60 Adtech Startups in London to Watch in 2023
London's Adtech sector is booming. This year’s list of the best 60 London Adtech startups is an eclectic mix of hyper-growth scaleups, small creative startups and everything in between.
Last update: September 08, 2023
Featured companies in Company
Featured
WeGift provides a digital incentives platform to help brands engage with customers.
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Latest Funding
$29 Million
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Employees
101 to 250
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Investors
Unilever Ventures, Unilever Ventures, AlbionVC, CommerzVentures, CommerzVentures, Stride VC, Stride VC, Element Ventures
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Business Model
B2B, SAAS
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Industries
Fintech, Adtech, Media and Entertainement, Payments, Ecommerce
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Locations
London
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Contact
•••••@wegift.io
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Featured
Harness the exponential power of your brand fans
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Latest Funding
$25 Million · Series B
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Employees
101 to 250
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Investors
Eight Roads Ventures, Octopus Ventures
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Business Model
B2B, SAAS
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Industries
CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Contact
•••••@mention-me.com
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Featured
Permutive is a publisher-focused data management platform.
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Latest Funding
$75 Million · Series C
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Employees
51 to 100
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Investors
SoftBank Group, Octopus Ventures, EQT Ventures, Octopus Ventures, EQT Ventures
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Business Model
B2B, SAAS
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Industries
Adtech, Media and Entertainement, Publishing
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Locations
London
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Contact
•••••@permutive.com
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Full list of Adtech startups in London
AI-powered mobile ad platform.
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Latest Funding
$2.5 Million · Series A
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Industries
Adtech, Mobile, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Mercia Asset Management, QVentures
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Contact
•••••@adludio.com
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Admix is the first programmatic monetisation platform for in-game advertising
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Latest Funding
$25 Million · Series B
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Industries
Gaming, Adtech
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Rocket Capital, Notion Capital, Force Over Mass Capital, Sure Valley Ventures, Speedinvest
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Contact
•••••@admixplay.com
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A Global Creator Economy Company.
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Latest Funding
$15 Million · Series A
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Industries
Adtech, Sales and Marketing
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Locations
London
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Employees
51 to 100
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Business Model
B2B, MARKETPLACE
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Investors
Firstminute Capital, Bonnier Ventures
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Contact
•••••@kyra.com
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Black Swan provides a SaaS solution that uses data analytics to allow brands to more accurately predict future consumer trends.
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Latest Funding
$19 Million
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Industries
Adtech, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
AlbionVC
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Contact
•••••@blackswan.com
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Genflow is a platform that allows influencers to own their own audience and build their own brands.
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Latest Funding
$11 Million
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Industries
Adtech, Sales and Marketing
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Locations
London
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Employees
51 to 100
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Business Model
B2B
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Investors
Business Growth Fund
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Contact
•••••@genflow.com
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ID5 is an independent shared identity infrastructure for ad tech platforms and premium publishers
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Latest Funding
$6 Million · Series A
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Industries
Adtech, Privacy and Security, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
360 Capital
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Contact
•••••@id5.io
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Measuring Human Response At The Speed & Scale Of AI
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Industries
CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Molten Ventures, NordicNinja VC, Karma Venture
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Contact
•••••@realeyesit.com
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Turtl is a SaaS cloud-based content automation platform that enables businesses to personalize interactive content at scale.
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Latest Funding
$17 Million · Series A
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Octopus Ventures
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Contact
•••••@turtl.co
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proSapient is a research platform that gathers networks of insights from executives and SMEs via global consultations and surveys.
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Latest Funding
$10 Million · Series A
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Industries
Adtech, Media and Entertainement, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
101 to 250
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Business Model
B2B, SAAS
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Investors
Smedvig Capital
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Contact
•••••@prosapient.com
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Zephr is a technology platform for media companies to grow their subscription revenue.
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Latest Funding
$8 Million · Series A
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Industries
Adtech, Publishing, Sales and Marketing
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Investors
Nauta Capital
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Contact
•••••@zephr.com
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Consumer rewards platform.
