30 Best Crm Startups in London to Watch in 2025

The Definitive Seedtable Ranking of Crm Startups in London

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 30 start-ups with an aggregate funding of $646.8m. The average funding per company in this subset is $21.6m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$72.4m

Money raised

AI-powered customer relationship management (CRM) software provider.

Industries:

Location:

Key people:

5

Funding Rounds

$201.1m

Money raised

Cognism is a B2B sales acceleration software company that provides a marketing and sales acceleration solution.

Location:

Key people:

4

Funding Rounds

$8.4m

Money raised

Log my Care is a digital platform for social care providers founded in 2017 by Sam Hussain.

Location:

Key people:

5

Funding Rounds

$88.6m

Money raised

Customer data and marketing platform helps retailers increase CRM revenue with personalized messages.

3

Funding Rounds

$7.2m

Money raised

Anyone is an audio app for advice on-demand that's setting out to reinvent the phone book as we know it. All voice calls are 1:1 and five minutes long - short enough to connect with someone without having to go through their inbox or calendar, and structured enough to get advice around a specific topic. This creates direct access to inspiring but busy people who are finally able to pick up the phone - either for a set price per call, or just because they want to give back.

Location:

4

Funding Rounds

$43.0m

Money raised

Stacker turns spreadsheets into internal apps and customer portals

Location:

Key people:

4

Funding Rounds

$26.0m

Money raised

Platform that offers solutions for managing flexible and hybrid work environments.

Location:

Key people:

1

Funding Rounds

$500.0k

Money raised

Lightmeter is the first sales email delivery service. It works with existing sales tools like Apollo, HubSpot, and Salesforce. It enables salespeople to boost their reply rates and revenues, while cutting sales mail maintenance and troubleshooting to zero.

Location:

Key people:

2

Funding Rounds

$2.4m

Money raised

The AI assistant that amplifies your abilities at work - Stop writing notes, updates and reports - Get your AI to do it.

Location:

Key people:

2

Funding Rounds

$4.0m

Money raised

Avnio provides AI-powered solutions for RFP Automation and PreSales Operations.

2

Funding Rounds

$20.0m

Money raised

Platform that connects customers with qualified experts to solve customer service inquiries on-demand.

1

Funding Rounds

$2.0m

Money raised

Supercharge your full B2B sales cycle using personalised and collaborative Pods. Think microsites for salespeople.

2

Funding Rounds

$9.0m

Money raised

Proximity Insight is an enterprise Retail SaaS Tech built on Salesforce.com founded in 2018.

2

Funding Rounds

$34.0m

Money raised

Provar is a test automation designed for Salesforce founded in 2011.

1

Funding Rounds

$500.0k

Money raised

Openline makes it easy to get a complete 360-degree view of your customers. We bring together behavioral, demographic, transactional, conversational, and social data to give you the most comprehensive view of your customer relationship.

3

Funding Rounds

$66.0m

Money raised

PolyAI is a machine learning platform for conversational AI founded in 2017.

1

Funding Rounds

$6.6m

Money raised

Surfboard provides scheduling and building workforce management through customer service software.

1

Funding Rounds

$450.0k

Money raised

Digital loyalty wallet & CRM platform for hospitality businesses and customers.

1

Funding Rounds

$25.0m

Money raised

Deskpro is a knowledge management and help desk platform founded in 2002.

Location:

1

Funding Rounds

$280.0k

Money raised

Communications platform integrating voice and text to create automated, multi-channel contact strategies.

Location:

1

Funding Rounds

$910.0k

Money raised

Platform that uses AI to power conversational assistants for businesses, creating efficiencies.

1

Funding Rounds

$2.7m

Money raised

Platform connecting customer-facing teams' tools like Google Drive, Notion, and Slack with smart search and analytics.

1

Funding Rounds

$10.5m

Money raised

Provider of an enterprise voice processing system for the salesforce ecosystem.

Key people:

1

Funding Rounds

$3.3m

Money raised

Provider of advanced booking, marketing, CRM, and loyalty solutions for the hospitality sector.

Key people:

1

Funding Rounds

$1.0m

Money raised

Personalization platform that boosts sales, enhances customer engagement, and offers insights into customer behavior.

Location:

1

Funding Rounds

$5.6m

Money raised

Cloud-based software for ticketing, marketing, and fundraising designed specifically for the arts.

1

Funding Rounds

$400.0k

Money raised

A digital tool that automates vendor onboarding for estate agents.

1

Funding Rounds

$500.0k

Money raised

Cloud-based system providing a unified contact center for multiple communication channels.

1

Funding Rounds

$1.0m

Money raised

Zelt is an HR management platform founded in 2016.

1

Funding Rounds

$3.4m

Money raised

Platform for insurance businesses to offer a seamless customer experience across all lines and channels.

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