69 CPG & Consumer Goods Startups in London to Watch in 2023
London's CPG & Consumer Goods sector is booming. This year’s list of the best 69 London CPG & Consumer Goods startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 06, 2023
Featured companies in Company
Featured
Consumer tech company that develops electronics like headphones and phones.
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Latest Funding
$96 Million · Series C
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Employees
251 to 500
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Investors
Highland Europe, Highland Europe, GV, GV, GV, GV, EQT Ventures, EQT Ventures, EQT Ventures
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Business Model
B2C
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Industries
CPG & Consumer Goods
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Locations
London
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Contact
•••••@nothing.tech
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Featured
Fashion search platform that allows users to browse through thousands of online fashion stores.
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Latest Funding
$85 Million
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Employees
101 to 250
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Investors
Molten Ventures
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Business Model
B2B, B2C, MARKETPLACE
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Contact
•••••@lyst.com
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Featured
Online and brick and mortar fashion retailer founded by Clare Honrby.
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Latest Funding
$72 Million
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Employees
11 to 50
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Investors
Highland Europe
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Business Model
B2C
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Contact
•••••@meandem.com
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Full list of CPG & Consumer Goods startups in London
Oviva digitizes the treatment of type 2 diabetes and obesity through a unique behavior change platform.
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Latest Funding
$80 Million
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Industries
Health Tech, Foodtech, CPG & Consumer Goods, Ecommerce
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Locations
London
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Employees
251 to 500
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Business Model
B2B
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Investors
Eight Roads Ventures, AlbionVC, Partech Ventures, Earlybird Venture Capital
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Contact
•••••@oviva.com
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Beauty Pie mission is to bring our members the world's best beauty products at totally transparent factory cost prices.
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Latest Funding
$100 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Investors
Latitude, Balderton Capital, Index Ventures, Insight Venture Partners, General Catalyst
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Contact
•••••@beautypie.com
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Car financing platform.
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Latest Funding
$10 Million · Series A
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Industries
Fintech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
QED Investors
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Contact
•••••@carmoola.co.uk
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LoveCrafts is a start-up that builds social marketplaces for the crafts sector.
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Latest Funding
$22 Million
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Industries
CPG & Consumer Goods, Mobile, Consumer Social, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Highland Europe, Balderton Capital
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Contact
•••••@lovecrafts.com
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Harness the exponential power of your brand fans
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Latest Funding
$25 Million · Series B
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Industries
CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Eight Roads Ventures, Octopus Ventures
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Contact
•••••@mention-me.com
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Platform for businesses to manage social impact initiatives.
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Latest Funding
$11 Million · Series B
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Industries
CPG & Consumer Goods
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Mercia Asset Management, Beringea
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Contact
•••••@socialvalueportal.com
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Zapp is a grocery-delivery startup that provides on-demand delivery services 24/7.
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Latest Funding
$200 Million · Series B
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
London
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Employees
501 to 1000
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Business Model
B2C
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Investors
Lightspeed Venture Partners, Atomico, Vorwerk Ventures, 468 Capital
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Contact
•••••@tryzapp.com
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Huel provides nutritionally-complete food products.
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Latest Funding
$24 Million
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Industries
Foodtech, CPG & Consumer Goods, Manufacturing, Ecommerce
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Locations
London
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Employees
101 to 250
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Investors
Highland Europe
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Contact
•••••@huel.com
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Antavo provides a loyalty cloud platform to manage experience-based, paid, and lifestyle loyalty programs online or in-store.
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Latest Funding
$10 Million · Series A
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Industries
CPG & Consumer Goods, Sales and Marketing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Innovation Nest
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Contact
•••••@antavo.com
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Flower delivery company.
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Latest Funding
$38 Million · Series D
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Industries
CPG & Consumer Goods, Ecommerce, Creative Tools
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Catamaran, Latitude, Piper Private Equity, Index Ventures, MMC Ventures, General Catalyst, Burda Principal Investments, Samos Investments
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Contact
•••••@bloomandwild.com
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Smol is a startup that delivers to people’s homes eco-friendly laundry capsules and dishwasher tablets.
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Latest Funding
$34 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
- Employees
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Business Model
B2C, SAAS
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Investors
Latitude, Eight Roads Ventures, GV, Balderton Capital
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Contact
•••••@smolproducts.com
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Bother operates as an online grocery delivery startup.
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Latest Funding
$6 Million · Seed
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Hoxton Ventures
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Contact
•••••@webother.co.uk
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Flowerbx is an online, wholesale, flower-delivery service.
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Latest Funding
$5.5 Million · Series A
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Hambro Perks Ltd.
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Contact
•••••@flowerbx.com
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Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.
