69 Best Sales And Marketing Startups in London to Watch in 2025

The Definitive Seedtable Ranking of Sales And Marketing Startups in London

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 114 start-ups with an aggregate funding of $7.8b. The average funding per company in this subset is $113.6m.

Last update to the database: Feb 18, 2025. See changelog.

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6

Funding Rounds

$157.0m

Money raised

Data.ai, formerly known as App Annie, is a unified data and artificial intelligence (AI) company that combines consumer and market data to provide AI-powered insights into mobile app market data.

4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

18

Funding Rounds

$438.7m

Money raised

Cognigy is a developer of conversational AI services and products for enterprise customer contact centers.

Location:

Key people:

9

Funding Rounds

$374.3m

Money raised

Lattice is a people workforce management platform for goal management, weekly check-ins, and performance reviews.

Location:

Key people:

8

Funding Rounds

$488.0m

Money raised

Outreach is a sales engagement platform that uses artificial intelligence (AI) for predictive analytics as it relates to sales.

8

Funding Rounds

$644.9m

Money raised

Highspot provides a sales enablement platform that increases the success of sales teams across many industries.

Industries:

Location:

Key people:

3

Funding Rounds

$107.0m

Money raised

Drift is a software company offering a conversational marketing platform founded in 2015 by David Cancel.

10

Funding Rounds

$1.3b

Money raised

Mirakl is a Paris, France-based company offering software solutions for e-commerce marketplace companies.

Location:

Key people:

6

Funding Rounds

$16.4m

Money raised

Threedium creates brand experiences, drives product considerations, and delivers conversions through 3D/augmented reality technology.

Location:

Key people:

2

Funding Rounds

$350.0k

Money raised

Niftyz (formerly known as Digital Oracles) is a performance monitoring and analytics platform evaluating the operational and commercial efficacy of companies.

Location:

Key people:

5

Funding Rounds

$34.2m

Money raised

An e-commerce company with an online platform where entrepreneurs can advertise their custom merchandise brands. It was founded in 2014 and is located in London, England.

5

Funding Rounds

$383.0m

Money raised

OpenWeb, previously known as Spot.IM, is a conversation platform intended for publishers to start meaningful user discussions.

9

Funding Rounds

$777.1m

Money raised

Insider is an AI-driven omnichannel and customer engagement platform founded in 2012 by Hande Cilingir.

Location:

Key people:

6

Funding Rounds

$21.7m

Money raised

A company offering digital transformation and compliance services for firms offering financial services.

Location:

Key people:

2

Funding Rounds

$1.2m

Money raised

Blokur is a UK-based music rights administration platform for music creators and publishers.

Location:

Key people:

8

Funding Rounds

$99.3m

Money raised

Hootsuite is a social network management platform created to interact, listen and analyze results.

Key people:

1

Funding Rounds

A company with a feedback platform for businesses in Europe. It was founded in 2012 and has locations in France and England.

2

Funding Rounds

$75.0m

Money raised

Duda is a responsive website builder for digital marketing agencies, hosting companies, and online directories.

7

Funding Rounds

$93.6m

Money raised

WeGift is a smart solution for distributing gift cards at scale. They stand out for providing access to 700+ brands, bulk discounts of up to 25% off, and the ability to reclaim unspent value on expired gift cards.

Location:

Key people:

5

Funding Rounds

$201.1m

Money raised

Cognism is a B2B sales acceleration software company that provides a marketing and sales acceleration solution.

Location:

Key people:

4

Funding Rounds

$47.2m

Money raised

Black Swan's SaaS solution uses data analytics to allow brands to more accurately predict future consumer trends.

Location:

Key people:

4

Funding Rounds

$5.2m

Money raised

TextMine, formerly known as Legislate Technologies, is a London-based provider of artificial intelligence-powered knowledge-base solutions for businesses.

Key people:

1

Funding Rounds

$112.0m

Money raised

Platform that transforms complex data into intelligent operational solutions.

Location:

Key people:

2

Funding Rounds

$33.5m

Money raised

Platform for recording, transcribing, and analyzing calls and meetings in real-time to capture important data points.

3

Funding Rounds

$5.3m

Money raised

Phrasee is a London-based developer of artificially intelligence copywriting tools for corporations and marketing teams.

5

Funding Rounds

$20.4m

Money raised

Checkstep develops an AI-driven platform designed to automate the process of moderating user-generated content.

Location:

Key people:

7

Funding Rounds

$23.7m

Money raised

No Isolation is a social communication platform to combat loneliness founded in 2015 by Karen Dolva.

Location:

Key people:

4

Funding Rounds

$896.4m

Money raised

Hopin is a online events platform where people can create engaging online events that connect people around the globe.

5

Funding Rounds

$95.1m

Money raised

Attest is a company founded in 2015 by Jeremy King.

Key people:

2

Funding Rounds

$9.0m

Money raised

Spirable is a company founded in 2014 by Ger O'Meara.

5

Funding Rounds

$36.5m

Money raised

Adthena is a company founded in 2012 by Ian O’Rourke.

Key people:

2

Funding Rounds

$10.1m

Money raised

Antavo is a loyalty Management Platform for Fashion and Retail founded in 2012 by Andras Bencsik, Zsuzsa Kecsmar, Attila Kecsmar and Gábor Csarnai.

