18 Best Fitness Startups in London to Watch in 2025

The Definitive Seedtable Ranking of Fitness Startups in London

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 18 start-ups with an aggregate funding of $252.9m. The average funding per company in this subset is $14.1m.

Last update to the database: Feb 18, 2025. See changelog.

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3

Funding Rounds

$5.6m

Money raised

Terra is a London-based company developing an API for health, fitness, and wellness.

Location:

Key people:

1

Funding Rounds

$8.0m

Money raised

A company building a portable molecular tracker that offers instant feedback about physical performance and is starting with, but is not limited to, reporting individual cortisol and testosterone levels. It was founded in 2016 and is located in London, England.

Location:

Key people:

5

Funding Rounds

$100.0m

Money raised

Let's Do This is a London-based company founded in 2017 by Sam Browne, Alex Rose and Neil Lock.

Location:

Key people:

1

Funding Rounds

$10.0m

Money raised

Second Nature is a smartphone application that coaches and motivates diabetes patients to live a healthier lifestyle. OurPath is a lifestyle improvement programme, proven to help people reduce the risk and complications of type 2 diabetes.

Location:

5

Funding Rounds

$25.7m

Money raised

Quell is a fitness game developers founded in 2020 by Cameron Brookhouse, Lorenzo Spreafico, Doug Stidolph and Martin Tweedie.

Location:

Key people:

1

Funding Rounds

Nell Natural Elements is an artificial Intelligence company founded in 2017 by Geoff Webb.

2

Funding Rounds

$3.6m

Money raised

Habitual is a provider of weight loss solutions founded in 2019 by Napala Pratini.

Location:

Key people:

1

Funding Rounds

$12.0m

Money raised

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Key people:

1

Funding Rounds

$2.0m

Money raised

ADAY is a London-based company founded in 2015 by Nina Faulhaber.

Location:

Key people:

1

Funding Rounds

$48.3m

Money raised

Gymbox is a british fitness company founded in 2003.

Industries:

Location:

1

Funding Rounds

$4.8m

Money raised

Puresport is a natural wellness products manufacturer founded in 2018 by Adam Ashe.

Location:

Key people:

1

Funding Rounds

Nell Health is a company that provides a health platform for employers, professionals and individuals.

1

Funding Rounds

$900.0k

Money raised

Platform that enhances fitness, fosters social connections, and adds fun by organizing interactive games.

Location:

1

Funding Rounds

$3.2m

Money raised

Fiit is a fitness company that offers workout training videos and classes, athleisure wear, and more.

Industries:

Location:

2

Funding Rounds

$16.1m

Money raised

AI-driven personalized supplements provider based on blood test data.

Location:

Key people:

1

Funding Rounds

$2.8m

Money raised

Software platform provider for healthcare in the home.

Location:

Key people:

1

Funding Rounds

$5.0m

Money raised

Magic AI is an AI-powered fitness mirror manufacturer founded in 2021 by Varun Bhanot.

Key people:

1

Funding Rounds

$4.9m

Money raised

NRG Gyms is a fitness service provider founded in 2011 by Shafiq Ahmed.

Key people:

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