69 Best Ecommerce Startups in San Francisco to Watch in 2025

The Definitive Seedtable Ranking of Ecommerce Startups in San Francisco

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 257 start-ups with an aggregate funding of $23.6b. The average funding per company in this subset is $342.5m.

Last update to the database: Feb 18, 2025. See changelog.

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1

Funding Rounds

$31.0m

Money raised

An online publishing platform used by amateur and professional writers. Membership fees are used to pay writers.

1

Funding Rounds

$50.0k

Money raised

Pembient uses advances in biotechnology to fabricate horn and other wildlife products to combat the threat to endangered species.

9

Funding Rounds

$1.5b

Money raised

Faire is a curated boutique wholesale marketplace connecting local retailers with thousands of emerging and established brands.

Location:

Key people:

JSquare is a San Francisco-based company founded in 1985 by Jeff Herman.

Location:

Key people:

1

Funding Rounds

$27.5k

Money raised

Full Circle Biochar is a developer of products and technologies based on bio-charcoal for the agricultural markets.

4

Funding Rounds

$477.4m

Money raised

Grove Collaborative is an online, subscription-based retailer selling natural home and health products.

Key people:

8

Funding Rounds

$2.0b

Money raised

Allbirds is a startup company manufacturing wool footwear.

8

Funding Rounds

$963.0m

Money raised

Bolt is a technology company that has developed a shopping checkout platform for e-commerce.

8

Funding Rounds

$132.0m

Money raised

Practice Fusion is a San Francisco-based developer of electronic health record and medical practice management software.

11

Funding Rounds

$603.1m

Money raised

GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply chain industry.

Key people:

3

Funding Rounds

$115.6m

Money raised

Swiftly is a developer of a digital platform to help brands and retailers build loyalty and reach more shoppers.

Key people:

6

Funding Rounds

$468.7m

Money raised

Minted is a design marketplace that connects users with artists to help them create something one-of-a-kind.

Location:

Key people:

5

Funding Rounds

$502.3m

Money raised

A company with a car-sharing platform and hardware. It was founded in 2009 and is located in San Francisco, California.

5

Funding Rounds

$10.0m

Money raised

HVMN, previously known as Nootrobox, is an e-commerce startup that sells nootropic supplements and ketogenic products.

Location:

Key people:

5

Funding Rounds

$117.7m

Money raised

HotelTonight is a London-based company.

2

Funding Rounds

$93.5m

Money raised

Snackpass is a technology company that develops solutions for ordering food for take-out from local restaurants.

Location:

Key people:

11

Funding Rounds

$29.6m

Money raised

A company that provides a data platform for buildings and properties.

Location:

Key people:

3

Funding Rounds

$169.0m

Money raised

A company offering an enterprise workplace visitor management software platform.

4

Funding Rounds

$27.5m

Money raised

Airhouse is a San Francisco-based software company developing an e-commerce operations solution for direct-to-consumer companies.

Location:

Key people:

2

Funding Rounds

$50.7m

Money raised

JustAnswer is a San Francisco-based company founded in 2003.

2

Funding Rounds

$60.6m

Money raised

A women's bra and underwear company. It was founded in 2013 and is located in San Francisco, California.

Location:

Key people:

1

Funding Rounds

$1.5m

Money raised

Promptly is a company founded by Richard D. Titus.

3

Funding Rounds

$10.9m

Money raised

500Friends was a company developing loyalty marketing programs for brands and retailers. The company was acquired by Merkle in 2014.

3

Funding Rounds

$800.0m

Money raised

Heyday offers a digital marketplace for sellers to promote consumer products and brands.

Location:

Key people:

3

Funding Rounds

$66.9m

Money raised

An insurance technology company offering an automobile insurance consumer platform.

Location:

Key people:

1

Funding Rounds

$11.2b

Money raised

Wish (formerly ContextLogic) is a company providing an e-commerce platform that allows users to shop for discounted products and have them delivered to their homes. It was founded in 2011 and is located in San Francisco, California.

2

Funding Rounds

An inventory financing platform. It was founded in 2014 and is located in San Francisco, California.

1

Funding Rounds

Asseta is a company providing an online marketplace for used capital equipment and parts.

1

Funding Rounds

$38.0m

Money raised

Digital Assistant for business operations powered by Artificial Intelligence

9

Funding Rounds

$309.0m

Money raised

A consumer company providing customers with the latest in Asian beauty products, culture and trends.

1

Funding Rounds

$9.3m

Money raised

BandPage is a distributed marketplace for musicians to engage and market to fans across music services across the world

1

Funding Rounds

42 Technologies Inc. is a cloud-based business-to-business predictive analytics platform for retailers. It consolidates point of sale data to allow retailers to leverage data across various platforms and more easily identify key trends among customers and sales.

6

Funding Rounds

$175.5m

Money raised

Good Eggs is an online grocery delivery service based in the Bay Area, offering fresh local produce, weeknight meal kits, everyday staples, and wine, beer, and spirits .

3

Funding Rounds

$90.3m

Money raised

A software company that allows users to start an email newsletter that makes money from subscriptions.

Location:

Key people:

2

Funding Rounds

$22.5m

Money raised

June is a consumer electronics company making home automation products, most notably a smart oven called the June Oven.

