69 Best Sportstech Startups to Watch in 2024
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Withings is a developer of digital health and wellness smart devices such as fitness trackers and watches. |
$60M · Series B | 2050 | 101 to 250 | Health Tech, Hardware, Sportstech, Mobile, Manufacturing, Wearables | B2B | Paris, France | •••••••••••@withings.com | |
Circular tennis and padel balls manufacturer. |
$3M · Seed | Rubio Impact Ventures | 1 to 10 | Climate Tech & Green Tech, Sportstech | B2B | Amsterdam, Netherlands | •••••••••••@renewaball.com | |
Recycling Carbon Fiber Composite to produce a strong, light and ecological material with advanced technical grades |
$34M | Singular VC | 51 to 100 | Climate Tech & Green Tech, Hardware, Sportstech, Mobility & Transportation, Energy & Nuclear, Manufacturing, Community & Lifestyle | B2B | Paris, France | •••••••••••@fairmat.tech | |
FitXR is on a mission to create a movement for movement |
$7M | Hiro Capital | 51 to 100 | Health Tech, Gaming, AR / VR, Sportstech, Fitness | B2C, SaaS | London, UK | •••••••••••@fitxr.com | |
Fnatic Team is a professional video gaming team, consisting of players from across the globe who all make a living through competing. |
$19M · Series A | Beringea | 51 to 100 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@fnatic.com | |
Maison Sport is a marketplace connecting ski instructors with people learning to ski |
$3M · Series A | AlpInvest Partners | 1 to 10 | Edtech, Adtech, Sportstech, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@maisonsport.com | |
Esports data & odds provider |
$5M · Seed | Alven Capital | 11 to 50 | Gaming, AI, Sportstech, Esports, Business Intelligence | B2B, SaaS | Paris, France | •••••••••••@pandascore.co | |
Fitness game developers. |
$9M · Series A | Khosla Ventures, Heartcore, Tencent | 11 to 50 | Health Tech, Gaming, Sportstech, Fitness, Manufacturing | B2C | London, UK | •••••••••••@playquell.com | |
SportEasy is an Online platform for managing amateur sports teams |
$5M · Series A | Seventure Partners | 1 to 10 | Sportstech, Legal Tech, Identity Management | B2B, SaaS | Paris, France | •••••••••••@sporteasy.net | |
Team Vitality is an e-sports platform. |
$15M | Rewired.GG | 51 to 100 | Gaming, Sportstech | B2C | Paris, France | •••••••••••@vitality.gg | |
Employee benefits and wellness platform. |
$104M · Series D | HV Capital, Partech Ventures, RTP Global | 251 to 500 | Sportstech, Fitness | B2B | Berlin, Germany | •••••••••••@urbansportsclub.com | |
Colizey is an online marketplace dedicated to sporting goods. |
$2M · Seed | Kima Ventures, Aglaé Ventures | 1 to 10 | Fashion, Sportstech | B2B, B2C, Marketplace | Paris, France | •••••••••••@colizey.fr | |
Eastnine are on a mission to banish the ‘not today’ from daily fitness. |
$2M · Seed | Local Globe, Cherry Ventures | 1 to 10 | Health Tech, Sportstech | B2C, Freemium, SaaS, Marketplace | London, UK | •••••••••••@eastnine.fit | |
eShot Labs delivers WEB3 x VIDEO impactful solutions to the world of Media & Entertainment. |
$3M | Ventech | 11 to 50 | Crypto & web3, Sportstech, Media and Entertainement, Video, Communications, Productivity Tools, Creative Tools | B2B, B2C | Paris, France | •••••••••••@eshotlabs.com | |
Building web3 games and experiences for Sports and Entertainment brands. |
$3M | Founders Factory, Play Ventures, Supernode Global | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | London, UK | •••••••••••@eterlast.com | |
FIFA-style live football game. |
$20M · Series A | Seven Seven Six, Northzone, Moonfire Ventures | 11 to 50 | Gaming, Sportstech | B2C, Freemium | Stockholm, Sweden | •••••••••••@goals.co | |
AI-powered media operating system for sports. |
$5M · Seed | Seven Seven Six, Kima Ventures, 35V | 11 to 50 | Sportstech, Media and Entertainement | B2B, SaaS | Lisbon, Portugal | •••••••••••@scoreplay.io | |
Toornament provide a solution for organizers to run tournaments, and give players the best experience. |
$3M | TRUST ESPORT | Sportstech, Esports | B2B, SaaS, Marketplace | Paris, France | •••••••••••@toornament.com | ||
Virtex Stadium is a Computer Software Company. |
