50 Ecommerce Startups in Italy to Watch (and Work for) in 2023
Ecommerce is rapidly transforming the way we think about and interact with the world around us. Across Europe, but particulartly in Italy, Ecommerce startups are pushing boundaries, fixing problems worth solving, and reshaping the contours of their industry.
As we get into the end of 2023, we've curated a list of the top Ecommerce startups in Italy that are making waves. We update this list monthly by tracking activity in our database of 17,000 technology companies in Europe and sort them dynamically using our Seedtable score, ensuring objectivity.
Changelog
Last update: December 7, 2023. Added companies, investors and rounds. See changelog .
Rankings are calculated using our Seedtable score – a 1 to 100 score that uses quantitative and qualitative data points (examples are money raised or employees over time) to signal the momentum behind a company. A score closer to 100 indicates a company worth watching closely.
Featured companies in Company

Featured
Online logistics platform for consumers and businesses.
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Latest Funding
$5.7 Million · Series A
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Employees
11 to 50
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Investors
Banca Centropadana, Intesa Sanpaolo, Italmondo, Supernova Hub
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Business Model
B2B, B2C
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
Milan
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Contact
•••••@sendabox.it
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Featured
Lending platform for SMEs.
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Latest Funding
$6.3 Million
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Employees
51 to 100
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Investors
Vertis SGR, United Ventures, United Ventures
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Business Model
B2B, MARKETPLACE
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Industries
Fintech, Ecommerce
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Locations
Milan
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Contact
•••••@credimi.com
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Featured
Logistics and customer management platform for ecommerce.
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Latest Funding
$5.3 Million · Series A
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Employees
51 to 100
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Investors
BlackSheep Ventures, CDP Venture Capital Sgr
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Business Model
B2B, SAAS
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Industries
Ecommerce, Supply Chain & Logistics
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Locations
Genova
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Contact
•••••@qapla.it
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Full list of Ecommerce startups in Italy
Online grocery delivery platform.
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Latest Funding
$21 Million
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Industries
Foodtech, Food Delivery, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C
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Investors
dPixel, Boox, P101, Primo Ventures
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Contact
•••••@cortilia.it
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Online grocery shopping marketplace.
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Latest Funding
$24 Million · Series C
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Milan
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Employees
251 to 500
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Business Model
B2C
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Investors
Verlinvest, 360 Capital, 3LB Seed Capital Srl, Custodi di successo, R-301 Capital, FITEC, Innogest Capital, Club degli Investitori, Italian Angels for Growth, DN Capital, United Ventures
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Contact
•••••@everli.com
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Online Pharmacy and Integrated Healthcare Platform
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Latest Funding
$15 Million · Series A
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Industries
Health Tech, Pharma, Sales and Marketing, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE, SAAS
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Investors
P101, HBM Partners, Healthware Ventures, LIFTT
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Contact
•••••@1000farmacie.it
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B2B distributor platform focused on fashion, decoration and home living products.
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Latest Funding
$5.9 Million
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Industries
Ecommerce, Service Industry
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Investors
Primo Ventures, Invitalia Ventures, CDP Venture Capital Sgr
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Contact
•••••@brandongroup.it
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B2B wholesale marketplace.
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Latest Funding
$2.9 Million · Seed
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Industries
Fashion, Ecommerce
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Locations
Milan
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Employees
51 to 100
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Business Model
MARKETPLACE, B2B
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Investors
Picus Capital
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Contact
•••••@mirta.com
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Grocery subscription platform.
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Latest Funding
$100 Thousand · Pre Seed
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Industries
Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Plug and Play Spain, United Ventures, B Holding, CDP Venture Capital Sgr
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Contact
•••••@babacomarket.com
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Digital marketing platform for brands.
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Latest Funding
$4.3 Million · Seed
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Industries
Data and Analytics, Sales and Marketing, Ecommerce
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Locations
Milan
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
P101
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Contact
•••••@contactlab.com
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Full Grocer in the Q-commerce space
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Latest Funding
$3 Million · Pre Seed
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Industries
Foodtech, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C
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Investors
Plug and Play Spain
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Contact
•••••@macaiapp.com
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Shampora creates hyper-personalized hair products
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Latest Funding
$3.6 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Rome
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
CDP Venture Capital Sgr
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Contact
•••••@shampora.it
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Cosaporto is a home delivery service bringing users goods from upmarket and premium shops.
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Latest Funding
$2.2 Million
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Rome
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@cosaporto.it
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eShoppingAdvisor is an information services company.