Location:

Key people:

5

Funding Rounds

$128.3m

Money raised

AI-driven headless content management platform.

5

Funding Rounds

$88.6m

Money raised

Customer data and marketing platform helps retailers increase CRM revenue with personalized messages.

1

Funding Rounds

$5.2m

Money raised

DataSine is an artificial Intelligence / Machine Learning company founded in 2015 by Igor Volzhanin.

5

Funding Rounds

$165.1m

Money raised

InfoSum provides a decentralized platform designed to remove the trust barriers between progress and privacy.

Location:

Key people:

2

Funding Rounds

$780.0k

Money raised

PowToon is a company founded in 2011 by Ilya Spitalnik.

Key people:

2

Funding Rounds

$92.5m

Money raised

Platform offering buy now, pay later solutions for e-commerce and B2B merchants.

Location:

Key people:

3

Funding Rounds

$15.5m

Money raised

Muso is a London-based cybersecurity company providing solutions for enterprises.

Location:

Key people:

3

Funding Rounds

$57.0m

Money raised

Mention Me is a London-based company founded in 2013 by Andy Cockburn.

Location:

Key people:

3

Funding Rounds

$80.3m

Money raised

YOOBIC provides a digital workplace for frontline teams.

7

Funding Rounds

$49.6m

Money raised

Ziflow is a software as a service company.

Location:

Key people:

6

Funding Rounds

$67.6m

Money raised

Admix is an in-game advertising platform founded in 2017 by Samuel Huber.

1

Funding Rounds

$3.0m

Money raised

PeerIndex is a London-based company founded in 2009.

6

Funding Rounds

$22.0m

Money raised

Abiquo is a company founded in 2006 by Diego Mariño.

3

Funding Rounds

$52.5m

Money raised

Snowplow Analytics is a London-based company founded in 2012 by Yali Sassoon.

Location:

Key people:

1

Funding Rounds

$720.0k

Money raised

Platform using AI to help retailers understand what their customers are shopping for.

Location:

Key people:

1

Funding Rounds

$11.2m

Money raised

Ordo is a London-based developer of open-banking-enabled payments services, offering users solutions for payment requests, e-commerce, point of sale, invoicing, and contact center payments for single and recurring payments.

Location:

Key people:

4

Funding Rounds

$37.0m

Money raised

MyThings is a London-based developer of conversion-drive personalized display advertising solutions for online retailers.

Location:

Key people:

3

Funding Rounds

$11.2m

Money raised

RevLifter is an AI powered technology provider helping brands increase revenue through real-time personalised offers.

1

Funding Rounds

$750.0k

Money raised

Goody is a company founded in 2014.

2

Funding Rounds

$33.5m

Money raised

Creative platform that powers mobile video ad creation for brands.

Location:

Key people:

1

Funding Rounds

$2.3m

Money raised

NumberEight is an artificial Intelligence company founded in 2018 by Abhishek Sen.

2

Funding Rounds

$42.0m

Money raised

SuperAwesome is a London-based company founded in 2013 by Tom Impallomeni.

5

Funding Rounds

$44.1m

Money raised

Measuring Human Response At The Speed & Scale Of AI

3

Funding Rounds

$92.0m

Money raised

Enabling B2B companies to deliver the moments that matter at scale through data-driven direct mail and gifting.

2

Funding Rounds

$255.0k

Money raised

Genei is a London-based software company developing an artificial intelligence-based research platform.

Location:

Key people:

3

Funding Rounds

$8.0m

Money raised

Dragonfly AI provides a brain simulation analytics platform.

Location:

Key people:

1

Funding Rounds

$8.5m

Money raised

Weengs provides all the logistics services people need to build and grow their e-commerce businesses.

Location:

Key people:

2

Funding Rounds

$9.2m

Money raised

StudyStream is a London-based software company developing a studying platform for students worldwide.

Location:

Key people:

3

Funding Rounds

$73.0m

Money raised

Impartner is a company founded in 1997 by Craig Flynn.

1

Funding Rounds

$1.5m

Money raised

Platform offering 3D and Augmented Reality visuals to show photorealistic models of products.

Location:

Key people:

3

Funding Rounds

$40.5m

Money raised

Peckwater Brands is a delivery franchise provider for kitchen operators founded in 2019 by Samuel Martin.

3

Funding Rounds

$30.0m

Money raised

Platform providing artificial intelligence-assisted tools for content creators to enhance their work.

Location:

Key people:

1

Funding Rounds

$350.0k

Money raised

On-demand grocery delivery platform. Find and shop from any local grocery store and get your order in minutes!

Location:

1

Funding Rounds

$500.0k

Money raised

Lightmeter is the first sales email delivery service. It works with existing sales tools like Apollo, HubSpot, and Salesforce. It enables salespeople to boost their reply rates and revenues, while cutting sales mail maintenance and troubleshooting to zero.

Location:

Key people:

1

Funding Rounds

$1.5m

Money raised

Customuse develops a virtual apparel design software designed to bring product ideas to life.

Location:

Key people:

2

Funding Rounds

Krowd is an artificial Intelligence company founded in 2016 by Omar Rafii.

2

Funding Rounds

$13.0m

Money raised

The Wrisk Platform helps brands co-create, launch and operate customised insurance products.

Location:

Key people:

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