$3M · Seed | Global Founders Capital (GFC), Sure Valley Ventures | 1 to 10 | Gaming, AR / VR, Sportstech | B2C | London, UK | •••••••••••@virtexstadium.com | |
Personalized running coach. |
$2M · Seed | Eka Ventures | 11 to 50 | Sportstech, Fitness | B2C | London, UK | •••••••••••@runna.com | |
Performance sportswear brand. |
$4M · Seed | Felix Capital, BNP Paribas, Silicon Valley Bank | 11 to 50 | Sportstech | B2B, Marketplace | London, UK | •••••••••••@castore.com | |
Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear. |
$654k · Pre Seed | Blackfinch Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement | B2C, SaaS | London, UK | •••••••••••@auro.fit | |
BLAST Premier is an esports entertainment company. |
$13M | Heartcore, Creandum, Maki.vc | 11 to 50 | Gaming, Sportstech, Media and Entertainement | B2B | Copenhagen, Denmark | •••••••••••@blastpremier.com | |
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion. |
$592k · Pre Seed | ACF Investors | 51 to 100 | Health Tech, Edtech, Sportstech, Video, Ecommerce, Communications | B2C | London, UK | •••••••••••@bloklondon.com | |
NFT-based gaming platform. |
$2M · Seed | Shima Capital | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | Tallinn, Estonia | •••••••••••@cryptofightclub.io | |
Social platform for youth sports. |
$2M · Seed | Peak Capital, Luminar Ventures, Inbox Capital | 11 to 50 | Sportstech, Fitness | SaaS, B2C | Stockholm, Sweden | •••••••••••@heja.io | |
MindLabs is the world's first live mental health platform. |
$1M · Pre Seed | Seedcamp, Passion Capital | 1 to 10 | Health Tech, Sportstech, Mobile, Media and Entertainement | B2C, Freemium | London, UK | •••••••••••@wearemindlabs.com | |
Motosumo is a health, wellness, and fitness company. |
$6M · Series A | Seed Capital, Promentum Equity Partners | 1 to 10 | Health Tech, CPG & Consumer Goods, Sportstech, Fitness, Mobile | Freemium | Copenhagen, Denmark | •••••••••••@motosumo.com | |
Tennis and padel booking platform. |
$2M · Seed | Optimizer Invest | 51 to 100 | Sportstech | Marketplace, B2C | Madrid, Spain | •••••••••••@playtomic.io | |
Fantasy Football Mobile App & The First Football Video NFTs Marketplace, backed by IP. |
$2M · Series A | Semapa Next, Moonrock Capital | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | Lisbon, Portugal | •••••••••••@realfevr.com | |
Sorare is the leading platform to collect and play with officially licensed football Crypto-goods. |
$615k · Pre Seed | Kima Ventures, Accel, Bessemer Venture Partners | 1 to 10 | Fintech, Crypto & web3, Gaming, Sportstech, Mobile, Payments | B2C | Paris, France | •••••••••••@sorare.com | |
Esports betting platform. |
$2M · Seed | Bitkraft Ventures, Zenith Venture Capital | 1 to 10 | Gaming, Sportstech, Esports, Mobile, Media and Entertainement | B2C, SaaS | Stockholm, Sweden | •••••••••••@strafe.com | |
SwiftSkill is an esports analytics, strategy, and efficient team collaboration platform that helps you become a monster gamer. |
$204k · Pre Seed | Jenson Funding Partners | 1 to 10 | Gaming, Sportstech, Data and Analytics, Business Intelligence | B2C, SaaS | London, UK | •••••••••••@swiftskill.gg | |
Terra makes it easy for apps to connect to wearables |
$125k · Pre Seed | General Catalyst, Next Ventures, Y Combinator | 11 to 50 | Health Tech, Sportstech, Fitness | B2B, SaaS | London, UK | •••••••••••@tryterra.co | |
The Football Company is an NFT based fantasy football manager. |
$2M · Seed | Dreamcraft Ventures | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C | Munich, Germany | •••••••••••@thefootballclub.com | |
Automated coaching for simulation games. |
$1M · Seed | Ascension Ventures, Concept Ventures, APX | 1 to 10 | Edtech, Gaming, AR / VR, Sportstech, Mobility & Transportation, Metaverse | B2C, SaaS, Marketplace | London, UK | •••••••••••@titanacademy.io | |
Urban e-bikes manufacturer. |
$4M · Series A | Balderton Capital, Felix Capital, Slingshot Ventures | 501 to 1000 | CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Ecommerce | B2C | Amsterdam, Netherlands | •••••••••••@vanmoof.com | |
Veo is a solution for recording and watching sports without a cameraman. |
