stockholm   11 to 50   $4 Million   $2.2 Million  

B2C  

Secure a sponsored spot for your company

Picsmart

Picsmart operates as a food delivery company.

Stockholm   1 to 10   $860 Thousand   $860 Thousand  

B2B   B2C  

Secure a sponsored spot for your company

Parkamo

Parkamo is an app that offers on-street parking and personal parking spaces in one app.

Stockholm   11 to 50   $2.4 Million   $2.4 Million  

B2B   B2C   MARKETPLACE  

Secure a sponsored spot for your company

Dema.ai

Dema.ai develops a no-code tool delivering actionable insights for e-commerce.

Stockholm   1 to 10   $0   $4.1 Million  

J12 Ventures  

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Apotekamo

Apotekamo is an online pharmacy marketplace, enabling traditional pharmacies an online sales channel with access to Apotekamo's traffic.

Stockholm   11 to 50   $5.8 Million   $540 Thousand  

B2B   SAAS   MARKETPLACE  

Secure a sponsored spot for your company

Fenix Begravning

Fenix Begravning is a funeral services provider founded to create a better experience of the funeral.

Stockholm   11 to 50   $2.7 Million   $710 Thousand  

Brightly Ventures  

B2C  

Secure a sponsored spot for your company

Lavendla

Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way.

Stockholm   1 to 10   $3.1 Million   $2 Million  

Bonnier Ventures   eEquity  

B2C  

Secure a sponsored spot for your company

CDLP

CDLP is a Swedish design firm that creates high-end men's essentials.

Stockholm   11 to 50   $200 Thousand   $4.8 Million  

B2C  

Secure a sponsored spot for your company

Sweef

Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production.

Stockholm   11 to 50   $3.6 Million   $3.6 Million  

eEquity  

B2C  

Secure a sponsored spot for your company

Flowlife

Recovery tech massage products

Stockholm     $1.5 Million   $1.6 Million  

B2C  

Secure a sponsored spot for your company

Airinum

The next generation urban breathing mask is now available worldwide. With free shipping.

Stockholm   1 to 10   $1.8 Million   $1 Million  

B2C  

Secure a sponsored spot for your company

ami lab

Ami Lab unveils key facial features through machine learning on a database of models.

Stockholm   1 to 10   $110 Thousand   $110 Thousand  

Antler  

B2B   SAAS  

Secure a sponsored spot for your company

Apohem

Apohem is a health care product designing company.

Stockholm   11 to 50   $2 Million   $1.9 Million  

B2C  

Secure a sponsored spot for your company

Astrid Wild

Astrid Wild is an outdoor clothing brand designed for women.

Stockholm   1 to 10   $0   $110 Thousand  

Antler  

B2C  

Secure a sponsored spot for your company

Brink Commerce

Headless eCommerce SaaS

Stockholm   11 to 50   $3.4 Million   $1 Million  

Innovation Nest   Wellstreet  

B2B   SAAS  

Secure a sponsored spot for your company

Briqpay

Briqpay provides solutions to enable and make business-to-business sales online more accessible.

Stockholm   1 to 10   $2.4 Million   $730 Thousand  

eEquity  

B2B   SAAS  

Secure a sponsored spot for your company

Brizo

Brizo is a logistics company providing same-day delivery services for brands.

Stockholm   1 to 10   $160 Thousand  

Antler  

B2B   SAAS  

Secure a sponsored spot for your company

Cevoid

Cevoid is a content platform that empowers collaborative brand-building by uploading create shoppable galleries and showcasing UGC.

Stockholm   1 to 10   $0   $320 Thousand  

B2B  

Secure a sponsored spot for your company

Envar

B2B Marketplace

Stockholm   1 to 10   $0   $100 Thousand  

Antler  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Goatlane

Goatlaneis a golf brand shoe manufacturer(goat).

Stockholm     $870 Thousand   $530 Thousand  

B2C  

Secure a sponsored spot for your company

Hyber

Hyber is the leading circular service for children’s products

Stockholm   11 to 50   $4.4 Million   $410 Thousand  

SAAS  

Secure a sponsored spot for your company

Off Script

Off Script is the best way for creators to set up their very own e-commerce, sell products they love, and help their community.

Stockholm   1 to 10   $410 Thousand   $110 Thousand  

Antler  

B2B   SAAS   MARKETPLACE  

Secure a sponsored spot for your company

Petgood

Insect-based pet food and functional pet supplies

Stockholm   1 to 10   $3 Million   $880 Thousand  

B2C  

Secure a sponsored spot for your company

Respaces

Respaces a two sided marketplace for flexible workspaces.