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Latest Funding
$600 Thousand · Pre Seed
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Industries
Ecommerce, CRM
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Locations
Rome
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
CDP Venture Capital Sgr
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Contact
•••••@eshoppingadvisor.com
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MyLab Nutrition is the first service in Europe for the creation of customized sport supplements.
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Latest Funding
$700 Thousand · Seed
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Industries
Health Tech, Foodtech, Sportstech, Ecommerce
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Locations
Rome
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Employees
1 to 10
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Business Model
B2B, B2C
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Investors
CDP Venture Capital Sgr
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Contact
•••••@mylabnutrition.net
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Omlet is a company that offers beautifully designed pet houses.
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Latest Funding
$44 Million
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Industries
Manufacturing, Ecommerce, ElderTech, Pet Tech
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Locations
Genoa
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@omlet.us
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Pharmacy delivery in few minutes
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Latest Funding
$1.8 Million
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Industries
Health Tech, Pharma, Ecommerce, ElderTech
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Locations
Rome
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE, B2B
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Investors
Primo Ventures
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Contact
•••••@pharmaprime.it
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Ready to Share is a SaaS startup that offers an inventory management platform that connects brands, agents, and retailers.
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Latest Funding
$120 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Milan
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE, SAAS
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Investors
20 Ventures
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Contact
•••••@r2w.it
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Out Of is a manufacturing company that provides sunglasses, photochromic and polarized lenses, snow goggles, and customized snow goggles.
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Latest Funding
$710 Thousand · Pre Seed
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Industries
Fashion, Sportstech, Manufacturing, Ecommerce, Productivity Tools, Future of Work
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Locations
Brescia
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Employees
1 to 10
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Business Model
B2C
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Investors
iN3 Ventures
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Contact
•••••@out-of.com
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Marketplace for personal stylists.
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Latest Funding
$1 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Community & Lifestyle, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@eligo.style
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Lokky focuses on more than 6 million entrepreneurs and micro-enterprises with less than 10 employees.
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Latest Funding
$1.2 Million
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Industries
Fintech, Insuretech, Ecommerce
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Locations
Milan
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@lokky.it
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Technology infrastructure as a service
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Industries
Climate Tech & Green Tech, Mobility & Transportation, Ecommerce
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Locations
Rome
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
CDP Venture Capital Sgr
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Contact
•••••@scuter.co
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WeRoad puts together solo travelers eager to discovery the world, meet new cultures, and make new friends.
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Industries
Travel Tech, Ecommerce
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Locations
Milan
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Employees
51 to 100
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@weroad.co.uk
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Winelivery is an italian e-Commerce that provides the fastest, easiest and most reliable on-demand wine and other drinks delivery service.
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Latest Funding
$2.7 Million · Series A
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@winelivery.com
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My Cooking Box is a pack that contains everything you need to prepare an Italian gourmet dish at home, according to a great chef's recipe.
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Latest Funding
$2.4 Million
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Industries
Foodtech, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@mycookingbox.it
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Sustainability as a Service, we are leader in applied sustainability in the fashion industry
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Latest Funding
$290 Thousand · Pre Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce, Productivity Tools, Future of Work
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@acbc.com
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Bowlpros refines ingredients and recipes for making bowls and accessories.
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Latest Funding
$570 Thousand · Seed
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Industries
Foodtech, Manufacturing, Ecommerce
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Locations
Milan
- Employees
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Business Model
B2B, B2C
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Contact
•••••@bowlpros.com
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CashInvoice is a Fintech operating in invoice trading of commercial credits, factoring, and purchase of credits.
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Latest Funding
$570 Thousand · Seed
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Industries
Fintech, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@cashinvoice.it
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Deesup is the first Italian marketplace for design lovers to sell and buy authentic second-hand home-design.
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Latest Funding
$1.6 Million · Series A
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Industries
CPG & Consumer Goods, Fashion, Ecommerce, Creative Tools
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Locations
Milan
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@deesup.com
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Dog Heroes delivers home recipes of fresh food, perfectly portioned to every dogs' need
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Latest Funding
$1.2 Million · Seed
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Industries
Foodtech, Manufacturing, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@dogheroes.it
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Etilika is an e commerce website for spirits and wines.