$6M · Series A | Ventech, Seed Capital | 101 to 250 | Sportstech, Video, Manufacturing, Communications | B2B | Copenhagen, Denmark | •••••••••••@veo.co | |
Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment. |
$470k · Pre Seed | Octopus Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Media and Entertainement | B2C, SaaS, Marketplace | London, UK | •••••••••••@walkingonearth.com | |
Content-as-a-service platform. |
$3M · Series A | Nauta Capital | 11 to 50 | Edtech, Sportstech, Art | B2C, SaaS | Barcelona, Spain | •••••••••••@world-mastery.com | |
Let’s Do This is an online marketplace that that features endurance events in a global scale. |
$60M · Series B | 101 to 250 | Sportstech | London, UK | •••••••••••@letsdothis.com | |||
99math is e-sports in school math! Global online tournaments for kids. They get excited and start achieving in math. |
$500k · Series A | Change Ventures, Play Ventures, Flyer One Ventures | 1 to 10 | Edtech, Gaming, Sportstech | B2C | Tallinn, Estonia | •••••••••••@99math.com | |
All-in-one productivity software for fitness professionals designed to digitize and professionalize your sports consultancy business. |
$190k · Pre Seed | JME Ventures, Enzo Ventures, Athos Capital | 1 to 10 | Health Tech, Sportstech | B2B, SaaS | Madrid, Spain | •••••••••••@dudyfit.es | |
exceL eSports is a gaming organisation serving global. |
$23M | 11 to 50 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@excelesports.com | ||
AI-powered sports fishing app for anglers. |
$150k · Seed | Northzone, Seedcamp, SoftBank Group | 101 to 250 | Sportstech, Mobile | B2C, SaaS | Stockholm, Sweden | •••••••••••@fishbrain.com | |
Online esports training platform. |
$337k · Pre Seed | Kibo Ventures, Goodwater Capital, Target Global | 1 to 10 | Edtech, Gaming, Sportstech | B2C, SaaS | Barcelona, Spain | •••••••••••@gamestry.com | |
Gym management platform. |
$53k · Seed | Notion Capital, Tribal.vc, Octopus Ventures | 101 to 250 | Health Tech, Sportstech, Fitness, Productivity Tools, Future of Work | B2B, SaaS | Dublin, Ireland | •••••••••••@glofox.com | |
Marcher, courir, grimper, glisser : découvrez chaque jour de nouvelles aventures sportives et le matériel pour les réaliser. |
N/A | Seventure Partners | 1 to 10 | Fashion, Sportstech, Travel Tech, Ecommerce | B2C | Paris, France | •••••••••••@hardloop.fr | |
Hiiker is platform and community for hikers and hiking trails. |
$177k · Pre Seed | Fuel Ventures | 1 to 10 | Sportstech, Mobile, Consumer Social, Media and Entertainement | B2C, Freemium, Marketplace | Dublin, Ireland | •••••••••••@hiiker.com | |
We help gamers identify their weaknesses, work on those weaknesses and track their progression. |
$978k · Seed | Inventure, Antler, J12 Ventures | 1 to 10 | Gaming, Sportstech | B2C, SaaS | Stockholm, Sweden | •••••••••••@leetify.com | |
Pluck is a tokenization platform that enable gamers to monetize on their digital twin. |
$364k · Pre Seed | Icebreaker | 11 to 50 | Gaming, Sportstech, Esports, Consumer Social | B2C | Stockholm, Sweden | •••••••••••@pluck.gg | |
Racetick is an online information portal for sporting events. |
$663k · Pre Seed | Reus Capital Partners | 1 to 10 | Sportstech | Marketplace, SaaS | Barcelona, Spain | •••••••••••@racetick.com | |
Autonomous Robots |
$84k · Pre Seed | Almi Invest | 1 to 10 | Deep Tech, Sportstech, Robotics, Manufacturing | B2B | Stockholm, Sweden | •••••••••••@reloxrobotics.com | |
Ridely gives riders the opportunity to develop their riding and share their passion. |
$550k · Seed | Almi Invest | 1 to 10 | Edtech, Agritech, CPG & Consumer Goods, Sportstech, Cybersecurity, Mobile | SaaS | Stockholm, Sweden | •••••••••••@ridely.com | |
Swiftr is a digital training platform that offers training services in well-chosen gym and exercise facilities. |
$910k · Pre Seed | 2be.lu | 1 to 10 | Health Tech, Edtech, Sportstech, Fitness | Marketplace, SaaS | Stockholm, Sweden | •••••••••••@swiftr.se | |
TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS) |
$30M | 11 to 50 | Fintech, Sportstech | B2B, SaaS | London, UK | •••••••••••@tagpay.co | ||
Next generation social platform within sports and fitness. Connecting and activating people. |