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Latest Funding
$820 Thousand · Seed
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Industries
Gaming, Adtech
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Locations
London
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Employees
11 to 50
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Business Model
MARKETPLACE
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Investors
Triple Dragon
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Contact
•••••@gamestaketechnologies.com
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Podcast publishing solutions for both enterprises and consumer
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Latest Funding
$3 Million
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Industries
Adtech, Music and Audio, Sales and Marketing, Podcast
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Locations
London
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Employees
11 to 50
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Business Model
B2B, B2C, SAAS
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Investors
Pembroke VCT, Haatch
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Contact
•••••@auddy.co
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Monetizing mobile games non-intrusively using audio ads! AudioMob are the creators of Audio Enhanced Banners & Rewarded Audio
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Latest Funding
$14 Million · Series A
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Industries
Gaming, Adtech, Media and Entertainement
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Investors
Lightspeed Venture Partners, Atomico, Supernode Global
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Contact
•••••@audiomob.com
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GWI is a supplier of target audience insight to the global marketing industry.
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Latest Funding
$180 Million · Series B
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Industries
Adtech, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
251 to 500
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Business Model
B2B, SAAS
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Contact
•••••@gwi.com
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Nozzle.ai is an eCommerce and advertising optimization platform for Amazon.
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Latest Funding
$2.1 Million · Series A
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Industries
Adtech, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Parkwalk Advisors
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Contact
•••••@nozzle.ai
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OnePulse is a mobile app that connects people and businesses with opinions and reward them through PayPal.
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Latest Funding
$2.2 Million
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Industries
Adtech, Mobile, Media and Entertainement, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
11 to 50
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Business Model
B2B
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Investors
Blackfinch Ventures
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Contact
•••••@onepulse.com
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Creating innovative technologies for voice commerce, enabling voice transactions. Bringing the power like Adwords has to audio advertising.
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Latest Funding
$2 Million · Seed
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Industries
Adtech, Music and Audio, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS, MARKETPLACE
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Investors
Shape VC
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Contact
•••••@adtonos.com
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InfoSum provides a decentralized platform designed to remove the trust barriers between progress and privacy.
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Latest Funding
$65 Million · Series B
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Industries
Adtech, Data and Analytics, Privacy and Security, Business Intelligence
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@infosum.com
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Rabble is a privately held company that boost your fitness levels, meet people and have fun by joining a Rabble game.
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Latest Funding
$900 Thousand · Pre Seed
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Industries
Health Tech, Adtech, Fitness, Mobile, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Inbox Capital
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Contact
•••••@joinrabble.com
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Threedium enables the digitization of physical products that can be sold as 3D NFTs and fulfilled in physical form or in the metaverse.
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Latest Funding
$2.1 Million · Seed
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Industries
AR / VR, Adtech, Manufacturing, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
High-Tech Gründerfonds
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Contact
•••••@threedium.co.uk
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Creative workflow platform.
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Latest Funding
$20 Million · Series A
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@ziflow.com
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Bidstack empowers brands to place advertising into spaces that sit naturally within video games.
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Latest Funding
$11 Million
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Industries
Gaming, Adtech, Media and Entertainement
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@bidstack.com
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Evidently is a creative agency that renders content, digital campaigns, animation and brand planning services.
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Latest Funding
$1 Million
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Industries
Adtech, Data and Analytics, Sales and Marketing, Business Intelligence, Creative Tools
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Atomico, Y Combinator
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Contact
•••••@evidently.com
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Glimpse Protocol delivers accurate digital ads with zero data disclosed.
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Latest Funding
$1.8 Million · Seed
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Force Over Mass Capital
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Contact
•••••@glimpseprotocol.io
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Search all the secondhand, rent and repair sites in one click!
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Latest Funding
$720 Thousand · Pre Seed
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Industries
Adtech, Mobile, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, FREEMIUM, MARKETPLACE
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Investors
Haatch
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Contact
•••••@asklomafirst.com
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PubX empowers Publishers to make more money from their programmatic advertising via an AI-powered dynamic floor pricing tool.