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Industries
CPG & Consumer Goods, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C, MARKETPLACE
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Investors
Hoxton Ventures
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Contact
•••••@iamfy.co
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Notpla is a sustainable packaging start-up that develops a material derived from seaweed and plants.
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Latest Funding
$13 Million · Series A
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Industries
Climate Tech & Green Tech, Agritech, CPG & Consumer Goods, Manufacturing, Ecommerce, Supply Chain & Logistics
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Astanor Ventures, DOEN Participaties
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Contact
•••••@notpla.com
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Measuring Human Response At The Speed & Scale Of AI
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Industries
CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Molten Ventures, NordicNinja VC, Karma Venture
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Contact
•••••@realeyesit.com
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Intelligent air ventilation units.
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Latest Funding
$3.2 Million · Series A
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Industries
Climate Tech & Green Tech, Hardware, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear, Navigation and Mapping, Developer Tools
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Nesta
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Contact
•••••@airex.tech
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AI powered Enterprise Net Zero Intelligence Platform - Helping enterprises to digitize and accelerate their net zero journey
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Latest Funding
$2.4 Million · Seed
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Industries
Health Tech, Govtech, CPG & Consumer Goods, Proptech & Real Estate, Energy & Nuclear, Manufacturing, Community & Lifestyle, Business Intelligence
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Sangha Capital
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Contact
•••••@faradai.ai
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Luxury Promise is the marketplace for the world’s most exclusive & luxurious accessories powered by Artificial Intelligence
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Latest Funding
$11 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
- Employees
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Beringea
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Contact
•••••@luxurypromise.com
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PANGAIA is a materials science company that brings innovations and patents into the world through lifestyle products.
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Latest Funding
$51 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Investors
Flat Capital, Northstar Ventures
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Contact
•••••@thepangaia.com
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Patch is the direct-to-consumer brand for the people who need plants most – those who live and work in the city
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Latest Funding
$3.7 Million · Seed
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Industries
Agritech, CPG & Consumer Goods, Proptech & Real Estate, Food Delivery, Ecommerce, Art
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Locations
London
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Employees
51 to 100
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Business Model
B2B, B2C
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Investors
JamJar Investments, Active Partners
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Contact
•••••@patchplants.com
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Weezy is an online supermarket platform designed for on-demand grocery shopping.
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Latest Funding
$20 Million · Series A
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
Left Lane Capital, Heartcore, DN Capital
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Contact
•••••@weezy.co.uk
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Aforza develops cloud and mobile apps for consumer goods companies.
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Latest Funding
$22 Million · Series A
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Industries
CPG & Consumer Goods, Mobile, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
DN Capital
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Contact
•••••@aforza.com
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Again is building a decentralised network of automated, micro-cleaning facilities called CleanCell.
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Latest Funding
$3.4 Million · Pre Seed
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Industries
Climate Tech & Green Tech, CPG & Consumer Goods, Mobility & Transportation, Manufacturing
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Eka Ventures
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Contact
•••••@poweredbyagain.com
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B2B SaaS pricing automation solutions.
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Latest Funding
$910 Thousand · Seed
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Industries
CPG & Consumer Goods, Business Intelligence, Ecommerce, Enterprise Software
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
ACF Investors, Nauta Capital
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Contact
•••••@blackcurve.com
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Bloobloom is an apparel and fashion firm that specializes in spectacles and sunglasses for men and women.
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Latest Funding
$3.9 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Pembroke VCT
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Contact
•••••@bloobloom.com
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Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products.
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Latest Funding
$2.9 Million · Seed
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Investors
Döhler Ventures
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Contact
•••••@bowercollective.com
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Creoate is on a mission to make wholesale work for independents.
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Latest Funding
$5 Million · Seed
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Fuel Ventures
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Contact
•••••@creoate.com
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Farfetch is an online luxury fashion retail platform.
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Latest Funding
$600 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
1001 to 5000
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Business Model
B2B, B2C
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Contact
•••••@farfetch.com
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Heat is a clothing platform intended to encourage sustainable fashion
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Latest Funding
$5 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
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Investors
Antler
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Contact
•••••@heat.io
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Oja is an online supermarket for cultural groceries and world foods. Our mission is to revolutionise access to cultural and ethnic produce.
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Latest Funding
$3.4 Million · Pre Seed
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Industries
Foodtech, CPG & Consumer Goods, Mobile, Food Delivery, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Investors
Local Globe, Tiny VC
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Contact
•••••@oja.app
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OpenSensors is an internet of things company that builds a connected world that puts people first.