Location:

Key people:

1

Funding Rounds

$12.0m

Money raised

Tealeaf was a data analytics business. It was acquired by IBM, then later sold as part of IBM Marketing to Centerbridge Partners as Acoustic Experience Analytics.

5

Funding Rounds

$126.2m

Money raised

Lively is a company providing health savings accounts for individuals founded in 2016 by Shobin Uralil.

Key people:

1

Funding Rounds

Proven Skincare is a company founded by Amy Zaoshi Yuan.

2

Funding Rounds

$3.7m

Money raised

LabDoor a company providing an online marketplace for supplement products. It tests and ranks supplement and gives consumers scientific product reviews.

3

Funding Rounds

$43.3m

Money raised

Path is a social network founded in 2018 by Shawn Fanning.

Location:

Key people:

5

Funding Rounds

$22.2m

Money raised

Swiftype is a company building search software for enterprises, websites and applications. It participated in the W12 cohort of Y Combinator.

5

Funding Rounds

$34.0m

Money raised

ViSenze is an Artificial Intelligence company founded in Singapore, as part of NExT, a joint research centre between the National University of Singapore and Tsinghua University of China.

Key people:

5

Funding Rounds

$114.6m

Money raised

A software company offering a platform for creating eCommerce websites.

Key people:

12

Funding Rounds

$129.4m

Money raised

RichRelevance, now Algonomy, is an Experience Personalization company.

Location:

Key people:

6

Funding Rounds

$125.4m

Money raised

Munchery is the operator of a recipe website where users can search recipes, find cooking tutorials, and a glossary of cooking terms. Based in San Francisco, Munchery originally opened in 2011 as a pre-made meal delivery company that closed in 2019.

3

Funding Rounds

$66.5m

Money raised

A technology company offering an online platform for benefits and human resources.

Key people:

1

Funding Rounds

$4.5m

Money raised

Canal is an emerging e-commerce platform that allows online businesses to casually partner with other similar businesses by promoting that brand's products on their own site. Canal was founded in 2021 and is based in San Francisco, California.

Industries:

Key people:

3

Funding Rounds

$46.0m

Money raised

A technology company offering an online marketplace for order fulfilment.

9

Funding Rounds

$352.2m

Money raised

Netlify is a San Francisco-based website hosting and publishing company.

Location:

Key people:

2

Funding Rounds

$46.0m

Money raised

Printify is a marketplace connecting online merchants to major print on demand and dropshipping manufacturers worldwide.

Location:

Key people:

6

Funding Rounds

$789.0m

Money raised

Tradeshift is a company providing a B2B platform for electronic invoicing, workflow and supplier financing for enterprises.

Location:

Key people:

2

Funding Rounds

$3.3m

Money raised

A technology company that is enabling esports teams to monetize through its AI-powered sponsorship platform.

1

Funding Rounds

$35.0m

Money raised

A philanthropic e-commerce company with a focus on women's clothing. It was founded in 2017 and is based in the United States.

Key people:

2

Funding Rounds

$51.5m

Money raised

Yummy is a Caracas, Venezuela-based company developing a food delivery super-app and a quick commerce platform for the LatAm market.

Location:

Key people:

2

Funding Rounds

$6.8m

Money raised

Xola is a San Francisco-based company founded in 2011 by J. Scott Zimmerman.

5

Funding Rounds

$225.0m

Money raised

One Kings Lane is a San Francisco-based company founded in 2009 by Alison G Pincus.

Industries:

Location:

Key people:

3

Funding Rounds

$22.6m

Money raised

Brit + Co is a digital media and commerce company founded in 2011 by Brit Morin.

Location:

Key people:

1

Funding Rounds

$1.0m

Money raised

Soldsie is a San Francisco-based company founded in 2012.

5

Funding Rounds

$20.8m

Money raised

Artificial Intelligence company providing a Facebook Messenger bot for ecommerce sales.

Key people:

3

Funding Rounds

$116.0m

Money raised

Shift is an online, peer-to-peer, marketplace for buying and selling used cars.

2

Funding Rounds

$32.0m

Money raised

An online platform for buying, selling, and creating cryptocollectables.

8

Funding Rounds

$28.7m

Money raised

Bold Metrics is a San Francisco-based company founded by Morgan Linton.

Key people:

7

Funding Rounds

$80.0m

Money raised

Inkling is a company that develops a mobile learning enablement platform for businesses.

Location:

Key people:

1

Funding Rounds

$12.5m

Money raised

Underground Cellar is a company offering an online marketplace for discovering and purchasing premium wine.

Location:

Key people:

9

Funding Rounds

$409.0m

Money raised

Zūm is a company that partners with schools to provide transportation for children.

Key people:

4

Funding Rounds

$407.0m

Money raised

KeepTruckin is a company founded in 2013.

2

Funding Rounds

$3.4m

Money raised

Pay By Group is a company founded in 2012 by Camilo Acosta.

3

Funding Rounds

$45.7m

Money raised

A technology company providing payments collection APIs for businesses in Southeast Asia.

Key people:

3

Funding Rounds

$110.0m

Money raised

Super is a company founded in 2015 by Jorey Ramer.

Key people:

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