45 Ecommerce Startups in Amsterdam to Watch (and Work for) in 2023
Ecommerce is rapidly transforming the way we think about and interact with the world around us. Across Europe, but particulartly in Amsterdam, Ecommerce startups are pushing boundaries, fixing problems worth solving, and reshaping the contours of their industry.
As we get into the end of 2023, we've curated a list of the top Ecommerce startups in Amsterdam that are making waves. We update this list monthly by tracking activity in our database of 17,000 technology companies in Europe and sort them dynamically using our Seedtable score, ensuring objectivity.
Changelog
Last update: November 2, 2023. Updated the Investor Score. See changelog .
Rankings are calculated using our Seedtable score – a 1 to 100 score that uses quantitative and qualitative data points (examples are money raised or employees over time) to signal the momentum behind a company. A score closer to 100 indicates a company worth watching closely.
Featured companies in Company
Featured
Car buying and selling platforms.
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Latest Funding
$450 Million · Series D
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Employees
251 to 500
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Investors
ATP Private Equity Partners, TDR Capital, Goldman Sachs, GIC
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Business Model
B2B, B2C, MARKETPLACE
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Industries
Mobility & Transportation, Ecommerce
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Locations
Amsterdam
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Contact
•••••@carnext.com
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Featured
B2B checkout platform for merchants and marketplaces.
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Latest Funding
$22 Million · Debt Financing
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Employees
1 to 10
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Investors
Avellinia Capital, Kraken Ventures, Connect Ventures, Force Over Mass Capital, Antler, Volta Ventures
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Business Model
B2B, SAAS, MARKETPLACE
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Industries
Fintech, Mobile, Payments, Ecommerce
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Locations
Amsterdam
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Contact
•••••@sprinque.com
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Featured
Insurance for freelancers and small businesses.
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Latest Funding
$11 Million · Series A
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Employees
11 to 50
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Investors
Accel, Accel, BNP Paribas, Fly Ventures, Fly Ventures, Opera Tech Ventures, Frontline Ventures, Frontline Ventures, Frontline Ventures, Visionaries Club, Visionaries Club
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Business Model
B2B, B2C
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Industries
Fintech, Insuretech, Ecommerce
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Locations
Amsterdam
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Contact
•••••@insify.com
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Full list of Ecommerce startups in Amsterdam
Urban e-bikes manufacturer.
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Latest Funding
$130 Million · Series C
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Industries
CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Ecommerce
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Locations
Amsterdam
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Employees
501 to 1000
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Business Model
B2C
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Investors
Balderton Capital, Felix Capital, Slingshot Ventures
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Contact
•••••@vanmoof.com
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Ace & Tate is a designer of frames providing quality frames at a fair price, which allows users to continuously update their eyewear.
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Latest Funding
$16 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Amsterdam
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Employees
501 to 1000
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Business Model
B2C
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Investors
Global Founders Capital (GFC)
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Contact
•••••@aceandtate.com
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Online wholesale marketplace.
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Latest Funding
$20 Million · Series A
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Amsterdam
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Employees
101 to 250
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Business Model
MARKETPLACE, B2B
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Investors
Prime Ventures
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Contact
•••••@orderchamp.com
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Marketplace enabling fashion brands to open an outlet store with zero effort and all the benefits.
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Latest Funding
$120 Million
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Industries
Fashion, Ecommerce, Creative Tools
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Locations
Amsterdam
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Employees
101 to 250
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Business Model
B2C, MARKETPLACE
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Investors
Index Ventures, Eight Roads Ventures, Keadyn
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Contact
•••••@otrium.com
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Timberhub is a digital marketplace of timber trading.
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Latest Funding
$5.6 Million · Seed
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Industries
Agritech, Ecommerce
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Locations
Amsterdam
- Employees
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Business Model
B2B, MARKETPLACE
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Investors
Creandum, HV Capital, Speedinvest
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Contact
•••••@timberhub.com
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UGC beauty product reviews.
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Latest Funding
$2.7 Million · Seed
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Industries
Fashion, Consumer Social, Media and Entertainement, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Airbridge Equity Partners
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Contact
•••••@weareeves.com
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AI-driven sales & marketing platform for ecommerce brands.
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Latest Funding
$12 Million · Series A
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Industries
Travel Tech, Community & Lifestyle, Ecommerce
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Locations
Amsterdam
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Capital Mills, FJ Labs, Market One Capital
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Contact
•••••@convious.com
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Headless commerce storefront builder platform.
