69 Best Ecommerce Startups in Us to Watch in 2025

The Definitive Seedtable Ranking of Ecommerce Startups in Us

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 164 start-ups with an aggregate funding of $7.3b. The average funding per company in this subset is $106.5m.

Last update to the database: May 27, 2025. See changelog.

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4

Funding Rounds

$477.4m

Money raised

Grove Collaborative is an online, subscription-based retailer selling natural home and health products.

Key people:

7

Funding Rounds

$66.0m

Money raised

Superplastic is a creative product and experience studio founded in 2018.

Key people:

6

Funding Rounds

$62.5m

Money raised

Avegant is California-based company developing display techologies for augmented reality experiences.

3

Funding Rounds

$16.1m

Money raised

Locale is a San Jose, California-based food delivery service.

6

Funding Rounds

$120.0m

Money raised

Daily Harvest is a New York City-based company founded in 2015 by Rachel Drori.

Key people:

2

Funding Rounds

$6.0m

Money raised

Privy is a company founded in 2011 by Ben Jabbawy.

Key people:

6

Funding Rounds

$525.0m

Money raised

Forter is a E-Commerce fraud detection platform founded in 2013 by Michael Reitblat, Liron Damri and Alon Shemesh.

Key people:

1

Funding Rounds

$2.0m

Money raised

A company offering an online food marketplace with a curated shop, home and kitchen content, and a community for kitchen and home enthusiasts.

Key people:

2

Funding Rounds

$66.5m

Money raised

Tradesy is a company founded in 2009.

2

Funding Rounds

$14.9m

Money raised

Trumaker & Co. is a San Francisco-based company.

Location:

9

Funding Rounds

$969.3m

Money raised

Farmers Business Network is a company that utilizes data to provide enterprise solutions for farmers.

4

Funding Rounds

$4.4m

Money raised

WeLoveNoCode is a platform for development website, app without code founded in 2020.

1

Funding Rounds

$40.0m

Money raised

MeUndies is a company founded in 2011 by Jonathan Shokrian.

Industries:

Key people:

3

Funding Rounds

$36.0m

Money raised

An online retail company specializing in selling hair salon products. It was founded in 2013 and is located in Oakland, California.

Key people:

2

Funding Rounds

$3.7m

Money raised

LabDoor a company providing an online marketplace for supplement products. It tests and ranks supplement and gives consumers scientific product reviews.

6

Funding Rounds

$2.0b

Money raised

SHEIN is a chinese online fashion retailer founded in 2012 by Chris Xu.

Location:

Key people:

3

Funding Rounds

$9.8m

Money raised

ecomom is a company founded in 2009 by Jody Sherman, Emily Blakeney and Roman Azuara.

7

Funding Rounds

$409.0m

Money raised

Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Key people:

3

Funding Rounds

$4.2m

Money raised

OpenBazaar is an open source decentralize marketplace that is run by the company OB1.

3

Funding Rounds

$4.3m

Money raised

Pogoseat is a United States-based company founded in 2011 by Maish Simon.

2

Funding Rounds

$3.3m

Money raised

A technology company that is enabling esports teams to monetize through its AI-powered sponsorship platform.

1

Funding Rounds

$10.0m

Money raised

WINC is a company founded in 2011.

2

Funding Rounds

$120.0m

Money raised

Goldbelly is an online marketplace for local restaurants, specialty food makers and artisans based in the United States.

Key people:

1

Funding Rounds

$80.0m

Money raised

FabFitFun is a company founded in 2010 by Sam Teller, Michael Broukhim, Daniel Broukhim and Katie Kitchens.

Key people:

3

Funding Rounds

$36.5m

Money raised

Eat Club is a food delivery founded in 2010 by Kevin Yang.

3

Funding Rounds

$76.5m

Money raised

Havenly is a company founded in 2014 by Lee Mayer, Jessie Dixon and Emily Motayed.

2

Funding Rounds

$32.0m

Money raised

An online platform for buying, selling, and creating cryptocollectables.

8

Funding Rounds

$28.7m

Money raised

Bold Metrics is a San Francisco-based company founded by Morgan Linton.

Key people:

5

Funding Rounds

$8.3m

Money raised

Skyward developed an operations management solution for commercial drone businesses. Acquired by Verizon.

Location:

Key people:

3

Funding Rounds

$1.8m

Money raised

Marketplace for buying and selling used cars directly between individuals.

5

Funding Rounds

$194.0m

Money raised

1stdibs is a company founded in 2001 by Michael Bruno.

1

Funding Rounds

$10.0m

Money raised

BlueCart is an online ordering platform that connects wholesale suppliers and buyers in the hospitality industry.

4

Funding Rounds

$407.0m

Money raised

KeepTruckin is a company founded in 2013.

2

Funding Rounds

$3.4m

Money raised

Pay By Group is a company founded in 2012 by Camilo Acosta.

