65 Best Fashion Startups in London to Watch in 2025

The Definitive Seedtable Ranking of Fashion Startups in London

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 66 start-ups with an aggregate funding of $1.7b. The average funding per company in this subset is $25.8m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$867.5k

Money raised

Intelistyle is a London-based artificial intelligence company founded by Michael Michelis and Kostas Koukoravas.

Location:

Key people:

1

Funding Rounds

Vollebak is a British clothing brand focusing on utilizing technology and science to construct "clothing for the future."

7

Funding Rounds

$65.0m

Money raised

EDITED is a London-headquartered retail intelligence and real-time analytics platform.

Location:

Key people:

9

Funding Rounds

$208.2m

Money raised

Depop is a mobile application for e-commerce buying, selling, or discovery of products.

Location:

1

Funding Rounds

$3.0m

Money raised

FashionTech company using Artificial Intelligence for wardrobe management

Location:

Key people:

1

Funding Rounds

A company with a feedback platform for businesses in Europe. It was founded in 2012 and has locations in France and England.

2

Funding Rounds

$53.0m

Money raised

Operator of an online personal styling platform designed to help find suitable clothes. The company's platform offers a combination of a human stylist and machine learning algorithms, where they receive personalized information from human stylists and suggestions.

Location:

Key people:

1

Funding Rounds

$5.0m

Money raised

Platform encouraging sustainable fashion through innovative clothing solutions.

5

Funding Rounds

$111.1m

Money raised

Medication and supplements provider for men’s health conditions.

Location:

Key people:

2

Funding Rounds

$12.2m

Money raised

3DLOOK is an artificial Intelligence company founded in 2016 by Vadim Rogovskiy.

3

Funding Rounds

$18.6m

Money raised

Marketplace offering the world's most exclusive and luxurious accessories, powered by Artificial Intelligence.

2

Funding Rounds

$165.0m

Money raised

Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.

Location:

2

Funding Rounds

$290.0k

Money raised

See Fashion is a company that offers an intelligent trend forecasting and website personalization that is powered by Big Data and Artificial Intelligence.

2

Funding Rounds

$179.3m

Money raised

Bump is a streetwear marketplace founded in 2017.

1

Funding Rounds

$8.5m

Money raised

Chloe + Isabel is a London-based company founded in 2011.

Location:

3

Funding Rounds

$18.2m

Money raised

Ad-Lib provides a SaaS based platform that connects creative and media workflows using AI that makes it easy to produce and optimize relevant ad creatives across all digital channels.

1

Funding Rounds

$85.0m

Money raised

Fashion search platform that allows users to browse through thousands of online fashion stores.

Location:

Key people:

4

Funding Rounds

$19.0m

Money raised

Unmade is a customizable knitwear fashion company founded in 2013.

Location:

5

Funding Rounds

$152.5m

Money raised

Fresha is a beauty and wellness booking platform founded in 2015 by William Zeqiri.

Industries:

Location:

Key people:

3

Funding Rounds

$13.7m

Money raised

Modern Synthesis is a biomaterials producer for textile industry founded in 2019 by Ben Reeve.

Location:

Key people:

1

Funding Rounds

$2.0m

Money raised

ADAY is a London-based company founded in 2015 by Nina Faulhaber.

Location:

Key people:

2

Funding Rounds

$200.0m

Money raised

Subscription service offering high-quality beauty products at factory cost prices to its members.

2

Funding Rounds

$15.2m

Money raised

Cudoni is a second-hand luxury resale marketplace founded in 2017 by James Harford-Tyrer.

Location:

Key people:

2

Funding Rounds

$16.3m

Money raised

Buster + Punch is a london, UK-based interiors brand founded in 2013.

2

Funding Rounds

$8.7m

Money raised

AI-powered search and discovery solutions provider for e-commerce.

Location:

Key people:

1

Funding Rounds

$5.4m

Money raised

A global marketplace enabling creators to monetise their brand. No risk. No waste.

Location:

2

Funding Rounds

$17.6m

Money raised

Our premium products provide solutions for sensitive skin in all its forms - whether it be dry or oily, youthful or mature.

Location:

1

Funding Rounds

Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.

2

Funding Rounds

$22.0m

Money raised

Secret Sales is a marketplace for discount fashion.

Industries:

Location:

1

Funding Rounds

$330.0k

Money raised

The social fit & personalization platform for Fashion

1

Funding Rounds

$5.3m

Money raised

HURR Limited is the UK's leading rental fashion platform.