$370k · Pre Seed | Curitas Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Consumer Social | B2C, Freemium | Stockholm, Sweden | •••••••••••@troopr.app | |
Volava is a fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. |
$826k · Seed | JME Ventures, Inveready | 11 to 50 | Health Tech, Sportstech, Fitness, Mobile, Sales and Marketing | B2C, Marketplace | Barcelona, Spain | •••••••••••@volava.com | |
AI-powered video analysis for combat sports. |
$752k · Seed | Accelerace, PreSeed Ventures | 1 to 10 | AI, Sportstech | Copenhagen, Denmark | •••••••••••@jabbr.ai | ||
Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength. |
$25M · Series B | 101 to 250 | Health Tech, Sportstech, Fitness, Mobile | B2B, SaaS, Marketplace | Munich, Germany | •••••••••••@freeletics.com | ||
Gadsme is an advertising company that offers advertising specifically for video games as well as sports. |
$8M · Seed | 11 to 50 | Gaming, Adtech, Sportstech, Mobile, Media and Entertainement, Sales and Marketing | B2B, SaaS | Paris, France | •••••••••••@gadsme.com | ||
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies. |
$10M · Series B | 51 to 100 | Sportstech | B2B, SaaS | London, UK | •••••••••••@playermaker.com | ||
Sports-gambling gaming platform. |
$7M · Seed | Felix Capital, Motier Ventures, 20VC | 11 to 50 | Gaming, Sportstech | B2C | Bordeaux, France | •••••••••••@omadagame.com | |
Digital platform for rugby players NFT cards. |
$2M · Seed | 11 to 50 | Sportstech | B2C | London, UK | •••••••••••@oval3.game | ||
Science-based cognitive assessment & training. Improving the performance of the world\'s best football players! |
$1M · Seed | SNÖ Ventures | Health Tech, AR / VR, Sportstech | B2B, SaaS | Oslo, Norway | •••••••••••@beyourbest.com | ||
CAVEA.IO is a computer vision tech company specializing in AI based media analysis for esports and gaming. |
$230k · Pre Seed | Skyfall Ventures | 11 to 50 | AI, Adtech, Sportstech, Data and Analytics, Sales and Marketing, Business Intelligence | B2B, SaaS | Copenhagen, Denmark | •••••••••••@cavea.io | |
GamerzClass is an online platform that focuses on helping gamers all over the world improve at their favorite games. Trusted by +500k users. |
$200k · Pre Seed | TrueSight Ventures, byFounders, Dreamcraft Ventures | 11 to 50 | Edtech, Gaming, Sportstech | B2C, Marketplace | Copenhagen, Denmark | •••••••••••@gamerzclass.com | |
Joymo is a sports-based media and entertainment company. |
$1M | Investinor | 11 to 50 | Sportstech, Media and Entertainement, Video, Business Intelligence, Communications, Productivity Tools | B2C, SaaS | Oslo, Norway | •••••••••••@yoimo.no | |
Leagues is a SaaS esports platform enabling national league systems to grow |
$242k · Pre Seed | Accelerace, CVX Ventures | 1 to 10 | Gaming, Sportstech, Esports | B2C, SaaS | Copenhagen, Denmark | •••••••••••@leagues.gg |
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Seedtable’s take on Sportstech
By Gonz Sánchez Sarmiento
CEO at Seedtable
The sports tech industry in Europe has experienced strong growth in recent years, with startups in the sector raising $1.4bn in 2022 alone. The Europe sports technology market is expected to grow at a CAGR of 17.04% from an estimated market size of US$6.025 billion in 2021 to US$18.129 billion in 20282. Wearable devices, digital signage, smart stadiums, sports analytics, and services are the major types of sports technology in Europe. The sports tech industry is revolutionizing the sports industry by enhancing the performance of athletes, improving fan engagement, and providing data-driven insights to teams2. The major trends in the European sports tech ecosystem include the growth of esports, the proliferation of streaming media options, and the development of augmented reality and virtual reality. The challenges facing the sports industry in 2024 include the need to attract and retain talent, the impact of climate change on winter sports, and the need to reduce the number of SKUs and create a successful combination of online and offline touchpoints.
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