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Latest Funding
$4 Million · Seed
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Industries
CPG & Consumer Goods, AI, Proptech & Real Estate, Data and Analytics, Mobility & Transportation, Energy & Nuclear, Business Intelligence, Internet of Things
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Crane Venture Partners
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Contact
•••••@opensensors.com
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The ultimate turnkey ordering solution for wholesalers
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Latest Funding
$3.2 Million
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Hoxton Ventures, Start Capital, Kima Ventures
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Contact
•••••@ordercast.io
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Plank Hardware is a direct-to-consumer home décor brand whose stylish hardware products.
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Latest Funding
$2.7 Million · Series A
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Industries
Hardware, CPG & Consumer Goods, Proptech & Real Estate, Manufacturing, Ecommerce
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Locations
London
- Employees
-
Business Model
B2C
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Investors
Beringea
-
Contact
•••••@plankhardware.com
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Enterprise Retail SaaS Tech built on Salesforce.com
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Latest Funding
$7.2 Million · Series A
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Industries
CPG & Consumer Goods, Mobile, Business Intelligence, CRM, Productivity Tools
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
-
Investors
Gresham House Ventures
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Contact
•••••@proximityinsight.com
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Purple Dot creates best-in-class pre-order experiences for e-Commerce.
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Latest Funding
$4 Million
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Industries
Fintech, CPG & Consumer Goods, Fashion, Payments, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, SAAS
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Investors
Connect Ventures, Tiny VC, AI Seed
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Contact
•••••@getpurpledot.com
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Wevat is the best way to get your tax back on shopping in the UK.
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Latest Funding
$930 Thousand · Pre Seed
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Industries
Fintech, CPG & Consumer Goods, Travel Tech, Mobile
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C
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Investors
Firstminute Capital, Entrée Capital, Portfolio Ventures
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Contact
•••••@wevat.com
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Marketplace for discount fashion.
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Latest Funding
$10 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
-
Business Model
B2C, MARKETPLACE
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Contact
•••••@secretsales.com
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Transforming commercial property valuation with data aggregation and process automation
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Latest Funding
$2.8 Million
-
Industries
CPG & Consumer Goods, Proptech & Real Estate
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Blackfinch Ventures
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Contact
•••••@edozo.com
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Smart Kiwi helps mobility companies optimize their fleet distribution to increase ridership and optimize their costs.
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Latest Funding
$290 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, AI, Machine Learning, Data and Analytics, Mobility & Transportation, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Plug and Play Spain, Startup Wise Guys
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Contact
•••••@smartkiwi.ai
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The Mothership brings the power of multichannel marketing and digital-first branding to the best consumer products.
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Latest Funding
$22 Million
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Industries
CPG & Consumer Goods, Ecommerce, Supply Chain & Logistics
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Locations
London
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Employees
11 to 50
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Business Model
B2B
-
Contact
•••••@themothership.ai
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Vinterior is the online marketplace to discover, buy and source vintage & antique furniture
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Latest Funding
$11 Million · Series A
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, MARKETPLACE
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Investors
Seedcamp
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Contact
•••••@vinterior.co
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Dropit provides a digital handsfree shopping solution for malls and central shopping districts, delivering bags from store to door.
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Latest Funding
$25 Million
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Industries
CPG & Consumer Goods, Sales and Marketing, Community & Lifestyle
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Locations
London
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Employees
11 to 50
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Contact
•••••@dropit.shop
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Bike Club provides subscription kids bike services.
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Latest Funding
$7.4 Million
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Industries
CPG & Consumer Goods, Consumer Social, Mobility & Transportation, Ecommerce, FamilyTech & Parenting
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Locations
London
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Employees
101 to 250
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Business Model
B2C, SAAS
-
Contact
•••••@bikeclub.com
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Second-hand luxury resale marketplace.
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Latest Funding
$9.3 Million · Series B
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Industries
Climate Tech & Green Tech, Fintech, CPG & Consumer Goods, Fashion, Ecommerce, Service Industry
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Locations
London
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Employees
51 to 100
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Business Model
B2C, MARKETPLACE
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Contact
•••••@cudoni.com
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The Complete Omni - Channel Retail solution, helping independents be better than ever.
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Latest Funding
$11 Million · Series A
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Industries
Fintech, CPG & Consumer Goods, Mobile, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
-
Contact
•••••@ordohq.com
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Afrocenchix formulates, manufactures and sells safe, effective products for Afro & curly hair.
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Latest Funding
$1.2 Million · Seed
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Industries
Health Tech, CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
-
Investors
BACKED VC
-
Contact
•••••@afrocenchix.com
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Dent Reality develops an augmented reality platform that helps users find their favorite products on the market.
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Latest Funding
$3.4 Million · Seed
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Industries
CPG & Consumer Goods, AR / VR, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Pi Labs, 7percent Ventures, SGH CAPITAL
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Contact
•••••@dentreality.com
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Homethings are making household products that make sense, starting with eco-friendly cleaning tablets so you can refill them at home.