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Latest Funding
$5.3 Million · Seed
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Industries
Ecommerce, Creative Tools
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
HV Capital, Firstminute Capital
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Contact
•••••@instantcommerce.io
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Silverflow is a cloud-based processing platform that provides an upgrade for payment-providers to accelerate technological innovation.
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Latest Funding
$17 Million · Series A
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Industries
Fintech, Payments, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Crane Venture Partners, Inkef Capital
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Contact
•••••@silverflow.co
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Picnic is a fast-growing tech company that has developed a mass-market home delivery system for fast moving consumer goods
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Latest Funding
$710 Million · Series D
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Amsterdam
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Employees
5001 to 10000
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Contact
•••••@picnic.app
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Interior design ecommerce platform.
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Latest Funding
$10 Million · Series A
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Industries
CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
Amsterdam
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Employees
51 to 100
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Business Model
B2C, SAAS
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Investors
FJ Labs, Slingshot Ventures
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Contact
•••••@naduvi.nl
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The Next Closet is an online peer-to-peer marketplace in the Netherlands for secondhand designer clothes and accessories.
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Latest Funding
$3.6 Million
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Industries
CPG & Consumer Goods, Fashion, Sales and Marketing, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Borski Fund, 4impact
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Contact
•••••@thenextcloset.com
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Same-day sustainable delivery platform for brands.
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Latest Funding
$1.6 Million · Seed
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Industries
Climate Tech & Green Tech, Food Delivery, Mobility & Transportation, Ecommerce, Supply Chain & Logistics
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2B
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Investors
Ponooc, Shamrock Ventures, Eyos Capital
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Contact
•••••@bringly.nl
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Parfumado is an e-commerce site that deals with perfume subscription service.
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Latest Funding
$3.2 Million · Seed
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Industries
Fashion, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Borski Fund
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Contact
•••••@parfumado.com
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The Fabricant is a Digital Fashion House creating the digital-only fashion industry as a force of innovation and sustainability.
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Latest Funding
$14 Million · Series A
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Industries
Crypto & web3, Fashion, Consumer Social, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Slingshot Ventures, Borski Fund, Greenfield, 4impact
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Contact
•••••@thefabricant.com
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Winc Academy is an international education platform offering online courses for anyone to learn in-demand digital skills.
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Latest Funding
$3 Million · Seed
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Industries
Edtech, Fitness, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Dutch Founders Fund, Vivid Ventures
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Contact
•••••@wincacademy.com
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BIYU offers rental equipment services for gardening, party, cleaning, and the kitchen.
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Latest Funding
$1.9 Million
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Industries
Agritech, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Urban Impact Ventures
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Contact
•••••@biyu.world
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Cooper Pet Care - your personal vet. Anytime. Anywhere. Get instant access to certified vets via chat or video call 24/7.
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Latest Funding
$920 Thousand · Seed
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Industries
Health Tech, Fintech, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2C, MARKETPLACE
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Investors
Antler, Flyer One Ventures
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Contact
•••••@cooperpetcare.com
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On demand lifestyle marketplace
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Latest Funding
$740 Thousand · Pre Seed
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Industries
Consumer Social, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2C, FREEMIUM, MARKETPLACE
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Investors
APX, Graduate Entrepreneur Fund
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Contact
•••••@getease.com
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Katanox makes selling hotel rooms effortless
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Latest Funding
$5.7 Million · Seed
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Industries
Travel Tech, Community & Lifestyle, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, SAAS, MARKETPLACE
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Contact
•••••@katanox.com
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OpenUp provides tools and tips to help employees deal with daily mental health challenges.
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Latest Funding
$15 Million · Series A
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Industries
Health Tech, Ecommerce
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Locations
Amsterdam
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Employees
101 to 250
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Business Model
B2B
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Contact
•••••@openup.nl
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Origin is application software that provides personalized trip planning services.
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Latest Funding
$5 Million · Seed
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Industries
Fintech, Travel Tech, Mobile, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2B, B2C, SAAS
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Investors
Project A Ventures, Cavalry Ventures Management
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Contact
•••••@origin.me
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Symphony’s is a new video streaming platform with a mission to reach and touch a global audience with the most beautiful music ever created.
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Latest Funding
$6.5 Million · Seed
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Industries
Music and Audio, Video, Ecommerce, Communications, Productivity Tools
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@symphony.live
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Accel Club is a platform that is buying, operating and launching ecommerce businesses.