Stockholm   1 to 10   $110 Thousand   $110 Thousand  

Antler  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Tini Garments

Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand.

Stockholm   1 to 10   $230 Thousand   $230 Thousand  

Almi Invest  

B2C  

Secure a sponsored spot for your company

Tradebay

A B2B Marketplace for large scale fruit trading.

Stockholm   1 to 10   $1.2 Million   $110 Thousand  

Antler   FJ Labs   J12 Ventures  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Yayloh

SaaS solution to support online retailers deliver a best-in-class post-purchase experience and reduce their returns

Stockholm   1 to 10   $340 Thousand   $110 Thousand  

Antler  

B2B   SAAS  

Secure a sponsored spot for your company

Yaytrade

A global marketplace for consumers, influencers & businesses, find new and pre-owned lifestyle items and shop with anything that has a value

Stockholm   11 to 50   $3.8 Million   $1.9 Million  

MARKETPLACE  

Secure a sponsored spot for your company

Zigned

The most convenient e-signing solution for the many businesses.

Stockholm   1 to 10   $370 Thousand   $380 Thousand  

Almi Invest  

B2B   SAAS  

Secure a sponsored spot for your company

Dashl

A digital hair and beauty booking platform.

Stockholm   11 to 50   $1.9 Million   $1.3 Million  

MARKETPLACE  

Secure a sponsored spot for your company

Enkla Kassen

Enkla Kassen is a provider of food and raw ingredients delivery services intended to help healthy food consumption.

Stockholm   1 to 10   $0   $1 Million  

B2C  

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It's Re:Leased

It's Re:Leased provides subscription-based fashion rental services.

Stockholm   1 to 10   $33 Thousand   $310 Thousand  

Maki.vc  

MARKETPLACE   SAAS  

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Madden Analytics

Madden Analytics provides SaaS Business Intelligence solutions optimized for retail/e-com/wholesale brands and retailers.

Stockholm   1 to 10   $560 Thousand   $560 Thousand  

Almi Invest  

B2B   SAAS  

Secure a sponsored spot for your company

Northfork

Northfork is an online personal assistant for groceries, integrated with retailers.

Stockholm   1 to 10   $1.1 Million   $1.1 Million  

J12 Ventures  

B2B   SAAS  

Secure a sponsored spot for your company

Nudient

Nudient is a luxury brand known for its phone cases and mobile accessories.

Stockholm   11 to 50   $1.5 Million   $1.5 Million  

B2C  

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Boom Watches

Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch.

Stockholm   1 to 10   $0   $260 Thousand  

B2C  

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Panprices

Panprices enables pan-international e-commerce by creating a user experience for shopping from abroad.

Stockholm   1 to 10   $670 Thousand   $690 Thousand  

MARKETPLACE  

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Paradiset

Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices.

Stockholm   101 to 250   $49 Thousand  

Norrsken VC  

B2B   B2C  

Secure a sponsored spot for your company

Dropmed

Dropmed is the Nordic medical marketplace, enabling caregivers to purchase from vendors and manufacturers to find distributors

Stockholm   1 to 10   $380 Thousand   $59 Thousand  

B2B   SAAS   MARKETPLACE  

Secure a sponsored spot for your company

Bitlog

Bitlog delivers smart software solutions for warehousing and distribution.

Stockholm   11 to 50   $1.2 Million   $1.2 Million  

Cloud Capital  

B2B   SAAS  

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Challengermode

Accessible esports infrastructure for gamers, organizers and game developers

Stockholm   11 to 50   $18 Million  

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Urban Oasis

Building the food production platform of the future

Stockholm   1 to 10   $1.2 Million   $1.2 Million  

B2C  

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Waytobill

Waytobill is a financial company that provides point-of-sale payment plugins, payments, omnichannel, and telesales.

Stockholm   11 to 50   $0   $350 Thousand  

B2B   SAAS  

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Wedsly

Wedsly developed a platform for arranging wedding events and selling adjacent services.

Stockholm   1 to 10   $930 Thousand   $930 Thousand  

B2B   B2C   MARKETPLACE  

Secure a sponsored spot for your company

Lalaplants

Lalaplants is an online store that offers high-quality plants at fair prices.

Stockholm   1 to 10   $0   $430 Thousand  

B2C  

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Lace Laboratory

Lace Laboratory is a swedish company that provides high quality lingerie.

Stockholm   1 to 10   $2.1 Million  

B2C  

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Kaching

Kaching develops a cloud-based mobile retail platform.

Stockholm   11 to 50   $13 Million  

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Ihopa

ihopa is a sharing economy technology that enables to buy in or sell to a group of shared owners.

