40 CPG & Consumer Goods Startups in Stockholm to Watch (and Work for) in 2023
CPG & Consumer Goods is rapidly transforming the way we think about and interact with the world around us. Across Europe, but particulartly in Stockholm, CPG & Consumer Goods startups are pushing boundaries, fixing problems worth solving, and reshaping the contours of their industry.
As we get into the end of 2023, we've curated a list of the top CPG & Consumer Goods startups in Stockholm that are making waves. We update this list monthly by tracking activity in our database of 17,000 technology companies in Europe and sort them dynamically using our Seedtable score, ensuring objectivity.
Changelog
Last update: December 7, 2023. Added companies, investors and rounds. See changelog .
Rankings are calculated using our Seedtable score – a 1 to 100 score that uses quantitative and qualitative data points (examples are money raised or employees over time) to signal the momentum behind a company. A score closer to 100 indicates a company worth watching closely.
Featured companies in Company
Featured
Sweden's largest marketplace for health and beauty services.
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Latest Funding
$44 Million
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Employees
11 to 50
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Investors
VNV Global
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Business Model
B2C, MARKETPLACE
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Contact
•••••@bokadirekt.se
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Featured
Marketplace to sell surplus food online.
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Latest Funding
$38 Million
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Employees
101 to 250
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Investors
Northzone, Northzone, Northzone, Northzone, Northzone, Northzone, Northzone, GP Bullhound, GP Bullhound, D-Ax, GP Bullhound, GP Bullhound, Norrsken VC, Norrsken VC, Norrsken VC, Norrsken VC
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Business Model
B2B, B2C, MARKETPLACE
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Industries
Climate Tech & Green Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Contact
•••••@matsmart.se
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Featured
online furniture marketplace.
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Latest Funding
$3.6 Million
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Employees
11 to 50
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Investors
eEquity
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Business Model
B2C, MARKETPLACE
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Industries
CPG & Consumer Goods, Ecommerce, Art
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Locations
Stockholm
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Contact
•••••@sweef.se
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Full list of CPG & Consumer Goods startups in Stockholm
Volumental leverages 3D foot scans, retail purchase data, and AI to automate product recommendations and customized product creation.
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Latest Funding
$13 Million
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Industries
Hardware, CPG & Consumer Goods, Fashion, Manufacturing
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Forward VC, Walerud Ventures
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Contact
•••••@volumental.com
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AI-powered SaaS platform to improve promotion analysis for retailars.
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Latest Funding
$4 Million · Seed
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Industries
CPG & Consumer Goods, AI, Machine Learning, Data and Analytics, Sales and Marketing, Business Intelligence, CRM
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Industrifonden, DHS Venture Partners, J12 Ventures
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Contact
•••••@formulate.app
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xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces
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Latest Funding
$3.5 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Proptech & Real Estate, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
Luminar Ventures, Antler, Almi Invest, Proptech Farm
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Contact
•••••@xnomad.co
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Bookself is a social book recommendation app that lets to discover books from inspiring people.
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Latest Funding
$110 Thousand · Pre Seed
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Industries
Edtech, CPG & Consumer Goods, Mobile, Consumer Social
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C, FREEMIUM
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Investors
Antler
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Contact
•••••@bookself.app
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Direct-to-consumer and wholesale ecommerce platform for global brands.
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@centra.com
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Myrqvist is an online store that supplies shoes, sneakers, boots, socks, belts, hats, brushes, and polishing tools.
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Latest Funding
$530 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
eEquity
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Contact
•••••@myrqvist.se
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Northfork is an online personal assistant for groceries, integrated with retailers.
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Latest Funding
$1.1 Million
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
J12 Ventures
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Contact
•••••@northfork.ai
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Ridely gives riders the opportunity to develop their riding and share their passion.
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Industries
Edtech, Agritech, CPG & Consumer Goods, Sportstech, Cybersecurity, Mobile
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Investors
Almi Invest
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Contact
•••••@ridely.com
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Tini Garments is a fashion brand offering sustainable tailor-made garments made on demand.
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Latest Funding
$230 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Investors
Almi Invest
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Contact
•••••@tini.se
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A B2B Marketplace for large scale fruit trading.
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Latest Funding
$1.1 Million · Seed
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Industries
Agritech, CPG & Consumer Goods, Ecommerce, Investing
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Investors
FJ Labs, Antler, J12 Ventures
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Contact
•••••@tradebay.co
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Lifvs runs small unmanned fully-stocked convenience stores in smaller communities where today you have far to the nearest store.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@lifvs.com
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Hygglo is a peer-to-peer rental service in Sweden to make use of people things.
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Latest Funding
$910 Thousand · Pre Seed
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Industries
CPG & Consumer Goods
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Schibsted Growth
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Contact
•••••@hygglo.se
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Paradiset is a food platform built for buying healthy and sustainable food at Sweden's best prices.