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
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Investors
Antler
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Contact
•••••@gethomethings.com
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Mirthy is a wellness platform that offers a variety of online events and a social space to connect over shared interests and experiences.
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Latest Funding
$1.1 Million · Pre Seed
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Industries
CPG & Consumer Goods, Consumer Social, Community & Lifestyle
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM, MARKETPLACE
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Investors
Ascension Ventures, Ada Ventures
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Contact
•••••@mirthy.co.uk
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onHand is an on-demand volunteering app, that makes employee volunteering as easy as ordering a takeaway.
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Latest Funding
$1.4 Million · Seed
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Industries
Health Tech, CPG & Consumer Goods
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS, MARKETPLACE
-
Investors
Northstar Ventures
-
Contact
•••••@beonhand.co.uk
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Orkestro is changing the way goods are transported around cities.
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Latest Funding
$2 Million
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Industries
CPG & Consumer Goods, Mobility & Transportation, Ecommerce, Communications
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
-
Investors
Local Globe, Cherry Ventures
-
Contact
•••••@orkestro.com
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Shopscribe provides subscriptions for their products and services.
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Latest Funding
$1.1 Million · Seed
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Industries
CPG & Consumer Goods, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
-
Investors
7percent Ventures, Y Combinator
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Contact
•••••@shopscribe.com
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Slip aims to create an omnichannel and frictionless experience for Retailers and their customers.
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Latest Funding
$1 Million · Pre Seed
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Industries
CPG & Consumer Goods, Mobile, Sales and Marketing, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
-
Investors
Haatch
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Contact
•••••@tryslip.com
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Predictive population analytics for enterprise & AI virtual companion for employees
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Latest Funding
$1.2 Million
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Industries
Health Tech, CPG & Consumer Goods, AI, Data and Analytics, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, SAAS
-
Investors
Schibsted Growth
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Contact
•••••@syd.iamyiam.com
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Tuli Health is a digital health platform that provides instant access to private medical appointments and testing.
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Industries
Health Tech, CPG & Consumer Goods, Pharma
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
-
Investors
Y Combinator
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Contact
•••••@tuli.health
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The social fit & personalization platform for Fashion
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Latest Funding
$330 Thousand · Pre Seed
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Industries
CPG & Consumer Goods, AI, Fashion, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS
-
Investors
Jenson Funding Partners
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Contact
•••••@vestico.co
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The UK's largest nationwide, 15-60 minute grocery delivery service. A tech focused logistics marketplace, crowdsourcing from 10,000 drivers.
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Latest Funding
$6.2 Million · Series A
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Industries
Foodtech, CPG & Consumer Goods, Food Delivery, Mobility & Transportation, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C, MARKETPLACE
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Contact
•••••@beelivery.com
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A London, UK-based interiors brand.
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Latest Funding
$9.3 Million · Series B
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Industries
CPG & Consumer Goods, Fashion, Proptech & Real Estate, Music and Audio, Manufacturing, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@busterandpunch.com
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Provenance is the leading software solution for sustainability communications
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Latest Funding
$5.6 Million
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Industries
Climate Tech & Green Tech, Crypto & web3, CPG & Consumer Goods, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@provenance.org
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We use science and technology to make the future of clothing happen faster.
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Latest Funding
$10 Million
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Industries
CPG & Consumer Goods, Fashion, Manufacturing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2C
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Contact
•••••@vollebak.com
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Mercaux offers a checkout platform to provide customers with a frictionless shopping experience.
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Latest Funding
$14 Million
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Industries
CPG & Consumer Goods, Fashion, Enterprise Software
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Locations
London
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Employees
51 to 100
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Contact
•••••@mercaux.com
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Bezos is a fulfilment-as-a-service platform for small and medium e-commerce sellers
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Industries
CPG & Consumer Goods, Mobility & Transportation, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
7percent Ventures, Charlotte Street Capital
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Contact
•••••@bezos.ai
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Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts.
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Latest Funding
$4.8 Million
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Industries
CPG & Consumer Goods, Fashion, Ecommerce
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Locations
London
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Employees
101 to 250
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Business Model
B2C
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Contact
•••••@kickgame.co.uk
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Mayku develops tabletop machines to help streamline product development cycle.
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Latest Funding
$1.2 Million · Seed
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Industries
CPG & Consumer Goods, Manufacturing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C
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Contact
•••••@mayku.me
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NearSt is a retail technology solution that brings online shoppers into physical stores.
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Latest Funding
$2.7 Million · Seed
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Industries
CPG & Consumer Goods, Data and Analytics, Business Intelligence, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@near.st
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