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Latest Funding
$500 Thousand · Pre Seed
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
Force Over Mass Capital, Concept Ventures, Haatch
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Contact
•••••@pubx.ai
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Studiospace is a growth platform for independent agencies and their pioneering leaders.
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Latest Funding
$1.7 Million · Seed
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Investors
Fuel Ventures
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Contact
•••••@studiospace.com
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Powering Creative Effectiveness
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Latest Funding
$6 Million · Series A
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Industries
Adtech, Media and Entertainement, Video, Sales and Marketing, Internet of Things, Communications, CRM
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@ad-lib.io
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ProQuo is a marketing & consumer insights technology that tracks brands, tests creative ideas and helps teams take actions that power growth
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Latest Funding
$7 Million
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Industries
Adtech, Media and Entertainement, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@proquoai.com
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Influencer Marketing, Powered by Science.
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Latest Funding
$5.1 Million
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
101 to 250
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Business Model
B2B
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Contact
•••••@tailify.com
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Vidsy is the creative technology engine powering mobile video ad creation for brands.
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Latest Funding
$17 Million
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Industries
Adtech, Mobile, Media and Entertainement, Video, Sales and Marketing, Communications
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Locations
London
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Employees
51 to 100
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Business Model
B2B, SAAS
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Contact
•••••@vidsy.co
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We help the world's leading organisations stay ahead of the game through audience collaboration.
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Industries
Adtech, Mobile, Media and Entertainement, Data and Analytics, Sales and Marketing, Community & Lifestyle, Business Intelligence
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Ascension Ventures, Portfolio Ventures
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Contact
•••••@bulbshare.com
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CONCURED uses Artificial Intelligence to show marketers exactly what topics drive engagement, and what to write about next.
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Industries
AI, Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
QVentures
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Contact
•••••@concured.com
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Humant Life repurposes old content by influencers into stock videos to license to publishers/advertisers.
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Industries
Adtech, Media and Entertainement, Video, Sales and Marketing, Communications
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Investors
APX
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Contact
•••••@humant.life
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A single programmatic platform that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale.
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Industries
Adtech, Media and Entertainement, Video, Sales and Marketing, Business Intelligence, Communications
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Investors
Notion Capital, ACF Investors
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Contact
•••••@scoota.com
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Ambassadors - engage with brands to earn money, freebies and other rewards. Brands - harness the power of passionate customers and fans.
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Latest Funding
$4.6 Million
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Industries
CPG & Consumer Goods, Adtech, Consumer Social, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Contact
•••••@brandbassador.com
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Buzzbike is launching a tech-driven cycle scheme for London, creating a new sponsorship platform for brands.
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Latest Funding
$2.2 Million
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Industries
Adtech, Mobility & Transportation, Manufacturing, Sales and Marketing, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C, SAAS, MARKETPLACE
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Contact
•••••@buzzbike.cc
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Contact is the place where creatives manage their career and get paid.
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Latest Funding
$1.9 Million · Seed
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Industries
Fashion, Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Contact
•••••@contact.xyz
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Good-Loop converts advertising money into charitable donations - whilst delivering 70% higher engagement for the advertiser. Win-win : )
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Latest Funding
$6.1 Million · Series A
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Industries
Fintech, Adtech, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@good-loop.com
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Enterprise-grade video streaming solution for companies looking to stream copy-protected content to millions of users
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Latest Funding
$5 Million · Seed
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Industries
Adtech, Video, Communications, Productivity Tools
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@lamin.ar
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Ostmodern is a creative strategic firm that stays abreast of the latest technological trends in developing digital media products.
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Latest Funding
$2.8 Million
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Industries
Adtech, Media and Entertainement, Video, Sales and Marketing, Communications
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Locations
London
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Employees
101 to 250
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Business Model
B2B
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Contact
•••••@ostmodern.co.uk
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Dragonfly AI is a predictive visual analytics platform that simulates how attention works in the brain to show what the audience sees first.
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Latest Funding
$3.9 Million · Series A
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Industries
AI, Adtech, Machine Learning, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS
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Contact
•••••@dragonflyai.co
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A global marketplace enabling creators to monetise their brand. No risk. No waste.