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Latest Funding
$1.3 Million
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Industries
Foodtech, Ecommerce
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Locations
Rome
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Employees
1 to 10
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Business Model
B2C, MARKETPLACE
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Contact
•••••@etilika.it
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Buy, collect and trade authentic digital sports memorabilia
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Latest Funding
$990 Thousand · Pre Seed
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Industries
Crypto & web3, Foodtech, Sportstech, Mobile, Ecommerce, Internet of Things, Supply Chain & Logistics
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Locations
Milan
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@genuino.world
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HiNelson an Italian-based online store for nautical accessories.
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Latest Funding
$1.2 Million · Seed
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Industries
Sportstech, Mobility & Transportation, Ecommerce
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Locations
Milan
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@hinelson.com
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Japal operates as an e-commerce platform.
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Latest Funding
$310 Thousand · Pre Seed
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Industries
Ecommerce
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Locations
Milan
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Employees
1 to 10
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Business Model
B2B, B2C, SAAS
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Contact
•••••@japal.it
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Lifestyle fashion marketplace.
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Latest Funding
$760 Thousand · Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@lasemaineparis.com
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Food-tech scale-up that creates semi-prepared food ingredients and complete prepared meals for professionals in the HO.RE.CA & L.O.D. sector
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Latest Funding
$1.8 Million
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Industries
Foodtech, Manufacturing, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@soul-k.com
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Menstrual Subscription Box
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Latest Funding
$770 Thousand · Seed
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Industries
Health Tech, Manufacturing, Ecommerce
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Locations
Milan
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@thisunique.com
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Buddyfit is a fitness app that offers live monthly fitness classes to help people feel strong and healthy.
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Latest Funding
$6 Million
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Industries
Health Tech, Edtech, Sportstech, Fitness, Ecommerce
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Locations
Genova
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@buddyfit.club
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We allow people to live e-mobility in the easy way keeping them always charged up, when and wherever needed, hassle-free
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Latest Funding
$1 Million · Pre Seed
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Industries
Climate Tech & Green Tech, Mobility & Transportation, Energy & Nuclear, Manufacturing, Ecommerce
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Locations
Turin
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Employees
1 to 10
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Business Model
B2B, B2C
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Investors
Plug and Play Spain, CDP Venture Capital Sgr
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Contact
•••••@reefilla.com
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SkinLabo is the fastest growing Beauty Industry Disruptor in Europe and US. Fully DTC, we make high-quality cosmetics accessible to everyone
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Latest Funding
$6.8 Million · Series B
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Turin
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Contact
•••••@skinlabo.com
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Alimentiamoci an Italian company offers easy and affordable way to shop recipe and ingredients for the recipe.
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Milan
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@planeat.eco
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Mister Worker is the online store for professionals, with more than 20,000 tools of the highest quality and from the best brands.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Milan
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@misterworker.com
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Fixool is transforming the market of services for Home and Office with AI-based technology to provide efficiency, transparency, trust.
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Industries
Ecommerce
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Locations
Milan
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Employees
1 to 10
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Contact
•••••@fixool.com
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Supermercato24 is an online delivery service transforming the way people buy groceries and home essentials.
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Industries
Foodtech, Ecommerce
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Locations
Milan
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Employees
51 to 100
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Contact
•••••@supermercato24.it
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TrovaModa.com is a digital magazine and aggregator focused on inspiration and search.
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Industries
Community & Lifestyle, Ecommerce
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Locations
Milan
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Employees
1 to 10
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Contact
•••••@trovamoda.com
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Yocabè connects apparel brands and their products with the global customers of online marketplaces.
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Industries
Ecommerce, Creative Tools
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Locations
Rome
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Employees
1 to 10
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Contact
•••••@yocabe.com
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Letsell is the first online service that allow everyone to opening and manage an online store
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Latest Funding
$1.2 Million · Seed
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Industries
Fashion, Community & Lifestyle, Ecommerce
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Locations
Turin
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@letsell.com
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Midori is an Italian cleantech startup that offers not-intrusive solutions to give people awareness on how they use energy.
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Latest Funding
$2 Million · Series A
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Industries
Climate Tech & Green Tech, Hardware, Energy & Nuclear, Manufacturing, Business Intelligence, Ecommerce
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Locations
Turin
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@it.midorisrl.eu
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Pharmercure is a home delivery service for medicines and any other product that can be purchased in a pharmacy.
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Industries
Pharma, Mobile, Food Delivery, Ecommerce, Supply Chain & Logistics
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Locations
Turin
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@pharmercure.com
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Poetronicart is a technological platform which enhance and create opportunity for artistic work and projects.
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Industries
Mobile, Ecommerce, Art
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Locations
Trieste
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@poetronicart.it
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