Stockholm   1 to 10   $60 Thousand   $60 Thousand  

B2B   MARKETPLACE  

Secure a sponsored spot for your company

Flowbox

Flowbox helps brands leverage UGC from social media throughout the buyer journey to increase engagement, social proof, and sales.

Stockholm   51 to 100   $8.3 Million  

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Elly Pistol

Elly Pistol makes dope designs from inspiration running in our veins.

Stockholm   1 to 10   $410 Thousand   $200 Thousand  

B2C  

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Morjas

Morjas is created with a desire & commitment to change the luxury shoe industry.

Stockholm   11 to 50   $0   $1.4 Million  

B2C  

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Myrqvist

Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools.

Stockholm   1 to 10   $0   $530 Thousand  

eEquity  

B2C  

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NewGlue

NewGlue is a branding marketplace connecting passionate logo designers with ambitious small businesses.

Stockholm   1 to 10   $330 Thousand  

Luminar Ventures  

MARKETPLACE  

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Prime Penguin

Prime Penguin logistics network consists of reliable and affordable e-commerce fulfillment partners (3PL) in the Nordic.

Stockholm   1 to 10   $0   $1.7 Million  

B2B   SAAS   MARKETPLACE  

Secure a sponsored spot for your company

Artportable

Artportable connects artists, photographers, and creators from all over the world and showcases the works in one platform.

Stockholm   11 to 50   $0   $630 Thousand  

Brightly Ventures  

B2C   SAAS   MARKETPLACE  

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Samtrygg

Safe market place for subletting

Stockholm   1 to 10   $600 Thousand   $630 Thousand  

MARKETPLACE  

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Scandinavian Man

Scandinavian MAN is a new platform that helps launch and market Nordic principles, personalities and brands to the world.

Stockholm   1 to 10   $430 Thousand   $430 Thousand  

Wellstreet  

B2B   B2C  

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Skinfo

SaaS, E-commerce, HealthTech

Stockholm   1 to 10   $0   $41 Thousand  

B2C   SAAS   B2B  

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Sniph

Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.

Stockholm   1 to 10   $1.8 Million   $1.1 Million  

B2C   SAAS  

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Asket

Direct to consumer company on the path to end fast consumption

Stockholm   11 to 50   $0   $790 Thousand  

B2C  

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Apprl

Apprl is a SaaS solution for performance-based influencer marketing, made for e-commerce companies.

Stockholm   11 to 50   $4.3 Million  

SAAS  

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Hubso

HUBSO is a one-stop hub for Swedish influencers who want to create their own brand.

Stockholm   1 to 10   $0  

B2B  

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Coffydoor

startup building an on-demand coffee delivery service

Stockholm   1 to 10   $0  

B2B   B2C  

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Loop54

Loop54 offers a search engine that finds results according to relevance, popularity, and the user’s personal preferences.

Stockholm   11 to 50   $600 Thousand  

B2B   SAAS  

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Dockstr

Dockstr is an online marketplace and a digital tool to buy, sell and rent equipment/material & inventory.

Stockholm   1 to 10   $580 Thousand  

MARKETPLACE  

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Whywaste

Whywaste provides a store solution where Coop can save money, time and reduce food waste.

Stockholm   1 to 10   $1 Million  

Otiva  

SAAS  

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UbiGo

UbiGo deals, packs and delivers attractive, everyday travel to major cities, organizations and businesses in a single, flexible.

Stockholm   1 to 10   $0  

B2C   SAAS   MARKETPLACE  

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Denjo Dogs

Denjo Dogs is a company managing an e-commerce for pets operation.

Stockholm   1 to 10   $290 Thousand  

B2C  

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Shewy

Shewy is a producer of vitamin-enriched chewing gums sold in retail, online and against a subscription.

Stockholm   1 to 10   $350 Thousand  

B2C   SAAS  

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Skillbreak

Skillbreak is a platform for social local learning experiences.

Stockholm   1 to 10   $39 Thousand  

Wellstreet  

MARKETPLACE  

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Ingrid

Ingrid Delivery Platform connects merchants, carriers, and consumers to create a better shopping experience for everyone.

Stockholm   51 to 100   $1.5 Million  

B2B   SAAS  

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Buddy Pet Foods

Buddy Pet Foods is a Swedish pet food company that offers subscription-based personalized pet food.

Stockholm   1 to 10   $2.3 Million  

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Crossborderit

Integrated duty and tax calculation software for any retailer webshop platform.

Stockholm   11 to 50   $0  

B2B   SAAS  

Secure a sponsored spot for your company

reve

Reve is a lifestyle marketplace that brings together content, community, and commerce.

Stockholm   1 to 10   $1.5 Million  

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