Location:

1

Funding Rounds

$4.5m

Money raised

Checkout platform providing customers with a frictionless shopping experience.

1

Funding Rounds

Taggstar is a company founded in 2013 by Fraser Robinson.

Key people:

1

Funding Rounds

$2.9m

Money raised

Platform offering sustainable home and personal care products directly to consumers.

Location:

Key people:

1

Funding Rounds

$3.4m

Money raised

By Rotation is a the World's First Social Fashion Rental App founded in 2019.

2

Funding Rounds

$22.2m

Money raised

Skin + Me is an online dermatology service powered by experts.

Location:

3

Funding Rounds

$10.5m

Money raised

Cult Mia is a luxury retail platform founded in 2019 by Nina Briance.

Industries:

Location:

Key people:

1

Funding Rounds

$660.0k

Money raised

Provider of AI solutions for online lingerie shopping.

1

Funding Rounds

$4.6m

Money raised

Buyapowa lets brands identify the customers who already love them.

1

Funding Rounds

Pireta's unique free-form process allows conductive patterns to be added directly on to fabric, creating stretchable, breathable e-textiles.

$620.0k

Money raised

App for users to upload, view, style, and share their wardrobes with friends and fashion enthusiasts.

1

Funding Rounds

$610.0k

Money raised

Fussy is a personal care brand offering plastic-free, compostable deodorants founded in 2020.

1

Funding Rounds

$820.0k

Money raised

Marketplace app for next-generation buyers and sellers of fashion using video and live streaming.

Location:

1

Funding Rounds

$73.0m

Money raised

Me And Em is a women's luxury fashion company founded in 2007 by Clare Hornby.

Location:

Key people:

1

Funding Rounds

$3.5m

Money raised

Platform enabling gamers, crypto enthusiasts, and fashionistas to enhance their digital skins in both web2 and web3 environments.

2

Funding Rounds

$2.8m

Money raised

Process to transform waste feedstocks into biomaterials for fashion, home goods, automotive and more.

Location:

1

Funding Rounds

$3.5m

Money raised

Rstlss Ltd is a company founded in 2019.

1

Funding Rounds

$3.5m

Money raised

Digital fashion label enabling brands to access the metaverse at scale.

Industries:

Location:

1

Funding Rounds

$3.3m

Money raised

Womenswear fashion brand.

Key people:

3

Funding Rounds

$1.9m

Money raised

allergen neutral skincare - next generation clean beauty

1

Funding Rounds

$1.7m

Money raised

Skin microbiome test designed to improve human health by providing valuable insights to consumers and companies.

1

Funding Rounds

$3.9m

Money raised

Apparel and fashion firm specializing in spectacles and sunglasses for men and women.

Location:

1

Funding Rounds

$30.0m

Money raised

Nivoda is a diamond and gemstone marketplace founded in 2017.

Industries:

Location:

2

Funding Rounds

$44.0m

Money raised

Startup delivering eco-friendly laundry capsules and dishwasher tablets to people's homes.

1

Funding Rounds

$4.8m

Money raised

E-commerce platform catering to a rapidly growing global community of passionate enthusiasts.

1

Funding Rounds

$1.5m

Money raised

Manufacturer of coloured carbon fibre using sustainable colourisation materials.

1

Funding Rounds

$10.0m

Money raised

Secret Sales is a marketplace for discount fashion.

1

Funding Rounds

Secret Spa is a luxury beauty treatments...any time and any place.

$6.6m

Money raised

7879 is a jewellery house that designs contemporary pieces founded in 2021.

Industries:

Location:

1

Funding Rounds

$1.4m

Money raised

Haz is an AI-powered secondhand clothing platform founded in 2023.

1

Funding Rounds

$2.9m

Money raised

Hey Savi is an AI-powered fashion search and recommendation platform founded in 2023.

1

Funding Rounds

$12.0m

Money raised

Laced is a marketplace for premium sneakers founded in 2018.

Industries:

Location:

1

Funding Rounds

$2.0m

Money raised

Sana Jardin is a luxury fragrances online shop founded in 2017.

Industries:

Location:

1

Funding Rounds

$4.8m

Money raised

The Edit LDN is an online marketplace for limited sneakers and streetwear founded in 2020.

Industries:

Location:

1

Funding Rounds

$181.8k

Money raised

silkfred is a London-based company founded in 2011.

Location:

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