1

Funding Rounds

$1.5m

Money raised

Pixlee is a company founded in 2012 by Kyle Wong, Miraj Mohsin, Jeff Zhifan Chen and Awad Sayeed.

Key people:

6

Funding Rounds

$1.9m

Money raised

An online platform offering users shipping rates and scheduling solutions.

Key people:

2

Funding Rounds

$28.0m

Money raised

Wonder OS provides the world's first Android-based platform built for seamless, all-in-one play.

4

Funding Rounds

$27.4m

Money raised

UrbanSitter is a company founded in 2011 by Hadar Wissotzky.

1

Funding Rounds

$2.5m

Money raised

SupplyHog is a company founded in 2011.

1

Funding Rounds

$12.0m

Money raised

Artificial intelligence company providing AI-powered chatbots and semantic search to boost self-service and e-commerce conversions.

Key people:

9

Funding Rounds

$174.0m

Money raised

Shippo provides a multi-carrier API and dashboard to help merchants and platforms get real-time rates, print labels, automate international paperwork, track package delivery, and verify addresses.

Industries:

Key people:

5

Funding Rounds

$226.4m

Money raised

AllTrails is the most trusted and used outdoors platform in the world, reaching 45 million people a year through alltrails.com, the AppStore and Play Store.

5

Funding Rounds

$46.9m

Money raised

Bespoke Post is a company founded in 2011 by Steven Szaronos.

Industries:

Key people:

2

Funding Rounds

$7.7m

Money raised

Chromatik is a company founded in 2010 by Matt Sandler.

7

Funding Rounds

$115.3m

Money raised

Company

1

Funding Rounds

$14.1m

Money raised

Zaarly is a company founded in 2011.

1

Funding Rounds

$30.0m

Money raised

Womply is a company founded in 2011.

2

Funding Rounds

$6.3m

Money raised

Gyft is a company offering a platform for users to purchase and manage gift cards online from their mobile phone.

2

Funding Rounds

$7.0m

Money raised

KiwiCo is a company founded in 2011 by Sandra Oh Lin.

2

Funding Rounds

$8.0m

Money raised

ShoCard is a digital identity card platform on the blockchain.

7

Funding Rounds

$16.8m

Money raised

Ninja Metrics is a company founded in 2009 by Dmitri Williams.

4

Funding Rounds

$22.6m

Money raised

GreatHorn is a Waltham, Massachusetts-based cybersecurity company developing protection products for cloud email systems.

5

Funding Rounds

$151.0m

Money raised

PerimeterX is a company founded in 2014 by Ido Safruti, Omri Iluz and Ophir Ashkenazi.

Key people:

2

Funding Rounds

$40.6m

Money raised

BabyList is a company founded in 2011 by Natalie Gordon.

Key people:

1

Funding Rounds

$65.0m

Money raised

FIGS is a company founded in 2013 by Trina Spear.

Key people:

1

Funding Rounds

$4.0m

Money raised

Galoy is a company founded by Chris Hunter.

2

Funding Rounds

$17.0m

Money raised

Umba is a financial technology company founded in 2019 by Tiernan Kennedy.

Key people:

2

Funding Rounds

$13.5m

Money raised

Spoiler Alert is a B2B technology company making a software platform for CPG brands to manage sales of excess and short-dated food inventory, recovering value and increasing sustainability.

Location:

Key people:

4

Funding Rounds

$34.9m

Money raised

Averon is a software development company creating security applications for mobile devices.

2

Funding Rounds

$7.0m

Money raised

Court Buddy is a company founded in 2015 by Kristina Jones.

1

Funding Rounds

Greentoe is a company providing an e-commerce marketplace wherein consumers make an offer for products and the site connects them to the retailers willing to accept the offer.

9

Funding Rounds

$146.2m

Money raised

TRIA Beauty is a company founded by Tobin Island.

1

Funding Rounds

$2.5m

Money raised

SaaS platform that focuses on helping consumer packaged goods brands turn one-time buyers into repeat customers

2

Funding Rounds

$239.0m

Money raised

OfferUp provides an online and mobile C2C marketplace app for people to buy and sell electronics, furniture, and cars.

2

Funding Rounds

$50.0k

Money raised

binpress is a company founded in 2010 by Eran Galperin.

2

Funding Rounds

$3.2m

Money raised

Ipsy is a United States-based company founded in 2011 by Michelle Phan.

3

Funding Rounds

$2.2m

Money raised

Graphicly is a company founded in 2009 by Micah Baldwin.

2

Funding Rounds

$15.0m

Money raised

A software company with a platform for creators to run their business. It was founded in 2019 and is located in New York City.

Key people:

4

Funding Rounds

$1.8m

Money raised

PlateJoy is a company providing an online service for customizing meal plans, grocery lists and optional grocery delivery service.

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