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Latest Funding
$5.4 Million
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Industries
Fintech, CPG & Consumer Goods, Fashion, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Contact
•••••@everpress.com
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Personalised celebrity video messages and live experiences
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Latest Funding
$1.8 Million · Pre Seed
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Industries
Adtech, Music and Audio, Media and Entertainement, Video, Sales and Marketing, Communications
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Contact
•••••@thrillz.co.uk
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Beacon powered loyalty app and SaaS/CRM system for hospitality businesses and customers
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Latest Funding
$1.1 Million · Seed
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Industries
Foodtech, Hardware, Adtech, Mobile, Consumer Social, Manufacturing, Sales and Marketing, CRM
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@embargoapp.com
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SaaS marketplace, clean room technology, full transparency, privacy and data compliance at scale
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Latest Funding
$1 Million · Pre Seed
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Industries
Adtech, Media and Entertainement, Sales and Marketing, Developer Tools, Cloud
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Locations
London
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Employees
1 to 10
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Business Model
B2B, SAAS, MARKETPLACE
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Contact
•••••@evorra.com
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Fanvue, an all-new platform aiming to shape the future of content monetisation.
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Latest Funding
$1 Million
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Industries
Adtech, Sales and Marketing, Creative Tools
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE
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Contact
•••••@fanvue.com
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We provide powerful immersive brand experience & data platform which allows brands & retailers to link offline customers to online profiles
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Latest Funding
$1.5 Million
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Industries
Adtech, Machine Learning, Sales and Marketing, Business Intelligence
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Locations
London
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Employees
11 to 50
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Business Model
B2B, MARKETPLACE, SAAS
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Contact
•••••@ksubaka.com
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Maison Sport is a marketplace connecting ski instructors with people learning to ski
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Latest Funding
$1.8 Million
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Industries
Edtech, Adtech, Sportstech, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B, B2C, MARKETPLACE
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Contact
•••••@maisonsport.com
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Octaive believes in creating a digital world where advertising creates more meaningful connections between brands and consumers.
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Latest Funding
$680 Thousand · Pre Seed
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Industries
Adtech, Media and Entertainement, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B, MARKETPLACE
-
Contact
•••••@octaive.com
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Programmai is a predictive marketing technology that radically improves the incrementality of acquiring new and repeat customers.
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Latest Funding
$1.1 Million · Seed
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Industries
Adtech, Media and Entertainement, Data and Analytics, Sales and Marketing
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@programmai.com
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Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands.
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Latest Funding
$630 Thousand · Pre Seed
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Industries
Fintech, Adtech, Mobile, Sales and Marketing, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2C
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Contact
•••••@swapi.global
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The Happiness Index helps organisations measure their key employee engagement AND happiness drivers to power their people strategy.
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Latest Funding
$1.4 Million · Seed
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Industries
Adtech, Hiring and Recruitement, Data and Analytics, Sales and Marketing, Business Intelligence, Enterprise Software
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Locations
London
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Employees
11 to 50
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Business Model
B2B, SAAS
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Contact
•••••@thehappinessindex.com
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We pay creator invoices, crazy fast.
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Latest Funding
$1.2 Million · Pre Seed
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Industries
Fintech, Adtech, Mobile, Payments, Sales and Marketing
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@xpo-app.com
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The world's first regulated Attention Exchange ®
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Latest Funding
$550 Thousand · Pre Seed
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Industries
Fintech, Adtech, Mobile, Sales and Marketing, Ecommerce
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Locations
London
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Employees
1 to 10
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Business Model
B2B
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Contact
•••••@zedosh.com
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LightBox Planner providers marketers with all of the elements needed to build a modern TV plan via a single access point.
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Latest Funding
$1.2 Million
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Industries
Adtech, Sales and Marketing
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Locations
London
- Employees
-
Contact
•••••@lightboxtv.co.uk
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Cutting-edge mobile app plug-in that allows companies to hyper-focus their marketing efforts with geo-triggered customer engagement tools.
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Industries
Adtech, Mobile
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Locations
London
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Employees
1 to 10
-
Contact
•••••@bubbl.tech
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