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Latest Funding
$43 Thousand · Pre Seed
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, B2C
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Investors
Norrsken VC
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Contact
•••••@paradiset.com
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Scrive is a platform that provides agreement lifecycle automation powered by electronic signature and identification solutions.
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Industries
CPG & Consumer Goods, Legal Tech, Privacy and Security, Business Intelligence
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Cloud Capital
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Contact
•••••@scrive.com
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Whywaste provides a store solution where Coop can save money, time and reduce food waste.
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Industries
Climate Tech & Green Tech, Agritech, Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Investors
Otiva
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Contact
•••••@whywaste.com
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Caliroots is a streetwear fashion retail company with both retail stores and an online presence.
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Latest Funding
$1.8 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@caliroots.com
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CDLP is a Swedish design firm that creates high-end men's essentials.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@cdlp.com
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Fodi is a Sweden-based online grocery shop.
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Latest Funding
$1.8 Million · Seed
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Industries
Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@fodi.se
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Fyndiq.se - the Swedish Bargain Superstore, connecting merchants with bargain hunters
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Latest Funding
$3.9 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
51 to 100
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Business Model
B2C
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Contact
•••••@fyndiq.se
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Picsmart operates as a food delivery company.
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Latest Funding
$4 Million
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@picsmart.se
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Bitrefill offers gift cards, mobile phone refills, and lightning network services on a global scale, receiving bitcoin and cryptocurrencies.
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Latest Funding
$2 Million · Seed
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Industries
Fintech, Crypto & web3, CPG & Consumer Goods, Communications
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@bitrefill.com
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Brand of open minds. A Swedish brand with an unique concept- They supply the parts, you design the watch.
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Latest Funding
$260 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@boomwatches.com
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Cevoid is a content platform that empowers collaborative brand-building by uploading create shoppable galleries and showcasing UGC.
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Latest Funding
$320 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@cevoid.com
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Elly Pistol makes dope designs from inspiration running in our veins.
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Industries
Hardware, CPG & Consumer Goods, Fashion, Manufacturing, Community & Lifestyle, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@ellypistol.com
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Enkla Kassen is a provider of food and raw ingredients delivery services intended to help healthy food consumption.
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Latest Funding
$1 Million
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Consumer Social, Mobility & Transportation, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@enklakassen.se
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Hyber is the leading circular service for children’s products
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Latest Funding
$410 Thousand · Pre Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Fashion, Ecommerce, Productivity Tools, Future of Work, FamilyTech & Parenting
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Locations
Stockholm
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Employees
11 to 50
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Business Model
SAAS
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Contact
•••••@hyber.com
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ihopa is a sharing economy technology that enables to buy in or sell to a group of shared owners.
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Latest Funding
$480 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, Consumer Social, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
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Contact
•••••@ihopa.com
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Lace Laboratory is a swedish company that provides high quality lingerie.
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Latest Funding
$2.1 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@lacelaboratory.com
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Lalaplants is an online store that offers high-quality plants at fair prices.
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Industries
Agritech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@lala-plants.com
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Morjas is created with a desire & commitment to change the luxury shoe industry.
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Latest Funding
$1.4 Million
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Industries
Hardware, CPG & Consumer Goods, Fashion, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@morjas.com
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Orderhero is a fast-growing startup founded in Sweden with the goal to help digitalize the retail and restaurant industry.
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Latest Funding
$1.3 Million
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Industries
Foodtech, CPG & Consumer Goods, Consumer Social, Sales and Marketing, Community & Lifestyle
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@clicksys.se
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Altered is a developer of water faucet aerator technologies that reduce water consumption.
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Industries
Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Energy & Nuclear, Productivity Tools, Future of Work
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@alteredcompany.com
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Integrated duty and tax calculation software for any retailer webshop platform.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@crossborderit.com
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Denjo Dogs is a company managing an e-commerce for pets operation.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
Stockholm
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@denjodogs.com
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The ifoodbag develops an innovative bag made from a composite material that can protect chilled and frozen food as a packaging solution.
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Industries
Foodtech, Hardware, CPG & Consumer Goods, Manufacturing, Supply Chain & Logistics
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Locations
Stockholm
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Employees
11 to 50
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Business Model
B2B
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Contact
•••••@ifoodbag.se
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Rebelbirdz is a complete routine solution for your outer and inner beauty.
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Industries
CPG & Consumer Goods, Fashion
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Locations
Stockholm
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Employees
1 to 10
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Business Model
SAAS
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Contact
•••••@rebelbirdz.com
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Activate is a blog aggregator that allows for multiple blog viewing from one place.
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Industries
CPG & Consumer Goods, Community & Lifestyle
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Locations
Stockholm
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Employees
11 to 50
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Contact
•••••@try.activate.social
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