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Industries
Ecommerce
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Locations
Amsterdam
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Employees
101 to 250
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Business Model
B2B, B2C
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Investors
RedSeed Ventures, Flyer One Ventures
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Contact
•••••@accel.club
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Making art radically more accessible for a new generation.
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Industries
Ecommerce, Art
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Locations
Amsterdam
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Investors
Local Globe
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Contact
•••••@avantarte.com
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Quiver allows its users to share files and collaborate with complete control over who sees them, how, and when.
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Industries
CPG & Consumer Goods, Cybersecurity, Ecommerce, Developer Tools, Cloud
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B
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Investors
Force Over Mass Capital, Market One Capital, APX
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Contact
•••••@quiver.net
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Swapfiets, the bike membership.
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Industries
Mobile, Mobility & Transportation, Ecommerce
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Locations
Amsterdam
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Employees
1001 to 5000
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Business Model
B2C, MARKETPLACE
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Investors
Ponooc
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Contact
•••••@swapfiets.com
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Lalaland utilizes artificial intelligence to create models for fashion brands to show their collections for any size and skin tone.
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Latest Funding
$2.3 Million · Seed
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Industries
AI, Fashion, Data and Analytics, Business Intelligence, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@lalaland.ai
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Productpine is a do-good shopping marketplace that enables brands to collaboratively sell their products directly to consumers.
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Latest Funding
$2.8 Million · Seed
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, B2C, SAAS, MARKETPLACE
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Contact
•••••@productpine.com
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An online fitness platform for consumers & professionals in the health industry
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Latest Funding
$3.3 Million
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Industries
Health Tech, Sportstech, Ecommerce
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Locations
Amsterdam
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Employees
101 to 250
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Business Model
B2C, SAAS
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Contact
•••••@virtuagym.com
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Online platform for importers and freight forwarders.
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Latest Funding
$1.1 Million · Pre Seed
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Industries
Mobile, Mobility & Transportation, Ecommerce, Supply Chain & Logistics, Service Industry
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Contact
•••••@cargoplot.com
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Packaly offers a fully sustainable ship from store solution with own couriers
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Latest Funding
$2.6 Million · Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Food Delivery, Mobility & Transportation, Ecommerce, Supply Chain & Logistics
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@packaly.com
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The flexible car subscription on your terms.
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Latest Funding
$820 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Mobile, Mobility & Transportation, Ecommerce, Supply Chain & Logistics
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2C, SAAS, MARKETPLACE
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Contact
•••••@anyways.nl
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Local Heroes is the e-commerce platform with which easily and always order the range of local entrepreneurs via the app.
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Latest Funding
$1.2 Million · Seed
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Industries
Mobile, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2B, SAAS
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Contact
•••••@localheroesonline.com
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Mr. & Mrs. Watson is a cheese-alternative-focused plant-based food tech innovation brand and food bar.
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Latest Funding
$790 Thousand · Seed
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Industries
Foodtech, Food Delivery, Manufacturing, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Business Model
B2B, B2C
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Contact
•••••@watsonsfood.com
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The trust layer for brands’ sustainability journey
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Latest Funding
$1 Million
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Industries
Climate Tech & Green Tech, Fashion, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@renoon.com
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Yummygums is a vitamin startup.
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Latest Funding
$1.4 Million · Seed
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Industries
Health Tech, Foodtech, Manufacturing, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Business Model
B2C
-
Contact
•••••@yummygums.com
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Pixyle.ai develops image recognition software that detects fashion items in images
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Latest Funding
$1 Million
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Industries
AI, Fashion, Machine Learning, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Contact
•••••@pixyle.ai
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TBAuctions is a technology company that offers sustainable trade.
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Industries
Fintech, Ecommerce
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Locations
Amsterdam
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Employees
101 to 250
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Business Model
B2B, MARKETPLACE
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Contact
•••••@tbauctions.com
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AliveShoes lets you design, buy and sell your own footwear, completely online, in just a few minutes.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Amsterdam
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Employees
11 to 50
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Contact
•••••@aliveshoes.com
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Lieferando is a mobile app that allows you to order food at restaurants online.
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Industries
Mobile, Ecommerce
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Locations
Amsterdam
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Employees
51 to 100
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Contact
•••••@lieferando.de
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PastBook enables users to collect photos from social networks and develop personalized albums that can be printed.
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Industries
Publishing, Ecommerce
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Locations
Amsterdam
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Employees
1 to 10
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Contact
•••••@pastbook.com
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